Hamm Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Rhine-Westphalia, Germany
Is Airbnb profitable in Hamm in 2025? Explore comprehensive Airbnb analytics for Hamm, North Rhine-Westphalia, Germany to uncover income potential. This 2025 STR market report for Hamm, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Hamm, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hamm Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hamm Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hamm (2025)
Understanding the monthly revenue variations for Airbnb listings in Hamm is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hamm is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hamm across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,986+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,887 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,142 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $679, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hamm
Hamm Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hamm STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hamm:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hamm
Average Daily Rate (ADR) Airbnb Trends in Hamm (2025)
Effective short term rental pricing strategy in Hamm involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hamm typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $157+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Hamm
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Airbnb Seasonality Analysis & Trends in Hamm (2025)
Peak Season (April, May, June)
- Revenue averages $1,726 per month
- Occupancy rates average 46.5%
- Daily rates average $88
Shoulder Season
- Revenue averages $1,456 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $91
Low Season (January, February, March)
- Revenue drops to average $1,061 per month
- Occupancy decreases to average 38.4%
- Daily rates adjust to average $97
Seasonality Insights for Hamm
- The Airbnb seasonality in Hamm shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hamm's highest earning potential, with monthly revenues capable of climbing to $1,863, occupancy reaching a high of 54.9%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $907, occupancy could drop to 34.3%, and ADRs may adjust down to $86.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hamm.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hamm seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hamm (2025)
Exploring the top neighborhoods for short-term rentals in Hamm? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hamm City Center | The vibrant heart of Hamm, featuring shopping, dining, and cultural attractions. Ideal for tourists who want to explore local history and entertainment. | Hamm Market Square, Hammer Stadtmuseum, St. Paul's Church, LWL Industrial Museum, Theatre of Hamm |
| Kurpark | A serene area known for its beautiful parks and wellness facilities. Attracts visitors looking for relaxation and leisure activities, especially in wellness tourism. | Kurpark Hamm, Spa facilities, Parks and gardens, Walking paths, Cafes |
| Maximilian Park | A unique and large cultural park that offers various events and exhibitions. Perfect for families and those seeking recreational activities. | Maximilianpark, Tropical Islands, Outdoor events, Children's playgrounds, Green spaces |
| Bockum-Hövel | A suburban area with a mix of residential charm and local businesses. Appeals to families and those looking for a quieter stay close to Hamm's amenities. | Local parks, Bockum-Hövel church, Shopping amenities, Community events, Cultural sites |
| Heessen | A historical district known for its picturesque streets and local culture. Great for visitors looking for authenticity and a taste of local life. | Heessen Castle, Historical buildings, Local shops, Cafes in Heessen, Walking trails |
| Uentrop | A quiet neighborhood with a close-knit community feel, ideal for long-term stays or travelers seeking a peaceful environment. | Uentrop church, Community park, Walking paths, Local eateries, Nature spots |
| Südviertel | A trendy neighborhood with a mix of urban living and green space. Popular among young professionals and those who enjoy a lively environment. | Local markets, Art and design shops, Restaurants and bars, Parks, Cultural events |
| Pelkum | A charming district that combines rural and urban vibes. Attracts nature lovers and those interested in outdoor activities. | Local nature reserves, Hiking trails, Community events, Countryside views, Traditional restaurants |
Understanding Airbnb License Requirements & STR Laws in Hamm (2025)
While Hamm, North Rhine-Westphalia, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hamm to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Hamm (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hammbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Apart63 3 Room, SmartTV, Free Wifi
Entire Place • 2 bedrooms
Premium Suite 02 I SmartTV I WiFi I Balcony
Entire Place • 2 bedrooms
Terrace Apart70 - 2 Room, Garden, Free Wifi
Entire Place • 1 bedroom
Apartment Sophia - Charmante Wohnung in guter Lage
Entire Place • 1 bedroom
Sky Penthouse 01 I elevator I TV I terrace I BBQ
Entire Place • 3 bedrooms
Sunny apartment "Maria" Hamm South
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hamm (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hamm based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adam | 6 | $83,320 | 338 | 4.96/5.0 |
| Stefan | 9 | $78,303 | 44 | 3.78/5.0 |
| Phil | 3 | $71,842 | 46 | 4.88/5.0 |
| Yasemin Und Murat | 3 | $70,984 | 34 | 4.95/5.0 |
| Metin | 2 | $32,768 | 28 | 4.82/5.0 |
| Stephanie | 2 | $32,106 | 178 | 4.86/5.0 |
| Susanne | 4 | $30,472 | 155 | 4.82/5.0 |
| Ana | 1 | $25,118 | 28 | 5.00/5.0 |
| Sebastian | 1 | $21,924 | 32 | 4.91/5.0 |
| Michelle | 1 | $20,376 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hamm.
Dive Deeper: Advanced Hamm STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hamm. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHamm Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hamm
- The Hamm Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.4% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hamm, Apartment/Condo properties are the most common (66%), reflecting the local real estate landscape.
- Houses represent a significant 27.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.4%) offer potential for unique stay experiences.
Hamm Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hamm
- The dominant room capacity in Hamm is 1 bedroom listings, making up 63.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.1% of the active Airbnb listings in Hamm, indicating a high concentration in these sizes.
- With over half the market (63.8%) consisting of studios or 1-bedroom units, Hamm is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Hamm.
Hamm Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hamm
- The most common guest capacity trend in Hamm vacation rentals is listings accommodating 2 guests (38.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hamm STR market, accounting for 57.4% of listings.
- A significant 40.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Hamm.
- 12.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hamm.
- On average, properties in Hamm are equipped to host 3.1 guests.
Hamm Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hamm
- The most common availability pattern in Hamm falls within the 271-366 days range, representing 40.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hamm (34%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hamm Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
60% of total
2 Nights
11 listings
24.4% of total
3 Nights
1 listings
2.2% of total
4-6 Nights
3 listings
6.7% of total
7-29 Nights
1 listings
2.2% of total
30+ Nights
2 listings
4.4% of total
Key Insights
- The most prevalent minimum stay requirement in Hamm is 1 Night, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.4%) of the Hamm Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60% of Hamm hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hamm.
Hamm Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
26.2% of total
Moderate
22 listings
52.4% of total
Firm
8 listings
19% of total
Strict
1 listings
2.4% of total
Cancellation Policy Insights for Hamm
- The prevailing Airbnb cancellation policy trend in Hamm is Moderate, used by 52.4% of listings.
- The market strongly favors guest-friendly terms, with 78.6% of listings offering Flexible or Moderate policies. This suggests guests in Hamm may expect booking flexibility.
- Strict cancellation policies are quite rare (2.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52.4% market standard in Hamm.
- Using a Strict policy might deter some guests, as only 2.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hamm.
Hamm STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hamm
- The overall average booking lead time for vacation rentals in Hamm is 47 days.
- Guests book furthest in advance for stays during October (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (72 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Hamm.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Hamm averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hamm (2025)
Amenity Prevalence
Amenity Insights for Hamm
- Essential amenities in Hamm that guests expect include: Kitchen, Wifi, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hamm: Kitchen, Wifi, Hot water.
- Prioritize adding missing essentials: Kitchen, Wifi, Hot water.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hamm to stay competitive.
Hamm Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hamm
- The typical guest profile for Airbnb in Hamm consists of primarily domestic travelers (74%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 73.5% of guests.
- Key international markets include Germany (73.5%) and Netherlands (4.6%).
- Top languages spoken are English (37.9%) followed by German (35%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Münster.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hamm Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Ondenval | 10 | $3,432 | $235.00 | 45% |
| Unkel | 17 | $3,064 | $231.22 | 42% |
| Büllingen | 27 | $3,028 | $267.82 | 39% |
| Kruft | 13 | $2,952 | $212.15 | 41% |
| Bütgenbach | 32 | $2,848 | $319.27 | 37% |
| Raeren | 15 | $2,747 | $179.33 | 47% |
| Malmedy | 181 | $2,708 | $282.85 | 37% |
| Runkel | 13 | $2,597 | $191.73 | 49% |
| Holten | 24 | $2,577 | $209.31 | 45% |