Südharz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Saxony-Anhalt, Germany

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Südharz in 2025? Explore comprehensive Airbnb analytics for Südharz, Saxony-Anhalt, Germany to uncover income potential. This 2025 STR market report for Südharz, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.

Whether you're considering an Airbnb investment in Südharz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Südharz Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Südharz Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$88
The average rental revenue earned for an occupied room per day in Südharz.
Occupancy Rate(?)
26.3%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$7,495
Typical annual income for an Airbnb listing in Südharz. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-41.8%
Significant decrease (-41.8%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Südharz.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Südharz.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
27
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Südharz (2025)

Understanding the monthly revenue variations for Airbnb listings in Südharz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Südharz is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Südharz across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,783+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,143 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $606 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $308, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Südharz

Südharz Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Südharz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Südharz:

  • Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Südharz

Average Daily Rate (ADR) Airbnb Trends in Südharz (2025)

Effective short term rental pricing strategy in Südharz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Südharz typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $153+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $101 or more.
  • Typical properties (Median) charge around $76 per night.
  • Entry-level properties (Bottom 25%) earn around $64 per night.

Average Daily Rate (ADR) Trend by Month in Südharz

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Airbnb Seasonality Analysis & Trends in Südharz (2025)

Peak Season (May, October, July)
  • Revenue averages $1,170 per month
  • Occupancy rates average 37.3%
  • Daily rates average $94
Shoulder Season
  • Revenue averages $865 per month
  • Occupancy maintains around 29.4%
  • Daily rates hold near $94
Low Season (January, March, November)
  • Revenue drops to average $465 per month
  • Occupancy decreases to average 16.3%
  • Daily rates adjust to average $92

Seasonality Insights for Südharz

  • The Airbnb seasonality in Südharz shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Südharz's highest earning potential, with monthly revenues capable of climbing to $1,305, occupancy reaching a high of 39.9%, and ADRs peaking at $99.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $432, occupancy could drop to 14.0%, and ADRs may adjust down to $85.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Südharz.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Südharz seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Südharz (2025)

Exploring the top neighborhoods for short-term rentals in Südharz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Quedlinburg
A UNESCO World Heritage site known for its well-preserved medieval buildings and stunning half-timbered houses. Quedlinburg attracts history enthusiasts and tourists looking to explore its rich cultural heritage.
Quedlinburg Castle, St. Servatius Church, Historic Market Square, Gernrode Monastery, Harz National Park
Wernigerode
Known as the 'Colorful Town at the Harz', Wernigerode features an array of picturesque timber-framed houses and a stunning hilltop castle. It is popular with families and nature lovers due to its access to hiking trails.
Wernigerode Castle, Market Square, Harz Narrow Gauge Railways, Brocken Mountain, Museum of Aviation
Gernrode
A small town rich in history, famous for its Carolingian church and beautiful landscape surroundings. Gernrode is ideal for visitors interested in quiet rural stays and outdoor activities.
St. Cyriakus Church, The Harz Mountains, Local hiking trails, Historic town center, Wernigerode nearby
Thale
Famed for its natural beauty and outdoor activities, Thale is a gateway to the Harz Mountains, offering numerous hiking and climbing options, attracting adventure seekers and nature lovers.
Hexentanzplatz Thale, Roßtrappe, Bode Gorge, Thale’s Wildlife Park, Hiking trails
Bad Suderode
A charming spa town known for its therapeutic springs and wellness resorts. It caters to health-conscious travelers looking for relaxation and rejuvenation amidst nature.
Kunstmuseum, Kurpark, Hiking routes, Therapeutic mineral springs, Historical architecture
Sangerhausen
This town is known for its rose garden and picturesque parks, ideal for tourists interested in botanical beauty and relaxing strolls through greeneries.
Europa-Rosarium, Sangerhausen Mining Museum, Sangerhausen Town Center, Hiking areas nearby, Culinary local restaurants
Harzgerode
A beautiful town in the Harz mountains, attracting visitors with its nice landscapes and access to outdoor activities like hiking and skiing.
Schloss Harzgerode, Hiking routes, Local festivals, Historic buildings, Natural parks
Blankenburg
Famous for its beautiful castles and gardens, Blankenburg is perfect for tourists seeking historical attractions and scenic views.
Blankenburg Castle, Gardens of Blankenburg, Teufelsmauer Nature Reserve, Historic town center, Local craft shops

Understanding Airbnb License Requirements & STR Laws in Südharz (2025)

While Südharz, Saxony-Anhalt, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Südharz to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Südharz (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Südharzbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Holiday home vacation in Stolberg

Holiday home vacation in Stolberg

Entire Place • 3 bedrooms

$22,537
Revenue
41.3%
Occupancy
$146.36
Daily Rate
Jägerwohnung im Forsthaus am Schindelbruch

Jägerwohnung im Forsthaus am Schindelbruch

Entire Place • 3 bedrooms

$18,475
Revenue
39.0%
Occupancy
$167.95
Daily Rate
Historic half-timbered house Inge

Historic half-timbered house Inge

Entire Place • 3 bedrooms

$16,811
Revenue
42.9%
Occupancy
$105.71
Daily Rate
ArtApartment - House half in Stolberg

ArtApartment - House half in Stolberg

Private Room • 3 bedrooms

$13,747
Revenue
19.9%
Occupancy
$234.41
Daily Rate
Romantic attic

Romantic attic

Entire Place • 2 bedrooms

$13,625
Revenue
32.6%
Occupancy
$85.29
Daily Rate
Rustical apartment with sauna

Rustical apartment with sauna

Entire Place • 1 bedroom

$12,335
Revenue
34.0%
Occupancy
$72.00
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Südharz (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Südharz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Nastja5$43,6611044.84/5.0
Jürgen3$35,105324.71/5.0
Rita4$23,6161044.48/5.0
Ludwig1$18,475374.95/5.0
Ruben1$16,811114.91/5.0
Elena3$16,2182114.72/5.0
Host #225131902$15,9651104.51/5.0
Demian1$10,647344.91/5.0
Thorsten2$8,98772.50/5.0
Host #1375047791$4,94600.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Südharz.

Dive Deeper: Advanced Südharz STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Südharz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Südharz Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Südharz

  • The Südharz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.3% of the 27 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Südharz, Apartment/Condo properties are the most common (81.5%), reflecting the local real estate landscape.
  • Houses represent a significant 18.5% portion, catering likely to families or larger groups.

Südharz Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Südharz

  • The dominant room capacity in Südharz is 1 bedroom listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 81.4% of the active Airbnb listings in Südharz, indicating a high concentration in these sizes.

Südharz Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Südharz

  • The most common guest capacity trend in Südharz vacation rentals is listings accommodating 4 guests (29.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 3 guests dominate the Südharz STR market, accounting for 51.8% of listings.
  • 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Südharz.
  • On average, properties in Südharz are equipped to host 4.1 guests.

Südharz Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Südharz

  • The most common availability pattern in Südharz falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Südharz (44.4%), reflecting common guest stay durations or potential owner blocking patterns.

Südharz Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20%)

1 Night

5 listings

20% of total

2 Nights (52%)

2 Nights

13 listings

52% of total

3 Nights (20%)

3 Nights

5 listings

20% of total

30+ Nights (8%)

30+ Nights

2 listings

8% of total

Key Insights

  • The most prevalent minimum stay requirement in Südharz is 2 Nights, adopted by 52% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (72.0%) of the Südharz Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 52% of Südharz hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Südharz.

Südharz Airbnb Cancellation Policy Trends Analysis (2025)

Flexible

1 listings

4.8% of total

Moderate (61.9%)

Moderate

13 listings

61.9% of total

Firm (19%)

Firm

4 listings

19% of total

Strict (14.3%)

Strict

3 listings

14.3% of total

Cancellation Policy Insights for Südharz

  • The prevailing Airbnb cancellation policy trend in Südharz is Moderate, used by 61.9% of listings.
  • There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 61.9% market standard in Südharz.
  • Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Südharz.

Südharz STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Südharz

  • The overall average booking lead time for vacation rentals in Südharz is 52 days.
  • Guests book furthest in advance for stays during May (average 94 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (69 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Südharz.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 69 days) to capture early planners.
  • Monitor your own booking lead times against these Südharz averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Südharz (2025)

Amenity Prevalence

Amenity Insights for Südharz

  • Essential amenities in Südharz that guests expect include: Heating, Kitchen, Essentials, Refrigerator, Wifi, Smoke alarm, Hot water, TV, Coffee maker. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Südharz: Heating, Kitchen, Essentials, Refrigerator, Wifi, Smoke alarm, Hot water, TV, Coffee maker.
  • Prioritize adding missing essentials: Smoke alarm, Hot water, TV, Coffee maker.
  • Consider adding popular differentiators like Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Südharz to stay competitive.

Südharz Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Südharz

  • The typical guest profile for Airbnb in Südharz consists of primarily domestic travelers (83%), often arriving from nearby Hamburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
  • Domestic travelers account for 83.3% of guests.
  • Key international markets include Germany (83.3%) and Netherlands (8.9%).
  • Top languages spoken are German (41.4%) followed by English (40.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Hamburg and Berlin.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Südharz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Elend15$1,978$308.5927%
Meimbressen15$1,836$157.1531%
Lüchow14$1,797$113.7250%
Herzberg22$1,760$169.6944%
Elgershausen12$1,661$92.5651%
Zella-Mehlis14$1,656$146.3141%
Uslar18$1,616$208.7829%
Bad Fallingbostel15$1,584$136.2844%
Walsrode29$1,542$120.8639%
Schlitz15$1,448$120.8835%

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