Herten Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Rhine-Westphalia, Germany

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Herten in 2025? Explore comprehensive Airbnb analytics for Herten, North Rhine-Westphalia, Germany to uncover income potential. This 2025 STR market report for Herten, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.

Whether you're considering an Airbnb investment in Herten, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Herten Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Herten Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$115
The average rental revenue earned for an occupied room per day in Herten.
Occupancy Rate(?)
50.5%
High demand. Good booking frequency.
Median Annual Revenue(?)
$11,748
Typical annual income for an Airbnb listing in Herten. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-5.8%
Slight decrease (-5.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Herten.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Herten.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
24
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Herten (2025)

Understanding the monthly revenue variations for Airbnb listings in Herten is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Herten is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Herten across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,553+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,632 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,048 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $668, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Herten

Herten Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Herten STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Herten:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 47%.
  • Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Herten

Average Daily Rate (ADR) Airbnb Trends in Herten (2025)

Effective short term rental pricing strategy in Herten involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Herten typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
  • Typical properties (Median) charge around $74 per night.
  • Entry-level properties (Bottom 25%) earn around $56 per night.

Average Daily Rate (ADR) Trend by Month in Herten

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Airbnb Seasonality Analysis & Trends in Herten (2025)

Peak Season (July, September, June)
  • Revenue averages $2,072 per month
  • Occupancy rates average 55.3%
  • Daily rates average $116
Shoulder Season
  • Revenue averages $1,423 per month
  • Occupancy maintains around 56.0%
  • Daily rates hold near $114
Low Season (January, February, March)
  • Revenue drops to average $728 per month
  • Occupancy decreases to average 30.6%
  • Daily rates adjust to average $105

Seasonality Insights for Herten

  • The Airbnb seasonality in Herten shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Herten's highest earning potential, with monthly revenues capable of climbing to $2,185, occupancy reaching a high of 73.4%, and ADRs peaking at $120.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $628, occupancy could drop to 23.2%, and ADRs may adjust down to $103.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Herten.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Herten seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Herten (2025)

Exploring the top neighborhoods for short-term rentals in Herten? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Herten City Center
Active and vibrant area with shopping, bars, and restaurants. Attracts business travelers and tourists due to its accessibility and urban amenities.
Herten Castle, Ewaldpark, Museum zur Geschichte von Herten, Café am Markt, Stadthalle Herten
Berkelweg
Quiet residential area with family-friendly amenities. Suitable for longer stays and guests traveling for family visits or work.
Local parks, Children's playgrounds, Community swimming pool, Grocery stores, Family-friendly restaurants
Scholven District
Historical district with picturesque streets and cultural attractions. Appeals to tourists interested in local history and culture.
St. Joseph Church, Local art galleries, Historical walking trails, Community festivals, Nearby nature reserves
Langenbochum
Suburban area with a mix of residential and commercial spaces. Good for guests seeking a calm atmosphere close to nature.
Langenbochum Forest, Walking and cycling paths, Nature parks, Rural markets, Cafés
Süßwinkel
Emerging area known for its community events and local festivities. Ideal for travelers interested in local culture and experiences.
Local farmer's market, Community events, Cultural festivals, Art exhibitions, Theater performance venues
Herten Sud
Residential area with easy access to public transport and local amenities. Good for guests who need to commute to nearby cities.
Public transport links, Convenience stores, Local diners, Parks and green spaces, Small local cafes
Bergstraße
Popular location due to its proximity to recreational activities and nature. Great for guests who enjoy outdoor adventures.
Hiking trails, Biking routes, Scenic viewpoints, Parks, Nature conservation areas
Westerholt
Charming and quiet area with a distinct village feel. Attractive to those looking for a peaceful retreat with charming scenery.
Westerholt Castle, Village square, Local parks, Traditional German restaurants, Café culture

Understanding Airbnb License Requirements & STR Laws in Herten (2025)

While Herten, North Rhine-Westphalia, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Herten to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Herten (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hertenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Serviceroom24 - Space in Oer-Erkenschwick Tv|WLAN

Serviceroom24 - Space in Oer-Erkenschwick Tv|WLAN

Entire Place • 7 bedrooms

$29,489
Revenue
56.9%
Occupancy
$593.67
Daily Rate
Casa Monica

Casa Monica

Entire Place • 2 bedrooms

$23,251
Revenue
47.8%
Occupancy
$206.02
Daily Rate
Diamant-Studio

Diamant-Studio

Entire Place • N/A

$21,398
Revenue
72.5%
Occupancy
$80.83
Daily Rate
Apartment in the heart of the Ruhrpotts

Apartment in the heart of the Ruhrpotts

Entire Place • 1 bedroom

$17,936
Revenue
40.3%
Occupancy
$89.19
Daily Rate
Atelier im Kunsthof 🌟This is where the story began 🌟

Atelier im Kunsthof 🌟This is where the story began 🌟

Entire Place • 2 bedrooms

$15,844
Revenue
66.7%
Occupancy
$64.77
Daily Rate
Beautiful living in the middle of Herten!

Beautiful living in the middle of Herten!

Entire Place • 2 bedrooms

$32,398
Revenue
45.6%
Occupancy
$189.24
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Herten (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Herten based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #4588952145$58,71460.00/5.0
Manfred Und Markus1$32,39895.00/5.0
Nadine1$21,3981724.93/5.0
Erich1$17,936445.00/5.0
Monika1$11,3772834.95/5.0
Irina1$10,72634.33/5.0
Haya1$9,75975.00/5.0
Jürgen1$7,87395.00/5.0
Nike1$7,758784.96/5.0
Monika6$84,1593934.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Herten.

Dive Deeper: Advanced Herten STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Herten. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Herten Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Herten

  • The Herten Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Herten, Apartment/Condo properties are the most common (70.8%), reflecting the local real estate landscape.
  • Houses represent a significant 25% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.2%) offer potential for unique stay experiences.

Herten Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Herten

  • The dominant room capacity in Herten is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 87.5% of the active Airbnb listings in Herten, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (4.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Herten.

Herten Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Herten

  • The most common guest capacity trend in Herten vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 5 guests dominate the Herten STR market, accounting for 62.5% of listings.
  • On average, properties in Herten are equipped to host 3.7 guests.

Herten Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Herten

  • The most common availability pattern in Herten falls within the 271-366 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Herten (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Herten Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.7%)

1 Night

5 listings

21.7% of total

2 Nights (13%)

2 Nights

3 listings

13% of total

3 Nights (26.1%)

3 Nights

6 listings

26.1% of total

4-6 Nights (17.4%)

4-6 Nights

4 listings

17.4% of total

7-29 Nights (4.3%)

7-29 Nights

1 listings

4.3% of total

30+ Nights (17.4%)

30+ Nights

4 listings

17.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Herten is 3 Nights, adopted by 26.1% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (17.4%) caters to monthly stays (30+ nights) in Herten, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 26.1% of Herten hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Herten.

Herten Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (55.6%)

Flexible

10 listings

55.6% of total

Moderate (16.7%)

Moderate

3 listings

16.7% of total

Firm (5.6%)

Firm

1 listings

5.6% of total

Strict (22.2%)

Strict

4 listings

22.2% of total

Cancellation Policy Insights for Herten

  • The prevailing Airbnb cancellation policy trend in Herten is Flexible, used by 55.6% of listings.
  • The market strongly favors guest-friendly terms, with 72.3% of listings offering Flexible or Moderate policies. This suggests guests in Herten may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 55.6% market standard in Herten.
  • Given the high prevalence of Flexible policies (55.6%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Herten.

Herten STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Herten

  • The overall average booking lead time for vacation rentals in Herten is 55 days.
  • Guests book furthest in advance for stays during July (average 150 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (116 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Herten.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 150 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 116 days) to capture early planners.
  • Monitor your own booking lead times against these Herten averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Herten (2025)

Amenity Prevalence

Amenity Insights for Herten

  • Essential amenities in Herten that guests expect include: Kitchen, Wifi, Hot water, Dishes and silverware, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Cooking basics, Hangers, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Herten: Kitchen, Wifi, Hot water, Dishes and silverware, Smoke alarm, Heating.
  • Prioritize adding missing essentials: Kitchen, Wifi, Hot water, Dishes and silverware, Smoke alarm, Heating.
  • Consider adding popular differentiators like Cooking basics or Hangers to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Herten to stay competitive.

Herten Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Herten

  • The typical guest profile for Airbnb in Herten consists of a mix of domestic (62%) and international guests, often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 62.0% of guests.
  • Key international markets include Germany (62%) and France (7.4%).
  • Top languages spoken are English (40.2%) followed by German (31.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Berlin and Cologne.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Herten Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Baarlo18$5,602$313.7360%
Ondenval10$3,432$235.0045%
Unkel17$3,064$231.2242%
Büllingen27$3,028$267.8239%
Kruft13$2,952$212.1541%
Bütgenbach32$2,848$319.2737%
Raeren15$2,747$179.3347%
Malmedy181$2,708$282.8537%
Runkel13$2,597$191.7349%
Holten24$2,577$209.3145%

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