Brühl Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Rhine-Westphalia, Germany
Is Airbnb profitable in Brühl in 2025? Explore comprehensive Airbnb analytics for Brühl, North Rhine-Westphalia, Germany to uncover income potential. This 2025 STR market report for Brühl, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in Brühl, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brühl Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brühl Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brühl (2025)
Understanding the monthly revenue variations for Airbnb listings in Brühl is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brühl is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brühl across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,574+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,230 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,206 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $701, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brühl
Brühl Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brühl STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brühl:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brühl
Average Daily Rate (ADR) Airbnb Trends in Brühl (2025)
Effective short term rental pricing strategy in Brühl involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brühl typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $169+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $85 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Brühl
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Airbnb Seasonality Analysis & Trends in Brühl (2025)
Peak Season (June, May, July)
- Revenue averages $2,265 per month
- Occupancy rates average 63.1%
- Daily rates average $94
Shoulder Season
- Revenue averages $1,748 per month
- Occupancy maintains around 55.1%
- Daily rates hold near $96
Low Season (January, February, March)
- Revenue drops to average $1,085 per month
- Occupancy decreases to average 41.6%
- Daily rates adjust to average $129
Seasonality Insights for Brühl
- The Airbnb seasonality in Brühl shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brühl's highest earning potential, with monthly revenues capable of climbing to $2,565, occupancy reaching a high of 69.4%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $952, occupancy could drop to 33.9%, and ADRs may adjust down to $93.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brühl.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brühl seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brühl (2025)
Exploring the top neighborhoods for short-term rentals in Brühl? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brühl City Center | The city center offers a vibrant atmosphere with numerous shops, restaurants, and cultural sites. It's the heart of Brühl and attracts both tourists and locals. | Brühl Palace, Max Ernst Museum, Park Augustusburg, The Rheinisches Industriemuseum, Local cafes and shops |
| Augustusburg Palace | A UNESCO World Heritage site, this area is known for its beautiful gardens and historical architecture. It's a major draw for visitors interested in history and culture. | Augustusburg Castle, Garden of Augustusburg, Visitor Center, Historical exhibitions |
| Parks and Nature Reserves | Brühl is surrounded by beautiful parks and nature reserves, making it ideal for nature lovers. Guests can enjoy outdoor activities and a relaxing environment. | Vochem Park, Wiesen Park, Local hiking trails, Birdwatching areas |
| District of Brühl-West | A quieter residential area that attracts families and long-term visitors, ideal for those looking for a home-like atmosphere. | Local parks, Family-friendly amenities, Quiet neighborhoods |
| Brühl Village | This area showcases traditional German architecture and offers a quaint village experience, perfect for those wanting a peaceful stay. | Traditional markets, Local gastronomy, Cultural festivals |
| Local Churches and Historical Sites | Brühl hosts several important historical churches and sites, appealing to history enthusiasts and cultural tourists. | St. Margaretha Church, Historical Town Hall, Religious tours |
| Rhineland attractions | Proximity to the Rhine River makes it easy for guests to explore nearby attractions, including boat tours and riverside activities. | Rhine River cruises, Scenic bike trails, Wine tasting experiences nearby |
| Cultural Experiences | Brühl is known for its various events and cultural initiatives, attracting visitors interested in local crafts and arts. | Local art exhibitions, Craft fairs, Cultural festivals throughout the year |
Understanding Airbnb License Requirements & STR Laws in Brühl (2025)
While Brühl, North Rhine-Westphalia, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brühl to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brühl (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brühlbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
NOVA Blume I Phantasialand I Cologne I Bonn
Entire Place • 2 bedrooms
Brühl Mitte, newly renovated house
Entire Place • 3 bedrooms
NOVA - Phantasialand I Cologne I Bonn
Entire Place • 1 bedroom
Charming home to feel good near Phantasialand
Entire Place • 3 bedrooms
NOVA Schlossblick - Phantasialand I Cologne I Bonn
Entire Place • 1 bedroom
Modern apartment near Phantasialand self check-in
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brühl (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brühl based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Polina | 4 | $182,990 | 88 | 3.59/5.0 |
| Alesia | 1 | $65,345 | 157 | 4.65/5.0 |
| Beate | 3 | $56,322 | 126 | 4.99/5.0 |
| Henning | 1 | $35,339 | 41 | 4.93/5.0 |
| Dennis | 1 | $31,939 | 149 | 4.95/5.0 |
| Peter | 2 | $27,418 | 124 | 4.92/5.0 |
| Daniel | 2 | $25,959 | 1450 | 4.75/5.0 |
| Britta | 1 | $24,663 | 207 | 4.89/5.0 |
| Susanne | 1 | $22,745 | 179 | 4.90/5.0 |
| Hendrik | 1 | $21,636 | 507 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brühl.
Dive Deeper: Advanced Brühl STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brühl. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrühl Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brühl
- The Brühl Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.4% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Brühl, Apartment/Condo properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 31.6% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 1.8%) offer potential for unique stay experiences.
Brühl Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brühl
- The dominant room capacity in Brühl is 1 bedroom listings, making up 49.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.9% of the active Airbnb listings in Brühl, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Brühl.
Brühl Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brühl
- The most common guest capacity trend in Brühl vacation rentals is listings accommodating 4 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Brühl STR market, accounting for 43.8% of listings.
- 19.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brühl.
- On average, properties in Brühl are equipped to host 3.1 guests.
Brühl Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brühl
- The most common availability pattern in Brühl falls within the 271-366 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Brühl (28.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brühl Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
44% of total
2 Nights
19 listings
38% of total
3 Nights
1 listings
2% of total
4-6 Nights
4 listings
8% of total
7-29 Nights
2 listings
4% of total
30+ Nights
2 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Brühl is 1 Night, adopted by 44% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.0%) of the Brühl Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44% of Brühl hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brühl.
Brühl Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
25.5% of total
Moderate
24 listings
51.1% of total
Firm
7 listings
14.9% of total
Strict
4 listings
8.5% of total
Cancellation Policy Insights for Brühl
- The prevailing Airbnb cancellation policy trend in Brühl is Moderate, used by 51.1% of listings.
- The market strongly favors guest-friendly terms, with 76.6% of listings offering Flexible or Moderate policies. This suggests guests in Brühl may expect booking flexibility.
- Strict cancellation policies are quite rare (8.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 51.1% market standard in Brühl.
- Using a Strict policy might deter some guests, as only 8.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brühl.
Brühl STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brühl
- The overall average booking lead time for vacation rentals in Brühl is 60 days.
- Guests book furthest in advance for stays during June (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 59 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Brühl.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Brühl averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brühl (2025)
Amenity Prevalence
Amenity Insights for Brühl
- Essential amenities in Brühl that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brühl: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brühl to stay competitive.
Brühl Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brühl
- The typical guest profile for Airbnb in Brühl consists of a mix of domestic (43%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 42.7% of guests.
- Key international markets include Germany (42.7%) and France (11%).
- Top languages spoken are English (39.8%) followed by German (23%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brühl Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Ondenval | 10 | $3,432 | $235.00 | 45% |
| Aubel | 33 | $3,418 | $244.77 | 44% |
| Saint-Hubert | 28 | $3,414 | $294.66 | 41% |
| Heusden-Zolder | 14 | $3,392 | $290.06 | 44% |
| Samrée | 16 | $3,330 | $366.11 | 30% |
| Bertogne | 30 | $3,297 | $296.96 | 38% |
| Haaren | 11 | $3,125 | $266.89 | 49% |
| Wellin | 12 | $3,084 | $202.34 | 42% |