Mesaria Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aegean, Greece
Is Airbnb profitable in Mesaria in 2025? Explore comprehensive Airbnb analytics for Mesaria, Aegean, Greece to uncover income potential. This 2025 STR market report for Mesaria, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Mesaria, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mesaria Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mesaria Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mesaria (2025)
Understanding the monthly revenue variations for Airbnb listings in Mesaria is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mesaria is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mesaria across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,956+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,821 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $741 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $400, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mesaria
Mesaria Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mesaria STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mesaria:
- Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mesaria
Average Daily Rate (ADR) Airbnb Trends in Mesaria (2025)
Effective short term rental pricing strategy in Mesaria involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mesaria typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $483+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $230 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Mesaria
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Airbnb Seasonality Analysis & Trends in Mesaria (2025)
Peak Season (August, June, July)
- Revenue averages $3,448 per month
- Occupancy rates average 43.2%
- Daily rates average $197
Shoulder Season
- Revenue averages $1,097 per month
- Occupancy maintains around 23.0%
- Daily rates hold near $192
Low Season (January, February, May)
- Revenue drops to average $395 per month
- Occupancy decreases to average 6.6%
- Daily rates adjust to average $219
Seasonality Insights for Mesaria
- The Airbnb seasonality in Mesaria shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mesaria's highest earning potential, with monthly revenues capable of climbing to $4,244, occupancy reaching a high of 60.5%, and ADRs peaking at $230.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $318, occupancy could drop to 3.2%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mesaria.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mesaria seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mesaria (2025)
Exploring the top neighborhoods for short-term rentals in Mesaria? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mesaria Village | Traditional village offering authentic Greek experiences and close proximity to Santorini's main attractions. Attracts visitors looking for a peaceful stay away from the busy tourist spots. | Santorini Wine Museum, Ancient Thera, Exo Gialos Beach, Gavalas Winery, Panagia Episkopi |
| Kamari | Popular beach resort on the eastern coast of Santorini, known for its black sand beaches and vibrant nightlife. Ideal for guests looking to enjoy the sun and sea. | Kamari Beach, Ancient Thera, Waterpark Santorini, Vasilicos Winery, Kamari Village |
| Perissa | Charming beach village with beautiful beaches and a relaxed atmosphere. Draws families and beach lovers seeking a tranquil getaway. | Perissa Beach, Ancient Thera, Perivolos Beach, Black Beach, Mediterranean Grocery |
| Fira | The capital of Santorini, famous for its stunning caldera views and bustling market. A prime location for tourists wanting to explore the island's history and nightlife. | Fira Cable Car, Archaeological Museum of Thera, Skaros Rock, Orthodox Metropolitan Cathedral, Sunset at Oia |
| Oia | World-renowned for its breathtaking sunsets and picturesque architecture. It attracts couples and honeymooners seeking romance and stunning views. | Sunset in Oia, Oia Castle, Amoudi Bay, Byzantine Castle Ruins, Art Space |
| Imerovigli | Known as the 'balcony to the Aegean', it offers some of the best sunset views. Popular with romantic getaways and luxury travelers. | Skaros Rock, Agios Nikolaos Monastery, Imerovigli Sunset, Aqua Blue Beach, Vitrin Cafe |
| Akrotiri | Rich in history with ancient ruins and beautiful beaches. Ideal for visitors interested in archaeology and unique beach experiences. | Akrotiri Archaeological Site, Red Beach, Akrotiri Lighthouse, Mesa Pigadia Beach, Santorini's Wine Route |
| Vlychada | Famous for its dramatic landscape and quiet beach, perfect for relaxation. Attracts visitors away from the crowds for a hidden gem experience. | Vlychada Beach, Vlychada Marina, Sculpture Park, Historical Factory, Vlychada Dunes |
Understanding Airbnb License Requirements & STR Laws in Mesaria (2025)
Yes, Mesaria, Aegean, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mesaria to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 85% licensed listings)
Top Performing Airbnb Properties in Mesaria (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mesariabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hortensia Villa | Infinity Pool & Sea Views
Entire Place • 5 bedrooms
Delightful Farmhouse with Plunge Pool on Syros
Entire Place • 4 bedrooms
The Walnut Tree - Cycladic Getaway
Entire Place • 1 bedroom
Richie's Sea View Romantic Residence
Entire Place • 1 bedroom
Traditional converted Venetian fort house
Entire Place • 4 bedrooms
Small Paradise | Suite in Harmony with Nature
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mesaria (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mesaria based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandros | 2 | $86,146 | 70 | 4.97/5.0 |
| Αρετη | 3 | $35,977 | 6 | 5.00/5.0 |
| Tamar | 1 | $21,472 | 6 | 5.00/5.0 |
| Vangelis | 3 | $14,021 | 137 | 4.87/5.0 |
| Alexandra | 1 | $13,843 | 10 | 4.60/5.0 |
| Kostas | 1 | $13,295 | 22 | 5.00/5.0 |
| Maria | 1 | $7,136 | 11 | 5.00/5.0 |
| Korina | 1 | $5,949 | 5 | 4.80/5.0 |
| Γιωργος | 1 | $5,210 | 15 | 4.93/5.0 |
| Kika & Panos | 1 | $4,974 | 13 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mesaria.
Dive Deeper: Advanced Mesaria STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mesaria. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMesaria Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mesaria
- The Mesaria Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mesaria, House properties are the most common (85%), reflecting the local real estate landscape.
- Houses represent a significant 85% portion, catering likely to families or larger groups.
Mesaria Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mesaria
- The dominant room capacity in Mesaria is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 70.0% of the active Airbnb listings in Mesaria, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mesaria.
Mesaria Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mesaria
- The most common guest capacity trend in Mesaria vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Mesaria STR market, accounting for 45.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mesaria.
- On average, properties in Mesaria are equipped to host 4.8 guests.
Mesaria Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mesaria
- The most common availability pattern in Mesaria falls within the 271-366 days range, representing 90% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mesaria (55%), reflecting common guest stay durations or potential owner blocking patterns.
Mesaria Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
6 listings
30% of total
3 Nights
4 listings
20% of total
4-6 Nights
2 listings
10% of total
7-29 Nights
2 listings
10% of total
30+ Nights
6 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Mesaria is 2 Nights, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30%) caters to monthly stays (30+ nights) in Mesaria, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30% of Mesaria hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mesaria.
Mesaria Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5.6% of total
Moderate
1 listings
5.6% of total
Firm
7 listings
38.9% of total
Strict
9 listings
50% of total
Cancellation Policy Insights for Mesaria
- The prevailing Airbnb cancellation policy trend in Mesaria is Strict, used by 50% of listings.
- A majority (88.9%) of hosts in Mesaria utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Mesaria.
- With 50% using Strict terms, this is a viable option in Mesaria, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mesaria.
Mesaria STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mesaria
- The overall average booking lead time for vacation rentals in Mesaria is 48 days.
- Guests book furthest in advance for stays during November (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (95 days avg.) sees the longest lead times, while Winter (6 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Mesaria.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Mesaria averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mesaria (2025)
Amenity Prevalence
Amenity Insights for Mesaria
- Essential amenities in Mesaria that guests expect include: Essentials, Wifi, Hair dryer, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Shampoo, Coffee maker, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mesaria: Essentials, Wifi, Hair dryer, Hot water.
- Prioritize adding missing essentials: Hair dryer, Hot water.
- Consider adding popular differentiators like Shampoo or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mesaria to stay competitive.
Mesaria Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mesaria
- The typical guest profile for Airbnb in Mesaria consists of a mix of domestic (38%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 37.5% of guests.
- Key international markets include Greece (37.5%) and France (15%).
- Top languages spoken are English (32.7%) followed by French (18.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mesaria Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ia Municipal Unit | 760 | $4,214 | $460.41 | 45% |
| Agios Ioannis Diakoftis | 163 | $3,604 | $634.96 | 42% |
| Psarou | 122 | $3,373 | $774.47 | 40% |
| Faros Armenistis | 121 | $3,318 | $868.68 | 36% |
| Municipality of Mykonos | 345 | $3,031 | $707.70 | 36% |
| Ornos | 244 | $2,960 | $359.10 | 47% |
| Orkos | 86 | $2,943 | $377.84 | 48% |
| Plaka | 181 | $2,786 | $263.99 | 58% |
| Pollonia | 120 | $2,740 | $281.30 | 58% |
| Platys Gialos | 232 | $2,729 | $440.81 | 44% |