Airbnb Market Analytics, Statistics and Data in Kiel, Schleswig-Holstein, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kiel? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kiel:
How much do Airbnb hosts make on average per month in Kiel?
The short-term rental market in Kiel shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,254 per month
- Strong performing properties (top 25%) make $1,873 or more
- Best-in-class properties (top 10%) achieve $2,510+ monthly
- Entry-level properties (bottom 25%) typically earn around $686
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kiel
The market in Kiel shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kiel
Daily rates in Kiel vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $74 per night
- Strong performing properties (top 25%) secure $98 or more
- Best-in-class properties (top 10%) pull in $124+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Kiel
Peak Season (June, July, August)
- Revenue peaks at $1710.96 per month
- Occupancy rates reach 64.61%
- Daily rates average $94.93
Shoulder Season
- Revenue averages $1371.42 per month
- Occupancy maintains 52.19%
- Daily rates hold at $86.15
Low Season (December, February, January)
- Revenue drops to $907.41 per month
- Occupancy decreases to 37.70%
- Daily rates adjust to $80.57
Is it still profitable to do Airbnb in Kiel in 2025?
Yes! Kiel demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and monthly revenue averaging $1371 and With 359 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kiel
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Altstadt | The historic old town of Kiel offers charming architecture, cobblestone streets, and a vibrant cultural scene. It's perfect for visitors who want to explore local history and enjoy waterfront views. | Kiel Maritime Museum, St. Nicholas Church, Old Market Square, Kiel Opera, Zoological Museum of Kiel University |
| Kieler Förde | This waterfront area features stunning views of the Kiel Fjord, making it ideal for visitors who enjoy maritime activities and relaxing by the sea. It's a hotspot for sailing and water sports. | Kiel Harbor, Promenade along the waterfront, Marine Museum, Laboe Naval Memorial, Kiel Canal |
| Düsternbrook | Located near the Kiel Fjord, Düsternbrook is known for its green spaces and proximity to the University of Kiel, attracting students and visitors looking for a quieter stay close to nature. | Kiel Botanical Garden, Kieler Yacht Club, Düsternbrook Promenade, Fegetasche Park, Kieler Wochen Festival |
| Holtenau | Known for its historic lighthouse and the entrance to the Kiel Canal, Holtenau attracts those interested in maritime history and the cycling trail along the Canal. | Kiel Canal, Holtenau Lighthouse, Ferry to Laboe, Local pubs and cafes, Cycle paths along the waterfront |
| Schilksee | A family-friendly beach area known for its sandy shores and water sports. It's popular in summer and attracts tourists looking for recreation and relaxation. | Schilksee Beach, Water sports facilities, Local restaurants, Beach promenades, Kiel Bay |
| Friedrichsort | A tranquil district located by the sea with a mix of residential and vacation homes. It's ideal for those wanting a laid-back stay by the coast with easy access to coastal paths. | Friedrichsort Lighthouse, Beach promenades, Nature reserves, Walking and biking trails, Local eateries |
| Kiel City Center | The bustling heart of Kiel with shopping, dining, and cultural events. Ideal for visitors wanting to experience urban life and access to public transport. | Holstenstraße (shopping street), Kiel Town Hall, Kiel Market, Event venues, Cafés and restaurants |
| Ellerbek | A peaceful residential area close to Kiel, providing a suburban experience. It's perfect for families and tourists looking for quiet while still close to city amenities. | Local parks, Walking trails, Community events, Nearby shops, Access to public transport |
Do you need a license for Airbnb in Kiel?
We recommend checking directly with Kiel's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kiel
Great duplex apartment on Blücherplatz
Entire Place • 2 bedrooms
Landidyll near the beach in Kiel-Schilksee
Entire Place • 2 bedrooms
Centrally located apartment
Entire Place • 3 bedrooms
Anchorage Kiel, terrace, self check-in, parking
Entire Place • 1 bedroom
Zentrale Whg | 3Zi |24h Check-in
Entire Place • 2 bedrooms
Immediately on the beach!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Kiel
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jan Mathis | 12 | $307,709 | 2361 | 4.74/5.0 |
| Gilles | 9 | $183,500 | 3173 | 4.81/5.0 |
| Klaus | 9 | $123,117 | 616 | 4.55/5.0 |
| Anne | 3 | $91,148 | 263 | 4.91/5.0 |
| Alexander | 7 | $86,326 | 77 | 3.51/5.0 |
| Nils Karlsson | 4 | $68,899 | 634 | 4.79/5.0 |
| Silvana | 2 | $60,558 | 85 | 4.46/5.0 |
| Barbara | 2 | $59,577 | 64 | 4.94/5.0 |
| Malte | 3 | $58,240 | 315 | 4.81/5.0 |
| Kai | 4 | $57,847 | 717 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kiel
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.9%), with apartment & condo and house properties comprising 96.4% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others, unique stays segments (3.7% combined)
Room Capacity Distribution
Analysis of 359 properties in Kiel shows that 1 bedroom properties are most prevalent, making up 61% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 78.3% of all listings.
Key Insights
- Most common: 1 bedroom (61%)
- Least common: 4 bedrooms (0.3%)
- Market concentration: 78.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 359 properties in Kiel reveals that 2 guests properties dominate the market, representing 35.4% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 63.8% of the market.
Key Insights
- Most common capacity: 2 guests (35.4% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 63.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 359 properties in Kiel, the most common availability pattern is 271-366 days (33.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.6% of properties).
Key Insights
- Most common availability window: 271-366 days (33.7%)
- Most common booking duration: 91-180 days (25.6%)
- Properties with high availability (180+ days): 60.2%
- Properties with long-term bookings (180+ days): 41.2%
Minimum Stay Distributions
1 Night
87 listings
26.7% of total
2 Nights
119 listings
36.5% of total
3 Nights
60 listings
18.4% of total
4-6 Nights
32 listings
9.8% of total
7-29 Nights
16 listings
4.9% of total
30+ Nights
12 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.2%
- Mid-length stays (4-6 nights) represent 9.8% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 81.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
77 listings
25.2% of total
Moderate
112 listings
36.7% of total
Firm
70 listings
23% of total
Strict
46 listings
15.1% of total
Key Insights
- Moderate is the preferred policy at 36.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.9% of the market
- Strict policies are least common at 15.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 77 days
- Shortest booking windows are in Mar, Nov, Jan, averaging 37 days
- Summer shows the longest average booking window at 77 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 77 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Kiel
Below is the distribution of amenities across listings in Kiel:
Traveler Demographics
Key Insights
- Domestic travelers make up 76.9% of total guests, indicating a dominant local market share.
- Primary international markets: Denmark (4.3%) and United States (2.8%)
- English is the top language at 43.9%, followed by German (39.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Berlin and Hamburg markets
- Develop localized content for Denmark and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kiel. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tørresø Strand | 19 | $2,688 | $207.52 | 49% |
| Billund | 83 | $2,532 | $204.25 | 55% |
| Damshagen | 12 | $2,477 | $422.25 | 34% |
| Snøde | 14 | $2,301 | $249.84 | 42% |
| Lohals | 23 | $2,159 | $315.40 | 36% |
| Wittenbeck | 13 | $2,137 | $222.01 | 39% |
| Frederiksberg | 14 | $2,121 | $186.42 | 49% |
| Hamburg | 2,286 | $1,939 | $143.41 | 53% |
| Wingst | 14 | $1,932 | $139.13 | 42% |
| Hemmoor | 10 | $1,883 | $149.01 | 43% |
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