Unna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Rhine-Westphalia, Germany
Is Airbnb profitable in Unna in 2025? Explore comprehensive Airbnb analytics for Unna, North Rhine-Westphalia, Germany to uncover income potential. This 2025 STR market report for Unna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Unna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Unna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Unna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Unna (2025)
Understanding the monthly revenue variations for Airbnb listings in Unna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Unna is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Unna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,280+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,625 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,038 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $520, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Unna
Unna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Unna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Unna:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Unna
Average Daily Rate (ADR) Airbnb Trends in Unna (2025)
Effective short term rental pricing strategy in Unna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Unna typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $127+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $99 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Unna
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Airbnb Seasonality Analysis & Trends in Unna (2025)
Peak Season (December, November, April)
- Revenue averages $1,346 per month
- Occupancy rates average 44.4%
- Daily rates average $84
Shoulder Season
- Revenue averages $1,258 per month
- Occupancy maintains around 47.7%
- Daily rates hold near $81
Low Season (January, February, March)
- Revenue drops to average $884 per month
- Occupancy decreases to average 41.5%
- Daily rates adjust to average $84
Seasonality Insights for Unna
- The Airbnb seasonality in Unna shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Unna's highest earning potential, with monthly revenues capable of climbing to $1,388, occupancy reaching a high of 55.3%, and ADRs peaking at $94.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $671, occupancy could drop to 33.3%, and ADRs may adjust down to $77.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Unna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Unna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Unna (2025)
Exploring the top neighborhoods for short-term rentals in Unna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The vibrant heart of Unna with historical architecture, shops, and dining options. Ideal for travelers looking to explore local culture and attractions. | Kreishaus Unna, Unna town center, Unna Museum, Schnitterhaus, Market Square |
| Massen | A suburban neighborhood offering a peaceful atmosphere while being close to the city. Appeals to families and those seeking a quiet stay near urban conveniences. | Local parks, Quiet residential streets, Community amenities |
| Fröndenberg | Located near the banks of the Ruhr river, it offers beautiful nature and outdoor activities. Great for those who enjoy hiking and nature exploration. | Ruhr Valley, Hiking trails, Local nature parks |
| Kamen | A neighboring town with rich history and charm, providing guests with a mix of historical attractions and modern conveniences. | Historic town center, Kamen Castle, Local markets |
| Holzwickede | A tranquil area with parks and green space, suitable for long-term stays or business travelers looking for a quiet retreat after work. | Landschaftspark Holzwickede, Cultural center, Parks |
| Schwerte | Just a short distance from Unna, this town features historic sites and is known for its vibrant local culture, attracting tourists seeking authenticity. | Old town, Schwerte's churches, Local festivals |
| Dortmund | Close to Unna, Dortmund is a larger city known for its cultural sites, shopping, and entertainment; ideal for those who want a bigger city experience. | Signal Iduna Park, Dortmund U, Westfalenpark |
| Werne | A picturesque small town with charm, suitable for travelers wanting a quieter experience while still being close to larger cities like Unna and Dortmund. | Market square, Historic buildings, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Unna (2025)
While Unna, North Rhine-Westphalia, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Unna to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Unna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Unnabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New 200sqm house with garden and sauna
Entire Place • 4 bedrooms
Central & ultra-modern city apartment in Unna
Entire Place • 2 bedrooms
Zentrales & topmodernes City-Apartment in Unna
Entire Place • 1 bedroom
Jugendstilvilla Mühle
Entire Place • 1 bedroom
Small but nice — close to the city
Entire Place • 1 bedroom
Idyllic gem in a central location in Unna
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Unna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Unna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Romina Und Alex | 2 | $51,000 | 39 | 4.63/5.0 |
| Eeva | 1 | $28,912 | 42 | 4.83/5.0 |
| Carolin Und Axel | 1 | $20,627 | 35 | 5.00/5.0 |
| Alina | 1 | $18,986 | 24 | 4.96/5.0 |
| Benedikt | 1 | $16,874 | 54 | 4.83/5.0 |
| Rene' | 1 | $14,938 | 335 | 4.94/5.0 |
| Susanna | 1 | $13,028 | 119 | 4.94/5.0 |
| Sabrina | 1 | $10,418 | 69 | 4.87/5.0 |
| Eduard | 1 | $10,056 | 4 | 4.25/5.0 |
| Zdenka | 1 | $9,807 | 199 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Unna.
Dive Deeper: Advanced Unna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Unna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUnna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Unna
- The Unna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Unna, Apartment/Condo properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 27.3% portion, catering likely to families or larger groups.
Unna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Unna
- The dominant room capacity in Unna is 1 bedroom listings, making up 63.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.8% of the active Airbnb listings in Unna, indicating a high concentration in these sizes.
- With over half the market (63.6%) consisting of studios or 1-bedroom units, Unna is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Unna.
Unna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Unna
- The most common guest capacity trend in Unna vacation rentals is listings accommodating 2 guests (40.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Unna STR market, accounting for 63.6% of listings.
- A significant 40.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Unna.
- Listings for large groups (6+ guests) are relatively rare (4.5%), potentially indicating an opportunity for hosts targeting this segment in Unna.
- On average, properties in Unna are equipped to host 2.7 guests.
Unna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Unna
- The most common availability pattern in Unna falls within the 271-366 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Unna (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Unna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
45% of total
2 Nights
6 listings
30% of total
3 Nights
1 listings
5% of total
4-6 Nights
1 listings
5% of total
30+ Nights
3 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Unna is 1 Night, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Unna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Unna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45% of Unna hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Unna.
Unna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
52.6% of total
Moderate
7 listings
36.8% of total
Firm
2 listings
10.5% of total
Cancellation Policy Insights for Unna
- The prevailing Airbnb cancellation policy trend in Unna is Flexible, used by 52.6% of listings.
- The market strongly favors guest-friendly terms, with 89.4% of listings offering Flexible or Moderate policies. This suggests guests in Unna may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.6% market standard in Unna.
- Given the high prevalence of Flexible policies (52.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Unna.
Unna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Unna
- The overall average booking lead time for vacation rentals in Unna is 37 days.
- Guests book furthest in advance for stays during June (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Fall (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Unna.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Unna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Unna (2025)
Amenity Prevalence
Amenity Insights for Unna
- Essential amenities in Unna that guests expect include: Heating, Wifi, Essentials, Dishes and silverware, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Unna: Heating, Wifi, Essentials, Dishes and silverware, Smoke alarm.
- Prioritize adding missing essentials: Heating, Wifi, Essentials, Dishes and silverware, Smoke alarm.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Unna to stay competitive.
Unna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Unna
- The typical guest profile for Airbnb in Unna consists of primarily domestic travelers (66%), often arriving from nearby Düsseldorf, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 65.6% of guests.
- Key international markets include Germany (65.6%) and Netherlands (7.4%).
- Top languages spoken are English (41.7%) followed by German (33.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Düsseldorf and Berlin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Unna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Ondenval | 10 | $3,432 | $235.00 | 45% |
| Unkel | 17 | $3,064 | $231.22 | 42% |
| Büllingen | 27 | $3,028 | $267.82 | 39% |
| Kruft | 13 | $2,952 | $212.15 | 41% |
| Bütgenbach | 32 | $2,848 | $319.27 | 37% |
| Raeren | 15 | $2,747 | $179.33 | 47% |
| Malmedy | 181 | $2,708 | $282.85 | 37% |
| Runkel | 13 | $2,597 | $191.73 | 49% |
| Holten | 24 | $2,577 | $209.31 | 45% |