Viersen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Rhine-Westphalia, Germany
Is Airbnb profitable in Viersen in 2025? Explore comprehensive Airbnb analytics for Viersen, North Rhine-Westphalia, Germany to uncover income potential. This 2025 STR market report for Viersen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Viersen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Viersen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Viersen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Viersen (2025)
Understanding the monthly revenue variations for Airbnb listings in Viersen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viersen is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viersen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,998+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,958 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,225 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $511, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viersen
Viersen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Viersen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viersen:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viersen
Average Daily Rate (ADR) Airbnb Trends in Viersen (2025)
Effective short term rental pricing strategy in Viersen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viersen typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $154+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Viersen
Get Live Viersen Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Viersen (2025)
Peak Season (August, December, July)
- Revenue averages $2,644 per month
- Occupancy rates average 50.6%
- Daily rates average $128
Shoulder Season
- Revenue averages $1,899 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $126
Low Season (February, March, June)
- Revenue drops to average $1,323 per month
- Occupancy decreases to average 34.8%
- Daily rates adjust to average $115
Seasonality Insights for Viersen
- The Airbnb seasonality in Viersen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Viersen's highest earning potential, with monthly revenues capable of climbing to $3,003, occupancy reaching a high of 52.8%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,022, occupancy could drop to 30.8%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Viersen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Viersen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Viersen (2025)
Exploring the top neighborhoods for short-term rentals in Viersen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Viersen City Center | Vibrant area with historical charm and proximity to shopping, dining, and cultural attractions. Ideal for tourists wanting to experience local life and amenities. | Viersen Town Hall, Baldus Park, Café am Park, St. Remigius Church, Museum Voswinckel, Viersen Shopping Street |
| Süchteln | Charming district known for its quaint streets and community feel. Perfect for families and visitors looking for a peaceful stay with access to nature. | Süchteln Botanical Garden, Historic Süchteln Windmill, Local Markets, Süchteln Park, Nearby hiking trails |
| Dülken | A picturesque neighborhood that offers a glimpse into traditional German culture, with beautiful half-timbered houses and local eateries. Attracts a cozy, local crowd. | Dülken Historic Town Center, St. Joseph Church, Dülkener Moor, Annual Christmas Market, Local Wine Shops |
| Viersen North | A quieter residential area that is still well-connected to the city center. Good for long-term stays and business travelers. | Local Parks, Family-friendly neighborhoods, Nearby sports facilities, Access to public transport |
| Viersen South | Close to nature reserves and outdoor activities, appealing to nature lovers and those seeking a tranquil environment. | Triton Nature Reserve, Bike trails, Outdoor recreational areas |
| Eschweiler | A suburban area with a growing reputation, ideal for visitors looking for a homey atmosphere with easy access to urban amenities. | Eschweiler Parks, Local Restaurants, Community Events |
| Kleverheide | A peaceful neighborhood with a local character, perfect for those looking to relax away from bustling city centers. | Walking Trails, Community Green Spaces, Local Cafés |
| Oberhausen | Quick public transport access to Viersen, offers vibrant shopping and dining experiences, making it attractive for tourists. | Centro Oberhausen, Oberhausen Gasometer, Local Shopping District, Cultural Events |
Understanding Airbnb License Requirements & STR Laws in Viersen (2025)
While Viersen, North Rhine-Westphalia, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Viersen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Viersen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viersenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
RAJ Living - 280m2 House - 10 Rooms - Center
Entire Place • 10 bedrooms
Ferienwohnung Waldfrieden
Entire Place • 3 bedrooms
Vi04 96m² apartment with large terrace for 6 pers.
Entire Place • 3 bedrooms
Renovated townhouse in Viersen
Entire Place • 3 bedrooms
Vi05 Schönes 10 Pers. Apartment am Dülkener Bhf
Entire Place • 5 bedrooms
Cozy apartment on the Lower Rhine 2
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Viersen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Viersen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ivan | 1 | $225,005 | 3 | 5.00/5.0 |
| Homerent24 | 8 | $88,785 | 36 | 2.63/5.0 |
| Nicola | 2 | $36,884 | 17 | 4.64/5.0 |
| Caren | 2 | $33,511 | 259 | 4.93/5.0 |
| Silke | 1 | $32,702 | 60 | 4.53/5.0 |
| Helmut | 2 | $29,530 | 154 | 4.88/5.0 |
| Kornelia | 1 | $19,545 | 24 | 4.92/5.0 |
| Karina | 1 | $18,146 | 8 | 5.00/5.0 |
| Karsten | 1 | $15,089 | 75 | 4.99/5.0 |
| Sun MI | 1 | $14,916 | 17 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viersen.
Dive Deeper: Advanced Viersen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viersen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViersen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viersen
- The Viersen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Viersen, Apartment/Condo properties are the most common (63.9%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.8%) offer potential for unique stay experiences.
Viersen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viersen
- The dominant room capacity in Viersen is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.6% of the active Airbnb listings in Viersen, indicating a high concentration in these sizes.
Viersen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viersen
- The most common guest capacity trend in Viersen vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Viersen STR market, accounting for 44.4% of listings.
- 13.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viersen.
- On average, properties in Viersen are equipped to host 3.4 guests.
Viersen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viersen
- The most common availability pattern in Viersen falls within the 271-366 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Viersen (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Viersen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
30.3% of total
2 Nights
4 listings
12.1% of total
3 Nights
9 listings
27.3% of total
4-6 Nights
6 listings
18.2% of total
7-29 Nights
1 listings
3% of total
30+ Nights
3 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Viersen is 1 Night, adopted by 30.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.3% of Viersen hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viersen.
Viersen Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
17.9% of total
Super Strict 60 Days
1 listings
3.6% of total
Flexible
9 listings
32.1% of total
Moderate
9 listings
32.1% of total
Firm
4 listings
14.3% of total
Cancellation Policy Insights for Viersen
- The prevailing Airbnb cancellation policy trend in Viersen is Flexible, used by 32.1% of listings.
- There's a relatively balanced mix between guest-friendly (64.2%) and stricter (14.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.1% market standard in Viersen.
- Regularly review your cancellation policy against competitors and market demand shifts in Viersen.
Viersen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Viersen
- The overall average booking lead time for vacation rentals in Viersen is 35 days.
- Guests book furthest in advance for stays during May (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Viersen.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Viersen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Viersen (2025)
Amenity Prevalence
Amenity Insights for Viersen
- Essential amenities in Viersen that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Viersen: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viersen to stay competitive.
Viersen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Viersen
- The typical guest profile for Airbnb in Viersen consists of a mix of domestic (65%) and international guests, often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 64.7% of guests.
- Key international markets include Germany (64.7%) and Netherlands (10.1%).
- Top languages spoken are English (36%) followed by German (29.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Viersen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Viersen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Rijs | 27 | $3,772 | $356.97 | 45% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Kortenhoef | 15 | $3,495 | $255.48 | 53% |
| Ondenval | 10 | $3,432 | $235.00 | 45% |
| Aubel | 33 | $3,418 | $244.77 | 44% |
| Saint-Hubert | 28 | $3,414 | $294.66 | 41% |
| Heusden-Zolder | 14 | $3,392 | $290.06 | 44% |
| Samrée | 16 | $3,330 | $366.11 | 30% |
| Bertogne | 30 | $3,297 | $296.96 | 38% |