Μάσαρη Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aegean, Greece
Is Airbnb profitable in Μάσαρη in 2025? Explore comprehensive Airbnb analytics for Μάσαρη, Aegean, Greece to uncover income potential. This 2025 STR market report for Μάσαρη, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Μάσαρη, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Μάσαρη Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Μάσαρη Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Μάσαρη (2025)
Understanding the monthly revenue variations for Airbnb listings in Μάσαρη is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Μάσαρη is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Μάσαρη across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,258+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,663 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,300 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,103, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Μάσαρη
Μάσαρη Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Μάσαρη STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Μάσαρη:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Μάσαρη
Average Daily Rate (ADR) Airbnb Trends in Μάσαρη (2025)
Effective short term rental pricing strategy in Μάσαρη involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Μάσαρη typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $336+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $306 or more.
- Typical properties (Median) charge around $196 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Μάσαρη
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Airbnb Seasonality Analysis & Trends in Μάσαρη (2025)
Peak Season (August, September, July)
- Revenue averages $5,180 per month
- Occupancy rates average 56.5%
- Daily rates average $238
Shoulder Season
- Revenue averages $2,932 per month
- Occupancy maintains around 42.3%
- Daily rates hold near $192
Low Season (January, February, December)
- Revenue drops to average $860 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $180
Seasonality Insights for Μάσαρη
- The Airbnb seasonality in Μάσαρη shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Μάσαρη's highest earning potential, with monthly revenues capable of climbing to $6,724, occupancy reaching a high of 67.7%, and ADRs peaking at $256.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $452, occupancy could drop to 11.8%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Μάσαρη.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Μάσαρη seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Μάσαρη (2025)
Exploring the top neighborhoods for short-term rentals in Μάσαρη? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Myrina | Myrina is the capital of Lemnos and offers a charming waterfront with beautiful beaches and rich history. It's a perfect location for tourists looking for local culture, delicious cuisine, and picturesque landscapes. | Myrina Castle, Aghios A monitor, Folk Museum of Lemnos, Plati Beach, Kotsinas Beach |
| Katafigio | A serene coastal village known for its tranquil beaches and authentic Greek lifestyle. Ideal for those seeking a peaceful retreat away from busy tourist hotspots. | Katafigio Beach, Wine Tasting Tours, Ancient Poliochni, Agios Minas Beach |
| Pavlos Vardinoyannis | A small harbor village known for its fishing traditions and scenic views. Attracts visitors who enjoy outdoor activities like fishing, hiking, and enjoying fresh seafood. | Pavlos Vardinoyannis Port, Fishing Tours, Local Tavernaes, Nearby hiking trails |
| Agios Ioannis | A quaint village that offers stunning views of the Aegean Sea and is known for its traditional architecture and friendly locals. It's a great spot for cultural immersion and relaxation. | Agios Ioannis Beach, Traditional Ouzeri, Local Festivals, Hiking Trails to the Sea |
| Hatziemmanouil | This area is nestled in a lush, green landscape and is ideal for those who enjoy nature and hiking. It's well-suited for eco-tourism activities and offers a unique perspective of Lemnos. | Nature Trails, Panagia Koukouliotissa, Local Flora and Fauna, Photography Spots |
| Relicta | Known for archaeological sites and rich ancient history, Relicta attracts history buffs and cultural tourists eager to explore ancient ruins and learn about Greek heritage. | Ancient Ruins of Hephaestia, Archaeological Museum of Lemnos, Mythological Sites |
| Myrina’s Beaches | Famous for its sandy beaches and crystal-clear waters, this area is perfect for sun-seekers and families looking to enjoy various water activities and beachside relaxation. | Romaika Beach, Avlonas Beach, Therma Beach, Beaches with Water Sports |
| Kavala | A nearby city known for its bustling harbor and rich history. It provides access to various attractions and acts as a gateway to explore the surrounding islands and beaches. | Kavala Castle, Imaret, Local Markets, Sightseeing Tours |
Understanding Airbnb License Requirements & STR Laws in Μάσαρη (2025)
Yes, Μάσαρη, Aegean, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Μάσαρη to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 67% licensed listings)
Top Performing Airbnb Properties in Μάσαρη (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Μάσαρηbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Massari Hills - Fuga Villa
Entire Place • 3 bedrooms
Massari Hills -Rocamar Villa
Entire Place • 3 bedrooms
Massari Hills - Moon Villa
Entire Place • 3 bedrooms
Massari Hills - Mer Armie Villa
Entire Place • 3 bedrooms
Villa Gemma in Masari Village next to Haraki Beach
Entire Place • 3 bedrooms
Massari Hills - Nobu Villa
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Μάσαρη (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Μάσαρη based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stefanakis | 14 | $370,444 | 72 | 4.87/5.0 |
| George | 1 | $38,927 | 62 | 4.97/5.0 |
| Sevi | 1 | $23,788 | 33 | 4.85/5.0 |
| Host #226622839 | 1 | $20,004 | 0 | N/A/5.0 |
| Michalis | 1 | $19,945 | 31 | 5.00/5.0 |
| Άννα | 1 | $8,391 | 30 | 4.97/5.0 |
| Αντώνιος | 1 | $5,785 | 15 | 4.87/5.0 |
| Georgia | 1 | $4,870 | 3 | 4.67/5.0 |
| Stamatia | 1 | $2,573 | 4 | 5.00/5.0 |
| Marta Maria | 1 | $1,491 | 4 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Μάσαρη.
Dive Deeper: Advanced Μάσαρη STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Μάσαρη. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsΜάσαρη Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Μάσαρη
- The Μάσαρη Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Μάσαρη, House properties are the most common (91.7%), reflecting the local real estate landscape.
- Houses represent a significant 91.7% portion, catering likely to families or larger groups.
Μάσαρη Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Μάσαρη
- The dominant room capacity in Μάσαρη is 3 bedrooms listings, making up 58.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 83.3% of the active Airbnb listings in Μάσαρη, indicating a high concentration in these sizes.
- A significant 62.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Μάσαρη.
Μάσαρη Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Μάσαρη
- The most common guest capacity trend in Μάσαρη vacation rentals is listings accommodating 8+ guests (58.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Μάσαρη STR market, accounting for 75.0% of listings.
- 62.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Μάσαρη.
- On average, properties in Μάσαρη are equipped to host 6.5 guests.
Μάσαρη Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Μάσαρη
- The most common availability pattern in Μάσαρη falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Μάσαρη (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Μάσαρη Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
2 listings
8.7% of total
3 Nights
4 listings
17.4% of total
4-6 Nights
14 listings
60.9% of total
7-29 Nights
1 listings
4.3% of total
30+ Nights
2 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Μάσαρη is 4-6 Nights, adopted by 60.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (8.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 60.9% of Μάσαρη hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Μάσαρη.
Μάσαρη Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
10.5% of total
Moderate
1 listings
5.3% of total
Firm
4 listings
21.1% of total
Strict
12 listings
63.2% of total
Cancellation Policy Insights for Μάσαρη
- The prevailing Airbnb cancellation policy trend in Μάσαρη is Strict, used by 63.2% of listings.
- A majority (84.3%) of hosts in Μάσαρη utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 63.2% market standard in Μάσαρη.
- With 63.2% using Strict terms, this is a viable option in Μάσαρη, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Μάσαρη.
Μάσαρη STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Μάσαρη
- The overall average booking lead time for vacation rentals in Μάσαρη is 59 days.
- Guests book furthest in advance for stays during March (average 132 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (107 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Μάσαρη.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 132 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Μάσαρη averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Μάσαρη (2025)
Amenity Prevalence
Amenity Insights for Μάσαρη
- Essential amenities in Μάσαρη that guests expect include: TV, Wifi, Washer, Kitchen, Air conditioning, Iron, Hair dryer, Heating, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Μάσαρη: TV, Wifi, Washer, Kitchen, Air conditioning, Iron, Hair dryer, Heating, Dishes and silverware.
- Prioritize adding missing essentials: Iron, Hair dryer, Heating, Dishes and silverware.
- Consider adding popular differentiators like Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Μάσαρη to stay competitive.
Μάσαρη Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Μάσαρη
- The typical guest profile for Airbnb in Μάσαρη consists of predominantly international visitors (100%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.0% of guests.
- Key international markets include United Kingdom (20.3%) and Germany (20.3%).
- Top languages spoken are English (42.5%) followed by German (17.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Μάσαρη Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fanes | 17 | $2,669 | $291.52 | 39% |
| Μαριτσά | 10 | $2,284 | $229.93 | 51% |
| Lachania | 41 | $2,154 | $316.10 | 44% |
| Kalathos | 45 | $2,120 | $302.14 | 46% |
| Pefki | 60 | $2,030 | $295.02 | 42% |
| Municipality of Rhodes | 427 | $2,021 | $266.37 | 45% |
| Kolymbia | 124 | $1,938 | $230.73 | 49% |
| Lindos | 261 | $1,901 | $277.85 | 44% |
| Kiotari | 57 | $1,839 | $221.04 | 48% |
| Ialysos | 303 | $1,617 | $187.18 | 49% |