Airbnb Market Analytics, Statistics and Data in Thira Municipal Unit, Aegean, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Thira Municipal Unit? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Thira Municipal Unit:
How much do Airbnb hosts make on average per month in Thira Municipal Unit?
The short-term rental market in Thira Municipal Unit shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,533 per month
- Strong performing properties (top 25%) make $4,999 or more
- Best-in-class properties (top 10%) achieve $8,717+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,214
Revenue Variations by Month
Occupancy Rates Throughout the Year in Thira Municipal Unit
The market in Thira Municipal Unit shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Thira Municipal Unit
Daily rates in Thira Municipal Unit vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $208 per night
- Strong performing properties (top 25%) secure $355 or more
- Best-in-class properties (top 10%) pull in $635+ per night
- Entry-level properties (bottom 25%) earn around $127
Daily Rate Variations by Month
Get Live Thira Municipal Unit Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Thira Municipal Unit
Peak Season (August, July, September)
- Revenue peaks at $6019.03 per month
- Occupancy rates reach 57.30%
- Daily rates average $377.61
Shoulder Season
- Revenue averages $4020.94 per month
- Occupancy maintains 41.79%
- Daily rates hold at $317.85
Low Season (February, December, January)
- Revenue drops to $1730.76 per month
- Occupancy decreases to 24.18%
- Daily rates adjust to $273.03
Is it still profitable to do Airbnb in Thira Municipal Unit in 2025?
Yes! Thira Municipal Unit demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $4021 and As a mature market with 3330 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Thira Municipal Unit
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Fira | The bustling capital of Santorini, known for its stunning views of the caldera and vibrant nightlife. It's a prime spot for tourists seeking shops, restaurants, and the iconic sunset views. | Caldera Views, Santorini Cable Car, Museum of Prehistoric Thera, Orthodox Metropolitan Cathedral, Archaeological Museum of Thera |
| Oia | Famous for its dramatic sunsets and charming streets, Oia is a picturesque village that attracts honeymooners and luxury travelers. An ideal location for high-end rentals. | Sunset Views, Oia Castle, Amoudi Bay, Atlantis Books, Minoan Castle |
| Imerovigli | Known as the 'balcony to the Aegean', Imerovigli offers stunning caldera views and serene accommodations. It's perfect for couples and travelers looking for a quieter experience. | Skaros Rock, Agios Nikolaos Church, Imerovigli Village Views, Wine Tasting Tours, Hiking Trails |
| Kamari | A popular beach resort known for its black sand beaches, Kamari is great for families and those looking for a more laid-back vacation with beach access. | Kamari Beach, Ancient Thera, Kamari Village, Water Sports, Beachfront Restaurants |
| Perissa | Similar to Kamari, Perissa is famed for its striking black sand beach and vibrant atmosphere. It's popular among young travelers and beach lovers. | Perissa Beach, Ancient Thera, Water Park, Beach Bars, Restaurants |
| Akrotiri | An archaeological site rich in history, Akrotiri offers a unique blend of culture and relaxation, attracting visitors interested in history and beautiful landscapes. | Akrotiri Archaeological Site, Red Beach, Ancient Akrotiri, Akrotiri Lighthouse, Wine Tours |
| Firostefani | A quieter alternative to Fira, Firostefani offers stunning views and easy access to the main attractions. It's ideal for couples looking for a romantic getaway. | Caldera Path to Fira, St. George Church, Local Tavernas, Scenic Views, Hiking Paths |
| Vothonas | A traditional village that offers a more authentic Santorini experience, Vothonas is less touristy and features charming architecture and local culture. | Vothonas Village, Traditional cave houses, Local Wineries, Art Galleries, Cultural Experiences |
Do you need a license for Airbnb in Thira Municipal Unit?
Yes, Thira Municipal Unit requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Thira Municipal Unit
Erossea Villa-Imerovigli Santorini
Entire Place • 5 bedrooms
LUXURY PRIVATE VILLA WITH UNIQUE SUNSET VIEW
Entire Place • 8 bedrooms
Villa Dio, 3 bedrooms, heated pool, amazing views
Entire Place • 3 bedrooms
Three bedroom Villa with two Caldera View Jacuzzi
Entire Place • 3 bedrooms
Eos Exclusive villa with private pool (6 bedrooms)
Entire Place • 6 bedrooms
The Dome House Retreat - on the Caldera
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Thira Municipal Unit
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 461193921 | 118 | $1,441,508 | 1 | 0.00/5.0 |
| Daniel Stuart | 8 | $1,083,896 | 564 | 4.96/5.0 |
| Dragons Group | 34 | $998,252 | 734 | 4.07/5.0 |
| El Verano | 9 | $886,057 | 194 | 4.98/5.0 |
| Petros | 11 | $834,971 | 298 | 4.83/5.0 |
| Panagiotis | 10 | $828,431 | 564 | 4.82/5.0 |
| Chantal | 8 | $814,540 | 498 | 4.98/5.0 |
| Christos | 19 | $803,464 | 520 | 3.32/5.0 |
| Eletherios | 17 | $781,776 | 275 | 2.91/5.0 |
| Anna&Teo | 10 | $720,809 | 949 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Thira Municipal Unit
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.9%), with house and apartment & condo properties comprising 75.5% of inventory
- Strong specialty sector (23.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (1.5% combined)
Room Capacity Distribution
Analysis of 3,330 properties in Thira Municipal Unit shows that 1 bedroom properties are most prevalent, making up 60.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 83.4% of all listings.
Key Insights
- Most common: 1 bedroom (60.4%)
- Least common: 4 bedrooms (2.2%)
- Market concentration: 83.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,330 properties in Thira Municipal Unit reveals that 2 guests properties dominate the market, representing 29.2% of all listings. The average property accommodates 3.7 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 52.3% of the market.
Key Insights
- Most common capacity: 2 guests (29.2% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 52.3% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,330 properties in Thira Municipal Unit, the most common availability pattern is 271-366 days (51.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.9% of properties).
Key Insights
- Most common availability window: 271-366 days (51.5%)
- Most common booking duration: 91-180 days (33.9%)
- Properties with high availability (180+ days): 84.4%
- Properties with long-term bookings (180+ days): 16.9%
Minimum Stay Distributions
1 Night
1418 listings
46.7% of total
2 Nights
1082 listings
35.6% of total
3 Nights
431 listings
14.2% of total
4-6 Nights
47 listings
1.5% of total
7-29 Nights
15 listings
0.5% of total
30+ Nights
45 listings
1.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 82.3%
- Mid-length stays (4-6 nights) represent 1.5% of listings
- Monthly+ stays (1.5%) suggest a stable extended-stay market
- High market flexibility with 96.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
47 listings
1.7% of total
Super Strict 30 Days
35 listings
1.3% of total
Flexible
168 listings
6.1% of total
Moderate
369 listings
13.4% of total
Firm
697 listings
25.3% of total
Strict
1440 listings
52.2% of total
Key Insights
- Strict is the preferred policy at 52.2% of listings
- Stricter policies (Firm & Strict) dominate at 77.5% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.3% of listings
Recommendations
- The market supports stricter policies, with 77.5% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, May, averaging 97 days
- Shortest booking windows are in Sep, Oct, Jan, averaging 61 days
- Spring shows the longest average booking window at 95 days, while Winter has the shortest at 73 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 95 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Thira Municipal Unit
Below is the distribution of amenities across listings in Thira Municipal Unit:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (20.1%) and United Kingdom (18.7%)
- English is the top language at 60.8%, followed by French (16.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for France and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Thira Municipal Unit. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Skaleta | 59 | $5,076 | $533.98 | 47% |
| Violi Charaki | 21 | $5,044 | $418.70 | 51% |
| Perama | 24 | $4,970 | $427.73 | 52% |
| Pithari | 16 | $4,952 | $472.08 | 52% |
| Ia Municipal Unit | 800 | $4,788 | $458.42 | 48% |
| Viranepiskopi | 10 | $4,424 | $408.51 | 54% |
| Agios Ioannis Diakoftis | 175 | $4,351 | $754.40 | 42% |
| Psarou | 145 | $3,975 | $906.20 | 41% |
| Municipality of Milopotamos | 19 | $3,815 | $344.26 | 52% |
| Faros Armenistis | 142 | $3,768 | $963.65 | 37% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights