Güstrow Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mecklenburg-Vorpommern, Germany
Is Airbnb profitable in Güstrow in 2025? Explore comprehensive Airbnb analytics for Güstrow, Mecklenburg-Vorpommern, Germany to uncover income potential. This 2025 STR market report for Güstrow, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Güstrow, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Güstrow Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Güstrow Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Güstrow (2025)
Understanding the monthly revenue variations for Airbnb listings in Güstrow is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Güstrow is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Güstrow across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,714+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,098 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $632 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $268, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Güstrow
Güstrow Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Güstrow STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Güstrow:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Güstrow
Average Daily Rate (ADR) Airbnb Trends in Güstrow (2025)
Effective short term rental pricing strategy in Güstrow involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Güstrow typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $114+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $85 or more.
- Typical properties (Median) charge around $63 per night.
- Entry-level properties (Bottom 25%) earn around $46 per night.
Average Daily Rate (ADR) Trend by Month in Güstrow
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Airbnb Seasonality Analysis & Trends in Güstrow (2025)
Peak Season (July, December, August)
- Revenue averages $955 per month
- Occupancy rates average 42.2%
- Daily rates average $74
Shoulder Season
- Revenue averages $775 per month
- Occupancy maintains around 34.0%
- Daily rates hold near $74
Low Season (February, March, April)
- Revenue drops to average $594 per month
- Occupancy decreases to average 27.8%
- Daily rates adjust to average $71
Seasonality Insights for Güstrow
- The Airbnb seasonality in Güstrow shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Güstrow's highest earning potential, with monthly revenues capable of climbing to $1,014, occupancy reaching a high of 45.4%, and ADRs peaking at $77.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $515, occupancy could drop to 26.0%, and ADRs may adjust down to $68.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Güstrow.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Güstrow seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Güstrow (2025)
Exploring the top neighborhoods for short-term rentals in Güstrow? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Güstrow City Center | The historical center of Güstrow, known for its charming medieval architecture, vibrant atmosphere, and proximity to cultural sites. Ideal for tourists looking to explore local history and culture. | Güstrow Castle, Güstrow Cathedral, The Güstrow Art Museum, Historic Market Square, Plauer See |
| Plauer See | A beautiful lake area perfect for outdoor activities, swimming, and relaxation. This area attracts families and nature lovers looking for lakeside retreats. | Plauer See, Beach at Plau, Water sports activities, Fishing spots, Nature trails |
| Bützower Straße | A residential area close to schools and parks, attracting families and longer-term visitors. Offers a suburban feel with easy access to urban amenities. | Local parks, Shopping facilities, Cafés and restaurants, Public transport access |
| Güstrow Zoo | A family-friendly area known for the Güstrow Zoo, which is a key attraction for families with children. The zoo is surrounded by greenery, making it an appealing space for tourists. | Güstrow Zoo, Children's playgrounds, Parks around the zoo, Animal shows, Educational programs |
| Rennbahnpark | A scenic park area that offers cultural events and recreational activities. It's a good spot for locals and visitors looking for green spaces and community events. | Rennbahnpark, Open-air events, Walking trails, Picnic areas, Cultural festivals |
| Waldstadt | A quieter residential area surrounded by nature, appealing to those seeking a peaceful getaway while still being close to town amenities. | Forested areas, Walking and cycling paths, Local shops, Community events |
| Schlossgarten | Famed for its beautiful gardens, perfect for romantic getaways and nature walks. A serene location attracting couples and nature enthusiasts. | Schlossgarten gardens, Walking paths, Historical significance, Art installations |
| Güstrow's Marina | An attractive spot for water lovers, offering boating and recreational activities along the rivers. Great for tourists looking for outdoor water experiences. | Boat rentals, Water sports, Scenic views, Restaurants along the marina |
Understanding Airbnb License Requirements & STR Laws in Güstrow (2025)
While Güstrow, Mecklenburg-Vorpommern, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Güstrow to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Güstrow (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Güstrowbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy neighborhood/apartment in the old town
Entire Place • 1 bedroom
Apartment "Schlossblick"
Private Room • 3 bedrooms
Apartment am Radweg Berlin-Kopenhagen
Entire Place • 1 bedroom
Lakeside in-law
Entire Place • 2 bedrooms
Apartment on the market - a home with a view
Entire Place • 1 bedroom
FeWo - between lake/forest / 6 Restaurants
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Güstrow (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Güstrow based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ronald | 2 | $24,485 | 94 | 4.82/5.0 |
| Olav | 1 | $16,426 | 19 | 4.84/5.0 |
| Marie & Ani | 3 | $15,162 | 412 | 4.76/5.0 |
| Sylvie | 1 | $13,889 | 109 | 4.94/5.0 |
| Hubert | 1 | $13,410 | 13 | 5.00/5.0 |
| Renate | 1 | $9,558 | 94 | 4.94/5.0 |
| Johannes | 1 | $8,898 | 33 | 5.00/5.0 |
| Jan Hendrik | 6 | $7,916 | 352 | 4.59/5.0 |
| Tim | 1 | $6,457 | 6 | 5.00/5.0 |
| Hartmut | 1 | $4,741 | 39 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Güstrow.
Dive Deeper: Advanced Güstrow STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Güstrow. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGüstrow Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Güstrow
- The Güstrow Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 47.6% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 23.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Güstrow, Apartment/Condo properties are the most common (61.9%), reflecting the local real estate landscape.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house (combined 4.8%) offer potential for unique stay experiences.
Güstrow Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Güstrow
- The dominant room capacity in Güstrow is 1 bedroom listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.1% of the active Airbnb listings in Güstrow, indicating a high concentration in these sizes.
Güstrow Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Güstrow
- The most common guest capacity trend in Güstrow vacation rentals is listings accommodating 3 guests (19%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Güstrow STR market, accounting for 38.0% of listings.
- Listings for large groups (6+ guests) are relatively rare (4.8%), potentially indicating an opportunity for hosts targeting this segment in Güstrow.
- On average, properties in Güstrow are equipped to host 2.3 guests.
Güstrow Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Güstrow
- The most common availability pattern in Güstrow falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Güstrow (28.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Güstrow Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
60% of total
2 Nights
3 listings
15% of total
3 Nights
3 listings
15% of total
4-6 Nights
1 listings
5% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Güstrow is 1 Night, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Güstrow Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60% of Güstrow hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Güstrow.
Güstrow Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
75% of total
Moderate
4 listings
20% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Güstrow
- The prevailing Airbnb cancellation policy trend in Güstrow is Flexible, used by 75% of listings.
- The market strongly favors guest-friendly terms, with 95.0% of listings offering Flexible or Moderate policies. This suggests guests in Güstrow may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 75% market standard in Güstrow.
- Given the high prevalence of Flexible policies (75%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Güstrow.
Güstrow STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Güstrow
- The overall average booking lead time for vacation rentals in Güstrow is 61 days.
- Guests book furthest in advance for stays during June (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Güstrow.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Güstrow averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Güstrow (2025)
Amenity Prevalence
Amenity Insights for Güstrow
- Essential amenities in Güstrow that guests expect include: Heating, Wifi, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Güstrow: Heating, Wifi, Smoke alarm, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Hot water.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Güstrow to stay competitive.
Güstrow Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Güstrow
- The typical guest profile for Airbnb in Güstrow consists of primarily domestic travelers (68%), often arriving from nearby Berlin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 68.1% of guests.
- Key international markets include Germany (68.1%) and Denmark (6.3%).
- Top languages spoken are English (34.8%) followed by German (27.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Berlin and Hamburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Güstrow Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gallin-Kuppentin | 12 | $3,284 | $379.74 | 33% |
| Rüdersdorf bei Berlin | 10 | $2,385 | $174.64 | 53% |
| Neuenhagen bei Berlin | 12 | $2,364 | $167.43 | 58% |
| Damshagen | 12 | $2,333 | $393.51 | 35% |
| Berlin | 6,086 | $2,181 | $161.30 | 52% |
| Fürsterwerder | 10 | $2,058 | $280.41 | 35% |
| Wittenbeck | 13 | $2,056 | $215.41 | 38% |
| Heiligengrabe | 14 | $2,019 | $201.01 | 41% |
| Gerswalde | 28 | $1,995 | $164.93 | 43% |
| Biesenthal | 12 | $1,950 | $192.91 | 46% |