Airbnb Market Analytics, Statistics and Data in Masouri, Aegean, Greece
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Masouri? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Masouri:
How much do Airbnb hosts make on average per month in Masouri?
The short-term rental market in Masouri shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,102 per month
- Strong performing properties (top 25%) make $1,930 or more
- Best-in-class properties (top 10%) achieve $3,095+ monthly
- Entry-level properties (bottom 25%) typically earn around $698
Revenue Variations by Month
Occupancy Rates Throughout the Year in Masouri
The market in Masouri shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 56% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 33%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Masouri
Daily rates in Masouri vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $69 per night
- Strong performing properties (top 25%) secure $123 or more
- Best-in-class properties (top 10%) pull in $207+ per night
- Entry-level properties (bottom 25%) earn around $50
Daily Rate Variations by Month
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Seasonality patterns in Masouri
Peak Season (August, October, July)
- Revenue peaks at $2290.66 per month
- Occupancy rates reach 73.05%
- Daily rates average $109.20
Shoulder Season
- Revenue averages $1615.67 per month
- Occupancy maintains 52.48%
- Daily rates hold at $102.88
Low Season (January, December, February)
- Revenue drops to $568.68 per month
- Occupancy decreases to 27.39%
- Daily rates adjust to $95.29
Is it still profitable to do Airbnb in Masouri in 2025?
Yes! Masouri demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 52% and monthly revenue averaging $1616 and The market's 104 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Masouri
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Masouri Beach | Beautiful beach area famed for its crystal clear waters and sandy shores. An ideal spot for tourists looking to bask in the sun and enjoy water sports. | Masouri Beach, Kalymnos Climbing, Masouri's local tavernas, Agios Stefanos Beach, Sunset views at Masouri |
| Mythos Restaurant Area | A charming, vibrant area with a variety of restaurants and bars, providing visitors with authentic local cuisine and nightlife options. Great for tourists looking to experience local culture. | Mythos Restaurant, Nightlife spots, Local markets, Kalymnos cultural events, Seaside cafes |
| Grand Beach | A quieter beach area compared to Masouri, perfect for families and couples seeking a peaceful getaway. Many visitors prefer this area for relaxation and tranquility. | Grand Beach, Water sports facilities, Cozy beach bars, Scenic walking paths, Sunbathing areas |
| Kantouni Beach | A picturesque beach known for its clear waters and family-friendly atmosphere. Great for families with children and those looking for a more relaxed beach experience. | Kantouni Beach, Water sports rentals, Seaside restaurants, Local shops, Scenic views |
| Kalymnos Town | The island's capital, rich in history and culture. Offers a more traditional experience with local architecture, museums, and a bustling port area. | Kalymnos Archaeological Museum, Local shops, Traditional markets, Port of Pothia, Historical architecture |
| Hadjikyriakos | Located near the heart of Kalymnos, this area is perfect for those who want to explore the local lifestyle as well as beautiful nearby beaches. | Hadjikyriakos local eateries, Scenic viewpoints, Cultural landmarks, Beach access, Kalymnos Climbing |
| Vlychadia | A quieter harbor village that provides a more authentic feel of island life. This area attracts tourists looking for a tranquil stay away from busy tourist spots. | Vlychadia Beach, Quiet tavernas, Fishing spots, Beautiful sunsets, Seaside paths |
| Pothia | The vibrant capital city of Kalymnos, known for its lively atmosphere and charming waterfront. Offers multiple dining and shopping options. | Pothia waterfront, Shopping streets, Dining options, Cultural museums, Annual festivals |
Do you need a license for Airbnb in Masouri?
Yes, Masouri requires a license for operating an Airbnb. Current market data shows 89% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Masouri
Amazing Villa with Ocean View
Entire Place • 4 bedrooms
Salt Life Villa
Entire Place • 3 bedrooms
Kastelli Sunset Villa
Entire Place • 3 bedrooms
Menory Luxury Suites-Villa Athina
Entire Place • 2 bedrooms
Aegean Villa- beach apartment! Ideal choice!
Entire Place • 3 bedrooms
Amphora – Luxury two-bedroom with waterfront view
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Masouri
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aegean Vacation Rentals | 5 | $116,958 | 88 | 4.71/5.0 |
| Maria | 6 | $72,395 | 276 | 4.71/5.0 |
| Γιάννης | 2 | $65,976 | 91 | 5.00/5.0 |
| Niki | 5 | $64,928 | 147 | 4.86/5.0 |
| 527848313 | 1 | $64,631 | 0 | 0.00/5.0 |
| Michaela | 1 | $63,350 | 60 | 4.92/5.0 |
| Ibiscus | 9 | $57,191 | 269 | 4.57/5.0 |
| Fotini | 2 | $48,696 | 185 | 4.99/5.0 |
| 408890361 | 4 | $47,129 | 0 | 0.00/5.0 |
| 206086765 | 1 | $45,466 | 21 | 4.52/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Masouri
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97.1%), with apartment & condo and house properties comprising 98.1% of inventory
- Untapped potential in others segments (1.9% combined)
Room Capacity Distribution
Analysis of 104 properties in Masouri shows that 1 bedroom properties are most prevalent, making up 51% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.1% of all listings.
Key Insights
- Most common: 1 bedroom (51%)
- Least common: 4 bedrooms (1.9%)
- Market concentration: 73.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 104 properties in Masouri reveals that 2 guests properties dominate the market, representing 30.8% of all listings. The average property accommodates 3.7 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 57.7% of the market.
Key Insights
- Most common capacity: 2 guests (30.8% of market)
- Least common capacity: 7 guests (2.9% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 57.7% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 104 properties in Masouri, the most common availability pattern is 181-270 days (36.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.5% of properties).
Key Insights
- Most common availability window: 181-270 days (36.5%)
- Most common booking duration: 91-180 days (38.5%)
- Properties with high availability (180+ days): 69.2%
- Properties with long-term bookings (180+ days): 31.7%
Minimum Stay Distributions
1 Night
13 listings
13.1% of total
2 Nights
24 listings
24.2% of total
3 Nights
35 listings
35.4% of total
4-6 Nights
16 listings
16.2% of total
7-29 Nights
11 listings
11.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 37.3%
- Mid-length stays (4-6 nights) represent 16.2% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 72.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
6 listings
6.2% of total
Moderate
18 listings
18.6% of total
Firm
34 listings
35.1% of total
Strict
39 listings
40.2% of total
Key Insights
- Strict is the preferred policy at 40.2% of listings
- Stricter policies (Firm & Strict) dominate at 75.3% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 6.2% of listings
Recommendations
- The market supports stricter policies, with 75.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Dec, Jul, averaging 115 days
- Shortest booking windows are in Jun, Feb, Jan, averaging 73 days
- Fall shows the longest average booking window at 109 days, while Winter has the shortest at 83 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 109 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Jan when lead times are shortest
Popular Airbnb Amenities in Masouri
Below is the distribution of amenities across listings in Masouri:
Traveler Demographics
Key Insights
- Domestic travelers make up 4.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (31.4%) and Germany (12.8%)
- English is the top language at 54%, followed by French (15.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United Kingdom and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Masouri. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ia Municipal Unit | 800 | $4,788 | $458.42 | 48% |
| Agios Ioannis Diakoftis | 175 | $4,351 | $754.40 | 42% |
| Psarou | 145 | $3,975 | $906.20 | 41% |
| Faros Armenistis | 142 | $3,768 | $963.65 | 37% |
| Municipality of Mykonos | 371 | $3,450 | $757.67 | 37% |
| Ornos | 259 | $3,414 | $415.80 | 47% |
| Orkos | 95 | $3,215 | $442.16 | 46% |
| Mykonos | 987 | $3,126 | $453.07 | 45% |
| Platys Gialos | 248 | $3,021 | $446.12 | 44% |
| Tourlos | 136 | $3,012 | $759.00 | 41% |
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