Hörnum (Sylt) Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Schleswig-Holstein, Germany
Is Airbnb profitable in Hörnum (Sylt) in 2025? Explore comprehensive Airbnb analytics for Hörnum (Sylt), Schleswig-Holstein, Germany to uncover income potential. This 2025 STR market report for Hörnum (Sylt), based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 132 active listings.
Whether you're considering an Airbnb investment in Hörnum (Sylt), optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hörnum (Sylt) Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hörnum (Sylt) Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hörnum (Sylt) (2025)
Understanding the monthly revenue variations for Airbnb listings in Hörnum (Sylt) is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hörnum (Sylt) is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hörnum (Sylt) across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,099+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,632 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,844 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,084, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hörnum (Sylt)
Hörnum (Sylt) Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hörnum (Sylt) STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hörnum (Sylt):
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hörnum (Sylt)
Average Daily Rate (ADR) Airbnb Trends in Hörnum (Sylt) (2025)
Effective short term rental pricing strategy in Hörnum (Sylt) involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hörnum (Sylt) typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $330+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $239 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $129 per night.
Average Daily Rate (ADR) Trend by Month in Hörnum (Sylt)
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Airbnb Seasonality Analysis & Trends in Hörnum (Sylt) (2025)
Peak Season (June, April, May)
- Revenue averages $3,557 per month
- Occupancy rates average 54.3%
- Daily rates average $211
Shoulder Season
- Revenue averages $2,024 per month
- Occupancy maintains around 36.7%
- Daily rates hold near $205
Low Season (January, February, December)
- Revenue drops to average $948 per month
- Occupancy decreases to average 18.3%
- Daily rates adjust to average $199
Seasonality Insights for Hörnum (Sylt)
- The Airbnb seasonality in Hörnum (Sylt) shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hörnum (Sylt)'s highest earning potential, with monthly revenues capable of climbing to $3,807, occupancy reaching a high of 57.6%, and ADRs peaking at $213.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $626, occupancy could drop to 15.8%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hörnum (Sylt).
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hörnum (Sylt) seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hörnum (Sylt) (2025)
Exploring the top neighborhoods for short-term rentals in Hörnum (Sylt)? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hörnum Village | A charming village atmosphere with local shops, dining options, and a close-knit community. It's a perfect base for exploring Sylt, attracting both families and couples. | Hörnum Lighthouse, Hörnum Beach, Dunes of Hörnum, Local Bakery, Lyonel-Feininger-Galerie |
| South Hörnum Beach | Known for its beautiful sandy beach and scenic views of the North Sea. Ideal for beach lovers and those wanting to relax by the sea. | South Beach, Water Sports Activities, Beach Cafés, Walking Trails along the coast |
| Hörnum Harbour | A vibrant area with picturesque views of the harbour and nearby islands. Attracts tourists interested in sailing and seafood experiences. | Fishing Tours, Fresh Seafood Restaurants, Viewpoint to Föhr Island, Boat Rentals |
| Westerland | Close to Hörnum, Westerland is the largest town on Sylt, providing a bustling atmosphere with shops, restaurants, and beaches. Great for attracting diverse travelers. | Westerland Beach, Beach Promenade, Shopping Streets, Coastal Spa Facilities |
| List | Northernmost point of Sylt, List has stunning nature reserves and is a great spot for those interested in cycling and outdoor activities. | List Harbour, Wadden Sea National Park, Nature Reserves, Sand Dunes |
| Rantum | A quiet village between the North Sea and the Wadden Sea. Perfect for families and nature lovers seeking tranquility and outdoor activities. | Rantum Beach, Nature Trails, Bird Watching, Cycling Routes |
| Sylt Golf Club | For golf enthusiasts, this area provides a unique combination of sport and scenic beauty, ideal for hosting golf vacations. | 18-hole Golf Course, Clubhouse, Golf Lessons, Scenic Views |
| Keitum | A picturesque village known for its traditional thatched-roof houses and quaint charm. Attracts those interested in history and culture. | Meldorf Church, Local Art Galleries, Historical Walks, Café Culture |
Understanding Airbnb License Requirements & STR Laws in Hörnum (Sylt) (2025)
While Hörnum (Sylt), Schleswig-Holstein, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hörnum (Sylt) to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hörnum (Sylt) (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hörnum (Sylt)based on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beach house
Entire Place • 4 bedrooms
Gurtdeel Sonnenscheinsylt Strandapartment
Entire Place • 2 bedrooms
Beautiful apartment sea beach close to the beach on Sylt.
Entire Place • 1 bedroom
Stjerna Hüs
Entire Place • 3 bedrooms
Sunny Apartment in Prime Location with Pool & Sauna
Entire Place • 1 bedroom
Strandwächter
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hörnum (Sylt) (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hörnum (Sylt) based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marty | 94 | $689,754 | 70 | 0.48/5.0 |
| Lars | 22 | $76,644 | 21 | 0.89/5.0 |
| Sabine | 3 | $70,196 | 138 | 4.96/5.0 |
| Vincent | 2 | $47,689 | 274 | 4.63/5.0 |
| Annette | 1 | $39,860 | 18 | 4.94/5.0 |
| Buchungsservice SECRA Bookings | 1 | $19,089 | 4 | 4.75/5.0 |
| Thomas | 1 | $16,773 | 205 | 4.80/5.0 |
| Jürgen Krüger | 2 | $15,564 | 10 | 4.88/5.0 |
| Nicole | 1 | $15,400 | 9 | 4.78/5.0 |
| Host #259630606 | 1 | $9,191 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hörnum (Sylt).
Dive Deeper: Advanced Hörnum (Sylt) STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hörnum (Sylt). Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHörnum (Sylt) Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hörnum (Sylt)
- The Hörnum (Sylt) Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 132 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hörnum (Sylt), Apartment/Condo properties are the most common (86.4%), reflecting the local real estate landscape.
Hörnum (Sylt) Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hörnum (Sylt)
- The dominant room capacity in Hörnum (Sylt) is 1 bedroom listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.6% of the active Airbnb listings in Hörnum (Sylt), indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Hörnum (Sylt).
Hörnum (Sylt) Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hörnum (Sylt)
- The most common guest capacity trend in Hörnum (Sylt) vacation rentals is listings accommodating 2 guests (47%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hörnum (Sylt) STR market, accounting for 80.3% of listings.
- A significant 47.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Hörnum (Sylt).
- On average, properties in Hörnum (Sylt) are equipped to host 3.3 guests.
Hörnum (Sylt) Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hörnum (Sylt)
- The most common availability pattern in Hörnum (Sylt) falls within the 271-366 days range, representing 93.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Hörnum (Sylt) (69.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hörnum (Sylt) Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
13.3% of total
2 Nights
9 listings
7% of total
3 Nights
10 listings
7.8% of total
4-6 Nights
10 listings
7.8% of total
30+ Nights
82 listings
64.1% of total
Key Insights
- The most prevalent minimum stay requirement in Hörnum (Sylt) is 30+ Nights, adopted by 64.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (64.1%) caters to monthly stays (30+ nights) in Hörnum (Sylt), pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 64.1% of Hörnum (Sylt) hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 64.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hörnum (Sylt).
Hörnum (Sylt) Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.6% of total
Super Strict 60 Days
9 listings
32.1% of total
Flexible
1 listings
3.6% of total
Moderate
2 listings
7.1% of total
Firm
8 listings
28.6% of total
Strict
7 listings
25% of total
Cancellation Policy Insights for Hörnum (Sylt)
- The prevailing Airbnb cancellation policy trend in Hörnum (Sylt) is Super Strict 60 Days, used by 32.1% of listings.
- A majority (53.6%) of hosts in Hörnum (Sylt) utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Super Strict 60 Days policy to align with the 32.1% market standard in Hörnum (Sylt).
- Regularly review your cancellation policy against competitors and market demand shifts in Hörnum (Sylt).
Hörnum (Sylt) STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hörnum (Sylt)
- The overall average booking lead time for vacation rentals in Hörnum (Sylt) is 74 days.
- Guests book furthest in advance for stays during July (average 155 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (120 days avg.) sees the longest lead times, while Winter (66 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Hörnum (Sylt).
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 155 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 120 days) to capture early planners.
- Monitor your own booking lead times against these Hörnum (Sylt) averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hörnum (Sylt) (2025)
Amenity Prevalence
Amenity Insights for Hörnum (Sylt)
- Essential amenities in Hörnum (Sylt) that guests expect include: Heating, Kitchen, TV, Refrigerator, Hot water, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Stove, Private entrance are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hörnum (Sylt): Heating, Kitchen, TV, Refrigerator, Hot water, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Heating, Kitchen, TV, Refrigerator, Hot water, Smoke alarm, Wifi.
- Consider adding popular differentiators like Coffee maker or Stove to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hörnum (Sylt) to stay competitive.
Hörnum (Sylt) Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hörnum (Sylt)
- The typical guest profile for Airbnb in Hörnum (Sylt) consists of primarily domestic travelers (84%), often arriving from nearby Hamburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
- Domestic travelers account for 84.4% of guests.
- Key international markets include Germany (84.4%) and Switzerland (6.4%).
- Top languages spoken are German (39.5%) followed by English (39.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hamburg and Berlin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hörnum (Sylt) Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 17 | $2,888 | $450.60 | 40% |
| Kampen (Sylt) | 13 | $2,629 | $491.38 | 25% |
| Tetenbüll | 24 | $2,337 | $250.64 | 35% |
| Billund | 87 | $2,271 | $201.10 | 53% |
| Osterhever | 15 | $2,023 | $263.43 | 36% |
| Hamburg | 2,354 | $1,857 | $143.95 | 52% |
| Hemmoor | 10 | $1,736 | $149.47 | 40% |
| Vorbasse | 10 | $1,724 | $153.79 | 58% |
| Vlagtwedde | 37 | $1,677 | $323.58 | 31% |
| Egernsund | 33 | $1,674 | $338.64 | 36% |