Zierow Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mecklenburg-Vorpommern, Germany

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Zierow in 2025? Explore comprehensive Airbnb analytics for Zierow, Mecklenburg-Vorpommern, Germany to uncover income potential. This 2025 STR market report for Zierow, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.

Whether you're considering an Airbnb investment in Zierow, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zierow Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Zierow Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$196
The average rental revenue earned for an occupied room per day in Zierow.
Occupancy Rate(?)
31.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,399
Typical annual income for an Airbnb listing in Zierow. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-13.2%
Significant decrease (-13.2%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Zierow.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Zierow.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
39
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Zierow (2025)

Understanding the monthly revenue variations for Airbnb listings in Zierow is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zierow is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zierow across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,133+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,238 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,771 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $769, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Zierow

Zierow Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Zierow STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zierow:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Zierow

Average Daily Rate (ADR) Airbnb Trends in Zierow (2025)

Effective short term rental pricing strategy in Zierow involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zierow typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $386+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
  • Typical properties (Median) charge around $164 per night.
  • Entry-level properties (Bottom 25%) earn around $134 per night.

Average Daily Rate (ADR) Trend by Month in Zierow

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Airbnb Seasonality Analysis & Trends in Zierow (2025)

Peak Season (July, August, September)
  • Revenue averages $3,653 per month
  • Occupancy rates average 54.1%
  • Daily rates average $227
Shoulder Season
  • Revenue averages $1,921 per month
  • Occupancy maintains around 38.9%
  • Daily rates hold near $203
Low Season (January, March, November)
  • Revenue drops to average $1,108 per month
  • Occupancy decreases to average 27.8%
  • Daily rates adjust to average $188

Seasonality Insights for Zierow

  • The Airbnb seasonality in Zierow shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Zierow's highest earning potential, with monthly revenues capable of climbing to $4,209, occupancy reaching a high of 57.6%, and ADRs peaking at $234.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $899, occupancy could drop to 19.0%, and ADRs may adjust down to $185.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zierow.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Zierow seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Zierow (2025)

Exploring the top neighborhoods for short-term rentals in Zierow? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Beachfront Properties
Zierow boasts beautiful beachfront access along the Baltic Sea, making it a prime spot for vacationers looking to enjoy the sun and sea. Hosts can attract families and couples seeking a relaxing getaway.
Baltic Sea Beach, Zierow's scenic coastal paths, Nearby towns of Boltenhagen and Wismar, Water sports activities, Fishing opportunities
Local Cultural Sites
Investing in properties near local cultural attractions can draw tourists interested in history and culture. Zierow is close to several historical sites and towns with rich heritage.
Historical town center of Wismar, UNESCO World Heritage Sites nearby, Local museums and galleries, Traditional German festivals, Cultural events throughout the year
Nature Trails and Parks
Zierow is surrounded by beautiful natural landscapes, including parks and trails perfect for hiking and outdoor activities. This attracts eco-tourists and outdoor enthusiasts.
Zierow Nature Park, Hiking and biking trails, Bird watching areas, Scenic viewpoints, Natural reserves
Family-Friendly Amenities
Areas near family-friendly attractions can be a hit with hosts catering to families. Attractions such as playgrounds and recreational areas are appealing to parents traveling with children.
Playgrounds and sports fields, Nearby family-friendly beaches, Children's activities and parks, Water parks in nearby towns, Family-run restaurants
Wellness Retreats
As wellness tourism grows, properties that can host wellness retreats are becoming popular. Zierow's serene environment provides the perfect backdrop for relaxation and rejuvenation.
Spa and wellness centers, Yoga retreats, Nature walks, Wellness workshops, Healthy dining options
Coastal Resorts and Spas
Zones with existing or potential resorts and spas can appeal to travelers looking for a more luxurious experience, complete with leisure facilities and services.
Access to luxury resorts, Spas offering treatments, Coastal dining experiences, Waterfront activities, Sunset viewing spots
Events and Festivals
Investing in areas close to where local events and festivals are held can attract tourists looking to experience local culture and celebrations.
Annual maritime festivals, Local art exhibitions, Christmas markets, Farmers' markets, Concerts and performances
Proximity to Public Transport
Properties near public transport can attract guests who wish to explore the broader region without needing a car. This is vital for those traveling to and from larger cities or nearby attractions.
Train station access, Bus services to Wismar and beyond, Bicycle rental stations, Public transport connections to cultural sites, Walking routes to main attractions

Understanding Airbnb License Requirements & STR Laws in Zierow (2025)

While Zierow, Mecklenburg-Vorpommern, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zierow to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Zierow (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Zierowbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cozy home in Zierow with sauna

Cozy home in Zierow with sauna

Entire Place • 2 bedrooms

$54,230
Revenue
35.0%
Occupancy
$467.19
Daily Rate
Lachmöwe Ferienhaus - Zierow

Lachmöwe Ferienhaus - Zierow

Entire Place • 3 bedrooms

$49,977
Revenue
64.6%
Occupancy
$204.05
Daily Rate
Holzferienhaus Feldrain Sauna, 500 m Baltic Sea beach

Holzferienhaus Feldrain Sauna, 500 m Baltic Sea beach

Entire Place • 3 bedrooms

$43,098
Revenue
70.1%
Occupancy
$165.16
Daily Rate
Wooden holiday home Lieblingsplatz m.Sauna, 500 m Baltic Sea

Wooden holiday home Lieblingsplatz m.Sauna, 500 m Baltic Sea

Entire Place • 3 bedrooms

$41,762
Revenue
64.8%
Occupancy
$171.96
Daily Rate
Holzferienhaus Sonneneck Sauna, 500m Baltic Sea beach

Holzferienhaus Sonneneck Sauna, 500m Baltic Sea beach

Entire Place • 3 bedrooms

$41,527
Revenue
60.3%
Occupancy
$168.18
Daily Rate
Holzferienhaus Gartenglück Sauna ,500m Baltic Sea Beach

Holzferienhaus Gartenglück Sauna ,500m Baltic Sea Beach

Entire Place • 3 bedrooms

$40,696
Revenue
56.8%
Occupancy
$165.16
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Zierow (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Zierow based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Hans-Henning5$206,5894534.94/5.0
Novasol1$54,23034.67/5.0
Bernd1$49,977114.91/5.0
Host #2380285595$38,77910.00/5.0
Frank Und Kerstin2$31,771204.78/5.0
Carolin1$31,653524.88/5.0
Julia1$22,65784.63/5.0
Kerstin1$21,334194.74/5.0
Thomas1$14,4221074.91/5.0
Jeanette1$11,32345.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zierow.

Dive Deeper: Advanced Zierow STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zierow. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Zierow Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Zierow

  • The Zierow Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 39 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Zierow, House properties are the most common (76.9%), reflecting the local real estate landscape.
  • Houses represent a significant 76.9% portion, catering likely to families or larger groups.

Zierow Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Zierow

  • The dominant room capacity in Zierow is 2 bedrooms listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 71.8% of the active Airbnb listings in Zierow, indicating a high concentration in these sizes.
  • A significant 38.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zierow.

Zierow Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Zierow

  • The most common guest capacity trend in Zierow vacation rentals is listings accommodating 4 guests (43.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Zierow STR market, accounting for 69.2% of listings.
  • 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zierow.
  • On average, properties in Zierow are equipped to host 4.7 guests.

Zierow Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Zierow

  • The most common availability pattern in Zierow falls within the 271-366 days range, representing 64.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 76.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Zierow (43.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 23.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Zierow Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18.2%)

1 Night

6 listings

18.2% of total

2 Nights (12.1%)

2 Nights

4 listings

12.1% of total

3 Nights (18.2%)

3 Nights

6 listings

18.2% of total

4-6 Nights (6.1%)

4-6 Nights

2 listings

6.1% of total

30+ Nights (45.5%)

30+ Nights

15 listings

45.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Zierow is 30+ Nights, adopted by 45.5% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (45.5%) caters to monthly stays (30+ nights) in Zierow, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 45.5% of Zierow hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 45.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zierow.

Zierow Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (7.1%)

Super Strict 30 Days

2 listings

7.1% of total

Super Strict 60 Days (10.7%)

Super Strict 60 Days

3 listings

10.7% of total

Flexible (10.7%)

Flexible

3 listings

10.7% of total

Moderate

1 listings

3.6% of total

Firm (21.4%)

Firm

6 listings

21.4% of total

Strict (46.4%)

Strict

13 listings

46.4% of total

Cancellation Policy Insights for Zierow

  • The prevailing Airbnb cancellation policy trend in Zierow is Strict, used by 46.4% of listings.
  • A majority (67.8%) of hosts in Zierow utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 46.4% market standard in Zierow.
  • With 46.4% using Strict terms, this is a viable option in Zierow, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Zierow.

Zierow STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Zierow

  • The overall average booking lead time for vacation rentals in Zierow is 86 days.
  • Guests book furthest in advance for stays during July (average 149 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (130 days avg.) sees the longest lead times, while Winter (67 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Zierow.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 149 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 130 days) to capture early planners.
  • Monitor your own booking lead times against these Zierow averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Zierow (2025)

Amenity Prevalence

Amenity Insights for Zierow

  • Essential amenities in Zierow that guests expect include: Heating, Kitchen, TV, Wifi, Dishwasher. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Oven, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Zierow: Heating, Kitchen, TV, Wifi, Dishwasher.
  • Prioritize adding missing essentials: Wifi, Dishwasher.
  • Consider adding popular differentiators like Coffee maker or Oven to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Zierow to stay competitive.

Zierow Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Zierow

  • The typical guest profile for Airbnb in Zierow consists of primarily domestic travelers (95%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
  • Domestic travelers account for 95.2% of guests.
  • Key international markets include Germany (95.2%) and Netherlands (1.6%).
  • Top languages spoken are German (44.4%) followed by English (40.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Berlin and Hamburg.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Zierow Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gallin-Kuppentin12$3,284$379.7433%
Damshagen12$2,333$393.5135%
Wittenbeck13$2,056$215.4138%
Heiligengrabe14$2,019$201.0141%
Ærøskøbing32$1,927$165.5347%
Wusterhausen/Dosse11$1,894$163.3040%
Beelitz16$1,868$112.9557%
Råbylille Strand33$1,851$190.5142%
Jabel21$1,838$226.2334%
Gumtow17$1,800$142.3239%

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