Agia Marina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Aegean, Greece
Is Airbnb profitable in Agia Marina in 2025? Explore comprehensive Airbnb analytics for Agia Marina, Aegean, Greece to uncover income potential. This 2025 STR market report for Agia Marina, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Agia Marina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Agia Marina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Agia Marina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Agia Marina (2025)
Understanding the monthly revenue variations for Airbnb listings in Agia Marina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Agia Marina is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Agia Marina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,583+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,266 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $714 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $351, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Agia Marina
Agia Marina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Agia Marina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Agia Marina:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Agia Marina
Average Daily Rate (ADR) Airbnb Trends in Agia Marina (2025)
Effective short term rental pricing strategy in Agia Marina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Agia Marina typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $215+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $114 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Agia Marina
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Airbnb Seasonality Analysis & Trends in Agia Marina (2025)
Peak Season (August, July, June)
- Revenue averages $1,781 per month
- Occupancy rates average 43.2%
- Daily rates average $116
Shoulder Season
- Revenue averages $854 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $104
Low Season (March, April, December)
- Revenue drops to average $482 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $101
Seasonality Insights for Agia Marina
- The Airbnb seasonality in Agia Marina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Agia Marina's highest earning potential, with monthly revenues capable of climbing to $2,285, occupancy reaching a high of 58.2%, and ADRs peaking at $120.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $396, occupancy could drop to 22.1%, and ADRs may adjust down to $98.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Agia Marina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Agia Marina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Agia Marina (2025)
Exploring the top neighborhoods for short-term rentals in Agia Marina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Agia Marina Beach | A beautiful sandy beach area that attracts tourists looking for sun, relaxation, and water activities. It's perfect for families and young travelers who want to enjoy the Aegean Sea. | Agia Marina Beach, Water Sports Rentals, Local Taverns, Sunset Views |
| Platanias | A lively area known for its entertainment options, restaurants, and beach bars. Ideal for travelers seeking a vibrant nightlife and a social atmosphere. | Platanias Beach, Live Music Venues, Restaurants and Bars, Beachfront Walks |
| Kato Stalos | A quieter alternative to the more bustling areas, Kato Stalos offers beautiful scenery and serene beaches. Suitable for couples and those wanting a peaceful stay. | Kato Stalos Beach, Cafés and Restaurants, Scenic Coastal Paths |
| Maleme | A small resort area that is less crowded but rich in history. It's perfect for those who want to explore Crete while enjoying a laid-back beach vibe. | Maleme Beach, World War II Historical Sites, Traditional Cretan Cuisine |
| Chania Old Town | Famous for its well-preserved Venetian architecture and vibrant atmosphere. It attracts tourists interested in culture, history, and local cuisine. | Chania Harbor, Venetian Lighthouse, Local Markets, Historical Museums |
| Agioi Apostoloi | Known for its lush parks and beautiful beaches. It's perfect for families and nature lovers who want to enjoy outdoor activities. | Agioi Apostoloi Beach, Nature Trails, Parks and Picnic Areas |
| Gerani Beach | A beautiful and less commercialized beach area perfect for those wanting a more local experience without the crowds. | Gerani Beach, Local Artisans, Cafés by the Sea |
| Tavronitis | A quieter village that offers a more authentic Cretan experience, ideal for travelers looking for tranquility and local culture. | Tavronitis River, Rural Landscapes, Traditional Cretan Houses |
Understanding Airbnb License Requirements & STR Laws in Agia Marina (2025)
Yes, Agia Marina, Aegean, Greece enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Agia Marina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 82% licensed listings)
Top Performing Airbnb Properties in Agia Marina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Agia Marinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mylos View
Entire Place • 2 bedrooms
Mylos View Junior
Entire Place • 1 bedroom
Hidden Oasis Private Villa
Entire Place • 1 bedroom
Seven Twenty
Entire Place • 1 bedroom
Villa Savoia All the Aegean sea on your door steps
Entire Place • 3 bedrooms
Holiday Superior Home A by the beach
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Agia Marina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Agia Marina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Georgia | 2 | $42,196 | 41 | 4.79/5.0 |
| Anna | 2 | $22,506 | 9 | 5.00/5.0 |
| Nikolaos | 1 | $17,045 | 10 | 5.00/5.0 |
| Maria | 2 | $15,767 | 13 | 2.50/5.0 |
| Daniela | 1 | $13,251 | 24 | 5.00/5.0 |
| George | 2 | $12,377 | 86 | 4.75/5.0 |
| Gewrgia-Loukas | 3 | $11,241 | 33 | 3.28/5.0 |
| Xenia | 1 | $10,685 | 23 | 4.96/5.0 |
| Poppy | 1 | $10,112 | 4 | 4.75/5.0 |
| Host #499511388 | 1 | $9,808 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Agia Marina.
Dive Deeper: Advanced Agia Marina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Agia Marina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAgia Marina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Agia Marina
- The Agia Marina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Agia Marina, House properties are the most common (51.3%), reflecting the local real estate landscape.
- Houses represent a significant 51.3% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Agia Marina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Agia Marina
- The dominant room capacity in Agia Marina is 1 bedroom listings, making up 56.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.3% of the active Airbnb listings in Agia Marina, indicating a high concentration in these sizes.
- With over half the market (56.4%) consisting of studios or 1-bedroom units, Agia Marina is particularly well-suited for individuals or couples.
Agia Marina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Agia Marina
- The most common guest capacity trend in Agia Marina vacation rentals is listings accommodating 2 guests (28.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Agia Marina STR market, accounting for 51.3% of listings.
- 18.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Agia Marina.
- On average, properties in Agia Marina are equipped to host 3.7 guests.
Agia Marina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Agia Marina
- The most common availability pattern in Agia Marina falls within the 271-366 days range, representing 74.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Agia Marina (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
Agia Marina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
18.4% of total
2 Nights
6 listings
15.8% of total
3 Nights
15 listings
39.5% of total
4-6 Nights
8 listings
21.1% of total
30+ Nights
2 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Agia Marina is 3 Nights, adopted by 39.5% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 39.5% of Agia Marina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Agia Marina.
Agia Marina Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
39.4% of total
Moderate
5 listings
15.2% of total
Firm
7 listings
21.2% of total
Strict
8 listings
24.2% of total
Cancellation Policy Insights for Agia Marina
- The prevailing Airbnb cancellation policy trend in Agia Marina is Flexible, used by 39.4% of listings.
- There's a relatively balanced mix between guest-friendly (54.6%) and stricter (45.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.4% market standard in Agia Marina.
- Regularly review your cancellation policy against competitors and market demand shifts in Agia Marina.
Agia Marina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Agia Marina
- The overall average booking lead time for vacation rentals in Agia Marina is 58 days.
- Guests book furthest in advance for stays during April (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Agia Marina.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Agia Marina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Agia Marina (2025)
Amenity Prevalence
Amenity Insights for Agia Marina
- Popular amenities like Essentials, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Essentials or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Agia Marina to stay competitive.
Agia Marina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Agia Marina
- The typical guest profile for Airbnb in Agia Marina consists of predominantly international visitors (87%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 12.8% of guests.
- Key international markets include United Kingdom (14.5%) and Italy (12.8%).
- Top languages spoken are English (43.1%) followed by Italian (13.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Agia Marina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ia Municipal Unit | 766 | $4,487 | $454.82 | 49% |
| Agios Ioannis Diakoftis | 160 | $4,066 | $625.08 | 44% |
| Psarou | 112 | $3,929 | $802.27 | 45% |
| Faros Armenistis | 121 | $3,418 | $833.09 | 38% |
| Municipality of Mykonos | 338 | $3,257 | $672.36 | 39% |
| Orkos | 82 | $3,252 | $395.86 | 49% |
| Platys Gialos | 223 | $3,185 | $445.47 | 47% |
| Ornos | 243 | $3,134 | $367.58 | 49% |
| Mykonos | 903 | $2,918 | $397.96 | 46% |
| Fanes | 17 | $2,777 | $287.15 | 43% |