Kos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aegean, Greece
Is Airbnb profitable in Kos in 2025? Explore comprehensive Airbnb analytics for Kos, Aegean, Greece to uncover income potential. This 2025 STR market report for Kos, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 351 active listings.
Whether you're considering an Airbnb investment in Kos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kos Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kos (2025)
Understanding the monthly revenue variations for Airbnb listings in Kos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kos is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,803+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,009 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,263 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $778, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kos
Kos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kos:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kos
Average Daily Rate (ADR) Airbnb Trends in Kos (2025)
Effective short term rental pricing strategy in Kos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kos typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $235+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Kos
Get Live Kos Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Kos (2025)
Peak Season (August, July, September)
- Revenue averages $3,086 per month
- Occupancy rates average 67.9%
- Daily rates average $153
Shoulder Season
- Revenue averages $1,281 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $139
Low Season (January, February, December)
- Revenue drops to average $682 per month
- Occupancy decreases to average 25.5%
- Daily rates adjust to average $135
Seasonality Insights for Kos
- The Airbnb seasonality in Kos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kos's highest earning potential, with monthly revenues capable of climbing to $3,583, occupancy reaching a high of 74.4%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $591, occupancy could drop to 24.9%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kos (2025)
Exploring the top neighborhoods for short-term rentals in Kos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kos Town | The capital city of the island, rich in history with numerous archaeological sites and a lively harbor. Popular among tourists for its vibrant nightlife, dining, and shopping options. | Ancient Agora, Kos Castle, Tree of Hippocrates, Archaeological Museum of Kos, Harbourfront restaurants |
| Psalidi | A coastal area close to Kos Town, known for its beautiful beaches and quieter atmosphere. Ideal for families and couples looking for a relaxed vacation by the sea. | Psalidi Beach, Therma Beach, Kardamena Beach, water sports centers, beachfront restaurants |
| Kardamena | A bustling resort village known for its beach bars and nightlife. Attracts younger travelers and party-goers, making it a great investment for high occupancy during the summer. | Kardamena Beach, the nightlife scene, Aquatica Water Park, Kalamos Beach, local tavernas |
| Mastichari | A picturesque traditional village known for its stunning beaches and local charm. Suitable for families and those seeking a peaceful retreat. | Mastichari Beach, Mastichari Port, local fish restaurants, day trips to nearby islands, water sports |
| Lambi | A quieter area slightly north of Kos Town with beautiful beaches and a local feel. Attractive to visitors seeking a restful holiday environment. | Lambi Beach, local cafés, walking distance to Kos Town, sunset views, water sports facilities |
| Agios Fokas | Known for its thermal springs and quieter beaches. Ideal for wellness tourism and those wanting to relax in a serene setting. | Agios Fokas Beach, thermal springs, natural hot springs, local hiking trails, scenic views |
| Tingaki | A family-friendly beach resort with a long sandy beach and shallow waters, perfect for children. Great for family-oriented vacation rentals. | Tingaki Beach, water sports, restaurants, local eateries, bike rental opportunities |
| Zia | A traditional village perched on a mountain with stunning views, known for its beautiful sunsets. Attracts tourists looking for authenticity and local culture. | Zia Village, hiking trails, local crafts shops, traditional tavernas, viewpoints over the Aegean Sea |
Understanding Airbnb License Requirements & STR Laws in Kos (2025)
Yes, Kos, Aegean, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kos to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in Kos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Melia, Kos Town
Entire Place • 4 bedrooms
Kos Secret Villa with private pool
Entire Place • 5 bedrooms
Infinity Premium Villas*Private Pool* 3BR*5Bath
Entire Place • 3 bedrooms
Campo Premium Stay Villas - Private Pool
Entire Place • 2 bedrooms
Campo Premium Stay Villas - Private Pool
Entire Place • 1 bedroom
Horizon Villa-Private Pool-7 Bedroom-Gym-Sea View
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Filoxenia | 34 | $648,649 | 430 | 4.90/5.0 |
| Elgreco | 16 | $142,248 | 164 | 4.63/5.0 |
| Eirini | 8 | $129,078 | 120 | 4.97/5.0 |
| Ελενη | 1 | $106,377 | 23 | 5.00/5.0 |
| Eva Und Dirk | 4 | $65,839 | 96 | 4.86/5.0 |
| Viviane | 1 | $65,546 | 13 | 4.92/5.0 |
| Stavros | 4 | $56,683 | 132 | 4.90/5.0 |
| Βασιλησ | 11 | $53,441 | 86 | 4.67/5.0 |
| Ιωάννης | 3 | $52,649 | 44 | 5.00/5.0 |
| Δεσποινα | 3 | $51,572 | 176 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kos.
Dive Deeper: Advanced Kos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kos
- The Kos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 351 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kos, Apartment/Condo properties are the most common (68.9%), reflecting the local real estate landscape.
- Houses represent a significant 25.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.7%) offer potential for unique stay experiences.
Kos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kos
- The dominant room capacity in Kos is 1 bedroom listings, making up 56.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 88.9% of the active Airbnb listings in Kos, indicating a high concentration in these sizes.
- With over half the market (56.4%) consisting of studios or 1-bedroom units, Kos is particularly well-suited for individuals or couples.
Kos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kos
- The most common guest capacity trend in Kos vacation rentals is listings accommodating 4 guests (31.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Kos STR market, accounting for 58.9% of listings.
- 12.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kos.
- On average, properties in Kos are equipped to host 3.7 guests.
Kos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kos
- The most common availability pattern in Kos falls within the 271-366 days range, representing 57% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kos (41%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
46 listings
13.3% of total
2 Nights
46 listings
13.3% of total
3 Nights
164 listings
47.3% of total
4-6 Nights
40 listings
11.5% of total
7-29 Nights
15 listings
4.3% of total
30+ Nights
36 listings
10.4% of total
Key Insights
- The most prevalent minimum stay requirement in Kos is 3 Nights, adopted by 47.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (10.4%) caters to monthly stays (30+ nights) in Kos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 47.3% of Kos hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kos.
Kos Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
28 listings
8.9% of total
Moderate
45 listings
14.2% of total
Firm
135 listings
42.7% of total
Strict
108 listings
34.2% of total
Cancellation Policy Insights for Kos
- The prevailing Airbnb cancellation policy trend in Kos is Firm, used by 42.7% of listings.
- A majority (76.9%) of hosts in Kos utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.7% market standard in Kos.
- With 34.2% using Strict terms, this is a viable option in Kos, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kos.
Kos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kos
- The overall average booking lead time for vacation rentals in Kos is 49 days.
- Guests book furthest in advance for stays during June (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Kos.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Kos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kos (2025)
Amenity Prevalence
Amenity Insights for Kos
- Essential amenities in Kos that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kos: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kos to stay competitive.
Kos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kos
- The typical guest profile for Airbnb in Kos consists of predominantly international visitors (98%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.2% of guests.
- Key international markets include United Kingdom (16.2%) and Germany (15.6%).
- Top languages spoken are English (41.9%) followed by German (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fanes | 17 | $2,669 | $291.52 | 39% |
| Μαριτσά | 10 | $2,284 | $229.93 | 51% |
| Lachania | 41 | $2,154 | $316.10 | 44% |
| Kalathos | 45 | $2,120 | $302.14 | 46% |
| Pefki | 60 | $2,030 | $295.02 | 42% |
| Municipality of Rhodes | 427 | $2,021 | $266.37 | 45% |
| Kolymbia | 124 | $1,938 | $230.73 | 49% |
| Lindos | 261 | $1,901 | $277.85 | 44% |
| Kiotari | 57 | $1,839 | $221.04 | 48% |
| Μάσαρη | 24 | $1,726 | $221.14 | 41% |