Merzig Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Saarland, Germany
Is Airbnb profitable in Merzig in 2025? Explore comprehensive Airbnb analytics for Merzig, Saarland, Germany to uncover income potential. This 2025 STR market report for Merzig, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Merzig, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Merzig Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Merzig Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Merzig (2025)
Understanding the monthly revenue variations for Airbnb listings in Merzig is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merzig is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merzig across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,631+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,703 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $858 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $388, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merzig
Merzig Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Merzig STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merzig:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merzig
Average Daily Rate (ADR) Airbnb Trends in Merzig (2025)
Effective short term rental pricing strategy in Merzig involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merzig typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $173+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Merzig
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Airbnb Seasonality Analysis & Trends in Merzig (2025)
Peak Season (August, July, May)
- Revenue averages $1,902 per month
- Occupancy rates average 45.0%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,172 per month
- Occupancy maintains around 30.6%
- Daily rates hold near $117
Low Season (January, February, March)
- Revenue drops to average $488 per month
- Occupancy decreases to average 15.6%
- Daily rates adjust to average $135
Seasonality Insights for Merzig
- The Airbnb seasonality in Merzig shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Merzig's highest earning potential, with monthly revenues capable of climbing to $2,275, occupancy reaching a high of 53.1%, and ADRs peaking at $136.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $339, occupancy could drop to 11.9%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merzig.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Merzig seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Merzig (2025)
Exploring the top neighborhoods for short-term rentals in Merzig? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center Merzig | The heart of Merzig, ideal for those looking to explore local cafes, shops, and cultural sites. It's a convenient base for tourists. | St. Peter's Church, Merzig Zoo, City Park, Local Restaurants, Merziger Kunstverein |
| Bliesbruck | Known for its historical significance and archaeological sites, attracting visitors interested in history and culture. It's a quieter area with scenic views. | Archaeological Park of Bliesbruck, Roman Villa, Hiking Trails, Nature Reserves, Scenic Views of the Blies River |
| Erbringen | A peaceful surrounding that offers nature and hiking trails, appealing to outdoor enthusiasts and families. | Hiking Trails, Nature Walks, Local Parks, Views of the Saar River, Cycling Paths |
| Neuenburg | A residential area known for its proximity to nature and local amenities, suitable for visitors seeking a quieter stay. | Local Markets, Parks, Historic Sites, Nature Reserves, Cycling Routes |
| Saarburg | A nearby charming town with a beautiful landscape, attracting tourists for its picturesque streets and historical sites. | Saarburg Castle, Waterfall, Old Town, Local Wineries, Scenic Views |
| Dillingen | An industrial town close to Merzig, it offers access to different local attractions and is a good base for exploring the Saarland region. | Dillinger Hütte, Historic Old Town, Local Parks, The Saar River, Art Galleries |
| Mettlach | Famous for its ceramics and proximity to the Saarschleife, a popular tourist destination. Great for visitors looking for unique crafted items. | Villeroy & Boch Factory, Saarschleife, Castle Mettlach, Nature Trails, Local Shops |
| Losheim am See | Known for its beautiful lake and recreational activities, making it popular for family and adventure tourists. | Losheim Lake, Water Sports, Hiking Trails, Picnic Areas, Nature Events |
Understanding Airbnb License Requirements & STR Laws in Merzig (2025)
While Merzig, Saarland, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Merzig to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Merzig (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merzigbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hilbringen Castle, vacation in the tri-border area
Entire Place • 3 bedrooms
Apartment with sun terrace (Frieda apartment)
Entire Place • 2 bedrooms
Cottage in a quiet location (Ferienhaus Müller)
Entire Place • 3 bedrooms
Mia's Cottage (vacation home)
Entire Place • 3 bedrooms
Hilbringen Castle, vacation in the tri-border area
Entire Place • 2 bedrooms
New modern apartment in a quiet residential area
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Merzig (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Merzig based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Magdalena | 10 | $89,450 | 38 | 1.94/5.0 |
| Christoph | 6 | $78,320 | 36 | 3.18/5.0 |
| Christiane | 1 | $21,252 | 61 | 4.92/5.0 |
| Kornelia | 1 | $15,865 | 14 | 4.86/5.0 |
| Tina | 1 | $11,038 | 50 | 4.82/5.0 |
| Peter | 1 | $10,319 | 18 | 5.00/5.0 |
| Steffi | 1 | $8,578 | 116 | 4.91/5.0 |
| Jörg | 1 | $5,459 | 80 | 4.96/5.0 |
| Elisabeth | 1 | $3,275 | 18 | 4.94/5.0 |
| Jennifer | 1 | $1,906 | 33 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merzig.
Dive Deeper: Advanced Merzig STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merzig. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerzig Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merzig
- The Merzig Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merzig, Apartment/Condo properties are the most common (72%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 4.0%) offer potential for unique stay experiences.
Merzig Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merzig
- The dominant room capacity in Merzig is 1 bedroom listings, making up 52% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.0% of the active Airbnb listings in Merzig, indicating a high concentration in these sizes.
- With over half the market (52%) consisting of studios or 1-bedroom units, Merzig is particularly well-suited for individuals or couples.
Merzig Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merzig
- The most common guest capacity trend in Merzig vacation rentals is listings accommodating 2 guests (36%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Merzig STR market, accounting for 68.0% of listings.
- 12.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merzig.
- On average, properties in Merzig are equipped to host 3.2 guests.
Merzig Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merzig
- The most common availability pattern in Merzig falls within the 271-366 days range, representing 72% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Merzig (48%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Merzig Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
12% of total
2 Nights
9 listings
36% of total
3 Nights
10 listings
40% of total
4-6 Nights
2 listings
8% of total
30+ Nights
1 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Merzig is 3 Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 40% of Merzig hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12% currently do.
- A 2-night minimum appears standard (36%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merzig.
Merzig Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
35.3% of total
Moderate
2 listings
11.8% of total
Firm
6 listings
35.3% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for Merzig
- The prevailing Airbnb cancellation policy trend in Merzig is Flexible, used by 35.3% of listings.
- A majority (52.9%) of hosts in Merzig utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Merzig.
- Regularly review your cancellation policy against competitors and market demand shifts in Merzig.
Merzig STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Merzig
- The overall average booking lead time for vacation rentals in Merzig is 59 days.
- Guests book furthest in advance for stays during July (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Merzig.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Merzig averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Merzig (2025)
Amenity Prevalence
Amenity Insights for Merzig
- Essential amenities in Merzig that guests expect include: Heating, TV, Smoke alarm, Wifi, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Coffee maker, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merzig: Heating, TV, Smoke alarm, Wifi, Hot water, Kitchen.
- Prioritize adding missing essentials: Hot water, Kitchen.
- Consider adding popular differentiators like Hair dryer or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merzig to stay competitive.
Merzig Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Merzig
- The typical guest profile for Airbnb in Merzig consists of a mix of domestic (58%) and international guests, often arriving from nearby Essen, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or French.
- Domestic travelers account for 57.8% of guests.
- Key international markets include Germany (57.8%) and Netherlands (10.8%).
- Top languages spoken are German (30.8%) followed by French (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Merzig Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ittenheim | 19 | $3,672 | $228.19 | 45% |
| Furdenheim | 16 | $3,576 | $330.05 | 50% |
| Ondenval | 10 | $3,432 | $235.00 | 45% |
| Aubel | 33 | $3,418 | $244.77 | 44% |
| Saint-Hubert | 28 | $3,414 | $294.66 | 41% |
| Samrée | 16 | $3,330 | $366.11 | 30% |
| Bertogne | 30 | $3,297 | $296.96 | 38% |
| Wellin | 12 | $3,084 | $202.34 | 42% |
| Le Valtin | 18 | $3,072 | $289.72 | 38% |
| Griesheim-près-Molsheim | 19 | $3,065 | $263.48 | 41% |