Airbnb Market Analytics, Statistics and Data in Jena, Thuringia, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Jena? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Jena:
How much do Airbnb hosts make on average per month in Jena?
The short-term rental market in Jena shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,245 per month
- Strong performing properties (top 25%) make $1,902 or more
- Best-in-class properties (top 10%) achieve $2,945+ monthly
- Entry-level properties (bottom 25%) typically earn around $686
Revenue Variations by Month
Occupancy Rates Throughout the Year in Jena
The market in Jena shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 57% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Jena
Daily rates in Jena vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $64 per night
- Strong performing properties (top 25%) secure $101 or more
- Best-in-class properties (top 10%) pull in $152+ per night
- Entry-level properties (bottom 25%) earn around $44
Daily Rate Variations by Month
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Seasonality patterns in Jena
Peak Season (October, May, June)
- Revenue peaks at $1732.90 per month
- Occupancy rates reach 63.69%
- Daily rates average $87.11
Shoulder Season
- Revenue averages $1465.47 per month
- Occupancy maintains 53.93%
- Daily rates hold at $81.14
Low Season (December, February, January)
- Revenue drops to $969.09 per month
- Occupancy decreases to 37.99%
- Daily rates adjust to $74.78
Is it still profitable to do Airbnb in Jena in 2025?
Yes! Jena demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 54% and monthly revenue averaging $1465 and The market's 130 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Jena
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Jena | The vibrant heart of Jena, featuring numerous shops, restaurants, and cultural attractions. Ideal for visitors looking for a lively atmosphere close to attractions like the Jena Planetarium and the historic marketplace. | Jena Planetarium, St. John's Church, Jena Botanical Garden, Optical Museum, Marketplace (Marktplatz) |
| Jena Paradies | A picturesque district known for its river views and green spaces. Perfect for families and nature lovers, offering easy access to parks and recreational activities. | Paradies Park, Saale River, Botanical Garden, Lichtenhain Waterfall |
| Jena Lobeda | A residential area that offers quieter accommodations while still being close to the city center. Attractive for guests who prefer a more suburban feel while having quick access to urban amenities. | Lobeda Sights, Nearby nature reserves, Local shops and cafes |
| Jena Winzerla | An up-and-coming neighborhood known for its community vibe and developing cultural scene. Great for guests interested in experiencing local life and exploring new areas. | Winzerla Church, Local galleries, Community events |
| Jena Damm | This area offers a mix of residential and commercial spaces, catering to both short-term visitors and longer stays. Convenient for business travelers due to its proximity to office spaces. | Damm Park, Local eateries, Business centers |
| Kunitz | A charming village-like area that provides a break from the hustle of urban life. Ideal for those seeking tranquility while being just a short ride from the main attractions of Jena. | Kunitz Castle, Local hiking trails, Village markets |
| Volkshochschule Jena | An educational area that attracts students and academics, making it a great spot for Airbnb hosts targeting this demographic. | VHS Jena, Local cafes, Cultural events |
| Jena-Nord | A residential area known for its spacious properties and parks, providing a family-friendly option for travelers who want more space and outdoor activities. | Nord Park, Playgrounds, Family-friendly dining options |
Do you need a license for Airbnb in Jena?
We recommend checking directly with Jena's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Jena
3-Raum City-Appartement Jena
Entire Place • 3 bedrooms
{Design Loft | Family & Friends | Damenviertel}
Entire Place • 1 bedroom
{Temporary home | university clinic & nature outside the door}
Entire Place • 1 bedroom
Cozy rooftop rooftops of Jena
Entire Place • 2 bedrooms
Large, cosy & centrally located apartment
Entire Place • 4 bedrooms
Family Friendly/Home Office/Garden + Trampoline
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Jena
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matthias | 6 | $125,266 | 314 | 4.79/5.0 |
| Chris Und Jenapartments | 3 | $102,230 | 67 | 3.22/5.0 |
| Rolf & Sebastian | 4 | $80,848 | 743 | 4.91/5.0 |
| Full House | 4 | $77,867 | 103 | 4.49/5.0 |
| Thomas | 3 | $76,525 | 41 | 4.63/5.0 |
| Lutz | 3 | $75,017 | 194 | 4.98/5.0 |
| Fewo Jena | 3 | $69,782 | 433 | 4.97/5.0 |
| Infinity Appartements | 2 | $67,304 | 14 | 4.84/5.0 |
| Dieter | 1 | $45,648 | 16 | 5.00/5.0 |
| Thomas Und Sandra | 4 | $44,880 | 78 | 3.53/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Jena
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (69.2%), with apartment & condo and house properties comprising 99.2% of inventory
- Untapped potential in boutique & hotels segments (0.8% combined)
Room Capacity Distribution
Analysis of 130 properties in Jena shows that 1 bedroom properties are most prevalent, making up 51.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.9% of all listings.
Key Insights
- Most common: 1 bedroom (51.5%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 66.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 130 properties in Jena reveals that 2 guests properties dominate the market, representing 30% of all listings. The average property accommodates 2.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 47.7% of the market.
Key Insights
- Most common capacity: 2 guests (30% of market)
- Least common capacity: 7 guests (1.5% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 47.7% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 130 properties in Jena, the most common availability pattern is 91-180 days (33.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (33.1% of properties).
Key Insights
- Most common availability window: 91-180 days (33.8%)
- Most common booking duration: 181-270 days (33.1%)
- Properties with high availability (180+ days): 48.5%
- Properties with long-term bookings (180+ days): 51.5%
Minimum Stay Distributions
1 Night
32 listings
27.1% of total
2 Nights
48 listings
40.7% of total
3 Nights
15 listings
12.7% of total
4-6 Nights
9 listings
7.6% of total
7-29 Nights
7 listings
5.9% of total
30+ Nights
7 listings
5.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.8%
- Mid-length stays (4-6 nights) represent 7.6% of listings
- Monthly+ stays (5.9%) suggest a stable extended-stay market
- High market flexibility with 80.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.9% of total
Flexible
29 listings
25% of total
Moderate
48 listings
41.4% of total
Firm
16 listings
13.8% of total
Strict
22 listings
19% of total
Key Insights
- Moderate is the preferred policy at 41.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 66.4% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Apr, averaging 69 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 38 days
- Spring shows the longest average booking window at 66 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 66 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Jena
Every property in Jena comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 77.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.1%) and United Kingdom (2.7%)
- English is the top language at 44.9%, followed by German (38.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for Berlin and Jena markets
- Develop localized content for United States and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Jena. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gräfenberg | 10 | $2,021 | $138.32 | 49% |
| Rothenburg ob der Tauber | 42 | $2,018 | $131.83 | 44% |
| Elend | 19 | $2,012 | $270.34 | 29% |
| Kraslice | 10 | $1,982 | $153.23 | 30% |
| Herzberg | 23 | $1,911 | $170.35 | 45% |
| Kollnburg | 15 | $1,870 | $212.39 | 31% |
| Wenzenbach | 12 | $1,734 | $160.80 | 37% |
| Böhlen | 11 | $1,647 | $106.05 | 47% |
| Bamberg | 165 | $1,637 | $110.71 | 51% |
| Masserberg | 20 | $1,615 | $365.64 | 28% |
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