Airbnb Market Analytics, Statistics and Data in Lübeck, Schleswig-Holstein, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lübeck? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lübeck:
How much do Airbnb hosts make on average per month in Lübeck?
The short-term rental market in Lübeck shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,277 per month
- Strong performing properties (top 25%) make $2,110 or more
- Best-in-class properties (top 10%) achieve $3,193+ monthly
- Entry-level properties (bottom 25%) typically earn around $649
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lübeck
The market in Lübeck shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lübeck
Daily rates in Lübeck vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $115 per night
- Strong performing properties (top 25%) secure $167 or more
- Best-in-class properties (top 10%) pull in $232+ per night
- Entry-level properties (bottom 25%) earn around $75
Daily Rate Variations by Month
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Seasonality patterns in Lübeck
Peak Season (July, August, May)
- Revenue peaks at $2419.36 per month
- Occupancy rates reach 58.99%
- Daily rates average $160.35
Shoulder Season
- Revenue averages $1625.58 per month
- Occupancy maintains 41.06%
- Daily rates hold at $139.39
Low Season (November, February, January)
- Revenue drops to $815.59 per month
- Occupancy decreases to 24.60%
- Daily rates adjust to $121.89
Is it still profitable to do Airbnb in Lübeck in 2025?
Yes! Lübeck demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and monthly revenue averaging $1626 and As a mature market with 825 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lübeck
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | A UNESCO World Heritage site known for its well-preserved medieval architecture and charming streets. It attracts tourists interested in history and culture. | St. Mary's Church, Holstentor Gate, Lübeck Cathedral, Historic Market Square, The Buddenbrook House |
| Torstraße Area | A vibrant neighborhood close to the city center, known for its cafes, shops, and cultural events. It's popular among younger travelers and locals. | Theatre Lübeck, Café Krösus, Klingenthal Museum, Local markets, Numerous restaurants |
| Lübeck Harbour | Picturesque waterfront area that draws visitors for its scenic views and maritime activities. It's ideal for guests who enjoy a maritime atmosphere. | Lübeck Maritime Museum, Boating tours, Historic ships, Scenic promenades, Café Kinosaal |
| St. Lorenz | A residential area with a mix of local life and accessibility to downtown. It offers more affordable accommodation options for families and longer stays. | Parks and recreation areas, Shopping centers, Local restaurants, Public transport access to downtown, Community events |
| Lübeck-Travemünde | A seaside district known for its beach resorts and tourist amenities. It's ideal for those looking for a coastal experience. | Travemünde Beach, Seabridge, Lighthouse, Ferry connections, Seaside promenade |
| Königstraße | A popular shopping street with a variety of boutiques, restaurants, and cafes, perfect for travelers who enjoy urban experiences and local cuisine. | Local shops, Restaurants, Cafés, Street art, Events and festivals |
| Schlutup | A quieter area for those seeking a more tranquil stay, yet still close to the city and nature, making it suitable for families and long-term guests. | Nature reserves, Parks, Local community events, Biking trails, Nearby water activities |
| Lübecker Altstadt | Offers a perfect blend of history, shopping, and dining experiences, making it a favorite for tourists looking to explore the rich culture of Lübeck. | Shopping boutiques, Traditional German cuisine, Historic sites, Cultural events, Waterfront views |
Do you need a license for Airbnb in Lübeck?
We recommend checking directly with Lübeck's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (2% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lübeck
Sadebo Apartments 7 guests | parking lot | central
Entire Place • 3 bedrooms
Hideaway on Gut Mönkhof
Entire Place • 5 bedrooms
Penthouse Luna on the beach with sea view & balcony
Entire Place • 3 bedrooms
Promenadenvilla
Entire Place • 4 bedrooms
Dune Park 15 - Village 6
Entire Place • 5 bedrooms
Apartment in time-honored old town house (110)
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Lübeck
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 75 | $1,050,413 | 166 | 1.66/5.0 |
| Novasol | 78 | $718,878 | 167 | 1.48/5.0 |
| Constantin | 22 | $664,619 | 913 | 4.68/5.0 |
| Novasol | 71 | $593,926 | 226 | 1.98/5.0 |
| Novasol | 38 | $456,498 | 62 | 1.15/5.0 |
| Moba Travel | 11 | $300,453 | 1889 | 4.45/5.0 |
| Novasol | 28 | $265,956 | 50 | 1.31/5.0 |
| Sascha | 5 | $260,178 | 66 | 4.79/5.0 |
| James | 5 | $203,517 | 131 | 3.88/5.0 |
| Zimmervermietung | 5 | $169,095 | 871 | 4.77/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lübeck
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.2%), with apartment & condo and house properties comprising 96.5% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (3.5% combined)
Room Capacity Distribution
Analysis of 825 properties in Lübeck shows that 1 bedroom properties are most prevalent, making up 46.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.5% of all listings.
Key Insights
- Most common: 1 bedroom (46.9%)
- Least common: 5+ bedrooms (1.2%)
- Market concentration: 72.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 825 properties in Lübeck reveals that 2 guests properties dominate the market, representing 33.7% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 63.6% of the market.
Key Insights
- Most common capacity: 2 guests (33.7% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 63.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 825 properties in Lübeck, the most common availability pattern is 271-366 days (51.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.5% of properties).
Key Insights
- Most common availability window: 271-366 days (51.6%)
- Most common booking duration: 31-90 days (32.5%)
- Properties with high availability (180+ days): 75.5%
- Properties with long-term bookings (180+ days): 25.5%
Minimum Stay Distributions
1 Night
212 listings
33.2% of total
2 Nights
214 listings
33.5% of total
3 Nights
79 listings
12.4% of total
4-6 Nights
58 listings
9.1% of total
7-29 Nights
23 listings
3.6% of total
30+ Nights
52 listings
8.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.7%
- Mid-length stays (4-6 nights) represent 9.1% of listings
- Monthly+ stays (8.2%) suggest a stable extended-stay market
- High market flexibility with 79.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
6 listings
0.8% of total
Super Strict 60 Days
292 listings
40.2% of total
Non-refundable
1 listings
0.1% of total
Flexible
96 listings
13.2% of total
Moderate
162 listings
22.3% of total
Firm
67 listings
9.2% of total
Strict
102 listings
14% of total
Key Insights
- Super Strict 60 Days is the preferred policy at 40.2% of listings
- The market shows a balanced distribution between guest-friendly (35.5%) and strict (23.2%) policies
- Strong market consensus around Super Strict 60 Days policies
- Non-refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Super Strict 60 Days policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Dec, averaging 105 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 62 days
- Summer shows the longest average booking window at 94 days, while Winter has the shortest at 72 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 94 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Lübeck
Below is the distribution of amenities across listings in Lübeck:
Traveler Demographics
Key Insights
- Domestic travelers make up 71.7% of total guests, indicating a dominant local market share.
- Primary international markets: Denmark (5.3%) and Netherlands (3%)
- English is the top language at 44%, followed by German (38.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Berlin and Hamburg markets
- Develop localized content for Denmark and Netherlands
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lübeck. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Damshagen | 12 | $2,477 | $422.25 | 34% |
| Wittenbeck | 13 | $2,137 | $222.01 | 39% |
| Hamburg | 2,286 | $1,939 | $143.41 | 53% |
| Wingst | 14 | $1,932 | $139.13 | 42% |
| Lüchow | 14 | $1,907 | $115.62 | 50% |
| Hemmoor | 10 | $1,883 | $149.01 | 43% |
| Stelle | 21 | $1,791 | $127.70 | 50% |
| Ærøskøbing | 32 | $1,727 | $159.62 | 44% |
| Am Salzhaff | 47 | $1,719 | $218.45 | 32% |
| Ahrensburg | 28 | $1,707 | $98.52 | 61% |
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