Therma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aegean, Greece
Is Airbnb profitable in Therma in 2025? Explore comprehensive Airbnb analytics for Therma, Aegean, Greece to uncover income potential. This 2025 STR market report for Therma, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Therma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Therma Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Therma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Therma (2025)
Understanding the monthly revenue variations for Airbnb listings in Therma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Therma is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Therma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,429+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,057 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $719 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $417, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Therma
Therma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Therma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Therma:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Therma
Average Daily Rate (ADR) Airbnb Trends in Therma (2025)
Effective short term rental pricing strategy in Therma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Therma typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $76+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $67 or more.
- Typical properties (Median) charge around $57 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Therma
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Airbnb Seasonality Analysis & Trends in Therma (2025)
Peak Season (August, July, October)
- Revenue averages $1,342 per month
- Occupancy rates average 69.5%
- Daily rates average $63
Shoulder Season
- Revenue averages $769 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $58
Low Season (February, March, November)
- Revenue drops to average $317 per month
- Occupancy decreases to average 19.6%
- Daily rates adjust to average $55
Seasonality Insights for Therma
- The Airbnb seasonality in Therma shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Therma's highest earning potential, with monthly revenues capable of climbing to $1,439, occupancy reaching a high of 73.5%, and ADRs peaking at $66.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $274, occupancy could drop to 16.9%, and ADRs may adjust down to $54.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Therma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Therma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Therma (2025)
Exploring the top neighborhoods for short-term rentals in Therma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Therma Beach | A beautiful beach area on the Aegean coast, known for its hot springs and relaxing atmosphere. It's ideal for tourists seeking wellness and natural experiences. | Therma Beach, Hot Springs, Natural Pools, Scenic Walking Trails, Local Taverns |
| Vourvoulos Village | A charming traditional village known for its stunning views and proximity to beautiful beaches. Great for families and tourists looking for a peaceful stay. | Vourvoulos Beach, Local Markets, Traditional Villages, Hiking Trails, Cultural Festivals |
| Kamari | Famous for its black sand beach and vibrant beachfront promenade. A popular destination for visitors looking for nightlife and beach activities. | Kamari Beach, Ancient Thera, Beachfront Restaurants, Water Sports, Nightlife |
| Perissa | Known for its long beach and crystal clear waters, it's a great spot for water sports and family-friendly activities. Ideal for those looking for a beach vacation. | Perissa Beach, Water Park, Beach Bars, Hiking Trails, Scenic Views |
| Akrotiri | Rich in archaeological history, Akrotiri offers a unique blend of culture and beach life. Perfect for those interested in history and stunning sunsets. | Akrotiri Archaeological Site, Red Beach, Akrotiri Lighthouse, Local Wineries, Cultural Tours |
| Fira | The capital of Santorini, offering breathtaking views and a vibrant nightlife. Ideal for guests looking to experience the hustle and bustle of island life. | Caldera Views, Shopping District, Historical Museums, Cable Car Ride, Nightlife |
| Oia | Known for its picturesque sunsets and stunning architecture. A highly sought-after area for luxury travelers and romantics. | Oia Sunset Views, Amoudi Bay, Castles, Art Galleries, Luxury Shopping |
| Imerovigli | A quieter alternative to Fira and Oia with amazing views and tranquility. Great for couples seeking romance and relaxation away from the crowds. | Skaros Rock, Scenic Walks, Luxury Resorts, Caldera Views, Sunset Spots |
Understanding Airbnb License Requirements & STR Laws in Therma (2025)
Yes, Therma, Aegean, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Therma to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 95% licensed listings)
Top Performing Airbnb Properties in Therma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thermabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Thalami, an authentic Ikarian apartment near the beach
Entire Place • 1 bedroom
KALLIOPI STUDIOS
Entire Place • 1 bedroom
Alkistis a breath away from the sea, 2nd floor
Entire Place • 1 bedroom
IKARIA SUMMER1
Entire Place • 1 bedroom
Alcestis a breath away from the sea, 1st floor
Entire Place • 2 bedrooms
IAMA STUDIO 2
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Therma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Therma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Άλκηστις | 3 | $20,540 | 35 | 4.91/5.0 |
| Ioannis | 1 | $19,820 | 80 | 5.00/5.0 |
| Kalliopi | 2 | $19,498 | 103 | 4.91/5.0 |
| Νικολαος | 2 | $15,767 | 22 | 5.00/5.0 |
| Giorgos | 2 | $12,180 | 34 | 4.42/5.0 |
| Ευαγγελία | 2 | $9,458 | 41 | 4.83/5.0 |
| Host #448243172 | 1 | $6,867 | 3 | 4.67/5.0 |
| Ισαβέλλα | 1 | $5,446 | 5 | 5.00/5.0 |
| Zoe | 4 | $3,172 | 41 | 4.51/5.0 |
| Paul | 1 | $2,760 | 8 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Therma.
Dive Deeper: Advanced Therma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Therma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTherma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Therma
- The Therma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Therma, Apartment/Condo properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 21.1% portion, catering likely to families or larger groups.
Therma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Therma
- The dominant room capacity in Therma is 1 bedroom listings, making up 89.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 94.8% of the active Airbnb listings in Therma, indicating a high concentration in these sizes.
- With over half the market (89.5%) consisting of studios or 1-bedroom units, Therma is particularly well-suited for individuals or couples.
Therma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Therma
- The most common guest capacity trend in Therma vacation rentals is listings accommodating 2 guests (57.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Therma STR market, accounting for 79.0% of listings.
- A significant 57.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Therma.
- On average, properties in Therma are equipped to host 2.5 guests.
Therma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Therma
- The most common availability pattern in Therma falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Therma (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Therma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.1% of total
2 Nights
1 listings
5.6% of total
3 Nights
8 listings
44.4% of total
4-6 Nights
7 listings
38.9% of total
Key Insights
- The most prevalent minimum stay requirement in Therma is 3 Nights, adopted by 44.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 44.4% of Therma hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Therma.
Therma Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
22.2% of total
Firm
2 listings
11.1% of total
Strict
12 listings
66.7% of total
Cancellation Policy Insights for Therma
- The prevailing Airbnb cancellation policy trend in Therma is Strict, used by 66.7% of listings.
- A majority (77.8%) of hosts in Therma utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 66.7% market standard in Therma.
- With 66.7% using Strict terms, this is a viable option in Therma, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Therma.
Therma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Therma
- The overall average booking lead time for vacation rentals in Therma is 59 days.
- Guests book furthest in advance for stays during December (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Spring (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Therma.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Therma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Therma (2025)
Amenity Prevalence
Amenity Insights for Therma
- Essential amenities in Therma that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Therma: Wifi.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Therma to stay competitive.
Therma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Therma
- The typical guest profile for Airbnb in Therma consists of predominantly international visitors (90%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 10.1% of guests.
- Key international markets include United States (17.2%) and United Kingdom (15.2%).
- Top languages spoken are English (40%) followed by French (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Therma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ia Municipal Unit | 766 | $4,487 | $454.82 | 49% |
| Agios Ioannis Diakoftis | 160 | $4,066 | $625.08 | 44% |
| Psarou | 112 | $3,929 | $802.27 | 45% |
| Faros Armenistis | 121 | $3,418 | $833.09 | 38% |
| Municipality of Mykonos | 338 | $3,257 | $672.36 | 39% |
| Orkos | 82 | $3,252 | $395.86 | 49% |
| Platys Gialos | 223 | $3,185 | $445.47 | 47% |
| Ornos | 243 | $3,134 | $367.58 | 49% |
| Mykonos | 903 | $2,918 | $397.96 | 46% |
| Fanes | 17 | $2,777 | $287.15 | 43% |