Jena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Thuringia, Germany
Is Airbnb profitable in Jena in 2025? Explore comprehensive Airbnb analytics for Jena, Thuringia, Germany to uncover income potential. This 2025 STR market report for Jena, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 131 active listings.
Whether you're considering an Airbnb investment in Jena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jena (2025)
Understanding the monthly revenue variations for Airbnb listings in Jena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jena is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,746+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,830 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,165 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $644, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jena
Jena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jena:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jena
Average Daily Rate (ADR) Airbnb Trends in Jena (2025)
Effective short term rental pricing strategy in Jena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jena typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $152+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $101 or more.
- Typical properties (Median) charge around $64 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Jena
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Airbnb Seasonality Analysis & Trends in Jena (2025)
Peak Season (May, June, October)
- Revenue averages $1,665 per month
- Occupancy rates average 56.9%
- Daily rates average $77
Shoulder Season
- Revenue averages $1,443 per month
- Occupancy maintains around 56.5%
- Daily rates hold near $80
Low Season (January, February, March)
- Revenue drops to average $1,003 per month
- Occupancy decreases to average 42.7%
- Daily rates adjust to average $83
Seasonality Insights for Jena
- The Airbnb seasonality in Jena shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jena's highest earning potential, with monthly revenues capable of climbing to $1,783, occupancy reaching a high of 61.8%, and ADRs peaking at $87.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $893, occupancy could drop to 38.8%, and ADRs may adjust down to $76.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jena (2025)
Exploring the top neighborhoods for short-term rentals in Jena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Jena with access to shopping, dining, and cultural attractions. Ideal for business travelers and tourists alike seeking convenience and vibrant city life. | Jena Botanical Garden, Jena Planetarium, Abbe Center of Photonics, Jentower, City Museum Jena |
| Jena West | A more residential area that offers a quieter experience while still being close to public transportation and local amenities. Great for families and extended stays. | Optical Museum, Tuchmacher-Museum, Stadtkirche St. Michael, Schiller's Garden, Thuringian State Museum |
| Winzerla | A green and peaceful neighborhood with access to parks and local vineyards. Appeals to those who enjoy nature and outdoor activities. | Paradies Park, Burgau Park, local vineyards, cycling paths, hiking trails |
| Lobeda | A historic district with beautiful views of the city and surrounding areas. Offers a blend of culture and access to nature. | Humboldthain, Lobeda Church, local markets, Jenaer Forst, Panoramic views of Jena |
| Zwätzen | A suburb of Jena that’s perfect for those looking for a quiet atmosphere while still being a short distance from the city center. Good for longer-term stays. | Local parks, Nature walks, Cafés and shops, Community events, Peaceful neighborhoods |
| Kunitz | A village-like neighborhood known for its traditional Thuringian architecture and friendly atmosphere. Ideal for a unique and authentic stay. | Historic buildings, Local festivals, Traditional cuisine, Scenic views, Walking trails |
| Nauendorf | A small district with a more rural feel, popular among those looking for a retreat from city life, yet close enough to commute. | Countryside views, Outdoor activities, Local farms, Tranquil environment, Cycling routes |
| Jenahalle | Known for its sports and leisure facilities, Jenahalle is attractive for sports enthusiasts and families looking for entertainment options. | Fitness centers, Swimming pools, Sports fields, Events and concerts, Family-friendly parks |
Understanding Airbnb License Requirements & STR Laws in Jena (2025)
While Jena, Thuringia, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Jena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
{Design Loft | Family & Friends | Damenviertel}
Entire Place • 1 bedroom
Cozy rooftop rooftops of Jena
Entire Place • 2 bedrooms
Large, cosy & centrally located apartment
Entire Place • 4 bedrooms
3-Raum City-Appartement Jena
Entire Place • 3 bedrooms
{Temporary home | university clinic & nature outside the door}
Entire Place • 1 bedroom
Family Friendly/Home Office/Garden + Trampoline
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chris Und Jenapartments | 4 | $127,034 | 106 | 3.60/5.0 |
| Matthias | 6 | $110,614 | 314 | 4.79/5.0 |
| Rolf & Sebastian | 4 | $81,934 | 743 | 4.91/5.0 |
| Fewo Jena | 3 | $71,430 | 433 | 4.97/5.0 |
| Full House | 4 | $70,050 | 103 | 4.49/5.0 |
| Lutz | 3 | $65,156 | 194 | 4.98/5.0 |
| Infinity Appartements | 2 | $59,666 | 14 | 4.84/5.0 |
| Thomas | 3 | $59,504 | 41 | 4.63/5.0 |
| Dieter | 1 | $45,143 | 16 | 5.00/5.0 |
| Susann | 1 | $44,917 | 176 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jena.
Dive Deeper: Advanced Jena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jena
- The Jena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.7% of the 131 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Jena, Apartment/Condo properties are the most common (88.5%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 0.8%) offer potential for unique stay experiences.
Jena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jena
- The dominant room capacity in Jena is 1 bedroom listings, making up 50.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.9% of the active Airbnb listings in Jena, indicating a high concentration in these sizes.
- With over half the market (50.4%) consisting of studios or 1-bedroom units, Jena is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Jena.
Jena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jena
- The most common guest capacity trend in Jena vacation rentals is listings accommodating 2 guests (29.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Jena STR market, accounting for 45.8% of listings.
- 12.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jena.
- On average, properties in Jena are equipped to host 2.8 guests.
Jena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jena
- The most common availability pattern in Jena falls within the 181-270 days range, representing 29.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jena (29%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
26.8% of total
2 Nights
44 listings
35.8% of total
3 Nights
15 listings
12.2% of total
4-6 Nights
9 listings
7.3% of total
7-29 Nights
7 listings
5.7% of total
30+ Nights
15 listings
12.2% of total
Key Insights
- The most prevalent minimum stay requirement in Jena is 2 Nights, adopted by 35.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.6%) of the Jena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.2%) caters to monthly stays (30+ nights) in Jena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.8% of Jena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jena.
Jena Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.9% of total
Flexible
28 listings
23.9% of total
Moderate
50 listings
42.7% of total
Firm
15 listings
12.8% of total
Strict
23 listings
19.7% of total
Cancellation Policy Insights for Jena
- The prevailing Airbnb cancellation policy trend in Jena is Moderate, used by 42.7% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (32.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.7% market standard in Jena.
- Regularly review your cancellation policy against competitors and market demand shifts in Jena.
Jena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jena
- The overall average booking lead time for vacation rentals in Jena is 44 days.
- Guests book furthest in advance for stays during May (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Jena.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Jena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jena (2025)
Amenity Prevalence
Amenity Insights for Jena
- Essential amenities in Jena that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jena: Wifi, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jena to stay competitive.
Jena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jena
- The typical guest profile for Airbnb in Jena consists of primarily domestic travelers (77%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 77.4% of guests.
- Key international markets include Germany (77.4%) and United States (3%).
- Top languages spoken are English (38.5%) followed by German (33.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Hamburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rothenburg ob der Tauber | 39 | $2,086 | $137.43 | 46% |
| Kollnburg | 14 | $2,010 | $227.85 | 30% |
| Elend | 15 | $1,978 | $308.59 | 27% |
| Gräfenberg | 10 | $1,901 | $137.88 | 49% |
| Kraslice | 10 | $1,900 | $152.54 | 29% |
| Herzberg | 22 | $1,760 | $169.69 | 44% |
| Zella-Mehlis | 14 | $1,656 | $146.31 | 41% |
| Böhlen | 11 | $1,589 | $106.86 | 46% |
| Wenzenbach | 12 | $1,585 | $154.45 | 38% |
| Wendelstein | 14 | $1,572 | $114.06 | 46% |