Wiek Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mecklenburg-Vorpommern, Germany

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Wiek in 2025? Explore comprehensive Airbnb analytics for Wiek, Mecklenburg-Vorpommern, Germany to uncover income potential. This 2025 STR market report for Wiek, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.

Whether you're considering an Airbnb investment in Wiek, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wiek Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Wiek Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$134
The average rental revenue earned for an occupied room per day in Wiek.
Occupancy Rate(?)
28.5%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$7,933
Typical annual income for an Airbnb listing in Wiek. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
8.4%
Positive growth (8.4%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Wiek.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Wiek.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
46
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Wiek (2025)

Understanding the monthly revenue variations for Airbnb listings in Wiek is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wiek is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wiek across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,967+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,329 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $800 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $457, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Wiek

Wiek Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Wiek STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wiek:

  • Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Wiek

Average Daily Rate (ADR) Airbnb Trends in Wiek (2025)

Effective short term rental pricing strategy in Wiek involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wiek typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $213+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
  • Typical properties (Median) charge around $124 per night.
  • Entry-level properties (Bottom 25%) earn around $91 per night.

Average Daily Rate (ADR) Trend by Month in Wiek

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Airbnb Seasonality Analysis & Trends in Wiek (2025)

Peak Season (July, August, June)
  • Revenue averages $1,879 per month
  • Occupancy rates average 40.7%
  • Daily rates average $166
Shoulder Season
  • Revenue averages $1,013 per month
  • Occupancy maintains around 26.1%
  • Daily rates hold near $134
Low Season (January, February, November)
  • Revenue drops to average $400 per month
  • Occupancy decreases to average 17.4%
  • Daily rates adjust to average $112

Seasonality Insights for Wiek

  • The Airbnb seasonality in Wiek shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Wiek's highest earning potential, with monthly revenues capable of climbing to $2,185, occupancy reaching a high of 44.4%, and ADRs peaking at $173.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $304, occupancy could drop to 9.1%, and ADRs may adjust down to $110.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wiek.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Wiek seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Wiek (2025)

Exploring the top neighborhoods for short-term rentals in Wiek? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Wiek Beach
A picturesque beach area known for its natural beauty and tranquility, ideal for visitors seeking a relaxing getaway by the seaside.
Wiek Beach, Kreidemuseum Rügen, Rügen Island, Hiddensee Island, Rügen Marina
Fishing Village
A charming village renowned for its fishing heritage and fresh seafood, appealing to travelers looking for authentic local experiences.
Fischereihafen Wiek, local seafood restaurants, cultural events, scenic walking paths, village markets
Nature Reserve Rügen
An expansive natural area perfect for hiking, bird watching, and enjoying the outdoors, attracting nature lovers and adventure seekers.
Jasmund National Park, Königsstuhl cliffs, beach promenades, nature trails, wildlife observation spots
Historic Town Center
The historical part of Wiek with traditional architecture and local shops, providing a glimpse into the area's rich culture and heritage.
Charm of old buildings, local artisans, museums, cafes, cultural festivals
Wiek Harbor
A lively harbor area that offers boating activities and waterfront dining, great for tourists looking to enjoy maritime experiences.
Boat rentals, waterfront restaurants, fishing activities, scenic views, harbor walks
Cycling Trails
Known for extensive cycling routes, this area is perfect for active visitors looking to explore Wiek and its surroundings by bike.
Rügen cycling paths, bicycle rental shops, scenic viewpoints, community events, coastal routes
Sunset Point
A breathtaking viewpoint popular among visitors for picturesque sunsets. It's a favorite spot for couples and photographers.
Stunning sunset views, photography spots, picnic areas, walking trails, nearby cafes
Family Park
A family-friendly area with parks and playgrounds, attracting visitors with children seeking recreational activities.
Playgrounds, picnic areas, family events, outdoor games, community activities

Understanding Airbnb License Requirements & STR Laws in Wiek (2025)

While Wiek, Mecklenburg-Vorpommern, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wiek to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Wiek (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Wiekbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Holiday home for 9 guests with 120m² in Wiek (159188)

Holiday home for 9 guests with 120m² in Wiek (159188)

Entire Place • 3 bedrooms

$40,202
Revenue
30.6%
Occupancy
$311.20
Daily Rate
Luxurious country house at Wieker Bodden

Luxurious country house at Wieker Bodden

Entire Place • 2 bedrooms

$27,004
Revenue
34.0%
Occupancy
$195.87
Daily Rate
Haus Schnuppe Haus: fireplace,sauna,terrace, garden

Haus Schnuppe Haus: fireplace,sauna,terrace, garden

Entire Place • 3 bedrooms

$23,066
Revenue
16.1%
Occupancy
$192.41
Daily Rate
Ferienhaus "Boddenstrand"

Ferienhaus "Boddenstrand"

Entire Place • 4 bedrooms

$19,280
Revenue
28.8%
Occupancy
$328.09
Daily Rate
Ferienwohnung Kranich

Ferienwohnung Kranich

Entire Place • 1 bedroom

$18,615
Revenue
40.3%
Occupancy
$116.96
Daily Rate
Oasis located near the Bodden

Oasis located near the Bodden

Entire Place • 1 bedroom

$17,924
Revenue
44.7%
Occupancy
$111.27
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Wiek (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Wiek based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Favorent6$59,738473.99/5.0
Jens4$40,7281504.73/5.0
Buchungsservice SECRA Bookings1$40,20234.33/5.0
Paradies Rügen4$31,474223.65/5.0
Evelyn2$30,68732.50/5.0
Kai-Alexander1$27,004224.95/5.0
Bodo2$20,0971224.66/5.0
Beate6$19,451683.63/5.0
Ben1$17,92434.33/5.0
Agentur Carl & Lukas Ziegner5$16,090273.85/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wiek.

Dive Deeper: Advanced Wiek STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wiek. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Wiek Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Wiek

  • The Wiek Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 46 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Wiek, Apartment/Condo properties are the most common (69.6%), reflecting the local real estate landscape.
  • Houses represent a significant 30.4% portion, catering likely to families or larger groups.

Wiek Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Wiek

  • The dominant room capacity in Wiek is 1 bedroom listings, making up 45.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 80.5% of the active Airbnb listings in Wiek, indicating a high concentration in these sizes.

Wiek Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Wiek

  • The most common guest capacity trend in Wiek vacation rentals is listings accommodating 4 guests (32.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Wiek STR market, accounting for 56.5% of listings.
  • 15.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wiek.
  • On average, properties in Wiek are equipped to host 4.0 guests.

Wiek Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Wiek

  • The most common availability pattern in Wiek falls within the 271-366 days range, representing 67.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Wiek (41.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Wiek Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.6%)

1 Night

5 listings

11.6% of total

2 Nights (20.9%)

2 Nights

9 listings

20.9% of total

3 Nights (30.2%)

3 Nights

13 listings

30.2% of total

4-6 Nights (14%)

4-6 Nights

6 listings

14% of total

7-29 Nights (4.7%)

7-29 Nights

2 listings

4.7% of total

30+ Nights (18.6%)

30+ Nights

8 listings

18.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Wiek is 3 Nights, adopted by 30.2% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (18.6%) caters to monthly stays (30+ nights) in Wiek, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 30.2% of Wiek hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 18.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wiek.

Wiek Airbnb Cancellation Policy Trends Analysis (2025)

Moderate (31.6%)

Moderate

12 listings

31.6% of total

Firm (31.6%)

Firm

12 listings

31.6% of total

Strict (36.8%)

Strict

14 listings

36.8% of total

Cancellation Policy Insights for Wiek

  • The prevailing Airbnb cancellation policy trend in Wiek is Strict, used by 36.8% of listings.
  • A majority (68.4%) of hosts in Wiek utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 36.8% market standard in Wiek.
  • With 36.8% using Strict terms, this is a viable option in Wiek, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Wiek.

Wiek STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Wiek

  • The overall average booking lead time for vacation rentals in Wiek is 78 days.
  • Guests book furthest in advance for stays during June (average 142 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (108 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Wiek.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 108 days) to capture early planners.
  • Monitor your own booking lead times against these Wiek averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Wiek (2025)

Amenity Prevalence

Amenity Insights for Wiek

  • Essential amenities in Wiek that guests expect include: Heating, Kitchen, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Refrigerator, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Wiek: Heating, Kitchen, TV.
  • Prioritize adding missing essentials: Kitchen, TV.
  • Consider adding popular differentiators like Free parking on premises or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Wiek to stay competitive.

Wiek Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Wiek

  • The typical guest profile for Airbnb in Wiek consists of primarily domestic travelers (91%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
  • Domestic travelers account for 91.4% of guests.
  • Key international markets include Germany (91.4%) and Czechia (3.4%).
  • Top languages spoken are German (45.1%) followed by English (39.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Berlin and Dresden.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Wiek Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gallin-Kuppentin12$3,284$379.7433%
Luckow18$3,031$254.9145%
Zastań24$2,500$229.2837%
Skovshoved42$2,190$296.8545%
Copenhagen8,717$2,154$197.4552%
Bjärred11$2,078$235.5653%
Fürsterwerder10$2,058$280.4135%
Solrød Strand39$2,048$207.2054%
Klagshamn18$2,048$246.7847%
Frederiksberg981$2,021$195.8551%

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