Airbnb Market Analytics, Statistics and Data in Halle (Saale), Saxony-Anhalt, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Halle (Saale)? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Halle (Saale):
How much do Airbnb hosts make on average per month in Halle (Saale)?
The short-term rental market in Halle (Saale) shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,094 per month
- Strong performing properties (top 25%) make $1,832 or more
- Best-in-class properties (top 10%) achieve $2,719+ monthly
- Entry-level properties (bottom 25%) typically earn around $597
Revenue Variations by Month
Occupancy Rates Throughout the Year in Halle (Saale)
The market in Halle (Saale) shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Halle (Saale)
Daily rates in Halle (Saale) vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $75 per night
- Strong performing properties (top 25%) secure $111 or more
- Best-in-class properties (top 10%) pull in $145+ per night
- Entry-level properties (bottom 25%) earn around $54
Daily Rate Variations by Month
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Seasonality patterns in Halle (Saale)
Peak Season (October, June, March)
- Revenue peaks at $1750.98 per month
- Occupancy rates reach 53.35%
- Daily rates average $98.88
Shoulder Season
- Revenue averages $1330.98 per month
- Occupancy maintains 45.29%
- Daily rates hold at $90.65
Low Season (July, February, January)
- Revenue drops to $872.16 per month
- Occupancy decreases to 33.18%
- Daily rates adjust to $84.89
Is it still profitable to do Airbnb in Halle (Saale) in 2025?
Yes! Halle (Saale) demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and monthly revenue averaging $1331 and With 227 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Halle (Saale)
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The heart of Halle (Saale), bustling with shops, restaurants, and historical buildings. Ideal for tourists who want convenient access to the main sights and local culture. | Marktkirche, Halle Opera House, Giebichenstein Castle, Halle State Museum of Prehistory, Petersberg Citadel |
| Neustadt | A vibrant and lively area filled with cafes, bars, and young energy. Popular among students and young professionals, making it a great spot for short-term rentals. | One Little West 12, Louisiana Café, Stadtpark, University of Halle, Halle Saale Zoo |
| Paulusviertel | Known for its beautiful architecture and quiet streets, this area attracts families and those seeking a peaceful retreat close to the city's center. | Botanical Garden, Paulus Church, Stadtpark, Cinema City Halle |
| Trotha | A residential area with easy access to nature and parks, appealing to families and those looking for longer stays. | Trotha Lake, Halle Golf Club, Recreation and Health Center |
| Kröllwitz | A picturesque suburb of Halle that offers scenic views and a tranquil atmosphere, ideal for nature lovers and those relaxing away from the hustle and bustle. | Saale River, Halle (Saale) University, Walking trails and parks |
| Böllberg | A developing district that combines both residential and leisure spaces, attracting young professionals and students. | Böllberg Park, Local shops, Community events |
| Halle-Neustadt | A historical district that has seen regeneration, attracting visitors interested in the region's history and urban development. | Historical architecture, Local art scene, Cultural events |
| Wörmlitz | Offering a rural charm while being close to the city, perfect for those who appreciate greenery and outdoor activities. | Local farms, Hiking paths, Scenic views |
Do you need a license for Airbnb in Halle (Saale)?
We recommend checking directly with Halle (Saale)'s local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Halle (Saale)
2 Ap | Old Town | kitchen & Rooftop terrace
Entire Place • 4 bedrooms
FullHouse | R17 | Maisonette Loft | 8 Beds
Entire Place • 4 bedrooms
Händel Suite | Old town | kitchen | roof terrace
Entire Place • 2 bedrooms
Ko-Living Space opera | Suite 5 | kitchen | 2BR
Entire Place • 2 bedrooms
Green oasis in central location in Halle/Saale
Entire Place • 4 bedrooms
Ko-Living Space opera | Suite 3 | kitchen | dart
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Halle (Saale)
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tim | 25 | $517,630 | 311 | 3.90/5.0 |
| Full House | 35 | $443,121 | 1013 | 4.52/5.0 |
| Jens | 11 | $111,961 | 34 | 2.21/5.0 |
| Plant Room | 9 | $102,230 | 381 | 4.43/5.0 |
| Raik & Laura | 3 | $75,789 | 42 | 4.95/5.0 |
| Khanh | 5 | $73,263 | 657 | 4.63/5.0 |
| Torsten | 3 | $49,065 | 104 | 4.61/5.0 |
| Manfred | 5 | $48,010 | 194 | 4.64/5.0 |
| Markus | 2 | $47,640 | 69 | 4.92/5.0 |
| Marcel | 6 | $42,175 | 181 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Halle (Saale)
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.6%), with apartment & condo and house properties comprising 97.4% of inventory
- Untapped potential in boutique & hotels segments (2.6% combined)
Room Capacity Distribution
Analysis of 227 properties in Halle (Saale) shows that 1 bedroom properties are most prevalent, making up 57.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.8% of all listings.
Key Insights
- Most common: 1 bedroom (57.3%)
- Least common: 4 bedrooms (2.2%)
- Market concentration: 75.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 227 properties in Halle (Saale) reveals that 2 guests properties dominate the market, representing 30% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 56.8% of the market.
Key Insights
- Most common capacity: 2 guests (30% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 56.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 227 properties in Halle (Saale), the most common availability pattern is 271-366 days (37% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.4% of properties).
Key Insights
- Most common availability window: 271-366 days (37%)
- Most common booking duration: 91-180 days (30.4%)
- Properties with high availability (180+ days): 66.1%
- Properties with long-term bookings (180+ days): 34.8%
Minimum Stay Distributions
1 Night
37 listings
18.6% of total
2 Nights
70 listings
35.2% of total
3 Nights
28 listings
14.1% of total
4-6 Nights
19 listings
9.5% of total
7-29 Nights
11 listings
5.5% of total
30+ Nights
34 listings
17.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.8%
- Mid-length stays (4-6 nights) represent 9.5% of listings
- Monthly+ stays (17.1%) suggest a stable extended-stay market
- High market flexibility with 67.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
63 listings
31.8% of total
Moderate
97 listings
49% of total
Firm
21 listings
10.6% of total
Strict
17 listings
8.6% of total
Key Insights
- Moderate is the preferred policy at 49.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.8% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 8.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Jun, May, averaging 65 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 37 days
- Summer shows the longest average booking window at 57 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Halle (Saale)
Below is the distribution of amenities across listings in Halle (Saale):
Traveler Demographics
Key Insights
- Domestic travelers make up 80.5% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (2.4%) and Switzerland (2%)
- English is the top language at 43.5%, followed by German (40.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Berlin and Hamburg markets
- Develop localized content for United Kingdom and Switzerland
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Halle (Saale). These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Elend | 19 | $2,012 | $270.34 | 29% |
| Kraslice | 10 | $1,982 | $153.23 | 30% |
| Gumtow | 17 | $1,945 | $138.75 | 41% |
| Herzberg | 23 | $1,911 | $170.35 | 45% |
| Lüchow | 14 | $1,907 | $115.62 | 50% |
| Wusterhausen/Dosse | 11 | $1,849 | $155.22 | 40% |
| Beelitz | 15 | $1,796 | $109.67 | 56% |
| Kloster Lehnin | 18 | $1,706 | $138.51 | 45% |
| Böhlen | 11 | $1,647 | $106.05 | 47% |
| Schwielowsee | 29 | $1,645 | $116.74 | 57% |
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