Plaka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aegean, Greece
Is Airbnb profitable in Plaka in 2025? Explore comprehensive Airbnb analytics for Plaka, Aegean, Greece to uncover income potential. This 2025 STR market report for Plaka, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 174 active listings.
Whether you're considering an Airbnb investment in Plaka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plaka Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Plaka Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Plaka (2025)
Understanding the monthly revenue variations for Airbnb listings in Plaka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plaka is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plaka across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,922+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,979 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,220 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,756, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plaka
Plaka Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Plaka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plaka:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plaka
Average Daily Rate (ADR) Airbnb Trends in Plaka (2025)
Effective short term rental pricing strategy in Plaka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plaka typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $468+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $308 or more.
- Typical properties (Median) charge around $213 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in Plaka
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Airbnb Seasonality Analysis & Trends in Plaka (2025)
Peak Season (August, July, June)
- Revenue averages $7,248 per month
- Occupancy rates average 73.3%
- Daily rates average $312
Shoulder Season
- Revenue averages $3,446 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $242
Low Season (January, March, December)
- Revenue drops to average $957 per month
- Occupancy decreases to average 14.0%
- Daily rates adjust to average $234
Seasonality Insights for Plaka
- The Airbnb seasonality in Plaka shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Plaka's highest earning potential, with monthly revenues capable of climbing to $8,413, occupancy reaching a high of 79.5%, and ADRs peaking at $333.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $866, occupancy could drop to 10.3%, and ADRs may adjust down to $224.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plaka.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Plaka seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Plaka (2025)
Exploring the top neighborhoods for short-term rentals in Plaka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plaka | Historical neighborhood that is a central point for visitors exploring Athens. Known for its picturesque streets, traditional taverns, and neoclassical architecture, it offers a charming atmosphere close to important landmarks. | Acropolis, Parthenon, Ancient Agora, Roman Agora, Plaka's tavernas and shops, Museum of Greek Folk Art |
| Monastiraki | Vibrant area known for its lively flea market and excellent food scene. Offers a perfect mix of shopping, dining, and historical sites, attracting both locals and tourists looking to explore Athens’ culture. | Monastiraki Flea Market, Tzistarakis Mosque, Hadrian's Library, St. Irene Church, Ermou Street shopping, Hondos Center |
| Syntagma Square | The central hub of Athens where major hotels and governmental buildings are located. It's ideal for business travelers and tourists who want to stay in the heart of the city near the Greek Parliament and luxury shopping. | Greek Parliament, Syntagma Metro Station, National Garden of Athens, Zappeion Hall, Hotel Grande Bretagne, Evzones Guards |
| Kifisia | An upscale suburb of Athens known for its boutiques and cafes. Great for visitors who prefer a more laid-back environment while still being near the city center, attracting affluent travelers and locals. | Goulandris Natural History Museum, Kifisia's Parks, Shopping at Kifisia's boutiques, Cafes and dining options, Cycling around the parks, Nearby Kifisia Metro Station |
| Kolonaki | An affluent neighborhood known for its high-end shops, galleries, and restaurants. It's popular with affluent tourists, expats, and locals seeking a refined atmosphere. | Mount Lycabettus, Byzantine Museum, Kolonaki Square, High-end shops, Art galleries, Fine dining establishments |
| Psiri | Trendy district known for its vibrant nightlife and artistic vibe. It attracts young travelers looking for a mix of local culture, bars, and live music venues. | Gazi area, Street art, Live music venues, Bars and clubs, Cultural events, Restaurants |
| Koukaki | Emerging neighborhood that is close to the Acropolis, known for its authentic Greek feel and local eateries. Offering a more residential and community-focused atmosphere for travelers. | Acropolis Museum, Filopappou Hill, Local tavernas, Small shops, Walking paths, Nearby public transport |
| Glyfada | Coastal suburb known for its beaches, shopping, and vibrant social scene. Ideal for tourists seeking sun and sea, it offers a more relaxed atmosphere with quick access to central Athens. | Glyfada Beach, Shopping malls, Cafes and bars, Seafront promenades, Golf courses, Water sports opportunities |
Understanding Airbnb License Requirements & STR Laws in Plaka (2025)
Yes, Plaka, Aegean, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plaka to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 87% licensed listings)
Top Performing Airbnb Properties in Plaka (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plakabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Efrosini
Entire Place • 4 bedrooms
Traditional house with unforgettable view
Entire Place • 3 bedrooms
Hada seaside apartment
Entire Place • 2 bedrooms
Sunset Mansion
Entire Place • 3 bedrooms
The Cove | Beach House (Lower)
Entire Place • 1 bedroom
The Cove | Beach House (Upper)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Plaka (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Plaka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nikos | 22 | $629,901 | 595 | 4.65/5.0 |
| Dimitrios | 12 | $376,138 | 256 | 4.27/5.0 |
| Nausika | 5 | $244,645 | 121 | 3.99/5.0 |
| Gina | 7 | $241,281 | 91 | 4.90/5.0 |
| MilosGreece | 5 | $215,621 | 91 | 3.71/5.0 |
| Despina | 4 | $196,425 | 274 | 4.97/5.0 |
| Petros | 5 | $191,470 | 94 | 4.93/5.0 |
| Christos | 3 | $185,092 | 389 | 3.31/5.0 |
| Δημήτρης | 2 | $184,864 | 152 | 4.80/5.0 |
| Vasileios | 3 | $177,333 | 342 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plaka.
Dive Deeper: Advanced Plaka STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plaka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlaka Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plaka
- The Plaka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 174 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plaka, House properties are the most common (70.7%), reflecting the local real estate landscape.
- Houses represent a significant 70.7% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, unique stays, outdoor/unique (combined 7.4%) offer potential for unique stay experiences.
Plaka Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plaka
- The dominant room capacity in Plaka is 1 bedroom listings, making up 63.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.4% of the active Airbnb listings in Plaka, indicating a high concentration in these sizes.
- With over half the market (63.8%) consisting of studios or 1-bedroom units, Plaka is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Plaka.
Plaka Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plaka
- The most common guest capacity trend in Plaka vacation rentals is listings accommodating 2 guests (36.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Plaka STR market, accounting for 61.5% of listings.
- On average, properties in Plaka are equipped to host 3.3 guests.
Plaka Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plaka
- The most common availability pattern in Plaka falls within the 181-270 days range, representing 58% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Plaka (56.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Plaka Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
25.9% of total
2 Nights
54 listings
32.5% of total
3 Nights
40 listings
24.1% of total
4-6 Nights
11 listings
6.6% of total
7-29 Nights
2 listings
1.2% of total
30+ Nights
16 listings
9.6% of total
Key Insights
- The most prevalent minimum stay requirement in Plaka is 2 Nights, adopted by 32.5% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.5% of Plaka hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plaka.
Plaka Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
3.1% of total
Moderate
5 listings
3.1% of total
Firm
59 listings
37.1% of total
Strict
90 listings
56.6% of total
Cancellation Policy Insights for Plaka
- The prevailing Airbnb cancellation policy trend in Plaka is Strict, used by 56.6% of listings.
- A majority (93.7%) of hosts in Plaka utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 56.6% market standard in Plaka.
- With 56.6% using Strict terms, this is a viable option in Plaka, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Plaka.
Plaka STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Plaka
- The overall average booking lead time for vacation rentals in Plaka is 73 days.
- Guests book furthest in advance for stays during December (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Plaka.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Plaka averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Plaka (2025)
Amenity Prevalence
Amenity Insights for Plaka
- Essential amenities in Plaka that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Plaka: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plaka to stay competitive.
Plaka Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Plaka
- The typical guest profile for Airbnb in Plaka consists of predominantly international visitors (99%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.1% of guests.
- Key international markets include United States (41.6%) and Australia (13.3%).
- Top languages spoken are English (58.1%) followed by French (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Plaka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Violi Charaki | 19 | $5,791 | $482.29 | 55% |
| Pithari | 15 | $4,537 | $474.39 | 56% |
| Ia Municipal Unit | 766 | $4,487 | $454.82 | 49% |
| Skaleta | 58 | $4,451 | $534.99 | 49% |
| Perama | 26 | $4,345 | $362.17 | 55% |
| Municipality of Milopotamos | 15 | $4,071 | $320.48 | 63% |
| Agios Ioannis Diakoftis | 160 | $4,066 | $625.08 | 44% |
| Psarou | 112 | $3,929 | $802.27 | 45% |
| Viranepiskopi | 11 | $3,761 | $340.98 | 56% |
| Amnatos | 10 | $3,479 | $655.59 | 46% |