Mölln Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Schleswig-Holstein, Germany
Is Airbnb profitable in Mölln in 2025? Explore comprehensive Airbnb analytics for Mölln, Schleswig-Holstein, Germany to uncover income potential. This 2025 STR market report for Mölln, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Mölln, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mölln Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mölln Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mölln (2025)
Understanding the monthly revenue variations for Airbnb listings in Mölln is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mölln is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mölln across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,324+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,559 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,002 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $550, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mölln
Mölln Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mölln STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mölln:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mölln
Average Daily Rate (ADR) Airbnb Trends in Mölln (2025)
Effective short term rental pricing strategy in Mölln involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mölln typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $121+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $98 or more.
- Typical properties (Median) charge around $81 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Mölln
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Airbnb Seasonality Analysis & Trends in Mölln (2025)
Peak Season (August, July, September)
- Revenue averages $1,918 per month
- Occupancy rates average 66.4%
- Daily rates average $85
Shoulder Season
- Revenue averages $1,121 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $88
Low Season (January, February, November)
- Revenue drops to average $660 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $89
Seasonality Insights for Mölln
- The Airbnb seasonality in Mölln shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mölln's highest earning potential, with monthly revenues capable of climbing to $2,246, occupancy reaching a high of 74.7%, and ADRs peaking at $94.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $564, occupancy could drop to 25.9%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mölln.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mölln seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mölln (2025)
Exploring the top neighborhoods for short-term rentals in Mölln? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Town Center | Charming area with traditional half-timbered houses and rich history. Ideal for travelers looking to explore Mölln's cultural heritage, museums, and quaint streets. | St. Nicolai Church, Mölln Museum, Historic Market Square, Café am Markt, Mölln Castle |
| Ratzeburger See | Picturesque lake area perfect for outdoor enthusiasts. Attracts visitors for swimming, sailing, and nature walks, making it a serene escape. | Ratzeburger See water activities, Lake hiking trails, Picnic spots, Boating, Fishing |
| Lauenburg | Nearby town with scenic views of the Elbe River. A great spot for historic exploration and riverfront activities, attracting tourists seeking tranquility. | Lauenburg Castle, Elbe River promenade, Half-timbered houses, Cafés along the river, Fishing and boating |
| Möllner Stadtpark | Lovely park area with green spaces, ideal for families and leisure activities. Great for relaxation and enjoying nature with the city backdrop. | Children's playground, Walking paths, Picnic areas, Open-air events, Nature trails |
| Great Lakes Region | Natural area known for its beautiful lakes and outdoor recreation. Perfect for those who enjoy camping, hiking, and water sports, attracting a diverse range of visitors. | Kayaking and canoeing, Hiking trails, Wildlife viewing, Camping grounds, Fishing spots |
| Kunsthaus Mölln | Cultural hub featuring exhibitions and events. Attracts art enthusiasts and visitors interested in local culture and artistic expressions. | Art exhibitions, Workshops, Cultural events, Local artists' displays, Community gatherings |
| Schwiegert Trail | Popular walking and cycling path through beautiful landscapes. Ideal for fitness enthusiasts and those who appreciate scenic outdoor activities. | Biking paths, Walking trails, Nature exploration, Community events, Scenic viewpoints |
| Quernheim | Peaceful village known for its rural charm. A relaxing getaway for guests wanting to experience countryside life and local traditions. | Rural landscapes, Local farms, Village festivals, Traditional craft shops, Walking trails |
Understanding Airbnb License Requirements & STR Laws in Mölln (2025)
While Mölln, Schleswig-Holstein, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mölln to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Mölln (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Möllnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quartier13 - Apartment in Mölln
Entire Place • 1 bedroom
Vacation home in the Lauenburg Lakes Nature Park
Entire Place • 2 bedrooms
Lakeside house
Entire Place • 3 bedrooms
Large holiday home close to nature and center in Mölln!
Entire Place • 4 bedrooms
Cottage on the edge of the forest, quiet, close to the lake and Internet
Entire Place • 1 bedroom
Vacation home
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mölln (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mölln based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrea | 1 | $22,158 | 57 | 4.96/5.0 |
| Thomas | 1 | $21,998 | 36 | 4.94/5.0 |
| Iris Und Daniel | 1 | $21,586 | 15 | 5.00/5.0 |
| Bettina Von | 1 | $14,593 | 21 | 5.00/5.0 |
| Maggy | 1 | $12,884 | 30 | 4.97/5.0 |
| Maike | 1 | $12,736 | 30 | 4.97/5.0 |
| Anne | 1 | $11,950 | 90 | 4.82/5.0 |
| Malte | 1 | $11,680 | 26 | 4.92/5.0 |
| Saskia | 1 | $10,157 | 46 | 4.93/5.0 |
| Tina | 1 | $9,539 | 141 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mölln.
Dive Deeper: Advanced Mölln STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mölln. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMölln Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mölln
- The Mölln Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Mölln, House properties are the most common (38.9%), reflecting the local real estate landscape.
- Houses represent a significant 38.9% portion, catering likely to families or larger groups.
- The presence of 27.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Mölln Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mölln
- The dominant room capacity in Mölln is 1 bedroom listings, making up 66.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 77.8% of the active Airbnb listings in Mölln, indicating a high concentration in these sizes.
- With over half the market (66.7%) consisting of studios or 1-bedroom units, Mölln is particularly well-suited for individuals or couples.
Mölln Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mölln
- The most common guest capacity trend in Mölln vacation rentals is listings accommodating 2 guests (38.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Mölln STR market, accounting for 55.6% of listings.
- A significant 50.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Mölln.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mölln.
- On average, properties in Mölln are equipped to host 2.9 guests.
Mölln Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mölln
- The most common availability pattern in Mölln falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mölln (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mölln Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
27.8% of total
2 Nights
8 listings
44.4% of total
3 Nights
3 listings
16.7% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mölln is 2 Nights, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.2%) of the Mölln Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Mölln, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.4% of Mölln hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mölln.
Mölln Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
22.2% of total
Moderate
10 listings
55.6% of total
Firm
4 listings
22.2% of total
Cancellation Policy Insights for Mölln
- The prevailing Airbnb cancellation policy trend in Mölln is Moderate, used by 55.6% of listings.
- The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Mölln may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55.6% market standard in Mölln.
- Regularly review your cancellation policy against competitors and market demand shifts in Mölln.
Mölln STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mölln
- The overall average booking lead time for vacation rentals in Mölln is 44 days.
- Guests book furthest in advance for stays during August (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Mölln.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Mölln averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mölln (2025)
Amenity Prevalence
Amenity Insights for Mölln
- Essential amenities in Mölln that guests expect include: Hair dryer, Essentials, Heating, TV, Wifi, Hangers, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Hot water, Clothing storage are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mölln: Hair dryer, Essentials, Heating, TV, Wifi, Hangers, Smoke alarm.
- Consider adding popular differentiators like Bed linens or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mölln to stay competitive.
Mölln Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mölln
- The typical guest profile for Airbnb in Mölln consists of primarily domestic travelers (78%), often arriving from nearby Hamburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 77.7% of guests.
- Key international markets include Germany (77.7%) and Denmark (3.9%).
- Top languages spoken are English (39.7%) followed by German (34.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hamburg and Berlin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mölln Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jesendorf | 12 | $2,366 | $677.27 | 24% |
| Stapel | 10 | $2,144 | $290.14 | 40% |
| Damshagen | 11 | $1,950 | $419.77 | 32% |
| Ærøskøbing | 32 | $1,908 | $170.47 | 49% |
| Wittenbeck | 15 | $1,828 | $201.98 | 35% |
| Hamburg | 2,528 | $1,649 | $148.15 | 50% |
| Egernsund | 29 | $1,621 | $283.91 | 38% |
| Hamburg | 66 | $1,578 | $135.34 | 53% |
| Stelle | 21 | $1,530 | $141.21 | 50% |
| Am Salzhaff | 44 | $1,461 | $216.83 | 32% |