Ratzeburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Schleswig-Holstein, Germany

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Ratzeburg in 2025? Explore comprehensive Airbnb analytics for Ratzeburg, Schleswig-Holstein, Germany to uncover income potential. This 2025 STR market report for Ratzeburg, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Ratzeburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ratzeburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ratzeburg Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$118
The average rental revenue earned for an occupied room per day in Ratzeburg.
Occupancy Rate(?)
47.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,291
Typical annual income for an Airbnb listing in Ratzeburg. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
54.6%
Strong growth (54.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Ratzeburg.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Ratzeburg.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ratzeburg (2025)

Understanding the monthly revenue variations for Airbnb listings in Ratzeburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ratzeburg is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ratzeburg across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,839+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,090 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,335 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $925, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ratzeburg

Ratzeburg Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ratzeburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ratzeburg:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 51%.
  • Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ratzeburg

Average Daily Rate (ADR) Airbnb Trends in Ratzeburg (2025)

Effective short term rental pricing strategy in Ratzeburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ratzeburg typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $138+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
  • Typical properties (Median) charge around $102 per night.
  • Entry-level properties (Bottom 25%) earn around $88 per night.

Average Daily Rate (ADR) Trend by Month in Ratzeburg

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Airbnb Seasonality Analysis & Trends in Ratzeburg (2025)

Peak Season (August, July, September)
  • Revenue averages $2,540 per month
  • Occupancy rates average 72.8%
  • Daily rates average $106
Shoulder Season
  • Revenue averages $1,742 per month
  • Occupancy maintains around 49.4%
  • Daily rates hold near $114
Low Season (January, March, December)
  • Revenue drops to average $1,181 per month
  • Occupancy decreases to average 35.7%
  • Daily rates adjust to average $115

Seasonality Insights for Ratzeburg

  • The Airbnb seasonality in Ratzeburg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ratzeburg's highest earning potential, with monthly revenues capable of climbing to $2,785, occupancy reaching a high of 80.6%, and ADRs peaking at $128.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $958, occupancy could drop to 30.0%, and ADRs may adjust down to $105.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ratzeburg.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ratzeburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ratzeburg (2025)

Exploring the top neighborhoods for short-term rentals in Ratzeburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Old Town (Altstadt)
The historic center of Ratzeburg, known for its charming streets, medieval buildings, and tranquil lakeside views. It’s ideal for tourists interested in culture and history, with easy access to local restaurants and shops.
Ratzeburg Cathedral, Ratzeburg Castle, The Old Market Square, Historic City Walls, Lakeside Promenade
Ratzeburger See
A picturesque area surrounding the lake, perfect for nature lovers and those looking for water-based activities. Offers beautiful scenery and opportunities for swimming, sailing, and relaxing by the water.
Ratzeburger See, Beach and swimming area, Sailing and water sports, Walking paths around the lake, Picnic spots
St. George (Sankt Georg)
A quiet and residential area with beautiful views of the lake and surrounding nature. Attractive for families and those seeking a peaceful retreat while still being close to the town center.
St. George Church, Nature trails, Local parks, Community events, Charming residential streets
Museum Ratzeburg
The cultural hub showcasing the history and art of the region. Appeals to visitors interested in learning more about the local heritage, making it a great place for cultural tourism.
Museum of Ratzeburg, Exhibitions on local history, Art displays, Workshops and events, Guided tours
Schleswig-Holstein State Theater
A major cultural venue in the region, attracting visitors for performances and events. Its vibrant atmosphere makes it a good location for hosting Airbnb properties that cater to theater-goers and culture enthusiasts.
Schleswig-Holstein State Theater, Performances and shows, Cultural events, Nearby restaurants and cafes, Theater workshops
Nature Reserves
The surrounding nature reserves offer fresh air and scenic landscapes, appealing to nature enthusiasts and hikers. This area is perfect for eco-tourism and outdoor activities.
Nature parks, Hiking trails, Bird watching, Picnic areas, Scenic viewpoints
Market Square (Marktplatz)
The bustling heart of Ratzeburg, filled with local shops, markets, and eateries. A vibrant place that attracts both locals and tourists, great for those looking to experience daily life in Ratzeburg.
Weekly farmer's market, Local shops, Cafés and restaurants, Historic buildings, Events and festivals
Historical Routes
The paths and routes around Ratzeburg connecting historical landmarks and scenic sites. They attract both tourists and locals who enjoy walking, cycling, and exploring the rich history of the area.
Historical trails, Guided tours, Cycling paths, Scenic viewpoints, Signage on local history

Understanding Airbnb License Requirements & STR Laws in Ratzeburg (2025)

While Ratzeburg, Schleswig-Holstein, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ratzeburg to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Ratzeburg (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ratzeburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lovely apartment in Ratzeburg with kitchen

Lovely apartment in Ratzeburg with kitchen

Entire Place • 5 bedrooms

$61,745
Revenue
48.4%
Occupancy
$355.75
Daily Rate
Cozy guest house in quiet location in Ratzeburg

Cozy guest house in quiet location in Ratzeburg

Entire Place • 2 bedrooms

$23,827
Revenue
53.8%
Occupancy
$121.93
Daily Rate
...above the rooftops of Ratzeburg

...above the rooftops of Ratzeburg

Entire Place • 1 bedroom

$20,905
Revenue
67.0%
Occupancy
$81.85
Daily Rate
Frünn Stuuv

Frünn Stuuv

Entire Place • 2 bedrooms

$19,775
Revenue
73.7%
Occupancy
$120.60
Daily Rate
Lake view apartment

Lake view apartment

Entire Place • 2 bedrooms

$15,241
Revenue
42.9%
Occupancy
$110.22
Daily Rate
Sunny house. Idyllic location at Ratzeburger See!

Sunny house. Idyllic location at Ratzeburger See!

Entire Place • 2 bedrooms

$15,006
Revenue
29.7%
Occupancy
$183.23
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ratzeburg (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ratzeburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Novasol1$61,74545.00/5.0
Hanke4$45,044294.83/5.0
Günther1$23,827884.97/5.0
Petra1$20,9051654.92/5.0
Juergen1$15,241335.00/5.0
Norbert1$15,00645.00/5.0
Michael1$14,749494.63/5.0
Christine1$14,3442234.96/5.0
Ille1$14,063324.81/5.0
Claudia1$12,7271114.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ratzeburg.

Dive Deeper: Advanced Ratzeburg STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ratzeburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ratzeburg Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ratzeburg

  • The Ratzeburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ratzeburg, Apartment/Condo properties are the most common (66.7%), reflecting the local real estate landscape.
  • Houses represent a significant 33.3% portion, catering likely to families or larger groups.

Ratzeburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ratzeburg

  • The dominant room capacity in Ratzeburg is 2 bedrooms listings, making up 55.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 94.5% of the active Airbnb listings in Ratzeburg, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Ratzeburg.

Ratzeburg Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ratzeburg

  • The most common guest capacity trend in Ratzeburg vacation rentals is listings accommodating 4 guests (44.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Ratzeburg STR market, accounting for 72.2% of listings.
  • 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ratzeburg.
  • On average, properties in Ratzeburg are equipped to host 3.8 guests.

Ratzeburg Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ratzeburg

  • The most common availability pattern in Ratzeburg falls within the 181-270 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Ratzeburg (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ratzeburg Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

2 Nights (22.2%)

2 Nights

4 listings

22.2% of total

3 Nights (61.1%)

3 Nights

11 listings

61.1% of total

4-6 Nights (5.6%)

4-6 Nights

1 listings

5.6% of total

7-29 Nights (5.6%)

7-29 Nights

1 listings

5.6% of total

30+ Nights (5.6%)

30+ Nights

1 listings

5.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Ratzeburg is 3 Nights, adopted by 61.1% of listings. This highlights the market's preference for longer commitments.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 61.1% of Ratzeburg hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ratzeburg.

Ratzeburg Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (5.9%)

Super Strict 60 Days

1 listings

5.9% of total

Flexible (23.5%)

Flexible

4 listings

23.5% of total

Moderate (17.6%)

Moderate

3 listings

17.6% of total

Firm (35.3%)

Firm

6 listings

35.3% of total

Strict (17.6%)

Strict

3 listings

17.6% of total

Cancellation Policy Insights for Ratzeburg

  • The prevailing Airbnb cancellation policy trend in Ratzeburg is Firm, used by 35.3% of listings.
  • A majority (52.9%) of hosts in Ratzeburg utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 35.3% market standard in Ratzeburg.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ratzeburg.

Ratzeburg STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ratzeburg

  • The overall average booking lead time for vacation rentals in Ratzeburg is 58 days.
  • Guests book furthest in advance for stays during June (average 99 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Ratzeburg.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
  • Monitor your own booking lead times against these Ratzeburg averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ratzeburg (2025)

Amenity Prevalence

Amenity Insights for Ratzeburg

  • Essential amenities in Ratzeburg that guests expect include: Kitchen, Hangers, Smoke alarm, Heating, TV, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ratzeburg: Kitchen, Hangers, Smoke alarm, Heating, TV, Wifi.
  • Consider adding popular differentiators like Refrigerator or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ratzeburg to stay competitive.

Ratzeburg Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ratzeburg

  • The typical guest profile for Airbnb in Ratzeburg consists of primarily domestic travelers (81%), often arriving from nearby Hamburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 81.2% of guests.
  • Key international markets include Germany (81.2%) and Netherlands (3.6%).
  • Top languages spoken are English (37.9%) followed by German (33.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Hamburg and Berlin.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ratzeburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Jesendorf12$2,366$677.2724%
Stapel10$2,144$290.1440%
Damshagen11$1,950$419.7732%
Ærøskøbing32$1,908$170.4749%
Wittenbeck15$1,828$201.9835%
Hamburg2,528$1,649$148.1550%
Egernsund29$1,621$283.9138%
Hamburg66$1,578$135.3453%
Stelle21$1,530$141.2150%
Am Salzhaff44$1,461$216.8332%

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