Heringsdorf Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mecklenburg-Vorpommern, Germany

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Heringsdorf in 2025? Explore comprehensive Airbnb analytics for Heringsdorf, Mecklenburg-Vorpommern, Germany to uncover income potential. This 2025 STR market report for Heringsdorf, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 421 active listings.

Whether you're considering an Airbnb investment in Heringsdorf, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Heringsdorf Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Heringsdorf Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$147
The average rental revenue earned for an occupied room per day in Heringsdorf.
Occupancy Rate(?)
22.9%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$5,979
Typical annual income for an Airbnb listing in Heringsdorf. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-34.4%
Significant decrease (-34.4%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Heringsdorf.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Heringsdorf.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
421
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Heringsdorf (2025)

Understanding the monthly revenue variations for Airbnb listings in Heringsdorf is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Heringsdorf is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Heringsdorf across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,477+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,572 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $927 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $600, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Heringsdorf

Heringsdorf Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Heringsdorf STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Heringsdorf:

  • Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Heringsdorf

Average Daily Rate (ADR) Airbnb Trends in Heringsdorf (2025)

Effective short term rental pricing strategy in Heringsdorf involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Heringsdorf typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $160 or more.
  • Typical properties (Median) charge around $128 per night.
  • Entry-level properties (Bottom 25%) earn around $104 per night.

Average Daily Rate (ADR) Trend by Month in Heringsdorf

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Airbnb Seasonality Analysis & Trends in Heringsdorf (2025)

Peak Season (July, August, September)
  • Revenue averages $1,920 per month
  • Occupancy rates average 37.7%
  • Daily rates average $153
Shoulder Season
  • Revenue averages $1,123 per month
  • Occupancy maintains around 26.1%
  • Daily rates hold near $150
Low Season (January, November, December)
  • Revenue drops to average $767 per month
  • Occupancy decreases to average 18.0%
  • Daily rates adjust to average $138

Seasonality Insights for Heringsdorf

  • The Airbnb seasonality in Heringsdorf shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Heringsdorf's highest earning potential, with monthly revenues capable of climbing to $2,178, occupancy reaching a high of 40.9%, and ADRs peaking at $174.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $549, occupancy could drop to 13.2%, and ADRs may adjust down to $132.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Heringsdorf.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Heringsdorf seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Heringsdorf (2025)

Exploring the top neighborhoods for short-term rentals in Heringsdorf? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Strandpromenade
The main promenade along the beach, perfect for tourists looking for easy access to the sandy shores and beachside activities. It features numerous cafes, shops, and restaurants.
Heringsdorf Beach, Seebrücke Heringsdorf, Ahlbeck Beach, Beach Volleyball Courts, Sunset Cruises
Seebad Ahlbeck
Famous for its historical pier and beautiful beach, attracting families and romantic getaways. It's known for its charming architecture and Baltic Sea views.
Ahlbeck Pier, Historical Village of Ahlbeck, Bicycle paths along the coast, Ahlbeck's Strandpromenade, Local Seafood Restaurants
Villa Meeresstern
A popular area with picturesque villas and close proximity to nature. Ideal for guests looking for tranquility and relaxation in a beautiful environment.
Centennial Park, Heringsdorf Pier, Nature reserve at Usedom, Local walking trails, Botanical Gardens
Dorf Heringsdorf
A serene village setting providing a taste of local culture and community. Great for visitors who enjoy quieter surroundings while still being near the beach.
Local Markets, Farmers’ Markets, Traditional German Cuisine, Village Festivals, Usedom Island Railway
Swinoujscie
Just across the border in Poland, this town offers a different set of attractions and beaches, making it a great day trip for visitors in Heringsdorf.
Swinoujscie Beach, Lighthouse of Swinoujscie, Fort Aniola, Spa centers, Water sports activities
Kaiserbäder
This historic area includes Bansin, Heringsdorf, and Ahlbeck, offering a blend of spa culture and beach activities, making it ideal for wellness tourists.
Kaiserbaeder Museum, Historical Spa Facilities, Beach activities, Local Art Galleries, Fine Dining
Bansin
Known for its beautiful beach and family-friendly atmosphere, Bansin is a quaint town that attracts both tourists and locals wishing to enjoy the seaside.
Bansin Beach, Bansin Pier, Local Amusement Park, Seaside Promenade, Cafe and Ice Cream Shops
Usedom Island
A larger area that encompasses Heringsdorf and provides diverse activities and natural settings. Perfect for those seeking adventure and exploration beyond the beach.
Usedom National Park, Cycling Trails, Water Sports, Local Festivals, Fishing Spots

Understanding Airbnb License Requirements & STR Laws in Heringsdorf (2025)

Yes, Heringsdorf, Mecklenburg-Vorpommern, Germany enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Heringsdorf to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 37% licensed listings)

Top Performing Airbnb Properties in Heringsdorf (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Heringsdorfbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

New construction, sea breeze

New construction, sea breeze

Entire Place • 2 bedrooms

$41,479
Revenue
46.2%
Occupancy
$229.18
Daily Rate
Amazing Suite+Spa: Suite Peacock @ Pineblue Villas

Amazing Suite+Spa: Suite Peacock @ Pineblue Villas

Entire Place • 2 bedrooms

$39,574
Revenue
29.8%
Occupancy
$457.93
Daily Rate
Coach House am Strand

Coach House am Strand

Entire Place • 3 bedrooms

$35,675
Revenue
21.7%
Occupancy
$570.97
Daily Rate
Fireplace & Spa on the Sea: Kamboo@Pineblue Villas

Fireplace & Spa on the Sea: Kamboo@Pineblue Villas

Entire Place • 2 bedrooms

$34,623
Revenue
24.3%
Occupancy
$459.69
Daily Rate
Architekturhighlight Crown Villa @ Pineblue Villas

Architekturhighlight Crown Villa @ Pineblue Villas

Entire Place • 3 bedrooms

$31,503
Revenue
18.3%
Occupancy
$621.12
Daily Rate
Apartment incl. beach chair bikes Wellness

Apartment incl. beach chair bikes Wellness

Entire Place • 2 bedrooms

$29,934
Revenue
50.7%
Occupancy
$176.23
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Heringsdorf (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Heringsdorf based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Upstalsboom78$395,4054N/A/5.0
Kaiservillen52$242,984164.67/5.0
Baerbel24$199,85245.00/5.0
Host #4970810136$173,7501N/A/5.0
Villa Staudt15$134,977165.00/5.0
Strand114$70,412544.83/5.0
Markus5$66,662224.87/5.0
Villa Glaeser14$65,044464.77/5.0
Buchungsservice SECRA Bookings8$58,2912N/A/5.0
Maja Domizile26$48,6651224.71/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Heringsdorf.

Dive Deeper: Advanced Heringsdorf STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Heringsdorf. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Heringsdorf Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Heringsdorf

  • The Heringsdorf Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 421 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Heringsdorf, Apartment/Condo properties are the most common (91.2%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, outdoor/unique, others (combined 2.8%) offer potential for unique stay experiences.

Heringsdorf Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Heringsdorf

  • The dominant room capacity in Heringsdorf is 1 bedroom listings, making up 60.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 89.8% of the active Airbnb listings in Heringsdorf, indicating a high concentration in these sizes.
  • With over half the market (60.6%) consisting of studios or 1-bedroom units, Heringsdorf is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (4.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Heringsdorf.

Heringsdorf Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Heringsdorf

  • The most common guest capacity trend in Heringsdorf vacation rentals is listings accommodating 4 guests (44.7%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Heringsdorf STR market, accounting for 73.7% of listings.
  • On average, properties in Heringsdorf are equipped to host 3.6 guests.

Heringsdorf Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Heringsdorf

  • The most common availability pattern in Heringsdorf falls within the 271-366 days range, representing 92.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Heringsdorf (54.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 1.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Heringsdorf Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.4%)

1 Night

48 listings

11.4% of total

2 Nights (7.1%)

2 Nights

30 listings

7.1% of total

3 Nights (3.6%)

3 Nights

15 listings

3.6% of total

4-6 Nights (7.4%)

4-6 Nights

31 listings

7.4% of total

7-29 Nights (1%)

7-29 Nights

4 listings

1% of total

30+ Nights (69.5%)

30+ Nights

292 listings

69.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Heringsdorf is 30+ Nights, adopted by 69.5% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (18.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (69.5%) caters to monthly stays (30+ nights) in Heringsdorf, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 69.5% of Heringsdorf hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 69.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Heringsdorf.

Heringsdorf Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable

3 listings

0.9% of total

Refundable

1 listings

0.3% of total

Super Strict 60 Days (25.2%)

Super Strict 60 Days

82 listings

25.2% of total

Super Strict 30 Days (16%)

Super Strict 30 Days

52 listings

16% of total

Flexible

12 listings

3.7% of total

Moderate (27.4%)

Moderate

89 listings

27.4% of total

Firm (19.7%)

Firm

64 listings

19.7% of total

Strict (6.8%)

Strict

22 listings

6.8% of total

Cancellation Policy Insights for Heringsdorf

  • The prevailing Airbnb cancellation policy trend in Heringsdorf is Moderate, used by 27.4% of listings.
  • There's a relatively balanced mix between guest-friendly (31.1%) and stricter (26.5%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (6.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 27.4% market standard in Heringsdorf.
  • Using a Strict policy might deter some guests, as only 6.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Heringsdorf.

Heringsdorf STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Heringsdorf

  • The overall average booking lead time for vacation rentals in Heringsdorf is 39 days.
  • Guests book furthest in advance for stays during June (average 103 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Heringsdorf.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
  • Monitor your own booking lead times against these Heringsdorf averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Heringsdorf (2025)

Amenity Prevalence

Amenity Insights for Heringsdorf

  • Essential amenities in Heringsdorf that guests expect include: TV, Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Hot water, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Heringsdorf: TV, Wifi, Heating, Kitchen.
  • Prioritize adding missing essentials: TV, Wifi, Heating, Kitchen.
  • Consider adding popular differentiators like Refrigerator or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Heringsdorf to stay competitive.

Heringsdorf Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Heringsdorf

  • The typical guest profile for Airbnb in Heringsdorf consists of primarily domestic travelers (94%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
  • Domestic travelers account for 93.8% of guests.
  • Key international markets include Germany (93.8%) and Switzerland (2.5%).
  • Top languages spoken are German (41.8%) followed by English (40%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Berlin and Hamburg.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Heringsdorf Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Luckow18$3,093$252.9945%
Biesenthal12$2,111$198.3746%
Rüdersdorf bei Berlin12$2,033$162.2448%
Fürsterwerder10$2,011$276.9231%
Zastań26$1,908$231.4034%
Berlin6,671$1,903$161.6250%
Vogelsang-Warsin13$1,900$214.7134%
Groß Nemerow18$1,868$208.1149%
Friedland10$1,844$166.7433%
Gerswalde29$1,842$169.1541%

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