Airbnb Market Analytics, Statistics and Data in Plaka, Aegean, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Plaka? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Plaka:
How much do Airbnb hosts make on average per month in Plaka?
The short-term rental market in Plaka shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,725 per month
- Strong performing properties (top 25%) make $5,791 or more
- Best-in-class properties (top 10%) achieve $8,904+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,895
Revenue Variations by Month
Occupancy Rates Throughout the Year in Plaka
The market in Plaka shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Plaka
Daily rates in Plaka vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $227 per night
- Strong performing properties (top 25%) secure $328 or more
- Best-in-class properties (top 10%) pull in $489+ per night
- Entry-level properties (bottom 25%) earn around $144
Daily Rate Variations by Month
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Seasonality patterns in Plaka
Peak Season (August, July, June)
- Revenue peaks at $8985.50 per month
- Occupancy rates reach 78.75%
- Daily rates average $355.89
Shoulder Season
- Revenue averages $4475.04 per month
- Occupancy maintains 49.09%
- Daily rates hold at $269.84
Low Season (February, January, December)
- Revenue drops to $1017.12 per month
- Occupancy decreases to 18.04%
- Daily rates adjust to $216.28
Is it still profitable to do Airbnb in Plaka in 2025?
Yes! Plaka demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $4475 and The market's 177 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Plaka
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Plaka | Plaka is the historic neighborhood of Athens, known for its charming streets, neoclassical architecture, and proximity to major archaeological sites. Ideal for tourists interested in history and culture, making it a prime location for Airbnb hosting. | Acropolis Museum, Ancient Agora, Parthenon, The Roman Agora, Hadrian's Library, Syntagma Square |
| Monastiraki | A vibrant area packed with shops, restaurants, and a lively market scene. Monastiraki is great for hosting Airbnb as it's close to public transport and major attractions. | Monastiraki Flea Market, Hadrian's Library, Tzisdarakis Mosque, St. Anthony's Church, Athens Central Market, Ermou Street |
| Kolonaki | An upscale neighborhood known for luxury shopping, fancy cafes, and art galleries. Perfect for affluent travelers seeking a chic experience in Athens. | Byzantine and Christian Museum, Mount Lycabettus, Kolonaki Square, National Gallery, St. Nicholas Church, The Benaki Museum |
| Psiri | Known for its nightlife and artistic vibe, Psiri is popular among younger crowds. Great for Airbnb hosting, offering a mix of culture and entertainment. | Technopolis City of Athens, Psiri's vibrant bars and restaurants, Street art, Theater of Dionysus, Central Food Market, Gazi |
| Kifisia | A leafy suburb of Athens, known for it's relaxed atmosphere and upscale living. Offers a different side of Athens, appealing to families and long-term travelers. | Kifisia Park, Goulandris Natural History Museum, Shopping streets, KAT Hospital, St. George Church |
| Syntagma | Syntagma is the central square of Athens, offering easy access to numerous attractions and luxurious accommodations. A prime spot for business travelers. | Syntagma Park, Greek Parliament, National Garden of Athens, Five-star hotels, Metro station to the airport |
| Thessaloniki | As the second largest city in Greece, Thessaloniki offers rich history, vibrant nightlife and great culinary experiences. A perfect location for investing in Airbnb. | White Tower, Rotunda, Aristotelous Square, Ladadika district, Ano Poli |
| Vouliagmeni | A seaside suburb known for its beaches and luxury resorts. This area attracts tourists looking for relaxation and leisure, making it ideal for Airbnb investments. | Vouliagmeni Lake, Astir Beach, Vouliagmeni Spa, Cozy seaside cafes, Water sports |
Do you need a license for Airbnb in Plaka?
Yes, Plaka requires a license for operating an Airbnb. Current market data shows 87% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Plaka
Traditional house with unforgettable view
Entire Place • 3 bedrooms
Villa Efrosini
Entire Place • 4 bedrooms
Milos Dream House 3
Entire Place • 2 bedrooms
Echoes Milos
Entire Place • 1 bedroom
Hada seaside apartment
Entire Place • 2 bedrooms
Sunset Mansion
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Plaka
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nikos | 20 | $630,172 | 553 | 4.63/5.0 |
| Dimitrios | 12 | $430,412 | 267 | 4.32/5.0 |
| Gina | 8 | $286,729 | 106 | 4.84/5.0 |
| Despina | 4 | $267,394 | 274 | 4.97/5.0 |
| MilosGreece | 5 | $256,084 | 91 | 3.71/5.0 |
| Nausika | 5 | $238,817 | 121 | 3.99/5.0 |
| Christos | 3 | $205,241 | 389 | 3.31/5.0 |
| Petros | 5 | $201,463 | 94 | 4.93/5.0 |
| Filio | 5 | $197,078 | 254 | 4.90/5.0 |
| Δημήτρης | 2 | $187,776 | 152 | 4.80/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Plaka
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.8%), with house and apartment & condo properties comprising 92.6% of inventory
- Untapped potential in others, boutique & hotels, unique stays, outdoor & mobile segments (7.3% combined)
Room Capacity Distribution
Analysis of 177 properties in Plaka shows that 1 bedroom properties are most prevalent, making up 64.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 88.1% of all listings.
Key Insights
- Most common: 1 bedroom (64.4%)
- Least common: 4 bedrooms (1.7%)
- Market concentration: 88.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 177 properties in Plaka reveals that 2 guests properties dominate the market, representing 35.6% of all listings. The average property accommodates 3.4 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 61.6% of the market.
Key Insights
- Most common capacity: 2 guests (35.6% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 61.6% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 177 properties in Plaka, the most common availability pattern is 181-270 days (50.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (50.3% of properties).
Key Insights
- Most common availability window: 181-270 days (50.3%)
- Most common booking duration: 91-180 days (50.3%)
- Properties with high availability (180+ days): 75.7%
- Properties with long-term bookings (180+ days): 27.7%
Minimum Stay Distributions
1 Night
43 listings
25.6% of total
2 Nights
56 listings
33.3% of total
3 Nights
52 listings
31% of total
4-6 Nights
12 listings
7.1% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
3 listings
1.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.9%
- Mid-length stays (4-6 nights) represent 7.1% of listings
- Monthly+ stays (1.8%) suggest a stable extended-stay market
- High market flexibility with 89.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
3 listings
1.9% of total
Moderate
6 listings
3.7% of total
Firm
59 listings
36.4% of total
Strict
94 listings
58% of total
Key Insights
- Strict is the preferred policy at 58.0% of listings
- Stricter policies (Firm & Strict) dominate at 94.4% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 1.9% of listings
Recommendations
- The market supports stricter policies, with 94.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Dec, Jun, averaging 112 days
- Shortest booking windows are in Sep, Oct, Jan, averaging 51 days
- Summer shows the longest average booking window at 94 days, while Fall has the shortest at 77 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 94 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Plaka
Below is the distribution of amenities across listings in Plaka:
Traveler Demographics
Key Insights
- Domestic travelers make up 1% of total guests, indicating a mostly international-driven market.
- Primary international markets: Australia (16.7%) and United Kingdom (12.6%)
- English is the top language at 67.7%, followed by French (13.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.9%
Recommendations
- Target marketing campaigns for New York and London markets
- Develop localized content for Australia and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Plaka. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Skaleta | 59 | $5,076 | $533.98 | 47% |
| Violi Charaki | 21 | $5,044 | $418.70 | 51% |
| Perama | 24 | $4,970 | $427.73 | 52% |
| Pithari | 16 | $4,952 | $472.08 | 52% |
| Ia Municipal Unit | 800 | $4,788 | $458.42 | 48% |
| Viranepiskopi | 10 | $4,424 | $408.51 | 54% |
| Agios Ioannis Diakoftis | 175 | $4,351 | $754.40 | 42% |
| Psarou | 145 | $3,975 | $906.20 | 41% |
| Municipality of Milopotamos | 19 | $3,815 | $344.26 | 52% |
| Faros Armenistis | 142 | $3,768 | $963.65 | 37% |
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