Willich Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Rhine-Westphalia, Germany
Is Airbnb profitable in Willich in 2025? Explore comprehensive Airbnb analytics for Willich, North Rhine-Westphalia, Germany to uncover income potential. This 2025 STR market report for Willich, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Willich, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Willich Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Willich Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Willich (2025)
Understanding the monthly revenue variations for Airbnb listings in Willich is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Willich is typically October, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Willich across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,189+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,749 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $898 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $469, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Willich
Willich Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Willich STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Willich:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Willich
Average Daily Rate (ADR) Airbnb Trends in Willich (2025)
Effective short term rental pricing strategy in Willich involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Willich typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $272+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Willich
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Airbnb Seasonality Analysis & Trends in Willich (2025)
Peak Season (October, January, August)
- Revenue averages $2,484 per month
- Occupancy rates average 41.8%
- Daily rates average $173
Shoulder Season
- Revenue averages $1,863 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $167
Low Season (April, May, June)
- Revenue drops to average $1,294 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $164
Seasonality Insights for Willich
- The Airbnb seasonality in Willich shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Willich's highest earning potential, with monthly revenues capable of climbing to $2,680, occupancy reaching a high of 51.6%, and ADRs peaking at $220.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,078, occupancy could drop to 27.0%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Willich.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Willich seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Willich (2025)
Exploring the top neighborhoods for short-term rentals in Willich? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Willich, offering easy access to shops, restaurants, and cultural attractions. This area is sought after for its convenience and vibrant local life. | Willich City Park, St. Catherine's Church, Shopping Streets, Local Restaurants, Willich Cultural Center |
| Anrath | A charming district in Willich known for its historical buildings and community vibe. Attracts families and visitors looking for a quieter stay with local charm. | Historic Town Center, Anrath Castle, Green Spaces, Local Shops, Community Events |
| Neersen | A picturesque part of Willich, featuring beautiful nature and historical sites. Ideal for nature lovers seeking tranquility and leisure activities. | Neersen Castle, Nature Trails, Local Parks, Historic Churches, Nearby Recreational Facilities |
| Schiefbahn | Known for its quaint village feel and friendly community atmosphere, Schiefbahn is perfect for travelers who enjoy a relaxed setting with easy access to local amenities. | Schiefbahn Church, Local Markets, Cafés and Restaurants, Parks, Community Events |
| Willich Eichen | A residential area with family-friendly environments and easy access to larger towns. A good choice for those looking for longer-term stays or family trips. | Playgrounds, Local Schools, Sports Facilities, Family Parks, Close to Nature |
| Willich Dreikönigen | This district is well-connected and offers a mix of urban and suburban living, making it suitable for business travelers and families alike. | Shopping Areas, Transportation Links, Parks, Restaurants, Cultural Events |
| Börnig | A quiet district offering a peaceful retreat while still being close to the main attractions of Willich. Perfect for those looking to escape the hustle and bustle. | Serene Parks, Nature Trails, Local Hiking Spots, Community Parks, Quiet Cafés |
| Gartenstadt | A developing area with new infrastructure and amenities, making it attractive for short-term rentals as more visitors seek modern accommodations. | New Housing Developments, Shopping Options, Recreational Areas, Local Arts Scene, Nearby Parks |
Understanding Airbnb License Requirements & STR Laws in Willich (2025)
While Willich, North Rhine-Westphalia, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Willich to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Willich (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Willichbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
6 Room Apartment - 20 min Messe Düsseldorf
Entire Place • 5 bedrooms
Balcony suite with 2 bedrooms /85 sqm
Entire Place • 2 bedrooms
Willich, "Schöner Wohnen" near Messe Düsseldorf
Entire Place • 2 bedrooms
Terrace Suite with 2 bedrooms / 85 sqm
Entire Place • 2 bedrooms
Stylish loft apartment near Düsseldorf
Entire Place • 2 bedrooms
4 Room Apartment - 20 min Messe Düsseldorf
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Willich (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Willich based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jana | 4 | $79,144 | 51 | 4.92/5.0 |
| Helmut | 1 | $28,190 | 47 | 4.91/5.0 |
| Claire | 1 | $20,178 | 15 | 5.00/5.0 |
| Fabian | 1 | $18,372 | 79 | 4.95/5.0 |
| Christian | 1 | $16,421 | 11 | 4.55/5.0 |
| Carina | 1 | $15,948 | 54 | 5.00/5.0 |
| Daniel | 2 | $15,839 | 7 | 5.00/5.0 |
| Olga | 3 | $14,934 | 16 | 4.19/5.0 |
| Mike | 4 | $14,578 | 5 | 4.50/5.0 |
| Ivan | 3 | $267,400 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Willich.
Dive Deeper: Advanced Willich STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Willich. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWillich Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Willich
- The Willich Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.6% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Willich, Apartment/Condo properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 26.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 7.2%) offer potential for unique stay experiences.
Willich Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Willich
- The dominant room capacity in Willich is 1 bedroom listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.3% of the active Airbnb listings in Willich, indicating a high concentration in these sizes.
- A significant 23.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Willich.
Willich Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Willich
- The most common guest capacity trend in Willich vacation rentals is listings accommodating 2 guests (28.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Willich STR market, accounting for 54.8% of listings.
- 23.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Willich.
- On average, properties in Willich are equipped to host 3.4 guests.
Willich Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Willich
- The most common availability pattern in Willich falls within the 271-366 days range, representing 64.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Willich (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Willich Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
29.3% of total
2 Nights
6 listings
14.6% of total
3 Nights
5 listings
12.2% of total
4-6 Nights
9 listings
22% of total
7-29 Nights
3 listings
7.3% of total
30+ Nights
6 listings
14.6% of total
Key Insights
- The most prevalent minimum stay requirement in Willich is 1 Night, adopted by 29.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.6%) caters to monthly stays (30+ nights) in Willich, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.3% of Willich hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Willich.
Willich Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
5.9% of total
Flexible
11 listings
32.4% of total
Moderate
7 listings
20.6% of total
Firm
11 listings
32.4% of total
Strict
3 listings
8.8% of total
Cancellation Policy Insights for Willich
- The prevailing Airbnb cancellation policy trend in Willich is Flexible, used by 32.4% of listings.
- There's a relatively balanced mix between guest-friendly (53.0%) and stricter (41.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.4% market standard in Willich.
- Using a Strict policy might deter some guests, as only 8.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Willich.
Willich STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Willich
- The overall average booking lead time for vacation rentals in Willich is 40 days.
- Guests book furthest in advance for stays during June (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Willich.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Willich averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Willich (2025)
Amenity Prevalence
Amenity Insights for Willich
- Essential amenities in Willich that guests expect include: Heating, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Willich: Heating, Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Willich to stay competitive.
Willich Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Willich
- The typical guest profile for Airbnb in Willich consists of primarily domestic travelers (66%), often arriving from nearby Willich, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 66.2% of guests.
- Key international markets include Germany (66.2%) and Netherlands (7%).
- Top languages spoken are English (38.8%) followed by German (32.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Willich and Berlin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Willich Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Losser | 11 | $5,393 | $1197.39 | 28% |
| Baarlo | 22 | $4,784 | $301.68 | 54% |
| Rijs | 27 | $3,541 | $371.20 | 45% |
| Aubel | 33 | $3,374 | $255.73 | 43% |
| Bertogne | 28 | $3,364 | $311.80 | 40% |
| Kruft | 13 | $3,340 | $229.39 | 41% |
| Heers | 24 | $3,210 | $319.49 | 36% |
| Kortenhoef | 16 | $3,165 | $261.00 | 53% |
| Samrée | 17 | $3,151 | $375.75 | 29% |
| Wellin | 13 | $3,077 | $218.09 | 42% |