Herford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Rhine-Westphalia, Germany
Is Airbnb profitable in Herford in 2025? Explore comprehensive Airbnb analytics for Herford, North Rhine-Westphalia, Germany to uncover income potential. This 2025 STR market report for Herford, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Herford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Herford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Herford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Herford (2025)
Understanding the monthly revenue variations for Airbnb listings in Herford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Herford is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Herford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,997+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,395 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $858 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $435, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Herford
Herford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Herford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Herford:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Herford
Average Daily Rate (ADR) Airbnb Trends in Herford (2025)
Effective short term rental pricing strategy in Herford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Herford typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $95 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Herford
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Airbnb Seasonality Analysis & Trends in Herford (2025)
Peak Season (June, April, May)
- Revenue averages $1,201 per month
- Occupancy rates average 37.3%
- Daily rates average $77
Shoulder Season
- Revenue averages $991 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $78
Low Season (February, March, September)
- Revenue drops to average $757 per month
- Occupancy decreases to average 39.8%
- Daily rates adjust to average $77
Seasonality Insights for Herford
- The Airbnb seasonality in Herford shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Herford's highest earning potential, with monthly revenues capable of climbing to $1,268, occupancy reaching a high of 48.3%, and ADRs peaking at $81.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $565, occupancy could drop to 29.3%, and ADRs may adjust down to $76.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Herford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Herford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Herford (2025)
Exploring the top neighborhoods for short-term rentals in Herford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Herford City Center | The bustling heart of Herford with shops, restaurants, and historic sites. A great choice for those looking to explore local culture and lifestyle. | Herford Museum, St. Jacob's Church, The Old Synagogue, Wilhelm Weitling House, Sparrenberg Castle |
| Werre Park | A beautiful recreational area near the city with lots of outdoor activities. Ideal for families and those looking for a getaway close to nature. | Werre Park Lake, Walking and biking trails, Playgrounds, Picnic areas |
| Stadtpark | A green oasis in the city, known for leisure and relaxation. Attracts visitors looking for a peaceful retreat from city life. | Stadtpark Gardens, Local wildlife, Walking paths, Open-air events |
| Königstraße | A vibrant street lined with shops, cafes, and entertainment options. Perfect for tourists wanting to experience the local shopping scene and nightlife. | Shopping boutiques, Cafes and restaurants, Cultural events |
| Jakobifriedhof | A serene and historical cemetery that offers insights into the city's past. A unique spot for those interested in history and culture. | Historic graves, Guided tours, Beautiful landscapes |
| Herford Art House | An important cultural venue for art exhibitions and events. Ideal for art lovers and those interested in local culture. | Art exhibitions, Workshops, Cultural festivals |
| Vlothoer Strasse | A popular residential area that provides easy access to public transport and shops, making it convenient for travelers. | Residential charm, Proximity to amenities, Local dining options |
| Bielefeld Street | A connecting thoroughfare to nearby Bielefeld, making it a strategic location for visitors who want to explore both cities easily. | Shopping, Dining options, Cultural access |
Understanding Airbnb License Requirements & STR Laws in Herford (2025)
While Herford, North Rhine-Westphalia, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Herford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Herford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Herfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment 113m2 of open building style for rent
Entire Place • 2 bedrooms
Living in the middle of the art
Entire Place • 2 bedrooms
FeWo Wittekind 2nd and links
Entire Place • 2 bedrooms
LIVING GREEN – Farmhouse Living
Entire Place • 2 bedrooms
nice to stay
Private Room • 2 bedrooms
Apartment Museum in the mood for home
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Herford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Herford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susanne | 3 | $34,227 | 9 | 3.03/5.0 |
| Martina | 4 | $31,653 | 20 | 3.40/5.0 |
| Marie | 3 | $28,262 | 141 | 4.96/5.0 |
| Laura | 1 | $21,104 | 32 | 4.94/5.0 |
| Wolfram | 2 | $19,664 | 38 | 4.84/5.0 |
| Max | 5 | $17,447 | 29 | 3.00/5.0 |
| Haydar | 2 | $16,497 | 5 | 2.40/5.0 |
| Host #437882224 | 3 | $15,372 | 18 | 2.90/5.0 |
| Ben | 1 | $15,108 | 66 | 4.98/5.0 |
| Kristina | 1 | $11,682 | 20 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Herford.
Dive Deeper: Advanced Herford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Herford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHerford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Herford
- The Herford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Herford, Apartment/Condo properties are the most common (78.9%), reflecting the local real estate landscape.
- Houses represent a significant 18.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.6%) offer potential for unique stay experiences.
Herford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Herford
- The dominant room capacity in Herford is 1 bedroom listings, making up 55.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 89.5% of the active Airbnb listings in Herford, indicating a high concentration in these sizes.
- With over half the market (55.3%) consisting of studios or 1-bedroom units, Herford is particularly well-suited for individuals or couples.
Herford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Herford
- The most common guest capacity trend in Herford vacation rentals is listings accommodating 4 guests (28.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Herford STR market, accounting for 55.2% of listings.
- On average, properties in Herford are equipped to host 3.0 guests.
Herford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Herford
- The most common availability pattern in Herford falls within the 181-270 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Herford (44.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Herford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
38.7% of total
2 Nights
11 listings
35.5% of total
3 Nights
4 listings
12.9% of total
4-6 Nights
3 listings
9.7% of total
7-29 Nights
1 listings
3.2% of total
Key Insights
- The most prevalent minimum stay requirement in Herford is 1 Night, adopted by 38.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.2%) of the Herford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.7% of Herford hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Herford.
Herford Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
69% of total
Moderate
3 listings
10.3% of total
Firm
3 listings
10.3% of total
Strict
3 listings
10.3% of total
Cancellation Policy Insights for Herford
- The prevailing Airbnb cancellation policy trend in Herford is Flexible, used by 69% of listings.
- The market strongly favors guest-friendly terms, with 79.3% of listings offering Flexible or Moderate policies. This suggests guests in Herford may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 69% market standard in Herford.
- Given the high prevalence of Flexible policies (69%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Herford.
Herford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Herford
- The overall average booking lead time for vacation rentals in Herford is 44 days.
- Guests book furthest in advance for stays during June (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Herford.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Herford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Herford (2025)
Amenity Prevalence
Amenity Insights for Herford
- Essential amenities in Herford that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Herford: Wifi.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Herford to stay competitive.
Herford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Herford
- The typical guest profile for Airbnb in Herford consists of primarily domestic travelers (76%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 76.2% of guests.
- Key international markets include Germany (76.2%) and Poland (4%).
- Top languages spoken are English (32.1%) followed by German (31.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Hamburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Herford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Schwalefeld | 32 | $2,022 | $238.48 | 29% |
| Hamburg | 2,354 | $1,857 | $143.95 | 52% |
| Meimbressen | 15 | $1,836 | $157.15 | 31% |
| Bömighausen | 17 | $1,753 | $147.18 | 41% |
| Hemmoor | 10 | $1,736 | $149.47 | 40% |
| Medebach | 92 | $1,719 | $218.70 | 29% |
| Eslohe | 24 | $1,702 | $157.77 | 41% |
| Vlagtwedde | 37 | $1,677 | $323.58 | 31% |
| Elgershausen | 12 | $1,661 | $92.56 | 51% |
| Münster | 233 | $1,622 | $113.67 | 55% |