Lübeck Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Schleswig-Holstein, Germany
Is Airbnb profitable in Lübeck in 2025? Explore comprehensive Airbnb analytics for Lübeck, Schleswig-Holstein, Germany to uncover income potential. This 2025 STR market report for Lübeck, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 704 active listings.
Whether you're considering an Airbnb investment in Lübeck, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lübeck Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lübeck Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lübeck (2025)
Understanding the monthly revenue variations for Airbnb listings in Lübeck is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lübeck is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lübeck across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,104+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,071 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,253 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $640, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lübeck
Lübeck Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lübeck STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lübeck:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lübeck
Average Daily Rate (ADR) Airbnb Trends in Lübeck (2025)
Effective short term rental pricing strategy in Lübeck involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lübeck typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $228+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Lübeck
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Airbnb Seasonality Analysis & Trends in Lübeck (2025)
Peak Season (July, August, May)
- Revenue averages $2,187 per month
- Occupancy rates average 51.9%
- Daily rates average $153
Shoulder Season
- Revenue averages $1,594 per month
- Occupancy maintains around 41.0%
- Daily rates hold near $138
Low Season (January, February, March)
- Revenue drops to average $883 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $109
Seasonality Insights for Lübeck
- The Airbnb seasonality in Lübeck shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lübeck's highest earning potential, with monthly revenues capable of climbing to $2,418, occupancy reaching a high of 59.4%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $830, occupancy could drop to 28.2%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lübeck.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lübeck seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lübeck (2025)
Exploring the top neighborhoods for short-term rentals in Lübeck? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town (Altstadt) | Lübeck's historic center is a UNESCO World Heritage site, renowned for its brick Gothic architecture. This area attracts tourists looking to explore the rich history and culture of the Hanseatic League. | Holstentor, St. Mary's Church, Lübeck Cathedral, The Buddenbrook House, Historical Museum of Lübeck |
| Travemünde | This charming seaside district offers beautiful beaches and a picturesque harbor. It’s perfect for those looking for a beach vacation with easy access to water activities and seafood dining. | Travemünde Beach, Old Lighthouse, Promenade, Priwall Nature Reserve, Fähranleger Travemünde |
| St. Lorenz | A vibrant district that blends residential and commercial spaces, attracting families and young professionals. It’s also close to the city center, offering a convenient base for guests. | St. Lorenz Church, Kaiserstraße, Local boutiques and cafés, Lübeck market square |
| Lübeck-Dänischburg | A developing area with a mix of residential and commercial zones. This location is appealing for long-term stays, especially for business travelers due to its proximity to the motorway. | Shopping center, Restaurants, Parks, Nearby facilities for families |
| Scharbeutz | Just outside Lübeck, Scharbeutz is a popular resort destination known for its beautiful coastline. It attracts summer tourists and is an ideal location for vacation rentals. | Scharbeutz Beach, Pier, Promenade, Beach clubs, Water sports activities |
| Stockelsdorf | A quiet suburban area ideal for families visiting Lübeck. Its peaceful environment attracts guests who want to stay slightly away from the hustle and bustle of the city. | Local parks, Community events, Family-friendly activities |
| Kücknitz | This residential area is on the outskirts, offering a calm setting with access to nature. Ideal for those seeking tranquility while being a short drive from central Lübeck. | Nature trails, Rural countryside, Local markets |
| 5-lakes region | This area, a bit outside Lübeck, offers stunning natural scenery and various outdoor activities, suitable for travelers looking for an escape in nature while still being connected to the city. | Lakes for swimming, Hiking trails, Biking routes, Wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Lübeck (2025)
While Lübeck, Schleswig-Holstein, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lübeck to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Lübeck (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lübeckbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Promenadenvilla
Entire Place • 4 bedrooms
Hideaway on Gut Mönkhof
Entire Place • 5 bedrooms
Sadebo Apartments 7 guests | parking lot | central
Entire Place • 3 bedrooms
Penthouse Luna on the beach with sea view & balcony
Entire Place • 3 bedrooms
Dune Park 15 - Village 6
Entire Place • 5 bedrooms
Apartment in time-honored old town house (110)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lübeck (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lübeck based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 53 | $763,000 | 150 | 2.29/5.0 |
| Constantin | 21 | $625,049 | 903 | 4.68/5.0 |
| Novasol | 47 | $462,753 | 194 | 2.78/5.0 |
| Novasol | 41 | $425,309 | 147 | 2.72/5.0 |
| Novasol | 22 | $331,235 | 57 | 1.99/5.0 |
| Moba Travel | 11 | $293,239 | 1889 | 4.45/5.0 |
| Sascha | 5 | $230,695 | 66 | 4.79/5.0 |
| James | 5 | $180,791 | 131 | 3.88/5.0 |
| Novasol | 14 | $169,911 | 44 | 2.62/5.0 |
| Zimmervermietung | 5 | $157,539 | 871 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lübeck.
Dive Deeper: Advanced Lübeck STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lübeck. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLübeck Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lübeck
- The Lübeck Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.9% of the 704 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lübeck, Apartment/Condo properties are the most common (74.1%), reflecting the local real estate landscape.
- Houses represent a significant 21.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 4.1%) offer potential for unique stay experiences.
Lübeck Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lübeck
- The dominant room capacity in Lübeck is 1 bedroom listings, making up 50.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.6% of the active Airbnb listings in Lübeck, indicating a high concentration in these sizes.
- With over half the market (50.7%) consisting of studios or 1-bedroom units, Lübeck is particularly well-suited for individuals or couples.
Lübeck Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lübeck
- The most common guest capacity trend in Lübeck vacation rentals is listings accommodating 2 guests (35.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Lübeck STR market, accounting for 62.2% of listings.
- 15.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lübeck.
- On average, properties in Lübeck are equipped to host 3.3 guests.
Lübeck Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lübeck
- The most common availability pattern in Lübeck falls within the 271-366 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lübeck (30.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lübeck Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
140 listings
21.4% of total
2 Nights
183 listings
28% of total
3 Nights
74 listings
11.3% of total
4-6 Nights
61 listings
9.3% of total
7-29 Nights
23 listings
3.5% of total
30+ Nights
172 listings
26.3% of total
Key Insights
- The most prevalent minimum stay requirement in Lübeck is 2 Nights, adopted by 28% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.3%) caters to monthly stays (30+ nights) in Lübeck, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28% of Lübeck hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lübeck.
Lübeck Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.5% of total
Super Strict 60 Days
186 listings
30% of total
Non-refundable
1 listings
0.2% of total
Flexible
96 listings
15.5% of total
Moderate
167 listings
27% of total
Firm
68 listings
11% of total
Strict
98 listings
15.8% of total
Cancellation Policy Insights for Lübeck
- The prevailing Airbnb cancellation policy trend in Lübeck is Super Strict 60 Days, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (42.5%) and stricter (26.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 30% market standard in Lübeck.
- Regularly review your cancellation policy against competitors and market demand shifts in Lübeck.
Lübeck STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lübeck
- The overall average booking lead time for vacation rentals in Lübeck is 68 days.
- Guests book furthest in advance for stays during May (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Lübeck.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Lübeck averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lübeck (2025)
Amenity Prevalence
Amenity Insights for Lübeck
- Essential amenities in Lübeck that guests expect include: Wifi, Kitchen, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lübeck: Wifi, Kitchen, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Kitchen, Heating, Smoke alarm.
- Consider adding popular differentiators like TV or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lübeck to stay competitive.
Lübeck Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lübeck
- The typical guest profile for Airbnb in Lübeck consists of primarily domestic travelers (71%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 71.0% of guests.
- Key international markets include Germany (71%) and Denmark (4.5%).
- Top languages spoken are English (38.3%) followed by German (33%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Hamburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lübeck Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Damshagen | 12 | $2,333 | $393.51 | 35% |
| Wittenbeck | 13 | $2,056 | $215.41 | 38% |
| Ærøskøbing | 32 | $1,927 | $165.53 | 47% |
| Hamburg | 2,354 | $1,857 | $143.95 | 52% |
| Lüchow | 14 | $1,797 | $113.72 | 50% |
| Hemmoor | 10 | $1,736 | $149.47 | 40% |
| Am Salzhaff | 46 | $1,735 | $211.70 | 32% |
| Stelle | 21 | $1,717 | $133.69 | 49% |
| Egernsund | 33 | $1,674 | $338.64 | 36% |
| Ratzeburg | 14 | $1,644 | $117.04 | 52% |