Malente Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Schleswig-Holstein, Germany
Is Airbnb profitable in Malente in 2025? Explore comprehensive Airbnb analytics for Malente, Schleswig-Holstein, Germany to uncover income potential. This 2025 STR market report for Malente, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Malente, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malente Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malente Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malente (2025)
Understanding the monthly revenue variations for Airbnb listings in Malente is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malente is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malente across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,999+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,954 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,138 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $541, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malente
Malente Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malente STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malente:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malente
Average Daily Rate (ADR) Airbnb Trends in Malente (2025)
Effective short term rental pricing strategy in Malente involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malente typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $184+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Malente
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Airbnb Seasonality Analysis & Trends in Malente (2025)
Peak Season (July, August, June)
- Revenue averages $2,212 per month
- Occupancy rates average 47.6%
- Daily rates average $139
Shoulder Season
- Revenue averages $1,497 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $128
Low Season (January, February, March)
- Revenue drops to average $881 per month
- Occupancy decreases to average 29.2%
- Daily rates adjust to average $121
Seasonality Insights for Malente
- The Airbnb seasonality in Malente shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malente's highest earning potential, with monthly revenues capable of climbing to $2,440, occupancy reaching a high of 59.5%, and ADRs peaking at $147.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $682, occupancy could drop to 21.2%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malente.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malente seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malente (2025)
Exploring the top neighborhoods for short-term rentals in Malente? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Seestraße | A picturesque lakeside area, popular for its scenic views and outdoor activities. A great location for families and nature lovers seeking a tranquil retreat by the lake. | Malente Lake, Schwimmende Bäder, Kiel Canal, Rowing and sailing opportunities, Lakeside trails |
| Kieler Straße | The central street in Malente, close to shops and restaurants. Offers easy access to local amenities and is a great spot for short-term stays due to its convenience. | Local shops, Restaurants and cafés, Malente's pedestrian zone, Cultural events in town square |
| Süd-West Malente | A calm residential area that offers a peaceful atmosphere while being close to nature. Ideal for guests looking for a quiet stay with easy access to recreational activities. | Nature reserves, Hiking trails, Nearby forests and parks |
| Malente Railway Station | Proximity to public transport makes this area attractive for travelers seeking easy access to nearby cities and attractions in Schleswig-Holstein. | Train access to Lübeck, Transportation links to Kiel, Local bus services |
| Gartenstraße | This area features charming gardens and parks, perfect for visitors who appreciate a relaxing environment with greenery. | Public parks, Gardens, Walking paths |
| Hauptstraße | Main street that connects various attractions in Malente, making it a bustling area ideal for tourists who want to be in the heart of the action. | Local markets, Festivals and street events, Restaurants and eateries |
| Waldstraße | Surrounded by forests, this area is great for nature lovers and outdoor enthusiasts who enjoy hiking and biking. | Biking trails, Hiking routes, Forested areas for walks |
| Reinbek | A nearby district offering a small-town feel with unique local charm. Great for longer stays to explore the surrounding countryside and small-town life. | Local historical sites, Countryside views, Community events |
Understanding Airbnb License Requirements & STR Laws in Malente (2025)
While Malente, Schleswig-Holstein, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malente to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Malente (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malentebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House directly at the lake
Entire Place • 4 bedrooms
Hus Lakeside - Apartment by the lake
Entire Place • 3 bedrooms
Apartment Nordic Calm | 200 m from the lake | Parking
Entire Place • 2 bedrooms
Relaxation directly on Dieksee in Bad Malente
Entire Place • 1 bedroom
Bullerbü auf Gut Rachut
Entire Place • 1 bedroom
Holiday home "Frieda´s" on bike views
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malente (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malente based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| John Moritz | 1 | $73,887 | 50 | 5.00/5.0 |
| Alina | 1 | $28,485 | 29 | 5.00/5.0 |
| Desiree | 1 | $28,475 | 17 | 5.00/5.0 |
| Rike | 1 | $21,898 | 152 | 4.88/5.0 |
| Tommy | 1 | $20,952 | 110 | 4.98/5.0 |
| Kathrin | 1 | $20,692 | 7 | 5.00/5.0 |
| Frithjof Und Laura | 1 | $20,576 | 130 | 4.99/5.0 |
| Annette | 2 | $18,047 | 93 | 4.93/5.0 |
| Erik | 1 | $17,270 | 6 | 4.33/5.0 |
| Anna Maria | 1 | $16,237 | 7 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malente.
Dive Deeper: Advanced Malente STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malente. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalente Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malente
- The Malente Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Malente, Apartment/Condo properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 28.6% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Malente Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malente
- The dominant room capacity in Malente is 1 bedroom listings, making up 48.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.5% of the active Airbnb listings in Malente, indicating a high concentration in these sizes.
Malente Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malente
- The most common guest capacity trend in Malente vacation rentals is listings accommodating 2 guests (34.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Malente STR market, accounting for 68.6% of listings.
- 22.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malente.
- On average, properties in Malente are equipped to host 3.9 guests.
Malente Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malente
- The most common availability pattern in Malente falls within the 271-366 days range, representing 48.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Malente (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Malente Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
14.7% of total
2 Nights
2 listings
5.9% of total
3 Nights
8 listings
23.5% of total
4-6 Nights
10 listings
29.4% of total
7-29 Nights
2 listings
5.9% of total
30+ Nights
7 listings
20.6% of total
Key Insights
- The most prevalent minimum stay requirement in Malente is 4-6 Nights, adopted by 29.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (20.6%) caters to monthly stays (30+ nights) in Malente, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 29.4% of Malente hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malente.
Malente Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
11.8% of total
Moderate
6 listings
17.6% of total
Firm
13 listings
38.2% of total
Strict
11 listings
32.4% of total
Cancellation Policy Insights for Malente
- The prevailing Airbnb cancellation policy trend in Malente is Firm, used by 38.2% of listings.
- A majority (70.6%) of hosts in Malente utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.2% market standard in Malente.
- With 32.4% using Strict terms, this is a viable option in Malente, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Malente.
Malente STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malente
- The overall average booking lead time for vacation rentals in Malente is 61 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Fall (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Malente.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Malente averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malente (2025)
Amenity Prevalence
Amenity Insights for Malente
- Essential amenities in Malente that guests expect include: Kitchen, Heating, Hair dryer, Refrigerator, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malente: Kitchen, Heating, Hair dryer, Refrigerator, Smoke alarm.
- Prioritize adding missing essentials: Heating, Hair dryer, Refrigerator, Smoke alarm.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malente to stay competitive.
Malente Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malente
- The typical guest profile for Airbnb in Malente consists of primarily domestic travelers (91%), often arriving from nearby Hamburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
- Domestic travelers account for 91.1% of guests.
- Key international markets include Germany (91.1%) and Netherlands (2.1%).
- Top languages spoken are German (38.1%) followed by English (38.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hamburg and Berlin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malente Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lohals | 19 | $3,099 | $304.56 | 37% |
| Stapel | 10 | $2,297 | $270.81 | 39% |
| Snøde | 13 | $2,217 | $268.24 | 40% |
| Ærøskøbing | 30 | $2,049 | $180.76 | 48% |
| Wittenbeck | 15 | $1,966 | $203.24 | 36% |
| Billund | 102 | $1,928 | $180.02 | 49% |
| Korshavn | 16 | $1,798 | $238.80 | 39% |
| Rude Strand | 32 | $1,751 | $229.75 | 36% |
| Hamburg | 2,651 | $1,710 | $147.60 | 50% |
| Tørresø Strand | 24 | $1,699 | $203.97 | 43% |