Κοζάνη Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Epirus and Western Macedonia, Greece

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Κοζάνη in 2025? Explore comprehensive Airbnb analytics for Κοζάνη, Epirus and Western Macedonia, Greece to uncover income potential. This 2025 STR market report for Κοζάνη, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.

Whether you're considering an Airbnb investment in Κοζάνη, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Κοζάνη Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Κοζάνη Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$54
The average rental revenue earned for an occupied room per day in Κοζάνη.
Occupancy Rate(?)
48.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,442
Typical annual income for an Airbnb listing in Κοζάνη. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
3.9%
Positive growth (3.9%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Κοζάνη.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Κοζάνη.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
22
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Κοζάνη (2025)

Understanding the monthly revenue variations for Airbnb listings in Κοζάνη is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Κοζάνη is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Κοζάνη across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,599+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,263 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $905 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $486, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Κοζάνη

Κοζάνη Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Κοζάνη STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Κοζάνη:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 49%.
  • Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Κοζάνη

Average Daily Rate (ADR) Airbnb Trends in Κοζάνη (2025)

Effective short term rental pricing strategy in Κοζάνη involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Κοζάνη typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $79+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $62 or more.
  • Typical properties (Median) charge around $50 per night.
  • Entry-level properties (Bottom 25%) earn around $42 per night.

Average Daily Rate (ADR) Trend by Month in Κοζάνη

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Airbnb Seasonality Analysis & Trends in Κοζάνη (2025)

Peak Season (May, June, April)
  • Revenue averages $1,301 per month
  • Occupancy rates average 45.4%
  • Daily rates average $51
Shoulder Season
  • Revenue averages $881 per month
  • Occupancy maintains around 54.2%
  • Daily rates hold near $53
Low Season (January, February, March)
  • Revenue drops to average $658 per month
  • Occupancy decreases to average 40.7%
  • Daily rates adjust to average $56

Seasonality Insights for Κοζάνη

  • The Airbnb seasonality in Κοζάνη shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Κοζάνη's highest earning potential, with monthly revenues capable of climbing to $1,503, occupancy reaching a high of 66.4%, and ADRs peaking at $57.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $564, occupancy could drop to 19.5%, and ADRs may adjust down to $51.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Κοζάνη.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Κοζάνη seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Κοζάνη (2025)

Exploring the top neighborhoods for short-term rentals in Κοζάνη? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Kozani City
The capital of the Kozani regional unit, known for its historical sites and vibrant local culture. It's an excellent base for exploring nearby natural attractions and offers a mix of urban and rural experiences.
Kozani Municipal Museum, The Church of the Assumption of Mary, Archaeological Museum of Kozani, Kozani's traditional tavernas, Lake Polyfytos
Siatista
A picturesque town known for its rich history in weaving and its traditional architecture. It's popular among tourists looking for an authentic Greek experience and is famous for its local wine.
Old Town Siatista, Winery Tours, Siatista Folk Museum, Church of St. Demetrius
Grevena
Nestled in the mountains of western Macedonia, Grevena is famous for its natural beauty and outdoor activities. It appeals to nature lovers and those seeking adventure.
Meteora Monasteries, Vardas River, Grevena Caves, Mountain hiking trails, Local traditional cuisine
Ptolemaida
A rapidly growing town in Western Macedonia known for its industrial significance and proximity to scenic lakes and mountains. It offers both urban amenities and access to nature.
Lake Ptolemaida, Cultural events, Local markets, Proximity to Kozani and Florina
Florina
A charming town close to the borders of Albania. Known for its beautiful landscapes and rich cultural heritage, it attracts tourists interested in history and outdoor activities.
Florina City Museum, Prespes Lakes, Agios Panteleimonas, Local traditional festivals
Vitsi Mountain
An area popular for its stunning mountainous terrain and opportunities for skiing and hiking. Perfect for nature enthusiasts and those seeking a peaceful retreat.
Vitsi Ski Resort, Hiking trails, Natural wonders, Local wildlife
Amidri
A lesser-known gem, Amidri offers serene landscapes and is ideal for those looking to escape the hustle and bustle of larger towns. It's perfect for quiet retreats and nature experiences.
Scenic viewpoints, Local nature trails, Traditional villages
Kastoria
Famous for its beautiful lake and traditional architecture, Kastoria is a stunning destination for tourists. The town is rich in history and is known for its fur industry.
Kastoria Lake, Byzantine Museum, Kastoria's old town, Local boutiques

Understanding Airbnb License Requirements & STR Laws in Κοζάνη (2025)

Yes, Κοζάνη, Epirus and Western Macedonia, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Κοζάνη to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 91% licensed listings)

Top Performing Airbnb Properties in Κοζάνη (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Κοζάνηbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Newly Renovated Central Apartment in Kozani

Newly Renovated Central Apartment in Kozani

Entire Place • 2 bedrooms

$19,926
Revenue
53.2%
Occupancy
$84.40
Daily Rate
kaite house

kaite house

Entire Place • 2 bedrooms

$15,964
Revenue
58.1%
Occupancy
$77.99
Daily Rate
The Groovy Green House

The Groovy Green House

Entire Place • 1 bedroom

$15,568
Revenue
62.4%
Occupancy
$59.92
Daily Rate
The Edge

The Edge

Entire Place • 2 bedrooms

$14,489
Revenue
53.3%
Occupancy
$69.08
Daily Rate
Panorama Apartment

Panorama Apartment

Entire Place • 1 bedroom

$14,186
Revenue
68.9%
Occupancy
$51.90
Daily Rate
Kozani elegant.  Apartment in the center of Kozani

Kozani elegant. Apartment in the center of Kozani

Entire Place • 1 bedroom

$13,709
Revenue
69.1%
Occupancy
$48.68
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Κοζάνη (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Κοζάνη based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Αικατερινη2$27,621364.79/5.0
Stavroula1$19,926544.96/5.0
Ellisioula1$15,568165.00/5.0
Χρήστος1$14,489365.00/5.0
Νικόλαος1$14,186164.81/5.0
Θεοδωρος1$13,709194.79/5.0
Anestis1$12,7141614.86/5.0
Μαρία1$11,9151164.86/5.0
Efthymios1$11,603224.86/5.0
Αναστασια1$10,160355.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Κοζάνη.

Dive Deeper: Advanced Κοζάνη STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Κοζάνη. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Κοζάνη Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Κοζάνη

  • The Κοζάνη Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Κοζάνη, Apartment/Condo properties are the most common (77.3%), reflecting the local real estate landscape.
  • Houses represent a significant 18.2% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 4.5%) offer potential for unique stay experiences.

Κοζάνη Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Κοζάνη

  • The dominant room capacity in Κοζάνη is 1 bedroom listings, making up 54.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 81.8% of the active Airbnb listings in Κοζάνη, indicating a high concentration in these sizes.
  • With over half the market (54.5%) consisting of studios or 1-bedroom units, Κοζάνη is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (4.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Κοζάνη.

Κοζάνη Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Κοζάνη

  • The most common guest capacity trend in Κοζάνη vacation rentals is listings accommodating 2 guests (36.4%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the Κοζάνη STR market, accounting for 54.6% of listings.
  • A significant 45.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Κοζάνη.
  • 18.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Κοζάνη.
  • On average, properties in Κοζάνη are equipped to host 3.4 guests.

Κοζάνη Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Κοζάνη

  • The most common availability pattern in Κοζάνη falls within the 91-180 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 45.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Κοζάνη (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 54.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Κοζάνη Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (75%)

1 Night

15 listings

75% of total

2 Nights (25%)

2 Nights

5 listings

25% of total

Key Insights

  • The most prevalent minimum stay requirement in Κοζάνη is 1 Night, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Κοζάνη Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 75% of Κοζάνη hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Κοζάνη.

Κοζάνη Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (47.6%)

Flexible

10 listings

47.6% of total

Moderate (23.8%)

Moderate

5 listings

23.8% of total

Firm (23.8%)

Firm

5 listings

23.8% of total

Strict

1 listings

4.8% of total

Cancellation Policy Insights for Κοζάνη

  • The prevailing Airbnb cancellation policy trend in Κοζάνη is Flexible, used by 47.6% of listings.
  • The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Κοζάνη may expect booking flexibility.
  • Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 47.6% market standard in Κοζάνη.
  • Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Κοζάνη.

Κοζάνη STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Κοζάνη

  • The overall average booking lead time for vacation rentals in Κοζάνη is 31 days.
  • Guests book furthest in advance for stays during July (average 61 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (43 days avg.) sees the longest lead times, while Fall (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Κοζάνη.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
  • During April, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
  • Monitor your own booking lead times against these Κοζάνη averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Κοζάνη (2025)

Amenity Prevalence

Amenity Insights for Κοζάνη

  • Essential amenities in Κοζάνη that guests expect include: TV, Kitchen, Heating, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware, Cooking basics, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Κοζάνη: TV, Kitchen, Heating, Wifi.
  • Prioritize adding missing essentials: Kitchen, Heating, Wifi.
  • Consider adding popular differentiators like Dishes and silverware or Cooking basics to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Κοζάνη to stay competitive.

Κοζάνη Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Κοζάνη

  • The typical guest profile for Airbnb in Κοζάνη consists of a mix of domestic (65%) and international guests, often arriving from nearby Thessaloniki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Greek.
  • Domestic travelers account for 64.6% of guests.
  • Key international markets include Greece (64.6%) and Canada (4.6%).
  • Top languages spoken are English (42%) followed by Greek (33.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Thessaloniki and Athens.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Κοζάνη Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Agios Ioannis30$1,827$241.4449%
Platanos43$1,795$244.9352%
Loggos72$1,671$212.0655%
Gaios176$1,560$178.3154%
Vlachopoulatika59$1,542$210.9352%
Thermaikos Municipality25$1,486$174.8846%
Lakka85$1,485$182.2553%
Magazia29$1,390$213.2051%
Bogdanatika36$1,262$249.7852%
Πλάκα Λιτοχώρου13$1,241$177.4839%

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