Masouri Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aegean, Greece
Is Airbnb profitable in Masouri in 2025? Explore comprehensive Airbnb analytics for Masouri, Aegean, Greece to uncover income potential. This 2025 STR market report for Masouri, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 111 active listings.
Whether you're considering an Airbnb investment in Masouri, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Masouri Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Masouri Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Masouri (2025)
Understanding the monthly revenue variations for Airbnb listings in Masouri is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Masouri is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Masouri across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,202+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,025 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,147 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $711, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Masouri
Masouri Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Masouri STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Masouri:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Masouri
Average Daily Rate (ADR) Airbnb Trends in Masouri (2025)
Effective short term rental pricing strategy in Masouri involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Masouri typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $201+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Masouri
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Airbnb Seasonality Analysis & Trends in Masouri (2025)
Peak Season (August, July, October)
- Revenue averages $2,354 per month
- Occupancy rates average 69.4%
- Daily rates average $109
Shoulder Season
- Revenue averages $1,645 per month
- Occupancy maintains around 53.4%
- Daily rates hold near $103
Low Season (February, March, December)
- Revenue drops to average $918 per month
- Occupancy decreases to average 34.1%
- Daily rates adjust to average $99
Seasonality Insights for Masouri
- The Airbnb seasonality in Masouri shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Masouri's highest earning potential, with monthly revenues capable of climbing to $2,393, occupancy reaching a high of 73.4%, and ADRs peaking at $112.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $834, occupancy could drop to 30.4%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Masouri.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Masouri seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Masouri (2025)
Exploring the top neighborhoods for short-term rentals in Masouri? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kamari | Famous for its beautiful black sand beach and vibrant beachfront atmosphere. A popular spot for tourists looking to enjoy sunbathing, watersports, and local eateries. | Kamari Beach, Ancient Thira, Winery tasting tours, Kamari Promenade, Perissa Beach |
| Fira | The capital of Santorini, known for its stunning caldera views, vibrant nightlife, and rich history. A prime spot for visitors wanting to experience the island's iconic sunset. | Caldera views, Fira Cable Car, Museum of Prehistoric Thera, Santorini Archaeological Museum, Shopping and restaurants in Fira |
| Oia | Renowned for its picturesque architecture and stunning sunsets, Oia is a must-visit for romantics and photographers alike. High demand for unique stays that offer breathtaking views. | Oia Castle, Sunset views at Ammoudi Bay, Art galleries, The Maritime Museum, Byzantine Castle Ruins |
| Perissa | Known for its long stretch of black sand beach and laid-back atmosphere, Perissa attracts families and those looking for a quieter beach experience. | Perissa Beach, Ancient Thera, Water sports activities, Beachfront tavernas, Hiking trails to the mountain |
| Akrotiri | Famous for its archaeological site, Akrotiri attracts history enthusiasts. Close to beautiful beaches and offers a more tranquil stay compared to busier areas. | Ancient Akrotiri, Red Beach, Akrotiri Lighthouse, Wine tours, Scenic views of the caldera |
| Imerovigli | Perched on the cliffs, Imerovigli offers some of the best sunset views in Santorini, with luxurious accommodations and a more exclusive feel. | Sunset viewpoints, Scarlet Sunset, Walking paths to Fira, Local wineries, Scenic hikes |
| Megalochori | A traditional village known for its charm and peaceful ambiance. Great for guests wanting a taste of local life away from the tourist crowds. | Wine cellars, Traditional architecture, Cultural events, Local tavernas, Proximity to vineyards |
| Vlychada | Less commercialized, Vlychada is known for its unique beach and beautiful landscape. Attracts those looking for a serene beach getaway. | Vlychada Beach, Sailing trips, Vlychada Marina, Nearby hiking options, Local seafood restaurants |
Understanding Airbnb License Requirements & STR Laws in Masouri (2025)
Yes, Masouri, Aegean, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Masouri to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 89% licensed listings)
Top Performing Airbnb Properties in Masouri (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Masouribased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Salt Life Villa
Entire Place • 3 bedrooms
Amazing Villa with Ocean View
Entire Place • 4 bedrooms
Kastelli Sunset Villa
Entire Place • 3 bedrooms
Menory Luxury Suites-Villa Athina
Entire Place • 2 bedrooms
Casa Azul villa for rent
Entire Place • 1 bedroom
Aegean Villa- beach apartment! Ideal choice!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Masouri (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Masouri based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aegean Vacation Rentals | 5 | $86,444 | 88 | 4.71/5.0 |
| Maria | 6 | $73,368 | 276 | 4.71/5.0 |
| Host #527848313 | 1 | $69,038 | 0 | 0.00/5.0 |
| Theodoros | 5 | $68,711 | 3 | 1.00/5.0 |
| Michaela | 1 | $63,038 | 60 | 4.92/5.0 |
| Γιάννης | 2 | $62,577 | 91 | 5.00/5.0 |
| Niki | 5 | $60,207 | 147 | 4.86/5.0 |
| Ibiscus | 8 | $50,566 | 212 | 4.57/5.0 |
| Foteini | 3 | $49,209 | 78 | 4.74/5.0 |
| Fotini | 2 | $48,720 | 185 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Masouri.
Dive Deeper: Advanced Masouri STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Masouri. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMasouri Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Masouri
- The Masouri Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 111 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Masouri, Apartment/Condo properties are the most common (58.6%), reflecting the local real estate landscape.
- Houses represent a significant 39.6% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.8%) offer potential for unique stay experiences.
Masouri Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Masouri
- The dominant room capacity in Masouri is 1 bedroom listings, making up 50.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.7% of the active Airbnb listings in Masouri, indicating a high concentration in these sizes.
- With over half the market (50.5%) consisting of studios or 1-bedroom units, Masouri is particularly well-suited for individuals or couples.
Masouri Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Masouri
- The most common guest capacity trend in Masouri vacation rentals is listings accommodating 2 guests (29.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Masouri STR market, accounting for 54.9% of listings.
- 17.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Masouri.
- On average, properties in Masouri are equipped to host 3.7 guests.
Masouri Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Masouri
- The most common availability pattern in Masouri falls within the 181-270 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Masouri (38.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Masouri Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
10.4% of total
2 Nights
22 listings
20.8% of total
3 Nights
35 listings
33% of total
4-6 Nights
20 listings
18.9% of total
7-29 Nights
11 listings
10.4% of total
30+ Nights
7 listings
6.6% of total
Key Insights
- The most prevalent minimum stay requirement in Masouri is 3 Nights, adopted by 33% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 33% of Masouri hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Masouri.
Masouri Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
7.8% of total
Moderate
20 listings
19.4% of total
Firm
36 listings
35% of total
Strict
39 listings
37.9% of total
Cancellation Policy Insights for Masouri
- The prevailing Airbnb cancellation policy trend in Masouri is Strict, used by 37.9% of listings.
- A majority (72.9%) of hosts in Masouri utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.9% market standard in Masouri.
- With 37.9% using Strict terms, this is a viable option in Masouri, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Masouri.
Masouri STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Masouri
- The overall average booking lead time for vacation rentals in Masouri is 81 days.
- Guests book furthest in advance for stays during October (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (108 days avg.) sees the longest lead times, while Winter (76 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Masouri.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 108 days) to capture early planners.
- Monitor your own booking lead times against these Masouri averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Masouri (2025)
Amenity Prevalence
Amenity Insights for Masouri
- Essential amenities in Masouri that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Air conditioning, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Masouri: Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like Hot water or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Masouri to stay competitive.
Masouri Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Masouri
- The typical guest profile for Airbnb in Masouri consists of predominantly international visitors (96%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 3.8% of guests.
- Key international markets include United States (20.5%) and United Kingdom (19.2%).
- Top languages spoken are English (45%) followed by French (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Masouri Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ia Municipal Unit | 766 | $4,487 | $454.82 | 49% |
| Agios Ioannis Diakoftis | 160 | $4,066 | $625.08 | 44% |
| Psarou | 112 | $3,929 | $802.27 | 45% |
| Faros Armenistis | 121 | $3,418 | $833.09 | 38% |
| Municipality of Mykonos | 338 | $3,257 | $672.36 | 39% |
| Orkos | 82 | $3,252 | $395.86 | 49% |
| Platys Gialos | 223 | $3,185 | $445.47 | 47% |
| Ornos | 243 | $3,134 | $367.58 | 49% |
| Mykonos | 903 | $2,918 | $397.96 | 46% |
| Fanes | 17 | $2,777 | $287.15 | 43% |