Wismar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mecklenburg-Vorpommern, Germany
Is Airbnb profitable in Wismar in 2025? Explore comprehensive Airbnb analytics for Wismar, Mecklenburg-Vorpommern, Germany to uncover income potential. This 2025 STR market report for Wismar, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 153 active listings.
Whether you're considering an Airbnb investment in Wismar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wismar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wismar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wismar (2025)
Understanding the monthly revenue variations for Airbnb listings in Wismar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wismar is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wismar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,597+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,876 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,254 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $643, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wismar
Wismar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wismar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wismar:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wismar
Average Daily Rate (ADR) Airbnb Trends in Wismar (2025)
Effective short term rental pricing strategy in Wismar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wismar typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $206+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Wismar
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Airbnb Seasonality Analysis & Trends in Wismar (2025)
Peak Season (July, May, August)
- Revenue averages $1,880 per month
- Occupancy rates average 55.7%
- Daily rates average $127
Shoulder Season
- Revenue averages $1,403 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $122
Low Season (January, February, November)
- Revenue drops to average $873 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $118
Seasonality Insights for Wismar
- The Airbnb seasonality in Wismar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wismar's highest earning potential, with monthly revenues capable of climbing to $1,938, occupancy reaching a high of 59.7%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $795, occupancy could drop to 26.8%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wismar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wismar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wismar (2025)
Exploring the top neighborhoods for short-term rentals in Wismar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Wismar with cobblestone streets and rich history. Close to shops, restaurants, and historical sites, attracting visitors interested in culture and local cuisine. | St. George's Church, Wismar Market Square, Schweinsbrücke, Wismar Harbor, Old Theater Wismar |
| Historical Port Area | A picturesque area featuring medieval architecture and waterfront views. Ideal for tourists who enjoy history and maritime culture. | Wismar Harbor, Old Crane Wismar, Marienkirche, Wismar's UNESCO World Heritage sites, Local seafood restaurants |
| Beach District | Known for its seaside charm and proximity to relaxation and activities by the water. A favorite among families and beach lovers. | Wismar Beach, Wismar Bay, Wind surfing activities, Beach cafes and bars, Bike paths along the coastline |
| Schwedenstraße | A quaint residential area with a local vibe, perfect for long-term stays and those who want to experience everyday life in Wismar. | Local markets, Bicycle paths, Parks and green spaces, Cafés, Community events |
| Petriviertel | A charming residential neighborhood filled with local boutiques and coffee shops. Offers a cozy atmosphere for longer stays or family trips. | Local boutiques, Petrikirche, Small parks, Cultural festivals, Artisan bakeries |
| Wendorf | A suburban area offering a quieter experience while still being near Wismar. Great for families and those who prefer a peaceful environment. | Parks, Wendorf’s recreational areas, Local sports clubs, Historical buildings, Walking trails |
| Agricultural District | This rural area is attracting visitors interested in agritourism and local produce. It provides a unique experience away from the city center. | Farm tours, Local markets, Organic farms, Biking through fields, Hiking trails |
| Historical City Gates Area | An area that features some of the oldest architecture in Wismar, rich in history and charm. Good for history buffs and travelers seeking an authentic experience. | Wismar's city gates, Historical tours, Small museums, Guided walking tours, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Wismar (2025)
While Wismar, Mecklenburg-Vorpommern, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wismar to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Wismar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wismarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hafenspitze apartment 35 harbor view
Entire Place • 2 bedrooms
Ocean view, balcony, private sauna in the historic. Speicher
Entire Place • 2 bedrooms
Lovely cozy old town apartment for cineasts
Entire Place • 1 bedroom
Renovated half-timbered house with yard i.d. old town
Entire Place • 3 bedrooms
Dock 07 - Holiday apartment in a prime location
Entire Place • 2 bedrooms
Ferienwohnung Ohlerich-Speicher am Alten Hafen
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wismar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wismar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ingmar | 34 | $109,146 | 41 | 0.84/5.0 |
| Ramón | 3 | $63,838 | 87 | 4.84/5.0 |
| Torsten | 3 | $59,555 | 467 | 4.85/5.0 |
| Dennis | 3 | $48,652 | 1128 | 4.81/5.0 |
| Susanne | 3 | $42,920 | 268 | 4.85/5.0 |
| BAIS GmbH- Das Freundliche Tea | 8 | $42,349 | 36 | 3.12/5.0 |
| Adrian | 2 | $41,598 | 13 | 2.46/5.0 |
| Adina | 2 | $39,453 | 16 | 4.95/5.0 |
| Anja | 2 | $37,006 | 118 | 4.91/5.0 |
| Mirko | 5 | $36,834 | 107 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wismar.
Dive Deeper: Advanced Wismar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wismar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWismar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wismar
- The Wismar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.8% of the 153 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wismar, Apartment/Condo properties are the most common (85%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 2.0%) offer potential for unique stay experiences.
Wismar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wismar
- The dominant room capacity in Wismar is 1 bedroom listings, making up 52.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.1% of the active Airbnb listings in Wismar, indicating a high concentration in these sizes.
- With over half the market (52.3%) consisting of studios or 1-bedroom units, Wismar is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Wismar.
Wismar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wismar
- The most common guest capacity trend in Wismar vacation rentals is listings accommodating 2 guests (32%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Wismar STR market, accounting for 58.8% of listings.
- 15.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wismar.
- On average, properties in Wismar are equipped to host 3.4 guests.
Wismar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wismar
- The most common availability pattern in Wismar falls within the 271-366 days range, representing 54.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wismar (28.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wismar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
25.5% of total
2 Nights
48 listings
32.2% of total
3 Nights
14 listings
9.4% of total
4-6 Nights
11 listings
7.4% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
37 listings
24.8% of total
Key Insights
- The most prevalent minimum stay requirement in Wismar is 2 Nights, adopted by 32.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.8%) caters to monthly stays (30+ nights) in Wismar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.2% of Wismar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wismar.
Wismar Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
1.8% of total
Super Strict 30 Days
11 listings
9.7% of total
Super Strict 60 Days
2 listings
1.8% of total
Flexible
29 listings
25.7% of total
Moderate
24 listings
21.2% of total
Firm
20 listings
17.7% of total
Strict
25 listings
22.1% of total
Cancellation Policy Insights for Wismar
- The prevailing Airbnb cancellation policy trend in Wismar is Flexible, used by 25.7% of listings.
- There's a relatively balanced mix between guest-friendly (46.9%) and stricter (39.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 25.7% market standard in Wismar.
- Regularly review your cancellation policy against competitors and market demand shifts in Wismar.
Wismar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wismar
- The overall average booking lead time for vacation rentals in Wismar is 61 days.
- Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Wismar.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Wismar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wismar (2025)
Amenity Prevalence
Amenity Insights for Wismar
- Essential amenities in Wismar that guests expect include: Wifi, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Refrigerator, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wismar: Wifi, Kitchen, Heating.
- Prioritize adding missing essentials: Wifi, Kitchen, Heating.
- Consider adding popular differentiators like TV or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wismar to stay competitive.
Wismar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wismar
- The typical guest profile for Airbnb in Wismar consists of primarily domestic travelers (79%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 79.0% of guests.
- Key international markets include Germany (79%) and Netherlands (2.8%).
- Top languages spoken are English (38.2%) followed by German (35.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Hamburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wismar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gallin-Kuppentin | 12 | $3,284 | $379.74 | 33% |
| Damshagen | 12 | $2,333 | $393.51 | 35% |
| Wittenbeck | 13 | $2,056 | $215.41 | 38% |
| Heiligengrabe | 14 | $2,019 | $201.01 | 41% |
| Ærøskøbing | 32 | $1,927 | $165.53 | 47% |
| Wusterhausen/Dosse | 11 | $1,894 | $163.30 | 40% |
| Beelitz | 16 | $1,868 | $112.95 | 57% |
| Råbylille Strand | 33 | $1,851 | $190.51 | 42% |
| Jabel | 21 | $1,838 | $226.23 | 34% |
| Gumtow | 17 | $1,800 | $142.32 | 39% |