Kiel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Schleswig-Holstein, Germany
Is Airbnb profitable in Kiel in 2025? Explore comprehensive Airbnb analytics for Kiel, Schleswig-Holstein, Germany to uncover income potential. This 2025 STR market report for Kiel, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 367 active listings.
Whether you're considering an Airbnb investment in Kiel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kiel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kiel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kiel (2025)
Understanding the monthly revenue variations for Airbnb listings in Kiel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kiel is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kiel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,470+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,825 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,190 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $672, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kiel
Kiel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kiel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kiel:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kiel
Average Daily Rate (ADR) Airbnb Trends in Kiel (2025)
Effective short term rental pricing strategy in Kiel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kiel typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $126+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $100 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Kiel
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Airbnb Seasonality Analysis & Trends in Kiel (2025)
Peak Season (July, August, June)
- Revenue averages $1,711 per month
- Occupancy rates average 60.8%
- Daily rates average $89
Shoulder Season
- Revenue averages $1,347 per month
- Occupancy maintains around 52.5%
- Daily rates hold near $85
Low Season (January, February, March)
- Revenue drops to average $922 per month
- Occupancy decreases to average 41.0%
- Daily rates adjust to average $79
Seasonality Insights for Kiel
- The Airbnb seasonality in Kiel shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kiel's highest earning potential, with monthly revenues capable of climbing to $1,729, occupancy reaching a high of 64.5%, and ADRs peaking at $90.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $841, occupancy could drop to 39.9%, and ADRs may adjust down to $78.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kiel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kiel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kiel (2025)
Exploring the top neighborhoods for short-term rentals in Kiel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kieler Altstadt | The historic heart of Kiel, offering charming streets, cafes, and shops. A popular area for tourists who wish to explore the city's history and culture while being close to the waterfront. | Kiel City Hall, St. Nicholas Church, Old Market Square, Kiel Botanic Garden, Schleswig-Holstein Maritime Museum |
| Schilksee | This area is known for its beautiful beach and marina, attracting both tourists and locals looking for leisure and water sports. Ideal for vacation rentals catering to beachgoers and sailing enthusiasts. | Schilksee Beach, Kiel Sailing Center, Olympic Regatta Center, Promenade by the Sea |
| Düsternbrook | A tranquil and upscale residential area along the Kiel fjord, offering stunning views and a peaceful environment. Attractive to those looking for quality and serenity close to the city's center. | Düsternbrook Park, Kiel Fjord, Fjord-hiking trails, Kiel Maritime Museum |
| Kieler Förde | This scenic area along the fjord is perfect for water activities and offers great views of the Baltic Sea. Popular for beach houses and maritime experiences, especially in summer. | Fjord beaches, Water sports centers, Walking trails, Ferry rides to Laboe |
| Holtenau | A charming district near the Kiel Canal, known for its maritime history and proximity to the water. Attracts visitors interested in boating and the canal activities. | Kiel Canal, Holtenau Lighthouse, Boating tours, Local eateries and pubs |
| Kiel University Area | Home to a large student population, this area is vibrant and full of life. Ideal for short-term rentals targeting students and university visitors. | Kiel University, Cafes and Bistros, Student events, University library |
| Sehestedt | A quiet and pleasant village atmosphere along the fjord, offering a relaxing stay away from the city hustle. Great for families and nature lovers. | Nature reserves, Fjord promenades, Local market |
| Kiel Westshore | An upcoming area known for its modern developments and proximity to the beach. This location offers a mix of urban living with beach access. | Westshore Beach, Modern restaurants, Shopping facilities |
Understanding Airbnb License Requirements & STR Laws in Kiel (2025)
While Kiel, Schleswig-Holstein, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kiel to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Kiel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kielbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Great duplex apartment on Blücherplatz
Entire Place • 2 bedrooms
Centrally located apartment
Entire Place • 3 bedrooms
Anchorage Kiel, terrace, self check-in, parking
Entire Place • 1 bedroom
Landidyll near the beach in Kiel-Schilksee
Entire Place • 2 bedrooms
Zentrale Whg | 3Zi |24h Check-in
Entire Place • 2 bedrooms
Rooftop with nordic view | central | 24/7 check-in
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kiel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kiel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jan Mathis | 12 | $312,413 | 2361 | 4.74/5.0 |
| Gilles | 9 | $169,066 | 3245 | 4.80/5.0 |
| Klaus | 8 | $121,212 | 580 | 4.56/5.0 |
| Anne | 3 | $91,219 | 263 | 4.91/5.0 |
| Alexander | 7 | $86,639 | 77 | 3.51/5.0 |
| Nils Karlsson | 4 | $63,192 | 634 | 4.79/5.0 |
| Duncan | 5 | $55,875 | 600 | 4.94/5.0 |
| Silvana | 2 | $55,280 | 85 | 4.46/5.0 |
| Barbara | 2 | $55,249 | 64 | 4.94/5.0 |
| Ramanjot Kaur | 3 | $50,637 | 56 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kiel.
Dive Deeper: Advanced Kiel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kiel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKiel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kiel
- The Kiel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.3% of the 367 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kiel, Apartment/Condo properties are the most common (87.7%), reflecting the local real estate landscape.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 3.6%) offer potential for unique stay experiences.
Kiel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kiel
- The dominant room capacity in Kiel is 1 bedroom listings, making up 61.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.5% of the active Airbnb listings in Kiel, indicating a high concentration in these sizes.
- With over half the market (61.6%) consisting of studios or 1-bedroom units, Kiel is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Kiel.
Kiel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kiel
- The most common guest capacity trend in Kiel vacation rentals is listings accommodating 2 guests (36%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kiel STR market, accounting for 63.8% of listings.
- On average, properties in Kiel are equipped to host 2.9 guests.
Kiel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kiel
- The most common availability pattern in Kiel falls within the 271-366 days range, representing 32.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kiel (30.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kiel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
86 listings
25.7% of total
2 Nights
118 listings
35.2% of total
3 Nights
53 listings
15.8% of total
4-6 Nights
35 listings
10.4% of total
7-29 Nights
16 listings
4.8% of total
30+ Nights
27 listings
8.1% of total
Key Insights
- The most prevalent minimum stay requirement in Kiel is 2 Nights, adopted by 35.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.9%) of the Kiel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.2% of Kiel hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kiel.
Kiel Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
79 listings
25.6% of total
Moderate
112 listings
36.4% of total
Firm
71 listings
23.1% of total
Strict
46 listings
14.9% of total
Cancellation Policy Insights for Kiel
- The prevailing Airbnb cancellation policy trend in Kiel is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (62.0%) and stricter (38.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Kiel.
- Using a Strict policy might deter some guests, as only 14.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kiel.
Kiel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kiel
- The overall average booking lead time for vacation rentals in Kiel is 49 days.
- Guests book furthest in advance for stays during June (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Kiel.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Kiel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kiel (2025)
Amenity Prevalence
Amenity Insights for Kiel
- Essential amenities in Kiel that guests expect include: Wifi, Smoke alarm, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kiel: Wifi, Smoke alarm, Kitchen, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Kitchen, Heating.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kiel to stay competitive.
Kiel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kiel
- The typical guest profile for Airbnb in Kiel consists of primarily domestic travelers (77%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 76.9% of guests.
- Key international markets include Germany (76.9%) and Denmark (3.6%).
- Top languages spoken are English (37.8%) followed by German (34.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Hamburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kiel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Damshagen | 12 | $2,333 | $393.51 | 35% |
| Tørresø Strand | 20 | $2,273 | $204.18 | 49% |
| Billund | 87 | $2,271 | $201.10 | 53% |
| Snøde | 14 | $2,178 | $248.71 | 42% |
| Lohals | 25 | $2,148 | $326.18 | 35% |
| Wittenbeck | 13 | $2,056 | $215.41 | 38% |
| Ærøskøbing | 32 | $1,927 | $165.53 | 47% |
| Frederiksberg | 13 | $1,906 | $178.91 | 51% |
| Korshavn | 12 | $1,876 | $248.31 | 35% |
| Hamburg | 2,354 | $1,857 | $143.95 | 52% |