Oberharz am Brocken Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Saxony-Anhalt, Germany
Is Airbnb profitable in Oberharz am Brocken in 2025? Explore comprehensive Airbnb analytics for Oberharz am Brocken, Saxony-Anhalt, Germany to uncover income potential. This 2025 STR market report for Oberharz am Brocken, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 100 active listings.
Whether you're considering an Airbnb investment in Oberharz am Brocken, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oberharz am Brocken Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oberharz am Brocken Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oberharz am Brocken (2025)
Understanding the monthly revenue variations for Airbnb listings in Oberharz am Brocken is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oberharz am Brocken is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oberharz am Brocken across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,097+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,913 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,040 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $523, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oberharz am Brocken
Oberharz am Brocken Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oberharz am Brocken STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oberharz am Brocken:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oberharz am Brocken
Average Daily Rate (ADR) Airbnb Trends in Oberharz am Brocken (2025)
Effective short term rental pricing strategy in Oberharz am Brocken involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oberharz am Brocken typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Oberharz am Brocken
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Airbnb Seasonality Analysis & Trends in Oberharz am Brocken (2025)
Peak Season (July, May, April)
- Revenue averages $1,884 per month
- Occupancy rates average 40.4%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,417 per month
- Occupancy maintains around 33.7%
- Daily rates hold near $135
Low Season (January, March, November)
- Revenue drops to average $815 per month
- Occupancy decreases to average 21.4%
- Daily rates adjust to average $140
Seasonality Insights for Oberharz am Brocken
- The Airbnb seasonality in Oberharz am Brocken shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oberharz am Brocken's highest earning potential, with monthly revenues capable of climbing to $1,970, occupancy reaching a high of 44.8%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $733, occupancy could drop to 20.2%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oberharz am Brocken.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oberharz am Brocken seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oberharz am Brocken (2025)
Exploring the top neighborhoods for short-term rentals in Oberharz am Brocken? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wernigerode | A picturesque town with charming half-timbered houses, Wernigerode is a popular tourist destination and serves as a gateway to the Harz Mountains. Ideal for families and nature lovers seeking outdoor activities. | Wernigerode Castle, Historic Town Center, The Harz National Park, Museum of Aviation, St. Sylvestri Church |
| Schierke | A small village located at the foot of the Brocken, Schierke is perfect for nature lovers and hikers looking to explore the Harz region. Its proximity to the mountains makes it a great retreat. | Brocken Mountain, Harz National Park, Hiking Trails, Schierker Feuerstein Distillery, Wurmberg |
| Bad Harzburg | A health resort known for its thermal baths and wellness offerings, Bad Harzburg attracts visitors looking for relaxation. It also serves as an entry point to hiking and the nearby Harz mountains. | Therme Bad Harzburg, Harz National Park, Burgberg Cable Car, Luchsgehege (Lynx enclosure), Botanical Gardens |
| Goslar | A UNESCO World Heritage Site, Goslar boasts medieval architecture and a rich history, making it attractive for tourists interested in culture and history. Its charm adds to its potential as an Airbnb location. | Imperial Palace, Historic Market Square, Rammelsberg Mine, Goslar Historic Old Town, St. Jacob's Church |
| Oberharz | An area rich in natural beauty with opportunities for skiing and hiking, Oberharz offers a wide range of outdoor activities year-round. It's a sought-after destination for adventure seekers. | Ski Resorts, Hiking Routes, Local Lakes, Natural Parks, Winter Sports Facilities |
| Harzgerode | A small town in the Harz district, Harzgerode attracts visitors looking for a quiet experience away from the bustling tourist spots. Its local charm and nature are appealing for those seeking authenticity. | Castle Harzgerode, Historic Old Town, Hiking Trails, Local Museums, Natural Reserves |
| Amt Neuhaus | Known for its tranquil rural landscape, Amt Neuhaus is ideal for those seeking peace and quiet close to nature. It’s perfect for eco-tourism and farm stays, attracting a niche audience. | Natural Reserves, Biking Trails, Local Farms, Small Lakes, Birdwatching Areas |
| Elbingerode | A small village in the Harz Mountains that offers a cozy atmosphere and proximity to nature, Elbingerode is perfect for guests seeking a peaceful getaway with access to hiking and nature. | Wurmberg, Hiking Trails, Local Shops, Cafes, Scenic Views |
Understanding Airbnb License Requirements & STR Laws in Oberharz am Brocken (2025)
While Oberharz am Brocken, Saxony-Anhalt, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oberharz am Brocken to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Oberharz am Brocken (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oberharz am Brockenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ferienhaus HarzHirsch
Entire Place • 2 bedrooms
Harz Sweet Harz
Entire Place • 4 bedrooms
Holiday home Asgard, centrally located
Entire Place • 2 bedrooms
Lucky Harz | Wifi | Views | Thermomix
Entire Place • 2 bedrooms
Holiday home Arisa I, centrally located - Oberharz
Entire Place • 2 bedrooms
House Wido, centrally located in Oberharz
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oberharz am Brocken (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oberharz am Brocken based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrea | 28 | $358,530 | 69 | 1.17/5.0 |
| Maik Rohloff | 6 | $115,862 | 165 | 4.78/5.0 |
| Eike - Interhome Group | 10 | $64,616 | 19 | 0.44/5.0 |
| Your.Rentals | 10 | $56,931 | 6 | 0.44/5.0 |
| Julia | 3 | $44,857 | 30 | 4.89/5.0 |
| Host #153906300 | 2 | $42,276 | 0 | 0.00/5.0 |
| Isabella | 1 | $40,311 | 70 | 4.89/5.0 |
| Anke Und Andreas | 1 | $39,995 | 141 | 4.99/5.0 |
| Host #137504779 | 5 | $32,123 | 4 | 0.00/5.0 |
| Rene | 2 | $27,007 | 179 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oberharz am Brocken.
Dive Deeper: Advanced Oberharz am Brocken STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oberharz am Brocken. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOberharz am Brocken Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oberharz am Brocken
- The Oberharz am Brocken Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 100 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oberharz am Brocken, House properties are the most common (81%), reflecting the local real estate landscape.
- Houses represent a significant 81% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 2.0%) offer potential for unique stay experiences.
Oberharz am Brocken Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oberharz am Brocken
- The dominant room capacity in Oberharz am Brocken is 2 bedrooms listings, making up 72% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 90.0% of the active Airbnb listings in Oberharz am Brocken, indicating a high concentration in these sizes.
Oberharz am Brocken Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oberharz am Brocken
- The most common guest capacity trend in Oberharz am Brocken vacation rentals is listings accommodating 6 guests (39%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Oberharz am Brocken STR market, accounting for 72.0% of listings.
- 44.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oberharz am Brocken.
- On average, properties in Oberharz am Brocken are equipped to host 4.9 guests.
Oberharz am Brocken Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oberharz am Brocken
- The most common availability pattern in Oberharz am Brocken falls within the 271-366 days range, representing 73% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Oberharz am Brocken (47%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oberharz am Brocken Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
10.1% of total
2 Nights
15 listings
15.2% of total
3 Nights
13 listings
13.1% of total
4-6 Nights
16 listings
16.2% of total
7-29 Nights
8 listings
8.1% of total
30+ Nights
37 listings
37.4% of total
Key Insights
- The most prevalent minimum stay requirement in Oberharz am Brocken is 30+ Nights, adopted by 37.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.4%) caters to monthly stays (30+ nights) in Oberharz am Brocken, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.4% of Oberharz am Brocken hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oberharz am Brocken.
Oberharz am Brocken Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
8.3% of total
Flexible
7 listings
14.6% of total
Moderate
7 listings
14.6% of total
Firm
12 listings
25% of total
Strict
18 listings
37.5% of total
Cancellation Policy Insights for Oberharz am Brocken
- The prevailing Airbnb cancellation policy trend in Oberharz am Brocken is Strict, used by 37.5% of listings.
- A majority (62.5%) of hosts in Oberharz am Brocken utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.5% market standard in Oberharz am Brocken.
- With 37.5% using Strict terms, this is a viable option in Oberharz am Brocken, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Oberharz am Brocken.
Oberharz am Brocken STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oberharz am Brocken
- The overall average booking lead time for vacation rentals in Oberharz am Brocken is 60 days.
- Guests book furthest in advance for stays during May (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Oberharz am Brocken.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Oberharz am Brocken averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oberharz am Brocken (2025)
Amenity Prevalence
Amenity Insights for Oberharz am Brocken
- Essential amenities in Oberharz am Brocken that guests expect include: Kitchen, TV, Heating, Coffee maker, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Private entrance, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oberharz am Brocken: Kitchen, TV, Heating, Coffee maker, Wifi.
- Prioritize adding missing essentials: TV, Heating, Coffee maker, Wifi.
- Consider adding popular differentiators like Refrigerator or Private entrance to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oberharz am Brocken to stay competitive.
Oberharz am Brocken Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oberharz am Brocken
- The typical guest profile for Airbnb in Oberharz am Brocken consists of primarily domestic travelers (86%), often arriving from nearby Hamburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
- Domestic travelers account for 86.4% of guests.
- Key international markets include Germany (86.4%) and Denmark (5%).
- Top languages spoken are German (41.8%) followed by English (40%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hamburg and Berlin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oberharz am Brocken Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Elend | 15 | $1,978 | $308.59 | 27% |
| Meimbressen | 15 | $1,836 | $157.15 | 31% |
| Lüchow | 14 | $1,797 | $113.72 | 50% |
| Herzberg | 22 | $1,760 | $169.69 | 44% |
| Elgershausen | 12 | $1,661 | $92.56 | 51% |
| Zella-Mehlis | 14 | $1,656 | $146.31 | 41% |
| Uslar | 18 | $1,616 | $208.78 | 29% |
| Bad Fallingbostel | 15 | $1,584 | $136.28 | 44% |
| Walsrode | 29 | $1,542 | $120.86 | 39% |
| Schlitz | 15 | $1,448 | $120.88 | 35% |