Airbnb Market Analytics, Statistics and Data in Naxos, Aegean, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Naxos? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Naxos:
How much do Airbnb hosts make on average per month in Naxos?
The short-term rental market in Naxos shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,510 per month
- Strong performing properties (top 25%) make $2,715 or more
- Best-in-class properties (top 10%) achieve $4,905+ monthly
- Entry-level properties (bottom 25%) typically earn around $783
Revenue Variations by Month
Occupancy Rates Throughout the Year in Naxos
The market in Naxos shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Naxos
Daily rates in Naxos vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $119 per night
- Strong performing properties (top 25%) secure $191 or more
- Best-in-class properties (top 10%) pull in $291+ per night
- Entry-level properties (bottom 25%) earn around $82
Daily Rate Variations by Month
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Seasonality patterns in Naxos
Peak Season (August, July, June)
- Revenue peaks at $4076.47 per month
- Occupancy rates reach 64.47%
- Daily rates average $214.97
Shoulder Season
- Revenue averages $2195.65 per month
- Occupancy maintains 41.84%
- Daily rates hold at $167.42
Low Season (January, November, December)
- Revenue drops to $770.44 per month
- Occupancy decreases to 24.33%
- Daily rates adjust to $129.02
Is it still profitable to do Airbnb in Naxos in 2025?
Yes! Naxos demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2196 and As a mature market with 931 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Naxos
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Naxos Town (Chora) | The capital and largest town of Naxos, known for its picturesque harbor, vibrant nightlife, and rich history. Perfect for tourists who want to explore the island's culture and has easy access to beaches. | Portara (Temple of Apollo), Archaeological Museum of Naxos, Old Market Street, Castle of Naxos, Venetian Museum |
| Agios Prokopios | Famous for its stunning beach, Agios Prokopios is ideal for tourists looking for relaxation and sunbathing. Its proximity to Naxos Town makes it a great base for exploring the island. | Agios Prokopios Beach, Water sports facilities, Local tavernas and restaurants, Beach bars, Scenic coastal paths |
| Agia Anna | A charming beach destination with a laid-back atmosphere, popular for families and couples. Offers a mix of accommodations and is known for its beautiful sunsets and beach activities. | Agia Anna Beach, Paralia Agia Anna, Windsurfing schools, Local shops, Quaint cafes |
| Plaka Beach | Renowned for its long stretch of sandy beach and crystal-clear waters. Plaka is less crowded than other areas, making it a great spot for those seeking tranquility and natural beauty. | Plaka Beach, Sunset viewpoints, Beach bars and restaurants, Dunes of Plaka, Cycladic chapels |
| Moutsouna | A hidden gem on the eastern coast, known for its beautiful, unspoiled beaches and authentic Greek village atmosphere. Great for travelers looking for a serene experience away from the crowds. | Moutsouna Beach, Traditional tavernas, Scenic landscape, Local fishing village charm, Nearby hiking paths |
| Kastraki | A quiet area with beautiful sandy beaches and a relaxed vibe. Kastraki is perfect for families and couples who prefer a more secluded atmosphere while still being close to amenities. | Kastraki Beach, Hiking trails to Mount Zas, Local markets, Traditional architecture, Windsurfing spots |
| Demetriou (Agios Georgios) | Located near Naxos Town, this area is great for those who want beach access and the lively feel of nearby local attractions and nightlife. | Agios Georgios Beach, Water sports, Restaurants and bars, Walking distance to Naxos Town, Summer festivals |
| Apollonas | A picturesque fishing village on the northwest coast of Naxos, known for its stunning beaches and the ancient statue of Kouros. Offers a glimpse into traditional Naxian life. | Kouros statue, Apollonas Beach, Local seafood tavernas, Hiking to Mount Zas, Scenic coastal views |
Do you need a license for Airbnb in Naxos?
Yes, Naxos requires a license for operating an Airbnb. Current market data shows 81% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Naxos
Opuntia Suites I
Entire Place • 1 bedroom
1 Bedroom Villa with Private Pool | Naxian Lounge
Entire Place • 1 bedroom
Opuntia Suites II
Entire Place • 1 bedroom
Casa di Grazia #1
Entire Place • 1 bedroom
Amelia villa north with private pool
Entire Place • 2 bedrooms
Alio (2suites) with one private swimming pool
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Naxos
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stefanos | 23 | $346,549 | 562 | 4.83/5.0 |
| Maria | 9 | $311,527 | 528 | 4.88/5.0 |
| Iakovos | 5 | $305,906 | 11 | 2.00/5.0 |
| Alexandros | 3 | $295,569 | 77 | 5.00/5.0 |
| Nikos | 5 | $276,044 | 79 | 4.99/5.0 |
| Evangelos | 8 | $206,620 | 1422 | 4.95/5.0 |
| Dimitris | 8 | $191,507 | 56 | 3.75/5.0 |
| Christos | 4 | $191,336 | 59 | 4.93/5.0 |
| Nikitas | 12 | $189,458 | 922 | 4.92/5.0 |
| Nemos | 3 | $184,253 | 35 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Naxos
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.2%), with apartment & condo and house properties comprising 88.3% of inventory
- Untapped potential in others, unique stays, outdoor & mobile segments (1.6% combined)
Room Capacity Distribution
Analysis of 931 properties in Naxos shows that 1 bedroom properties are most prevalent, making up 69.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 90.9% of all listings.
Key Insights
- Most common: 1 bedroom (69.3%)
- Least common: 5+ bedrooms (0.2%)
- Market concentration: 90.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 931 properties in Naxos reveals that 2 guests properties dominate the market, representing 31.3% of all listings. The average property accommodates 3.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 60.8% of the market.
Key Insights
- Most common capacity: 2 guests (31.3% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 60.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 931 properties in Naxos, the most common availability pattern is 271-366 days (49.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.9% of properties).
Key Insights
- Most common availability window: 271-366 days (49.3%)
- Most common booking duration: 91-180 days (38.9%)
- Properties with high availability (180+ days): 86.9%
- Properties with long-term bookings (180+ days): 15.0%
Minimum Stay Distributions
1 Night
297 listings
34.3% of total
2 Nights
286 listings
33.1% of total
3 Nights
193 listings
22.3% of total
4-6 Nights
60 listings
6.9% of total
7-29 Nights
14 listings
1.6% of total
30+ Nights
15 listings
1.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.4%
- Mid-length stays (4-6 nights) represent 6.9% of listings
- Monthly+ stays (1.7%) suggest a stable extended-stay market
- High market flexibility with 89.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
0.7% of total
Non-refundable
1 listings
0.1% of total
Super Strict 30 Days
10 listings
1.2% of total
Flexible
37 listings
4.5% of total
Moderate
75 listings
9.1% of total
Firm
244 listings
29.8% of total
Strict
447 listings
54.5% of total
Key Insights
- Strict is the preferred policy at 54.5% of listings
- Stricter policies (Firm & Strict) dominate at 84.3% of the market
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 84.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Feb, May, averaging 88 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 46 days
- Spring shows the longest average booking window at 86 days, while Winter has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 86 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Naxos
Below is the distribution of amenities across listings in Naxos:
Traveler Demographics
Key Insights
- Domestic travelers make up 2.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: Canada (18.4%) and United Kingdom (15.5%)
- English is the top language at 62.2%, followed by French (15.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.6%
Recommendations
- Target marketing campaigns for London and New York markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Naxos. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ia Municipal Unit | 800 | $4,788 | $458.42 | 48% |
| Agios Ioannis Diakoftis | 175 | $4,351 | $754.40 | 42% |
| Psarou | 145 | $3,975 | $906.20 | 41% |
| Faros Armenistis | 142 | $3,768 | $963.65 | 37% |
| Municipality of Mykonos | 371 | $3,450 | $757.67 | 37% |
| Ornos | 259 | $3,414 | $415.80 | 47% |
| Plaka | 177 | $3,311 | $268.51 | 58% |
| Orkos | 95 | $3,215 | $442.16 | 46% |
| Mykonos | 987 | $3,126 | $453.07 | 45% |
| Platys Gialos | 248 | $3,021 | $446.12 | 44% |
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