Airbnb Market Analytics, Statistics and Data in Wismar, Mecklenburg-Vorpommern, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wismar? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wismar:
How much do Airbnb hosts make on average per month in Wismar?
The short-term rental market in Wismar shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,261 per month
- Strong performing properties (top 25%) make $1,899 or more
- Best-in-class properties (top 10%) achieve $2,840+ monthly
- Entry-level properties (bottom 25%) typically earn around $683
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wismar
The market in Wismar shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wismar
Daily rates in Wismar vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $107 per night
- Strong performing properties (top 25%) secure $146 or more
- Best-in-class properties (top 10%) pull in $214+ per night
- Entry-level properties (bottom 25%) earn around $75
Daily Rate Variations by Month
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Seasonality patterns in Wismar
Peak Season (July, June, May)
- Revenue peaks at $1906.37 per month
- Occupancy rates reach 60.12%
- Daily rates average $131.98
Shoulder Season
- Revenue averages $1453.36 per month
- Occupancy maintains 44.55%
- Daily rates hold at $124.17
Low Season (February, December, January)
- Revenue drops to $771.98 per month
- Occupancy decreases to 25.89%
- Daily rates adjust to $115.05
Is it still profitable to do Airbnb in Wismar in 2025?
Yes! Wismar demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 45% and monthly revenue averaging $1453 and The market's 150 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wismar
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Historic center of Wismar, featuring well-preserved medieval architecture and charming cobblestone streets. Popular with tourists for its cultural heritage and picturesque views. | Market Square, St. Mary's Church, Wismar Harbor, Old Market, Wismar City Museum |
| Wismar Harbor | A vibrant waterfront area that offers beautiful views and a variety of activities. Ideal for tourists looking to explore the maritime history and enjoy fresh seafood dining. | Wismar Harbor, Schweizerhaus, Fischmarkt, Old Warehouse, Neptune Fountain |
| Baumhaus | A quiet residential area known for its green spaces and family-friendly environment. Attractive to those looking for a peaceful getaway close to the city center. | Baumhaus Park, Wismar Beach, Local cafes, Family parks, Outdoor sports facilities |
| Kürschnerstraße | A lively street lined with shops, cafes, and restaurants. Great for guests who want to experience local life and enjoy shopping and dining. | Kürschnerstraße shops, Local restaurants, Street performances, Art galleries, Wismar Town Hall |
| East Beach (Ostsee-Strand) | A popular beach area that attracts sunbathers and water sports enthusiasts during the summer months. Offers beautiful sandy beaches and a range of outdoor activities. | East Beach, Water sports centers, Beach bars, Scenic walking paths, Sunbathing areas |
| Theatre District | Home to Wismar's cultural venues including theaters and galleries, attracting visitors interested in performing arts and local culture. | Theater Wismar, Local art galleries, Cultural festivals, Workshops, Cafes and bistros |
| St. George's District | A quaint neighborhood known for its church and historic charm, appealing to those looking for a serene atmosphere within walking distance to the city center. | St. George's Church, Local bakeries, Peaceful streets, Walking paths, Markets |
| Youth Hostel Area | Close to the city center, this area attracts younger travelers and those on a budget, making it ideal for affordable Airbnb options. | Youth Hostel, Nearby parks, Budget dining options, Communal events, Cultural exchange opportunities |
Do you need a license for Airbnb in Wismar?
We recommend checking directly with Wismar's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (3% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wismar
Hafenspitze apartment 35 harbor view
Entire Place • 2 bedrooms
Ocean view, balcony, private sauna in the historic. Speicher
Entire Place • 2 bedrooms
Lovely cozy old town apartment for cineasts
Entire Place • 1 bedroom
Cozy 2-room apartment in the heart of old town
Entire Place • 1 bedroom
Renovated half-timbered house with yard i.d. old town
Entire Place • 3 bedrooms
Loving little apartment + two premium e-bikes
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Wismar
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ingmar | 31 | $124,770 | 37 | 0.92/5.0 |
| Ramón | 3 | $78,881 | 87 | 4.84/5.0 |
| Torsten | 3 | $61,454 | 467 | 4.85/5.0 |
| BAIS GmbH- Das Freundliche Tea | 10 | $51,900 | 42 | 2.99/5.0 |
| Dennis | 3 | $50,066 | 1128 | 4.81/5.0 |
| Susanne | 3 | $47,012 | 268 | 4.85/5.0 |
| Mirko | 5 | $39,758 | 107 | 4.68/5.0 |
| Fanny | 1 | $39,024 | 13 | 5.00/5.0 |
| Sebastian | 1 | $38,467 | 226 | 4.93/5.0 |
| Adina | 2 | $35,500 | 16 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wismar
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94%), with apartment & condo and house properties comprising 98.6% of inventory
- Untapped potential in boutique & hotels, others segments (1.4% combined)
Room Capacity Distribution
Analysis of 150 properties in Wismar shows that 1 bedroom properties are most prevalent, making up 52% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 81.3% of all listings.
Key Insights
- Most common: 1 bedroom (52%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 81.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 150 properties in Wismar reveals that 2 guests properties dominate the market, representing 31.3% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 59.3% of the market.
Key Insights
- Most common capacity: 2 guests (31.3% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 59.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 150 properties in Wismar, the most common availability pattern is 271-366 days (52.7% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (26% of properties).
Key Insights
- Most common availability window: 271-366 days (52.7%)
- Most common booking duration: 1-30 days (26%)
- Properties with high availability (180+ days): 71.3%
- Properties with long-term bookings (180+ days): 28.7%
Minimum Stay Distributions
1 Night
42 listings
29.6% of total
2 Nights
51 listings
35.9% of total
3 Nights
18 listings
12.7% of total
4-6 Nights
9 listings
6.3% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
21 listings
14.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.5%
- Mid-length stays (4-6 nights) represent 6.3% of listings
- Monthly+ stays (14.8%) suggest a stable extended-stay market
- High market flexibility with 78.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
1 listings
0.9% of total
Super Strict 30 Days
12 listings
10.6% of total
Super Strict 60 Days
2 listings
1.8% of total
Flexible
30 listings
26.5% of total
Moderate
24 listings
21.2% of total
Firm
19 listings
16.8% of total
Strict
25 listings
22.1% of total
Key Insights
- Flexible is the preferred policy at 26.5% of listings
- The market shows a balanced distribution between guest-friendly (47.7%) and strict (38.9%) policies
- Strong market consensus around Flexible policies
- Refundable policies are least common at 0.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 92 days
- Shortest booking windows are in Jan, Feb, Mar, averaging 46 days
- Summer shows the longest average booking window at 88 days, while Winter has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 88 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Mar when lead times are shortest
Popular Airbnb Amenities in Wismar
Below is the distribution of amenities across listings in Wismar:
Traveler Demographics
Key Insights
- Domestic travelers make up 80.1% of total guests, indicating a dominant local market share.
- Primary international markets: Netherlands (3%) and Switzerland (2.7%)
- English is the top language at 43%, followed by German (40.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for Berlin and Hamburg markets
- Develop localized content for Netherlands and Switzerland
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wismar. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gallin-Kuppentin | 13 | $3,043 | $366.24 | 31% |
| Damshagen | 12 | $2,477 | $422.25 | 34% |
| Wittenbeck | 13 | $2,137 | $222.01 | 39% |
| Heiligengrabe | 14 | $2,027 | $199.21 | 40% |
| Gumtow | 17 | $1,945 | $138.75 | 41% |
| Lüchow | 14 | $1,907 | $115.62 | 50% |
| Råbylille Strand | 35 | $1,896 | $210.87 | 44% |
| Wusterhausen/Dosse | 11 | $1,849 | $155.22 | 40% |
| Beelitz | 15 | $1,796 | $109.67 | 56% |
| Stelle | 21 | $1,791 | $127.70 | 50% |
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