Bielefeld Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Rhine-Westphalia, Germany

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Bielefeld in 2025? Explore comprehensive Airbnb analytics for Bielefeld, North Rhine-Westphalia, Germany to uncover income potential. This 2025 STR market report for Bielefeld, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 288 active listings.

Whether you're considering an Airbnb investment in Bielefeld, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bielefeld Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Bielefeld Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$89
The average rental revenue earned for an occupied room per day in Bielefeld.
Occupancy Rate(?)
43.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,448
Typical annual income for an Airbnb listing in Bielefeld. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
2.1%
Positive growth (2.1%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Bielefeld.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Bielefeld.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
288
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Bielefeld (2025)

Understanding the monthly revenue variations for Airbnb listings in Bielefeld is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bielefeld is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bielefeld across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,735+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,886 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,126 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $550, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Bielefeld

Bielefeld Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Bielefeld STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bielefeld:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Bielefeld

Average Daily Rate (ADR) Airbnb Trends in Bielefeld (2025)

Effective short term rental pricing strategy in Bielefeld involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bielefeld typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
  • Typical properties (Median) charge around $75 per night.
  • Entry-level properties (Bottom 25%) earn around $52 per night.

Average Daily Rate (ADR) Trend by Month in Bielefeld

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Airbnb Seasonality Analysis & Trends in Bielefeld (2025)

Peak Season (May, April, June)
  • Revenue averages $1,719 per month
  • Occupancy rates average 46.6%
  • Daily rates average $87
Shoulder Season
  • Revenue averages $1,385 per month
  • Occupancy maintains around 48.6%
  • Daily rates hold near $88
Low Season (January, February, March)
  • Revenue drops to average $1,101 per month
  • Occupancy decreases to average 39.1%
  • Daily rates adjust to average $90

Seasonality Insights for Bielefeld

  • The Airbnb seasonality in Bielefeld shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Bielefeld's highest earning potential, with monthly revenues capable of climbing to $1,813, occupancy reaching a high of 54.6%, and ADRs peaking at $93.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,025, occupancy could drop to 37.0%, and ADRs may adjust down to $86.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bielefeld.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Bielefeld seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Bielefeld (2025)

Exploring the top neighborhoods for short-term rentals in Bielefeld? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Old Town (Altstadt)
Bielefeld's historic center with charming architecture, local shops, and cultural offerings. A focal point for tourists interested in history and local cuisine.
Sparrenburg Castle, Old Market Square (Alter Markt), Nicolai Church, Dr. Oetker World, Historical Museum Bielefeld
Sparrenberg
A picturesque area surrounding the iconic Sparrenburg Castle, offering scenic views and outdoor activities. Popular for tourists visiting the castle and enjoying nature.
Sparrenburg Castle, Kunsthalle Bielefeld, The Botanical Garden, City Park, Stadttheater Bielefeld
Bielefeld Innenstadt
The city center with bustling urban life, great shopping opportunities, and a variety of restaurants. Ideal for travelers who appreciate city comforts and amenities.
Rathaus Bielefeld, Kunsthalle Bielefeld, Shopping arcades, Cafés and restaurants, City center parks
Heepen
A residential neighborhood that offers a calm suburban feel while still being close to the city's attractions. Great for families and longer-term stays.
Heepen Village Center, Parks and recreational areas, Local shops and cafes
Gadderbaum
A quiet area known for its natural beauty and proximity to scenic landscapes. Ideal for those who enjoy outdoor activities and tranquility.
Gadderbaum Park, Hiking trails, Nature reserves
Schildesche
A charming district with historical significance, offering a small-town feel while being a part of Bielefeld. Attractive for visitors wanting peace and local charm.
St. John’s Church, Local markets, Historical buildings
Brake
A lively district known for its diversity and cultural events. It's popular for its community vibe and local festivals.
Local cultural events, Parks and playgrounds, Shopping areas
Langenbruch
A quieter area that offers a blend of residential living and access to nature, making it suitable for families and longer tourists seeking peace.
Trails for walking and cycling, Community parks, Close-knit neighborhood atmosphere

Understanding Airbnb License Requirements & STR Laws in Bielefeld (2025)

While Bielefeld, North Rhine-Westphalia, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bielefeld to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Bielefeld (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bielefeldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

4BedroomTerraceSuite Oasis|WoRKSPACE EM-APARTMENTs

4BedroomTerraceSuite Oasis|WoRKSPACE EM-APARTMENTs

Entire Place • 4 bedrooms

$87,483
Revenue
69.5%
Occupancy
$308.99
Daily Rate
Luxurious penthouse | roof terrace/massage chair

Luxurious penthouse | roof terrace/massage chair

Entire Place • 2 bedrooms

$60,985
Revenue
62.0%
Occupancy
$279.78
Daily Rate
- Central apartment-balcony dining kitchen-

- Central apartment-balcony dining kitchen-

Entire Place • 2 bedrooms

$56,549
Revenue
68.5%
Occupancy
$203.13
Daily Rate
SHINY HOMES: Kitchen | Free Parking

SHINY HOMES: Kitchen | Free Parking

Entire Place • 2 bedrooms

$48,778
Revenue
69.3%
Occupancy
$166.47
Daily Rate
Krause: Oasis of well-being in city of Bielefeld

Krause: Oasis of well-being in city of Bielefeld

Entire Place • 3 bedrooms

$44,306
Revenue
41.4%
Occupancy
$208.75
Daily Rate
FeWo Vogel: City Wohntraum

FeWo Vogel: City Wohntraum

Entire Place • 3 bedrooms

$44,298
Revenue
46.0%
Occupancy
$197.30
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Bielefeld (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Bielefeld based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Dennis17$348,8176553.78/5.0
Aurelia6$236,0961774.71/5.0
Nico13$223,535362.15/5.0
Elis17$106,266973.26/5.0
Martina9$102,475613.72/5.0
SabaNia3$66,433934.88/5.0
Olesja2$61,818285.00/5.0
Steven Und Max1$56,549444.84/5.0
Fani3$45,0923304.76/5.0
Marco1$43,9462174.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bielefeld.

Dive Deeper: Advanced Bielefeld STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bielefeld. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Bielefeld Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Bielefeld

  • The Bielefeld Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 288 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Bielefeld, Apartment/Condo properties are the most common (86.1%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.4%) offer potential for unique stay experiences.

Bielefeld Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Bielefeld

  • The dominant room capacity in Bielefeld is 1 bedroom listings, making up 52.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Bielefeld, indicating a high concentration in these sizes.
  • With over half the market (52.1%) consisting of studios or 1-bedroom units, Bielefeld is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (7.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Bielefeld.

Bielefeld Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Bielefeld

  • The most common guest capacity trend in Bielefeld vacation rentals is listings accommodating 2 guests (32.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Bielefeld STR market, accounting for 49.6% of listings.
  • On average, properties in Bielefeld are equipped to host 2.7 guests.

Bielefeld Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Bielefeld

  • The most common availability pattern in Bielefeld falls within the 271-366 days range, representing 39.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 68.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Bielefeld (29.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 33.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Bielefeld Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (34.1%)

1 Night

94 listings

34.1% of total

2 Nights (30.8%)

2 Nights

85 listings

30.8% of total

3 Nights (12.7%)

3 Nights

35 listings

12.7% of total

4-6 Nights (9.4%)

4-6 Nights

26 listings

9.4% of total

7-29 Nights (5.8%)

7-29 Nights

16 listings

5.8% of total

30+ Nights (7.2%)

30+ Nights

20 listings

7.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Bielefeld is 1 Night, adopted by 34.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (64.9%) of the Bielefeld Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 34.1% of Bielefeld hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bielefeld.

Bielefeld Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

6 listings

2.5% of total

Flexible (32.8%)

Flexible

79 listings

32.8% of total

Moderate (40.2%)

Moderate

97 listings

40.2% of total

Firm (13.3%)

Firm

32 listings

13.3% of total

Strict (11.2%)

Strict

27 listings

11.2% of total

Cancellation Policy Insights for Bielefeld

  • The prevailing Airbnb cancellation policy trend in Bielefeld is Moderate, used by 40.2% of listings.
  • The market strongly favors guest-friendly terms, with 73.0% of listings offering Flexible or Moderate policies. This suggests guests in Bielefeld may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 40.2% market standard in Bielefeld.
  • Using a Strict policy might deter some guests, as only 11.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Bielefeld.

Bielefeld STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Bielefeld

  • The overall average booking lead time for vacation rentals in Bielefeld is 38 days.
  • Guests book furthest in advance for stays during June (average 76 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Bielefeld.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
  • Monitor your own booking lead times against these Bielefeld averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Bielefeld (2025)

Amenity Prevalence

Amenity Insights for Bielefeld

  • Essential amenities in Bielefeld that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Bielefeld: Wifi, Heating, Smoke alarm.
  • Prioritize adding missing essentials: Wifi, Heating, Smoke alarm.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Bielefeld to stay competitive.

Bielefeld Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Bielefeld

  • The typical guest profile for Airbnb in Bielefeld consists of primarily domestic travelers (74%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 74.3% of guests.
  • Key international markets include Germany (74.3%) and Netherlands (3.6%).
  • Top languages spoken are English (37%) followed by German (31.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Berlin and Cologne.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Bielefeld Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Schwalefeld32$2,022$238.4829%
Hamburg2,354$1,857$143.9552%
Meimbressen15$1,836$157.1531%
Bömighausen17$1,753$147.1841%
Hemmoor10$1,736$149.4740%
Medebach92$1,719$218.7029%
Eslohe24$1,702$157.7741%
Vlagtwedde37$1,677$323.5831%
Elgershausen12$1,661$92.5651%
Münster233$1,622$113.6755%

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