Cleves Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Rhine-Westphalia, Germany

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Cleves in 2025? Explore comprehensive Airbnb analytics for Cleves, North Rhine-Westphalia, Germany to uncover income potential. This 2025 STR market report for Cleves, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.

Whether you're considering an Airbnb investment in Cleves, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cleves Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Cleves Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$128
The average rental revenue earned for an occupied room per day in Cleves.
Occupancy Rate(?)
40.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,127
Typical annual income for an Airbnb listing in Cleves. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.1%
Positive growth (9.1%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Cleves.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Cleves.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
43
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Cleves (2025)

Understanding the monthly revenue variations for Airbnb listings in Cleves is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cleves is typically January, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cleves across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,909+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,030 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,136 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $623, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Cleves

Cleves Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Cleves STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cleves:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Cleves

Average Daily Rate (ADR) Airbnb Trends in Cleves (2025)

Effective short term rental pricing strategy in Cleves involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cleves typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
  • Typical properties (Median) charge around $93 per night.
  • Entry-level properties (Bottom 25%) earn around $69 per night.

Average Daily Rate (ADR) Trend by Month in Cleves

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Airbnb Seasonality Analysis & Trends in Cleves (2025)

Peak Season (January, December, May)
  • Revenue averages $1,806 per month
  • Occupancy rates average 51.6%
  • Daily rates average $133
Shoulder Season
  • Revenue averages $1,583 per month
  • Occupancy maintains around 45.1%
  • Daily rates hold near $123
Low Season (February, March, September)
  • Revenue drops to average $1,098 per month
  • Occupancy decreases to average 40.5%
  • Daily rates adjust to average $136

Seasonality Insights for Cleves

  • The Airbnb seasonality in Cleves shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Cleves's highest earning potential, with monthly revenues capable of climbing to $1,858, occupancy reaching a high of 61.5%, and ADRs peaking at $148.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,013, occupancy could drop to 34.2%, and ADRs may adjust down to $121.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cleves.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Cleves seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Cleves (2025)

Exploring the top neighborhoods for short-term rentals in Cleves? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cleves Old Town
A charming historic area with medieval architecture, cobblestone streets, and a relaxed atmosphere. Ideal for tourists who appreciate history and culture.
Schloß Moyland, St. Jacob's Church, Museum der Stadt Kleve, Kleve Castle, Botanical Garden Kleve
Kleve City Center
The bustling center of Kleve, featuring shops, cafes, and restaurants. Great for visitors looking for convenience and local life.
Kleve Marketplace, Shopping street, Local cafes and bistros, Cultural events, Historical sites
Petershof Park
A beautiful park area with green spaces and lakes, perfect for families and nature lovers. Attracts visitors for relaxation and outdoor activities.
Petershof Park, Walking trails, Picnic areas, Cultural events in the park
Stadion der Stadt Kleve
This area surrounds the local stadium and sports facilities, appealing to sports lovers and visitors during events or matches.
Football matches, Sporting events, Local festivals
Kleve's Riverside
Scenic areas along the river, perfect for walks and cycling. Ideal for visitors looking for outdoor leisure activities.
River Rijn, Biking trails, Nature walks, Scenic views
Rindern - Rural Area
A peaceful countryside area with charming rural landscapes. Great for tourists wishing to escape the city and enjoy nature.
Farmlands, Hiking trails, Local cuisine, Peaceful retreats
Cleves University District
Home to students and academic professionals, attracting a younger crowd and those visiting for university events.
University buildings, Libraries, Student cafes, Academic events
Historical German Border Area
Close to the border with the Netherlands, this area offers cross-border experiences and unique cultural exchanges.
Border walkways, Cultural diversity, Cross-border markets, Historical monuments

Understanding Airbnb License Requirements & STR Laws in Cleves (2025)

While Cleves, North Rhine-Westphalia, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cleves to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Cleves (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Clevesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Holiday Home Fristerhof

Holiday Home Fristerhof

Entire Place • 6 bedrooms

$44,641
Revenue
39.6%
Occupancy
$318.27
Daily Rate
Annas Haus am See

Annas Haus am See

Entire Place • 1 bedroom

$44,224
Revenue
66.5%
Occupancy
$179.78
Daily Rate
Central well-being No 2 in Kleve

Central well-being No 2 in Kleve

Entire Place • 1 bedroom

$24,374
Revenue
68.1%
Occupancy
$84.67
Daily Rate
Clever House T126 Apartment 1 of 4

Clever House T126 Apartment 1 of 4

Entire Place • 1 bedroom

$19,435
Revenue
54.0%
Occupancy
$86.77
Daily Rate
Zentral Wohlfühlen No 1 in Kleve

Zentral Wohlfühlen No 1 in Kleve

Entire Place • 2 bedrooms

$16,448
Revenue
57.1%
Occupancy
$94.26
Daily Rate
Clever house T126 apartment 2 of 4

Clever house T126 apartment 2 of 4

Entire Place • 1 bedroom

$16,430
Revenue
79.0%
Occupancy
$73.22
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Cleves (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Cleves based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tobias4$64,309924.72/5.0
Werner1$44,641484.40/5.0
Anna1$44,224824.95/5.0
Karl2$40,822254.92/5.0
Lottie2$23,6534844.92/5.0
Host #5053383943$18,98700.00/5.0
Margaret3$17,8211064.67/5.0
Jutta2$16,746235.00/5.0
Lilia1$15,756144.93/5.0
Tatjana3$15,21161.67/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cleves.

Dive Deeper: Advanced Cleves STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cleves. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Cleves Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Cleves

  • The Cleves Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.4% of the 43 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Cleves, Apartment/Condo properties are the most common (60.5%), reflecting the local real estate landscape.
  • Houses represent a significant 30.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, unique stays, outdoor/unique (combined 9.3%) offer potential for unique stay experiences.

Cleves Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Cleves

  • The dominant room capacity in Cleves is 1 bedroom listings, making up 62.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 79.1% of the active Airbnb listings in Cleves, indicating a high concentration in these sizes.
  • With over half the market (62.8%) consisting of studios or 1-bedroom units, Cleves is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (9.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Cleves.

Cleves Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Cleves

  • The most common guest capacity trend in Cleves vacation rentals is listings accommodating 2 guests (30.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Cleves STR market, accounting for 53.5% of listings.
  • 16.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cleves.
  • On average, properties in Cleves are equipped to host 3.3 guests.

Cleves Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Cleves

  • The most common availability pattern in Cleves falls within the 271-366 days range, representing 53.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Cleves (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Cleves Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.6%)

1 Night

10 listings

28.6% of total

2 Nights (22.9%)

2 Nights

8 listings

22.9% of total

3 Nights (2.9%)

3 Nights

1 listings

2.9% of total

4-6 Nights (20%)

4-6 Nights

7 listings

20% of total

7-29 Nights (17.1%)

7-29 Nights

6 listings

17.1% of total

30+ Nights (8.6%)

30+ Nights

3 listings

8.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Cleves is 1 Night, adopted by 28.6% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 28.6% of Cleves hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 8.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cleves.

Cleves Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

3.3% of total

Flexible (33.3%)

Flexible

10 listings

33.3% of total

Moderate (36.7%)

Moderate

11 listings

36.7% of total

Firm (26.7%)

Firm

8 listings

26.7% of total

Cancellation Policy Insights for Cleves

  • The prevailing Airbnb cancellation policy trend in Cleves is Moderate, used by 36.7% of listings.
  • There's a relatively balanced mix between guest-friendly (70.0%) and stricter (26.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 36.7% market standard in Cleves.
  • Regularly review your cancellation policy against competitors and market demand shifts in Cleves.

Cleves STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Cleves

  • The overall average booking lead time for vacation rentals in Cleves is 54 days.
  • Guests book furthest in advance for stays during July (average 112 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 27 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (89 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Cleves.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
  • Monitor your own booking lead times against these Cleves averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Cleves (2025)

Amenity Prevalence

Amenity Insights for Cleves

  • Essential amenities in Cleves that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Washer, Wifi, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Cleves: Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Washer or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Cleves to stay competitive.

Cleves Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Cleves

  • The typical guest profile for Airbnb in Cleves consists of a mix of domestic (44%) and international guests, with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 43.6% of guests.
  • Key international markets include Germany (43.6%) and Netherlands (27.3%).
  • Top languages spoken are English (38.6%) followed by German (26.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Cleves Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Baarlo18$5,602$313.7360%
Rijs27$3,772$356.9745%
Kerkdriel25$3,607$323.1640%
Kortenhoef15$3,495$255.4853%
Ondenval10$3,432$235.0045%
Aubel33$3,418$244.7744%
Saint-Hubert28$3,414$294.6641%
Heusden-Zolder14$3,392$290.0644%
Samrée16$3,330$366.1130%
Bertogne30$3,297$296.9638%

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