Airbnb Market Analytics, Statistics and Data in Cologne, North Rhine-Westphalia, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cologne? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cologne:
How much do Airbnb hosts make on average per month in Cologne?
The short-term rental market in Cologne shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,857 per month
- Strong performing properties (top 25%) make $3,028 or more
- Best-in-class properties (top 10%) achieve $4,665+ monthly
- Entry-level properties (bottom 25%) typically earn around $984
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cologne
The market in Cologne shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cologne
Daily rates in Cologne vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $102 per night
- Strong performing properties (top 25%) secure $152 or more
- Best-in-class properties (top 10%) pull in $245+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in Cologne
Peak Season (June, May, March)
- Revenue peaks at $3122.46 per month
- Occupancy rates reach 54.27%
- Daily rates average $168.93
Shoulder Season
- Revenue averages $2359.85 per month
- Occupancy maintains 48.90%
- Daily rates hold at $135.39
Low Season (September, February, January)
- Revenue drops to $1612.97 per month
- Occupancy decreases to 34.03%
- Daily rates adjust to $118.22
Is it still profitable to do Airbnb in Cologne in 2025?
Yes! Cologne demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and solid monthly revenue averaging $2360 and As a mature market with 2005 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cologne
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town (Altstadt) | The historical heart of Cologne, featuring stunning architecture and rich cultural heritage. Attracts tourists interested in museums and historical sites. | Cologne Cathedral, Museum Ludwig, Historic old town, Hohenzollern Bridge, Roman-Germanic Museum |
| Belgian Quarter (Belgisches Viertel) | A trendy neighborhood known for its vibrant atmosphere, cafes, boutiques, and nightlife. Popular among young travelers and locals alike. | Eisenmarkt, Brüsseler Platz, Café Rico, Shisha Bars, Art galleries |
| Ehrenfeld | An artistic and diverse district known for its street art and cultural events. It appeals to a younger crowd seeking a creative experience. | Shaboom Club, Ehrenfeld Studios, Cultural festivals, Shopping at Venloer Straße, Various music venues |
| Deutz | Located near the Rhine, offering great views and attractions. Close to the exhibition center, it attracts business travelers and tourists. | Cologne Fair, Koelnmesse, Lanxess Arena, Rheinpark, Rheinuferpromenade |
| Rudolfplatz | A lively area with a mix of shopping, dining, and nightlife. It's attractive for visitors who want to experience Cologne's vibrant city life. | Rudolfplatz square, Theater der Keller, Rheinisches Landestheater, Cafes and restaurants, Nightclubs |
| Lindenthal | A residential area known for its parks and proximity to universities. Ideal for families and longer stays. | Aachener Weiher, Hochschule für Musik, Poller Wiesen, Dürener Straße shops, Local parks |
| Südstadt | A charming district known for its local shops and relaxed atmosphere. Attracts those looking for a more laid-back vacation. | Bergisches Land, Alter Grüner Weg, Kölnisches Stadtmuseum, Local eateries, Parks and recreational areas |
| Mülheim | A developing neighborhood that offers more affordable options while still providing access to the city center. Suitable for budget travelers. | Flora und Botanischer Garten, Kölner Mülheim Church, Several parks, Shopping opportunities, Rheinpromenade |
Do you need a license for Airbnb in Cologne?
Yes, Cologne requires a license for operating an Airbnb. Current market data shows 79% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Cologne
Family Mansion in Cologne
Entire Place • 4 bedrooms
Stylish, cosy flat close to Cologne City Center
Entire Place • 3 bedrooms
B49 - Luxus City Apartment
Entire Place • 3 bedrooms
Luxury loft by the cathedral| Rooftop terrace with dream views
Entire Place • 2 bedrooms
Mediterranean flair near cathedral for 8, terrace
Entire Place • 2 bedrooms
K68 Dorya am Ring
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Cologne
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Firat | 43 | $868,773 | 423 | 3.32/5.0 |
| Andreas | 20 | $591,368 | 609 | 4.04/5.0 |
| Svyvo | 6 | $494,225 | 255 | 4.95/5.0 |
| Gaby | 32 | $475,744 | 425 | 4.47/5.0 |
| Severine | 5 | $440,585 | 160 | 4.88/5.0 |
| APC Grundbesitzverwaltung GmbH | 9 | $403,261 | 128 | 3.27/5.0 |
| Birgit | 10 | $337,342 | 131 | 3.89/5.0 |
| Jens | 7 | $329,474 | 2199 | 4.52/5.0 |
| Aparthotels | 15 | $311,269 | 480 | 3.87/5.0 |
| Rainer | 5 | $287,505 | 1096 | 4.60/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cologne
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.6%), with apartment & condo and house properties comprising 93.7% of inventory
- Untapped potential in others, outdoor & mobile segments (1.2% combined)
Room Capacity Distribution
Analysis of 2,005 properties in Cologne shows that 1 bedroom properties are most prevalent, making up 61.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.7% of all listings.
Key Insights
- Most common: 1 bedroom (61.4%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 74.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,005 properties in Cologne reveals that 2 guests properties dominate the market, representing 40.1% of all listings. The average property accommodates 2.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 54.5% of the market.
Key Insights
- Most common capacity: 2 guests (40.1% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 2.5 guests per property
- Market concentration: 54.5% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,005 properties in Cologne, the most common availability pattern is 271-366 days (37.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.5% of properties).
Key Insights
- Most common availability window: 271-366 days (37.6%)
- Most common booking duration: 91-180 days (26.5%)
- Properties with high availability (180+ days): 64.2%
- Properties with long-term bookings (180+ days): 37.5%
Minimum Stay Distributions
1 Night
573 listings
33.2% of total
2 Nights
569 listings
32.9% of total
3 Nights
219 listings
12.7% of total
4-6 Nights
153 listings
8.9% of total
7-29 Nights
106 listings
6.1% of total
30+ Nights
107 listings
6.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.1%
- Mid-length stays (4-6 nights) represent 8.9% of listings
- Monthly+ stays (6.2%) suggest a stable extended-stay market
- High market flexibility with 78.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.1% of total
Super Strict 60 Days
11 listings
0.7% of total
Flexible
339 listings
20.7% of total
Moderate
573 listings
35% of total
Firm
324 listings
19.8% of total
Strict
388 listings
23.7% of total
Key Insights
- Moderate is the preferred policy at 35.0% of listings
- The market shows a balanced distribution between guest-friendly (55.7%) and strict (43.5%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 84 days
- Shortest booking windows are in Oct, Dec, Jan, averaging 47 days
- Summer shows the longest average booking window at 80 days, while Winter has the shortest at 49 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Cologne
Below is the distribution of amenities across listings in Cologne:
Traveler Demographics
Key Insights
- Domestic travelers make up 41.4% of total guests, indicating a significant local market share.
- Primary international markets: United Kingdom (16.5%) and United States (11.8%)
- English is the top language at 49.5%, followed by German (27.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for Berlin and Hamburg markets
- Develop localized content for United Kingdom and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cologne. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,746 | $310.47 | 62% |
| Haaren | 10 | $3,960 | $282.59 | 52% |
| Kruft | 13 | $3,817 | $216.53 | 42% |
| Ondenval | 10 | $3,784 | $242.85 | 47% |
| Aubel | 32 | $3,735 | $247.80 | 45% |
| Heusden-Zolder | 13 | $3,660 | $275.76 | 44% |
| Samrée | 18 | $3,632 | $422.27 | 32% |
| Kerkdriel | 23 | $3,609 | $340.02 | 38% |
| Belfeld | 30 | $3,491 | $326.96 | 33% |
| Bertogne | 30 | $3,448 | $290.44 | 39% |
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