Brilon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Rhine-Westphalia, Germany
Is Airbnb profitable in Brilon in 2025? Explore comprehensive Airbnb analytics for Brilon, North Rhine-Westphalia, Germany to uncover income potential. This 2025 STR market report for Brilon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in Brilon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brilon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brilon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brilon (2025)
Understanding the monthly revenue variations for Airbnb listings in Brilon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brilon is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brilon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,666+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,067 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,124 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $574, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brilon
Brilon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brilon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brilon:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brilon
Average Daily Rate (ADR) Airbnb Trends in Brilon (2025)
Effective short term rental pricing strategy in Brilon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brilon typically peaks in December and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Brilon
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Airbnb Seasonality Analysis & Trends in Brilon (2025)
Peak Season (December, October, November)
- Revenue averages $2,379 per month
- Occupancy rates average 37.8%
- Daily rates average $171
Shoulder Season
- Revenue averages $1,892 per month
- Occupancy maintains around 34.0%
- Daily rates hold near $159
Low Season (February, August, September)
- Revenue drops to average $1,518 per month
- Occupancy decreases to average 32.5%
- Daily rates adjust to average $161
Seasonality Insights for Brilon
- The Airbnb seasonality in Brilon shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brilon's highest earning potential, with monthly revenues capable of climbing to $2,656, occupancy reaching a high of 41.0%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,414, occupancy could drop to 29.0%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brilon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brilon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brilon (2025)
Exploring the top neighborhoods for short-term rentals in Brilon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brilon Town Center | The heart of Brilon, offering easy access to shops, restaurants, and cultural attractions. Ideal for tourists wanting a taste of local life and easy mobility to explore the area. | Brilon's Historic Market Square, St. Peter and Paul Church, Museum of Local History, City Hall Brilon |
| Sauerland Region | A beautiful region known for its scenic nature, outdoor activities, and local traditions. Perfect for visitors seeking hiking, skiing, and a peaceful getaway. | Hochsauerland Nature Park, Skilifte Brilon, Bike Park Brilon, Brilon Forest |
| Willingen | Nearby tourist town famed for its mountain resort and year-round activities. Attracts couples and families for both winter and summer vacations. | Willingen Ski Resort, Laguna Waterpark, Ettelsberg Cable Car, Uplandbahn |
| Olsberg | A charming village close to Brilon, known for its wellness retreats and natural beauty. Popular for relaxation and outdoor experiences. | Olsberg Thermal Spa, Bike Trails, Hiking Paths, Sauerland Wildlife Park |
| Alme Valley | Picturesque valley offering stunning landscapes and tranquility. Great for nature lovers seeking hiking and cycling routes. | Alme River, Hiking Trails, Picnic Areas, Scenic Views |
| Bontkirchen | A small village with traditional German charm, offering a peaceful stay while being close to recreational areas. Ideal for families and those seeking solitude. | Local Farms, Hiking Trails, Community Events |
| Winterberg | Famous winter sports destination, just a short drive from Brilon. Ideal for ski enthusiasts and winter travelers. | Winterberg Ski Resort, Bobbahn Winterberg, Walking Trails, Mountain Biking |
| Hallenberg | A quaint town known for its medieval architecture and beautiful surroundings. Attracts visitors interested in history and local culture. | Hallenberg's Old Town, Local Festivals, Craft Shops, Historical Landmarks |
Understanding Airbnb License Requirements & STR Laws in Brilon (2025)
While Brilon, North Rhine-Westphalia, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brilon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Brilon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brilonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ferienhaus Zur Waldeule - Bis zu 30 Personen
Entire Place • 14 bedrooms
Ferienhaus Zur Waldeule - FeWo Waldeule 1
Entire Place • 7 bedrooms
Private Villa next to Willingen in the Woods.
Entire Place • 5 bedrooms
Private villa at the woods. Willingen.
Entire Place • 5 bedrooms
New | Comfort chalet | Sauna | 5 people | Ski
Entire Place • 2 bedrooms
Sauerlandvilla.nl! Child-friendly!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brilon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brilon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christian | 2 | $304,152 | 46 | 2.48/5.0 |
| Christian | 6 | $138,611 | 142 | 4.80/5.0 |
| Roomseller | 2 | $79,413 | 12 | 4.38/5.0 |
| Alexandra - Lohospo Service Te | 7 | $58,885 | 28 | 2.73/5.0 |
| Karen - BELVILLA | 3 | $39,973 | 10 | 2.30/5.0 |
| Carin | 1 | $36,550 | 43 | 4.58/5.0 |
| Holidu | 1 | $33,764 | 6 | 5.00/5.0 |
| Conny | 3 | $29,449 | 82 | 4.95/5.0 |
| Ans | 1 | $25,727 | 23 | 4.87/5.0 |
| Perry | 1 | $23,918 | 5 | 4.40/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brilon.
Dive Deeper: Advanced Brilon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brilon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrilon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brilon
- The Brilon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brilon, Apartment/Condo properties are the most common (66.1%), reflecting the local real estate landscape.
- Houses represent a significant 28.8% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others (combined 5.1%) offer potential for unique stay experiences.
Brilon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brilon
- The dominant room capacity in Brilon is 1 bedroom listings, making up 35.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.0% of the active Airbnb listings in Brilon, indicating a high concentration in these sizes.
- A significant 33.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brilon.
Brilon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brilon
- The most common guest capacity trend in Brilon vacation rentals is listings accommodating 4 guests (20.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Brilon STR market, accounting for 40.6% of listings.
- 37.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brilon.
- On average, properties in Brilon are equipped to host 4.7 guests.
Brilon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brilon
- The most common availability pattern in Brilon falls within the 271-366 days range, representing 52.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Brilon (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brilon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
23.2% of total
2 Nights
24 listings
42.9% of total
3 Nights
7 listings
12.5% of total
4-6 Nights
3 listings
5.4% of total
30+ Nights
9 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Brilon is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.1%) of the Brilon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Brilon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.9% of Brilon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brilon.
Brilon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
8.7% of total
Super Strict 60 Days
2 listings
4.3% of total
Flexible
8 listings
17.4% of total
Moderate
25 listings
54.3% of total
Firm
4 listings
8.7% of total
Strict
3 listings
6.5% of total
Cancellation Policy Insights for Brilon
- The prevailing Airbnb cancellation policy trend in Brilon is Moderate, used by 54.3% of listings.
- The market strongly favors guest-friendly terms, with 71.7% of listings offering Flexible or Moderate policies. This suggests guests in Brilon may expect booking flexibility.
- Strict cancellation policies are quite rare (6.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 54.3% market standard in Brilon.
- Using a Strict policy might deter some guests, as only 6.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brilon.
Brilon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brilon
- The overall average booking lead time for vacation rentals in Brilon is 68 days.
- Guests book furthest in advance for stays during May (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (70 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Brilon.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Brilon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brilon (2025)
Amenity Prevalence
Amenity Insights for Brilon
- Essential amenities in Brilon that guests expect include: Heating, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brilon: Heating, Smoke alarm, TV.
- Prioritize adding missing essentials: Smoke alarm, TV.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brilon to stay competitive.
Brilon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brilon
- The typical guest profile for Airbnb in Brilon consists of primarily domestic travelers (77%), often arriving from nearby Cologne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 77.4% of guests.
- Key international markets include Germany (77.4%) and Netherlands (16.4%).
- Top languages spoken are English (38.9%) followed by German (35.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cologne and Berlin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brilon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Unkel | 17 | $3,064 | $231.22 | 42% |
| Kruft | 13 | $2,952 | $212.15 | 41% |
| Runkel | 13 | $2,597 | $191.73 | 49% |
| Rieden | 12 | $2,361 | $171.93 | 47% |
| Bullay | 13 | $2,205 | $178.99 | 46% |
| Bad Hönningen | 13 | $2,077 | $195.33 | 36% |
| Schwalefeld | 32 | $2,022 | $238.48 | 29% |
| Neef | 11 | $2,022 | $169.59 | 34% |
| Ellenz-Poltersdorf | 10 | $1,916 | $231.68 | 48% |
| Meimbressen | 15 | $1,836 | $157.15 | 31% |