Airbnb Market Analytics, Statistics and Data in Essen, North Rhine-Westphalia, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Essen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Essen:
How much do Airbnb hosts make on average per month in Essen?
The short-term rental market in Essen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,319 per month
- Strong performing properties (top 25%) make $2,109 or more
- Best-in-class properties (top 10%) achieve $3,046+ monthly
- Entry-level properties (bottom 25%) typically earn around $681
Revenue Variations by Month
Occupancy Rates Throughout the Year in Essen
The market in Essen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Essen
Daily rates in Essen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $79 per night
- Strong performing properties (top 25%) secure $115 or more
- Best-in-class properties (top 10%) pull in $169+ per night
- Entry-level properties (bottom 25%) earn around $56
Daily Rate Variations by Month
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Seasonality patterns in Essen
Peak Season (June, May, July)
- Revenue peaks at $2323.22 per month
- Occupancy rates reach 54.54%
- Daily rates average $114.50
Shoulder Season
- Revenue averages $1617.69 per month
- Occupancy maintains 45.14%
- Daily rates hold at $102.62
Low Season (August, February, January)
- Revenue drops to $1161.56 per month
- Occupancy decreases to 34.71%
- Daily rates adjust to $89.69
Is it still profitable to do Airbnb in Essen in 2025?
Yes! Essen demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 45% and monthly revenue averaging $1618 and As a mature market with 694 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Essen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Rüttenscheid | A vibrant neighborhood known for its restaurant scene, art galleries, and proximity to the Grugapark. It's popular with tourists and locals alike, making it an ideal spot for Airbnb hosting. | Grugapark, Museum Folkwang, Rüttenscheider Platz, Hungry Eyes Café, Local restaurants and bars |
| Kettwig | A picturesque area with a historic old town and beautiful river views. It attracts guests looking for a peaceful retreat while still being close to the city. | Kettwig Old Town, Baldeneysee Lake, Schwimmverein Kettwig, Local hiking trails, Parks and gardens |
| Altstadt | Essen's city center offers a mix of shopping, dining, and cultural attractions. It's ideal for those who want to be in the heart of the action. | Essen Cathedral, Museum NRW Forum, Shopping streets, Cinema and theaters, Cultural festivals |
| Frohnhausen | A central location with good public transport connections. It's a diverse neighborhood with various local shops and amenities, appealing to both tourists and long-term guests. | Local shops and cafes, Public parks, Frohnhausen Mosque, Nearby tram stations, Community events |
| Altenessen | This up-and-coming area is known for its cultural diversity and local charm. It’s gaining popularity and offers unique accommodation experiences. | Cultural festivals, Local markets, Historic buildings, Public parks, Neighborhood cafes |
| Dellwig | A quiet residential area that offers a relaxed atmosphere. Ideal for families and those seeking a break from the hustle and bustle of the city. | Local parks, Family-friendly amenities, Public swimming pool, Community center, Local playgrounds |
| Überruhr | Known for its nature and outdoor activities. It's appealing for guests looking for a scenic stay near hiking and nature trails. | Ruhrtal hiking trails, Parks and recreational areas, Local vineyards, Quiet residential streets, Natural landscapes |
| Bergeborchthausen | A charming neighborhood that provides a suburban vibe yet is well connected to the city. It attracts families and those looking for a longer stay. | Family parks, Local schools, Community events, Quiet living spaces, Sports facilities |
Do you need a license for Airbnb in Essen?
We recommend checking directly with Essen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Essen
Beyond Living® | 235 m² LOFT | Billard | Fireplace
Entire Place • 4 bedrooms
SPA loft in a former power plant
Entire Place • 2 bedrooms
Rudi Homes Essen # 1
Entire Place • 4 bedrooms
Wunderschönes Haus zu vermieten
Entire Place • 5 bedrooms
Jewel Apartments | Free Parking
Entire Place • 2 bedrooms
Suite OF the senses: hot tub,sauna,pole dance &more
Entire Place • 1 bedroom
Top Performing Professional Hosts in Essen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Norbert | 7 | $303,525 | 378 | 4.08/5.0 |
| Nico | 11 | $231,354 | 169 | 4.19/5.0 |
| Viktoria | 5 | $216,730 | 300 | 4.81/5.0 |
| Julian | 9 | $212,584 | 565 | 4.85/5.0 |
| Anselmo | 3 | $173,661 | 32 | 4.79/5.0 |
| Sasikaran | 6 | $165,344 | 36 | 3.69/5.0 |
| Kathi Und Marcel | 8 | $153,918 | 2837 | 4.89/5.0 |
| Gabriele | 6 | $149,512 | 344 | 4.89/5.0 |
| Maria | 3 | $138,948 | 227 | 4.89/5.0 |
| Limehome | 6 | $131,513 | 174 | 4.43/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Essen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89%), with apartment & condo and house properties comprising 96.8% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (3.1% combined)
Room Capacity Distribution
Analysis of 694 properties in Essen shows that 1 bedroom properties are most prevalent, making up 57.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.4% of all listings.
Key Insights
- Most common: 1 bedroom (57.2%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 81.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 694 properties in Essen reveals that 2 guests properties dominate the market, representing 31% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 57.5% of the market.
Key Insights
- Most common capacity: 2 guests (31% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 57.5% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 694 properties in Essen, the most common availability pattern is 271-366 days (34.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.3% of properties).
Key Insights
- Most common availability window: 271-366 days (34.9%)
- Most common booking duration: 91-180 days (32.3%)
- Properties with high availability (180+ days): 67.0%
- Properties with long-term bookings (180+ days): 34.9%
Minimum Stay Distributions
1 Night
212 listings
33.7% of total
2 Nights
224 listings
35.6% of total
3 Nights
73 listings
11.6% of total
4-6 Nights
49 listings
7.8% of total
7-29 Nights
38 listings
6% of total
30+ Nights
33 listings
5.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.3%
- Mid-length stays (4-6 nights) represent 7.8% of listings
- Monthly+ stays (5.2%) suggest a stable extended-stay market
- High market flexibility with 80.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
0.5% of total
Super Strict 30 Days
12 listings
2% of total
Flexible
158 listings
26.7% of total
Moderate
220 listings
37.2% of total
Firm
105 listings
17.8% of total
Strict
93 listings
15.7% of total
Key Insights
- Moderate is the preferred policy at 37.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.9% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Oct, averaging 92 days
- Shortest booking windows are in Nov, Mar, Dec, averaging 43 days
- Summer shows the longest average booking window at 83 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 83 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Dec when lead times are shortest
Popular Airbnb Amenities in Essen
Below is the distribution of amenities across listings in Essen:
Traveler Demographics
Key Insights
- Domestic travelers make up 52.9% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (10.6%) and Netherlands (9.6%)
- English is the top language at 46.5%, followed by German (31.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Berlin and Essen markets
- Develop localized content for United Kingdom and Netherlands
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Essen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,746 | $310.47 | 62% |
| Losser | 11 | $4,041 | $867.02 | 30% |
| Kruft | 13 | $3,817 | $216.53 | 42% |
| Ondenval | 10 | $3,784 | $242.85 | 47% |
| Belfeld | 30 | $3,491 | $326.96 | 33% |
| Unkel | 17 | $3,413 | $235.20 | 44% |
| Büllingen | 28 | $3,039 | $290.56 | 37% |
| Runkel | 12 | $2,913 | $187.41 | 50% |
| Malmedy | 186 | $2,864 | $279.94 | 36% |
| Bütgenbach | 33 | $2,826 | $312.64 | 37% |
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