Gotha Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Thuringia, Germany
Is Airbnb profitable in Gotha in 2025? Explore comprehensive Airbnb analytics for Gotha, Thuringia, Germany to uncover income potential. This 2025 STR market report for Gotha, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Gotha, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gotha Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gotha Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gotha (2025)
Understanding the monthly revenue variations for Airbnb listings in Gotha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gotha is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gotha across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,715+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,923 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $998 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $554, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gotha
Gotha Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gotha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gotha:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gotha
Average Daily Rate (ADR) Airbnb Trends in Gotha (2025)
Effective short term rental pricing strategy in Gotha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gotha typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Gotha
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Airbnb Seasonality Analysis & Trends in Gotha (2025)
Peak Season (May, June, December)
- Revenue averages $1,682 per month
- Occupancy rates average 45.2%
- Daily rates average $107
Shoulder Season
- Revenue averages $1,348 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $106
Low Season (January, February, March)
- Revenue drops to average $1,005 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $100
Seasonality Insights for Gotha
- The Airbnb seasonality in Gotha shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gotha's highest earning potential, with monthly revenues capable of climbing to $1,837, occupancy reaching a high of 51.2%, and ADRs peaking at $108.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $910, occupancy could drop to 28.2%, and ADRs may adjust down to $98.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gotha.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gotha seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gotha (2025)
Exploring the top neighborhoods for short-term rentals in Gotha? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Altstadt | The historic old town of Gotha is a charming area filled with medieval architecture, local culture, and vibrant life. It's attractive for tourists exploring the rich history of Thuringia and its landmarks. | Schloss Friedenstein, Eisenacher Tor, Diana Temple, City Museum Gotha, St. Margarethen Church |
| Gotha Nord | This area is popular for its residential nature and proximity to local amenities. It attracts families and young professionals, providing a peaceful atmosphere with easy access to nature. | Thuringian Forest, Gotha Zoo, Kanalinsel, Various parks and recreation areas |
| Gotha West | Known for its beautiful parks and green spaces, Gotha West is appealing for those seeking outdoor leisure activities. It's ideal for guests looking for a tranquil stay close to nature. | Botanical Garden Gotha, Friedenstein Park, Gotha's Nature Trails, Local cafes and small eateries |
| Gotha East | A developing area that showcases a mix of modern amenities and traditional charm. It attracts visitors who are interested in the blend of new and old that Gotha has to offer. | Shopping centers, Local markets, Art galleries, Community events |
| Gotha Sud | A quieter suburban area that offers a comfortable stay for families and groups. Its residential vibe provides a home-like feeling for travelers who want a break from the hustle and bustle. | Various family-friendly parks, Cafes and local bakeries, Community events |
| Katzenaus | This area may appeal to those looking for a more rural experience while still being close to the city. It’s perfect for tourists interested in hiking and local farm experiences. | Hiking trails, Local farms, Nature observation areas |
| Römhilde | A historically rich neighborhood known for its cultural sites and traditional Thuringian cuisine. Great for foodies and history enthusiasts. | Local restaurants with traditional cuisine, Historical buildings, Cultural events |
| Langenbernsdorf | An upcoming area known for its picturesque scenery and growing community. It attracts visitors seeking a peaceful environment combined with outdoor activities. | Natural reserves, Cycle paths, Local arts and crafts markets |
Understanding Airbnb License Requirements & STR Laws in Gotha (2025)
While Gotha, Thuringia, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gotha to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gotha (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gothabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House to the sun
Entire Place • 6 bedrooms
Holiday Home - right in the middle of Germany
Entire Place • 3 bedrooms
New house Wooden Holz100
Private Room • 5 bedrooms
Large apartment at Friedenstein Castle
Entire Place • 4 bedrooms
FeWo Urban Gotha - Orangerie - Parking in front of the door
Entire Place • 1 bedroom
Cozy bright apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gotha (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gotha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vita | 10 | $103,276 | 26 | 2.88/5.0 |
| Ralf | 3 | $54,999 | 23 | 4.96/5.0 |
| Andrea | 3 | $42,072 | 383 | 4.91/5.0 |
| Sabine | 2 | $38,866 | 280 | 4.91/5.0 |
| Nicole | 1 | $37,365 | 25 | 5.00/5.0 |
| Elena | 1 | $28,878 | 9 | 4.89/5.0 |
| Alexander | 2 | $23,918 | 126 | 4.93/5.0 |
| Norman | 1 | $20,406 | 33 | 4.91/5.0 |
| Florian | 1 | $17,819 | 8 | 5.00/5.0 |
| Dirk | 1 | $14,496 | 195 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gotha.
Dive Deeper: Advanced Gotha STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gotha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGotha Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gotha
- The Gotha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gotha, Apartment/Condo properties are the most common (69.7%), reflecting the local real estate landscape.
- Houses represent a significant 21.2% portion, catering likely to families or larger groups.
Gotha Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gotha
- The dominant room capacity in Gotha is 1 bedroom listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.6% of the active Airbnb listings in Gotha, indicating a high concentration in these sizes.
- A significant 24.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gotha.
Gotha Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gotha
- The most common guest capacity trend in Gotha vacation rentals is listings accommodating 4 guests (24.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Gotha STR market, accounting for 42.4% of listings.
- 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gotha.
- On average, properties in Gotha are equipped to host 4.0 guests.
Gotha Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gotha
- The most common availability pattern in Gotha falls within the 181-270 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gotha (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gotha Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
21.2% of total
2 Nights
21 listings
63.6% of total
3 Nights
3 listings
9.1% of total
4-6 Nights
1 listings
3% of total
30+ Nights
1 listings
3% of total
Key Insights
- The most prevalent minimum stay requirement in Gotha is 2 Nights, adopted by 63.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.8%) of the Gotha Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 63.6% of Gotha hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gotha.
Gotha Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
60.7% of total
Moderate
8 listings
28.6% of total
Firm
2 listings
7.1% of total
Strict
1 listings
3.6% of total
Cancellation Policy Insights for Gotha
- The prevailing Airbnb cancellation policy trend in Gotha is Flexible, used by 60.7% of listings.
- The market strongly favors guest-friendly terms, with 89.3% of listings offering Flexible or Moderate policies. This suggests guests in Gotha may expect booking flexibility.
- Strict cancellation policies are quite rare (3.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 60.7% market standard in Gotha.
- Given the high prevalence of Flexible policies (60.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 3.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Gotha.
Gotha STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gotha
- The overall average booking lead time for vacation rentals in Gotha is 48 days.
- Guests book furthest in advance for stays during March (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (79 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Gotha.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Gotha averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gotha (2025)
Amenity Prevalence
Amenity Insights for Gotha
- Essential amenities in Gotha that guests expect include: Heating, Hot water, Hangers, Wifi, Essentials, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Smoke alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gotha: Heating, Hot water, Hangers, Wifi, Essentials, Kitchen.
- Prioritize adding missing essentials: Hangers, Wifi, Essentials, Kitchen.
- Consider adding popular differentiators like Hair dryer or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gotha to stay competitive.
Gotha Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gotha
- The typical guest profile for Airbnb in Gotha consists of primarily domestic travelers (84%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 84.2% of guests.
- Key international markets include Germany (84.2%) and United States (2.2%).
- Top languages spoken are English (37.9%) followed by German (34%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Leipzig.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gotha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Willsbach | 14 | $2,188 | $173.93 | 40% |
| Rothenburg ob der Tauber | 39 | $2,086 | $137.43 | 46% |
| Elend | 15 | $1,978 | $308.59 | 27% |
| Gräfenberg | 10 | $1,901 | $137.88 | 49% |
| Meimbressen | 15 | $1,836 | $157.15 | 31% |
| Herzberg | 22 | $1,760 | $169.69 | 44% |
| Elgershausen | 12 | $1,661 | $92.56 | 51% |
| Zella-Mehlis | 14 | $1,656 | $146.31 | 41% |
| Margetshöchheim | 12 | $1,623 | $110.58 | 51% |
| Uslar | 18 | $1,616 | $208.78 | 29% |