Mykonos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aegean, Greece
Is Airbnb profitable in Mykonos in 2025? Explore comprehensive Airbnb analytics for Mykonos, Aegean, Greece to uncover income potential. This 2025 STR market report for Mykonos, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 903 active listings.
Whether you're considering an Airbnb investment in Mykonos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mykonos Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mykonos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mykonos (2025)
Understanding the monthly revenue variations for Airbnb listings in Mykonos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mykonos is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mykonos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,670+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,855 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,627 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,447, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mykonos
Mykonos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mykonos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mykonos:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mykonos
Average Daily Rate (ADR) Airbnb Trends in Mykonos (2025)
Effective short term rental pricing strategy in Mykonos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mykonos typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,028+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $452 or more.
- Typical properties (Median) charge around $228 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in Mykonos
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Airbnb Seasonality Analysis & Trends in Mykonos (2025)
Peak Season (August, July, June)
- Revenue averages $8,092 per month
- Occupancy rates average 54.0%
- Daily rates average $592
Shoulder Season
- Revenue averages $3,600 per month
- Occupancy maintains around 38.2%
- Daily rates hold near $435
Low Season (January, February, December)
- Revenue drops to average $1,470 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $336
Seasonality Insights for Mykonos
- The Airbnb seasonality in Mykonos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mykonos's highest earning potential, with monthly revenues capable of climbing to $9,281, occupancy reaching a high of 61.8%, and ADRs peaking at $617.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,178, occupancy could drop to 20.8%, and ADRs may adjust down to $324.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mykonos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mykonos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mykonos (2025)
Exploring the top neighborhoods for short-term rentals in Mykonos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mykonos Town | The vibrant heart of Mykonos, known for its stunning architecture, nightlife, and charming streets. It attracts tourists who want to experience shopping, dining, and entertainment. | Little Venice, Mykonos Windmills, Church of Paraportiani, Mykonos Town beaches, Nammos Beach, Super Paradise Beach |
| Psarou Beach | Famous for its crystal-clear waters and upscale beach clubs, it attracts a wealthy crowd and is perfect for luxury-oriented Airbnb hosting. | Psarou Beach, Nammos Restaurant, Super Paradise Beach, Platis Gialos Beach, JackieO' Beach Club |
| Platys Gialos | A picturesque bay that is family-friendly and offers various water sports. It's a popular place for travelers looking for a relaxing beach atmosphere. | Platys Gialos Beach, Water sports activities, Beachfront restaurants, Agia Anna Beach, Paraga Beach |
| Paraga Beach | Known for its laid-back vibe and beautiful scenery, it's an excellent spot for both relaxation and nightlife, appealing to a broad audience. | Paraga Beach, Scorpios Beach Club, Agia Anna Beach, Kalua Beach Bar, Kalo Livadi Beach |
| Agios Ioannis | Offers stunning sunset views and a tranquil environment, appealing to couples and honeymooners looking for romantic getaways. | Agios Ioannis Beach, Windmills of Mykonos, Hippie Fish Restaurant, Kastro's Beach Bar, Ornos Beach |
| Ornos Beach | A family-friendly beach area with plenty of amenities, attracting visitors looking for a more relaxed, less crowded beach experience. | Ornos Beach, Beachfront taverns, Water sports facilities, Ornos Bay, Korfos Beach |
| Elia Beach | Known for its long stretches of sand and vibrant beach parties, attracting those looking for both relaxation and lively nightlife. | Elia Beach, Nalu Beach Bar, Water activities, Elia Restaurant, Agrari Beach |
| Agios Stefanos | A charming beach area with a more local vibe, ideal for families and travelers seeking a quieter experience away from crowded hotspots. | Agios Stefanos Beach, Taverna Agios Stefanos, View of Delos Island, Beachfront cafes, Sunset views |
Understanding Airbnb License Requirements & STR Laws in Mykonos (2025)
Yes, Mykonos, Aegean, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mykonos to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 78% licensed listings)
Top Performing Airbnb Properties in Mykonos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mykonosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Josephine Mykonos Town Villa - 1882
Entire Place • 5 bedrooms
Luxury Villa Mykonos CENTER - AMAZING Ocean View
Entire Place • 5 bedrooms
Villa Pietra Bianca 1891
Entire Place • 5 bedrooms
Villa Kampani @ Mykonos Town
Entire Place • 4 bedrooms
Villa Opal by Mykonos Rocks
Entire Place • 5 bedrooms
Serviced Luxury Villa | Sunset View | Above Town
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mykonos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mykonos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dionis & Izabela | 26 | $847,820 | 1192 | 4.12/5.0 |
| Annita | 8 | $841,309 | 582 | 4.92/5.0 |
| Christos | 18 | $578,083 | 585 | 3.47/5.0 |
| Host #265824487 | 8 | $559,373 | 0 | 0.00/5.0 |
| Costas | 12 | $539,454 | 60 | 3.29/5.0 |
| Stella | 11 | $487,985 | 364 | 3.99/5.0 |
| Anastasia | 3 | $482,280 | 30 | 5.00/5.0 |
| Host #461193921 | 25 | $470,959 | 0 | 0.00/5.0 |
| Nik | 7 | $431,503 | 495 | 4.91/5.0 |
| Urban Villas And Suites | 4 | $412,350 | 37 | 3.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mykonos.
Dive Deeper: Advanced Mykonos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mykonos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMykonos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mykonos
- The Mykonos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.5% of the 903 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mykonos, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 0.9%) offer potential for unique stay experiences.
Mykonos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mykonos
- The dominant room capacity in Mykonos is 1 bedroom listings, making up 56.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Mykonos, indicating a high concentration in these sizes.
- With over half the market (56.9%) consisting of studios or 1-bedroom units, Mykonos is particularly well-suited for individuals or couples.
Mykonos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mykonos
- The most common guest capacity trend in Mykonos vacation rentals is listings accommodating 2 guests (30.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mykonos STR market, accounting for 52.0% of listings.
- 22.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mykonos.
- On average, properties in Mykonos are equipped to host 3.9 guests.
Mykonos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mykonos
- The most common availability pattern in Mykonos falls within the 271-366 days range, representing 48.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mykonos (41.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mykonos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
302 listings
35.4% of total
2 Nights
238 listings
27.9% of total
3 Nights
172 listings
20.1% of total
4-6 Nights
41 listings
4.8% of total
7-29 Nights
15 listings
1.8% of total
30+ Nights
86 listings
10.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mykonos is 1 Night, adopted by 35.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.3%) of the Mykonos Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.1%) caters to monthly stays (30+ nights) in Mykonos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.4% of Mykonos hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mykonos.
Mykonos Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
22 listings
3% of total
Super Strict 60 Days
27 listings
3.7% of total
Flexible
26 listings
3.6% of total
Moderate
45 listings
6.2% of total
Firm
224 listings
30.9% of total
Strict
382 listings
52.6% of total
Cancellation Policy Insights for Mykonos
- The prevailing Airbnb cancellation policy trend in Mykonos is Strict, used by 52.6% of listings.
- A majority (83.5%) of hosts in Mykonos utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.6% market standard in Mykonos.
- With 52.6% using Strict terms, this is a viable option in Mykonos, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mykonos.
Mykonos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mykonos
- The overall average booking lead time for vacation rentals in Mykonos is 56 days.
- Guests book furthest in advance for stays during May (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Mykonos.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Mykonos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mykonos (2025)
Amenity Prevalence
Amenity Insights for Mykonos
- Essential amenities in Mykonos that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mykonos: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mykonos to stay competitive.
Mykonos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mykonos
- The typical guest profile for Airbnb in Mykonos consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 1.7% of guests.
- Key international markets include United States (37.5%) and United Kingdom (11.3%).
- Top languages spoken are English (52.2%) followed by Spanish (13.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mykonos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ia Municipal Unit | 766 | $4,487 | $454.82 | 49% |
| Agios Ioannis Diakoftis | 160 | $4,066 | $625.08 | 44% |
| Psarou | 112 | $3,929 | $802.27 | 45% |
| Faros Armenistis | 121 | $3,418 | $833.09 | 38% |
| Municipality of Mykonos | 338 | $3,257 | $672.36 | 39% |
| Orkos | 82 | $3,252 | $395.86 | 49% |
| Platys Gialos | 223 | $3,185 | $445.47 | 47% |
| Ornos | 243 | $3,134 | $367.58 | 49% |
| Plaka | 174 | $3,082 | $259.17 | 61% |
| Municipal Unit of Ayios Konstantinos | 11 | $3,036 | $300.15 | 41% |