Airbnb Market Analytics, Statistics and Data in Mykonos, Aegean, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mykonos? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mykonos:
How much do Airbnb hosts make on average per month in Mykonos?
The short-term rental market in Mykonos shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,921 per month
- Strong performing properties (top 25%) make $5,716 or more
- Best-in-class properties (top 10%) achieve $10,291+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,539
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mykonos
The market in Mykonos shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mykonos
Daily rates in Mykonos vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $249 per night
- Strong performing properties (top 25%) secure $465 or more
- Best-in-class properties (top 10%) pull in $1,084+ per night
- Entry-level properties (bottom 25%) earn around $152
Daily Rate Variations by Month
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Seasonality patterns in Mykonos
Peak Season (August, July, June)
- Revenue peaks at $9870.89 per month
- Occupancy rates reach 61.91%
- Daily rates average $643.80
Shoulder Season
- Revenue averages $4716.74 per month
- Occupancy maintains 40.85%
- Daily rates hold at $482.82
Low Season (November, January, December)
- Revenue drops to $1670.83 per month
- Occupancy decreases to 22.53%
- Daily rates adjust to $356.21
Is it still profitable to do Airbnb in Mykonos in 2025?
Yes! Mykonos demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $4717 and As a mature market with 987 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mykonos
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mykonos Town | The vibrant heart of the island, known for its iconic windmills, charming streets, and lively nightlife. Perfect for visitors wanting to experience the culture and excitement of Mykonos. | Little Venice, Mykonos Windmills, Paraportiani Church, Matoyianni Street, Mykonos Old Port |
| Psarou Beach | A luxurious beach area popular with celebrities and elites. It offers upscale dining and beach clubs, appealing to high-end guests looking for a glamorous vacation. | Nammos Beach Club, Psarou Beach, Water sports activities, Fine dining options, Luxury shopping |
| Platis Gialos | A picturesque beach area with crystal clear waters, ideal for families and couples. It's popular for its beach bars and restaurants. | Platis Gialos Beach, Sea taxis to nearby beaches, Water sports, Beachfront restaurants, Lounging spots |
| Ornos | A family-friendly beach destination with a laid-back atmosphere. Ideal for those looking for a quieter vacation experience while still being close to Mykonos Town. | Ornos Beach, Family-friendly restaurants, Water sports, Baia Beach Club, Beachfront accommodations |
| Agios Ioannis | Known for its stunning views, especially of Delos Island. This area is favored by those looking for a relaxing getaway with beautiful sunsets. | Agios Ioannis Beach, Sunset views, Little Venice nearby, Relaxing beach bars, Quiet atmosphere |
| Super Paradise Beach | One of the most famous beaches in Mykonos, famous for its lively atmosphere and party scene. Attracts a younger crowd and those seeking nightlife. | Super Paradise Beach Club, Water sports, Day parties, Vibrant nightlife, Beachfront bars |
| Ano Mera | A quaint village that offers a traditional Greek experience away from the tourist hustle. It's great for guests who want a more authentic taste of Mykonos. | Monastery of Panagia Tourliani, Local taverns, Traditional markets, Village squares, Cultural experiences |
| Kalo Livadi | Known for its beautiful long beach and upscale vibe. It's attracting guests looking for luxury and relaxation in a serene setting. | Kalo Livadi Beach, Luxury beach clubs, Fine dining, Peaceful atmosphere, Sunset views |
Do you need a license for Airbnb in Mykonos?
Yes, Mykonos requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Mykonos
Josephine Mykonos Town Villa - 1882
Entire Place • 5 bedrooms
The Mykonos Bougainvillea Grande Townhouse
Entire Place • 3 bedrooms
Villa Kampani @ Mykonos Town
Entire Place • 4 bedrooms
Villa Pietra Bianca 1891
Entire Place • 5 bedrooms
Mykonos Town Black Villa with Cave Heated Pool
Entire Place • 6 bedrooms
Luxury Villa Mykonos CENTER - AMAZING Ocean View
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Mykonos
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Annita | 8 | $991,581 | 582 | 4.92/5.0 |
| Dionis & Izabela | 26 | $864,578 | 1192 | 4.12/5.0 |
| Stella | 15 | $749,877 | 408 | 3.49/5.0 |
| Christos | 19 | $742,066 | 630 | 3.53/5.0 |
| Costas | 13 | $599,712 | 62 | 3.03/5.0 |
| Anastasia | 3 | $539,090 | 30 | 5.00/5.0 |
| 461193921 | 22 | $516,672 | 0 | 0.00/5.0 |
| Anastasios | 12 | $503,342 | 538 | 4.34/5.0 |
| 265824487 | 10 | $498,396 | 0 | 0.00/5.0 |
| Nikos | 15 | $472,474 | 2566 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mykonos
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.9%), with house and apartment & condo properties comprising 91.4% of inventory
- Untapped potential in others, unique stays segments (0.9% combined)
Room Capacity Distribution
Analysis of 987 properties in Mykonos shows that 1 bedroom properties are most prevalent, making up 57.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.9% of all listings.
Key Insights
- Most common: 1 bedroom (57.2%)
- Least common: 4 bedrooms (3.7%)
- Market concentration: 74.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 987 properties in Mykonos reveals that 2 guests properties dominate the market, representing 30.3% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.0% of the market.
Key Insights
- Most common capacity: 2 guests (30.3% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 52.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 987 properties in Mykonos, the most common availability pattern is 271-366 days (51.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.8% of properties).
Key Insights
- Most common availability window: 271-366 days (51.2%)
- Most common booking duration: 91-180 days (34.8%)
- Properties with high availability (180+ days): 85.3%
- Properties with long-term bookings (180+ days): 16.5%
Minimum Stay Distributions
1 Night
332 listings
37.4% of total
2 Nights
288 listings
32.4% of total
3 Nights
196 listings
22.1% of total
4-6 Nights
42 listings
4.7% of total
7-29 Nights
8 listings
0.9% of total
30+ Nights
22 listings
2.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.8%
- Mid-length stays (4-6 nights) represent 4.7% of listings
- Monthly+ stays (2.5%) suggest a stable extended-stay market
- High market flexibility with 91.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
28 listings
3.6% of total
Super Strict 30 Days
24 listings
3% of total
Super Strict 95 Days
1 listings
0.1% of total
Flexible
31 listings
3.9% of total
Moderate
53 listings
6.7% of total
Firm
234 listings
29.7% of total
Strict
416 listings
52.9% of total
Key Insights
- Strict is the preferred policy at 52.9% of listings
- Stricter policies (Firm & Strict) dominate at 82.6% of the market
- Strong market consensus around Strict policies
- Super Strict 95 Days policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 82.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, May, averaging 84 days
- Shortest booking windows are in Oct, Sep, Jan, averaging 51 days
- Spring shows the longest average booking window at 81 days, while Fall has the shortest at 62 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 81 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Mykonos
Below is the distribution of amenities across listings in Mykonos:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (15.7%) and France (10.9%)
- English is the top language at 62.9%, followed by Spanish (16.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for London and New York markets
- Develop localized content for United Kingdom and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mykonos. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ia Municipal Unit | 800 | $4,788 | $458.42 | 48% |
| Agios Ioannis Diakoftis | 175 | $4,351 | $754.40 | 42% |
| Psarou | 145 | $3,975 | $906.20 | 41% |
| Faros Armenistis | 142 | $3,768 | $963.65 | 37% |
| Municipality of Mykonos | 371 | $3,450 | $757.67 | 37% |
| Ornos | 259 | $3,414 | $415.80 | 47% |
| Plaka | 177 | $3,311 | $268.51 | 58% |
| Orkos | 95 | $3,215 | $442.16 | 46% |
| Platys Gialos | 248 | $3,021 | $446.12 | 44% |
| Tourlos | 136 | $3,012 | $759.00 | 41% |
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