Airbnb Market Analytics, Statistics and Data in Wernigerode, Saxony-Anhalt, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wernigerode? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wernigerode:
How much do Airbnb hosts make on average per month in Wernigerode?
The short-term rental market in Wernigerode shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,288 per month
- Strong performing properties (top 25%) make $2,223 or more
- Best-in-class properties (top 10%) achieve $3,483+ monthly
- Entry-level properties (bottom 25%) typically earn around $719
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wernigerode
The market in Wernigerode shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wernigerode
Daily rates in Wernigerode vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $114 per night
- Strong performing properties (top 25%) secure $154 or more
- Best-in-class properties (top 10%) pull in $226+ per night
- Entry-level properties (bottom 25%) earn around $85
Daily Rate Variations by Month
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Seasonality patterns in Wernigerode
Peak Season (October, May, June)
- Revenue peaks at $2111.80 per month
- Occupancy rates reach 50.01%
- Daily rates average $140.90
Shoulder Season
- Revenue averages $1752.72 per month
- Occupancy maintains 39.97%
- Daily rates hold at $135.05
Low Season (September, November, January)
- Revenue drops to $1116.24 per month
- Occupancy decreases to 27.57%
- Daily rates adjust to $128.46
Is it still profitable to do Airbnb in Wernigerode in 2025?
Yes! Wernigerode demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 40% and solid monthly revenue averaging $1753 and With 264 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wernigerode
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Town Center | The heart of Wernigerode featuring beautiful half-timbered houses and historic architecture, attracting tourists looking to explore the town's rich history and local culture. | Wernigerode Castle, Town Hall, Marketplace, The Museum of the Harz, St. Sylvestri Church |
| Brocken Mountain Area | A popular location for nature lovers and hikers, offering stunning views and countless outdoor activities. Ideal for those seeking a getaway in nature with proximity to hiking trails. | Brocken Mountain, Brockenbahn Railway, Wernigerode National Park, Harzer Wandernadel, Various hiking trails |
| Schierke | A charming village near Wernigerode located at the foot of the Brocken, attracting visitors looking for a peaceful retreat and access to nature. | Wurmberg, Schierke Church, Hiking Trails, Local cafes, Nature parks |
| Church Street | A picturesque street lined with shops, cafes, and eateries, this area is perfect for tourists wanting to experience local cuisine and shopping. | Cafes and restaurants, Local boutiques, Art galleries, Cultural festivals |
| Münzenberg | A residential area that offers panoramic views of Wernigerode and is close to nature, appealing to those who enjoy quiet surroundings yet want to be near the city's attractions. | Münzenberg Tower, Parks, Walking paths |
| Harsleben | A quaint village just outside Wernigerode, known for its tranquility and rural charm. Attracts those looking for a rural escape while being close to urban amenities. | Local farms, Nature trails, Historical sites |
| Hiking Trails | Visitors flock to the extensive hiking trail networks around Wernigerode for outdoor adventures, making it a great area for hosts catering to adventure seekers. | Various hiking routes, Nature reserves, Scenic viewpoints |
| Local Festivals | Wernigerode is known for its numerous cultural and seasonal festivals, attracting tourists throughout the year and providing opportunities for short-term rentals. | Wernigerode Carnival, Christmas Market, Local food festivals |
Do you need a license for Airbnb in Wernigerode?
We recommend checking directly with Wernigerode's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wernigerode
FourElements apartment with sauna and balcony
Entire Place • 4 bedrooms
FourElements apartment with sauna and terrace
Entire Place • 4 bedrooms
Holiday home Bavaria WR - Holiday home Bavaria
Entire Place • 7 bedrooms
FourElements apartment with rooftop and sauna
Entire Place • 3 bedrooms
Stilloft City
Entire Place • 3 bedrooms
Premium | Balcony | Fireplace | Kaffee | SmartTV Netflix
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Wernigerode
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Robert | 36 | $495,292 | 74 | 1.36/5.0 |
| Sebastian | 4 | $329,207 | 83 | 4.90/5.0 |
| Andrea | 7 | $297,837 | 216 | 4.73/5.0 |
| Julia | 7 | $183,611 | 36 | 4.88/5.0 |
| Robert | 5 | $106,746 | 207 | 4.75/5.0 |
| Renate | 9 | $101,045 | 1855 | 4.75/5.0 |
| Marcel | 4 | $99,037 | 69 | 4.60/5.0 |
| Ralph | 6 | $89,411 | 96 | 4.09/5.0 |
| Maria | 2 | $86,878 | 17 | 5.00/5.0 |
| Novasol | 3 | $85,136 | 20 | 3.19/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wernigerode
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.8%), with apartment & condo and house properties comprising 90.9% of inventory
- Untapped potential in others, outdoor & mobile segments (1.9% combined)
Room Capacity Distribution
Analysis of 264 properties in Wernigerode shows that 1 bedroom properties are most prevalent, making up 47.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 80.3% of all listings.
Key Insights
- Most common: 1 bedroom (47.3%)
- Least common: 4 bedrooms (2.3%)
- Market concentration: 80.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 264 properties in Wernigerode reveals that 4 guests properties dominate the market, representing 29.9% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 58.3% of the market.
Key Insights
- Most common capacity: 4 guests (29.9% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 58.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 264 properties in Wernigerode, the most common availability pattern is 271-366 days (50.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (36% of properties).
Key Insights
- Most common availability window: 271-366 days (50.8%)
- Most common booking duration: 31-90 days (36%)
- Properties with high availability (180+ days): 73.5%
- Properties with long-term bookings (180+ days): 28.4%
Minimum Stay Distributions
1 Night
66 listings
27.4% of total
2 Nights
45 listings
18.7% of total
3 Nights
79 listings
32.8% of total
4-6 Nights
18 listings
7.5% of total
30+ Nights
33 listings
13.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 46.1%
- Mid-length stays (4-6 nights) represent 7.5% of listings
- Monthly+ stays (13.7%) suggest a stable extended-stay market
- High market flexibility with 78.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
2.8% of total
Super Strict 30 Days
13 listings
6.1% of total
Flexible
46 listings
21.7% of total
Moderate
44 listings
20.8% of total
Firm
73 listings
34.4% of total
Strict
30 listings
14.2% of total
Key Insights
- Firm is the preferred policy at 34.4% of listings
- The market shows a balanced distribution between guest-friendly (42.5%) and strict (48.6%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 2.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 88 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 49 days
- Summer shows the longest average booking window at 77 days, while Winter has the shortest at 56 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 77 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Wernigerode
Below is the distribution of amenities across listings in Wernigerode:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.2% of total guests, indicating a dominant local market share.
- Primary international markets: Denmark (4%) and Netherlands (3.4%)
- English is the top language at 43.9%, followed by German (43.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Berlin and Hamburg markets
- Develop localized content for Denmark and Netherlands
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wernigerode. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Elend | 19 | $2,012 | $270.34 | 29% |
| Herzberg | 23 | $1,911 | $170.35 | 45% |
| Lüchow | 14 | $1,907 | $115.62 | 50% |
| Uslar | 18 | $1,835 | $205.22 | 31% |
| Elgershausen | 12 | $1,693 | $96.22 | 54% |
| Bad Fallingbostel | 14 | $1,674 | $126.55 | 48% |
| Meimbressen | 15 | $1,648 | $159.28 | 28% |
| Masserberg | 20 | $1,615 | $365.64 | 28% |
| Walsrode | 32 | $1,559 | $124.58 | 39% |
| Sandberg | 14 | $1,552 | $135.34 | 36% |
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