Winsen (Luhe) Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lower Saxony, Germany

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Winsen (Luhe) in 2025? Explore comprehensive Airbnb analytics for Winsen (Luhe), Lower Saxony, Germany to uncover income potential. This 2025 STR market report for Winsen (Luhe), based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.

Whether you're considering an Airbnb investment in Winsen (Luhe), optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Winsen (Luhe) Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Winsen (Luhe) Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$122
The average rental revenue earned for an occupied room per day in Winsen (Luhe).
Occupancy Rate(?)
35.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,707
Typical annual income for an Airbnb listing in Winsen (Luhe). Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-23.8%
Significant decrease (-23.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Winsen (Luhe).
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Winsen (Luhe).
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
28
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Winsen (Luhe) (2025)

Understanding the monthly revenue variations for Airbnb listings in Winsen (Luhe) is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Winsen (Luhe) is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Winsen (Luhe) across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,253+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,620 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $931 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $435, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Winsen (Luhe)

Winsen (Luhe) Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Winsen (Luhe) STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Winsen (Luhe):

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Winsen (Luhe)

Average Daily Rate (ADR) Airbnb Trends in Winsen (Luhe) (2025)

Effective short term rental pricing strategy in Winsen (Luhe) involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Winsen (Luhe) typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $169+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
  • Typical properties (Median) charge around $98 per night.
  • Entry-level properties (Bottom 25%) earn around $75 per night.

Average Daily Rate (ADR) Trend by Month in Winsen (Luhe)

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Airbnb Seasonality Analysis & Trends in Winsen (Luhe) (2025)

Peak Season (August, July, September)
  • Revenue averages $1,665 per month
  • Occupancy rates average 48.5%
  • Daily rates average $112
Shoulder Season
  • Revenue averages $1,113 per month
  • Occupancy maintains around 35.5%
  • Daily rates hold near $116
Low Season (January, February, March)
  • Revenue drops to average $668 per month
  • Occupancy decreases to average 24.7%
  • Daily rates adjust to average $129

Seasonality Insights for Winsen (Luhe)

  • The Airbnb seasonality in Winsen (Luhe) shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Winsen (Luhe)'s highest earning potential, with monthly revenues capable of climbing to $1,896, occupancy reaching a high of 51.9%, and ADRs peaking at $141.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $599, occupancy could drop to 24.2%, and ADRs may adjust down to $111.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Winsen (Luhe).

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Winsen (Luhe) seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Winsen (Luhe) (2025)

Exploring the top neighborhoods for short-term rentals in Winsen (Luhe)? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
City Center
Vibrant area with shops, restaurants, and cultural sites. Attractive for both leisure travelers and business visitors due to its centrality.
St. John's Church, Market Square, Winsen Town Hall, Local shops and cafes, Historic buildings
Winsen an der Luhe River
Scenic area along the river, ideal for guests wanting nature and outdoor activities while still being close to the city.
Luhe River trails, Fishing opportunities, Picnic spots, Scenic views, Cycling paths
Local Parks
Offers green spaces and recreational activities, appealing to families and health-conscious travelers.
Winsen Botanical Garden, Playgrounds, Walking trails, Sport facilities, Event spaces
Historical District
Rich in history and culture, attracting guests interested in architecture and local heritage.
Old Town Houses, Museums, Heritage sites, Cultural events, Local festivals
Surrounding Countryside
Perfect for guests looking for tranquility and rural charm, with opportunities for hiking and exploring the countryside.
Hiking trails, Nature reserves, Local farms, Scenic landscapes, Wildlife watching
Shopping District
Great for travelers who wish to enjoy shopping, dining, and urban experiences.
Local boutiques, Cafes, Restaurants, Market stalls, Seasonal fairs
Business District
Attractive for business travelers due to its proximity to offices and meeting spaces.
Conference centers, Corporate offices, Business hotels, Networking events, Transport links
Cultural Center
Center for arts and performance, appealing to tourists interested in local culture and events.
Theater, Art galleries, Concert halls, Community events, Workshops

Understanding Airbnb License Requirements & STR Laws in Winsen (Luhe) (2025)

While Winsen (Luhe), Lower Saxony, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Winsen (Luhe) to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 4% licensed listings)

Top Performing Airbnb Properties in Winsen (Luhe) (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Winsen (Luhe)based on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Pearl of the Nordheide, just outside of Hamburg

Pearl of the Nordheide, just outside of Hamburg

Entire Place • 4 bedrooms

$21,833
Revenue
59.2%
Occupancy
$168.79
Daily Rate
Charming apartment  with free parking

Charming apartment with free parking

Entire Place • 2 bedrooms

$20,570
Revenue
50.7%
Occupancy
$123.71
Daily Rate
Houseboat Stöckt - at the gates of Hamburg

Houseboat Stöckt - at the gates of Hamburg

Entire Place • 1 bedroom

$19,403
Revenue
47.9%
Occupancy
$146.31
Daily Rate
Ferienwohnung Achterndiek

Ferienwohnung Achterndiek

Entire Place • 2 bedrooms

$19,190
Revenue
57.8%
Occupancy
$91.02
Daily Rate
Rauf and Justyna 2

Rauf and Justyna 2

Entire Place • 4 bedrooms

$18,628
Revenue
53.5%
Occupancy
$96.39
Daily Rate
Dream vacation apartment with lake view on lake property

Dream vacation apartment with lake view on lake property

Entire Place • 2 bedrooms

$17,827
Revenue
40.8%
Occupancy
$162.04
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Winsen (Luhe) (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Winsen (Luhe) based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Felix6$32,186904.63/5.0
Tanja & Torge2$23,7241864.93/5.0
Rouf Abdallah2$23,41962.42/5.0
Andreas1$21,833504.96/5.0
Metin1$20,570384.53/5.0
Rebecca1$19,40374.43/5.0
Gustav1$19,190744.92/5.0
Claudia1$17,827294.97/5.0
Florian & Katrin1$13,3711044.93/5.0
Erika & Rolf1$12,790334.76/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Winsen (Luhe).

Dive Deeper: Advanced Winsen (Luhe) STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Winsen (Luhe). Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Winsen (Luhe) Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Winsen (Luhe)

  • The Winsen (Luhe) Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.6% of the 28 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Winsen (Luhe), Apartment/Condo properties are the most common (46.4%), reflecting the local real estate landscape.
  • Houses represent a significant 28.6% portion, catering likely to families or larger groups.
  • The presence of 17.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 7.2%) offer potential for unique stay experiences.

Winsen (Luhe) Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Winsen (Luhe)

  • The dominant room capacity in Winsen (Luhe) is 2 bedrooms listings, making up 32.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 57.1% of the active Airbnb listings in Winsen (Luhe), indicating a high concentration in these sizes.

Winsen (Luhe) Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Winsen (Luhe)

  • The most common guest capacity trend in Winsen (Luhe) vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Winsen (Luhe) STR market, accounting for 39.3% of listings.
  • 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Winsen (Luhe).
  • On average, properties in Winsen (Luhe) are equipped to host 3.6 guests.

Winsen (Luhe) Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Winsen (Luhe)

  • The most common availability pattern in Winsen (Luhe) falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Winsen (Luhe) (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Winsen (Luhe) Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10.7%)

1 Night

3 listings

10.7% of total

2 Nights (64.3%)

2 Nights

18 listings

64.3% of total

3 Nights (7.1%)

3 Nights

2 listings

7.1% of total

4-6 Nights (7.1%)

4-6 Nights

2 listings

7.1% of total

7-29 Nights (3.6%)

7-29 Nights

1 listings

3.6% of total

30+ Nights (7.1%)

30+ Nights

2 listings

7.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Winsen (Luhe) is 2 Nights, adopted by 64.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (75.0%) of the Winsen (Luhe) Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 64.3% of Winsen (Luhe) hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.7% currently do.
  • A 2-night minimum appears standard (64.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Winsen (Luhe).

Winsen (Luhe) Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (37.5%)

Flexible

9 listings

37.5% of total

Moderate (45.8%)

Moderate

11 listings

45.8% of total

Firm (16.7%)

Firm

4 listings

16.7% of total

Cancellation Policy Insights for Winsen (Luhe)

  • The prevailing Airbnb cancellation policy trend in Winsen (Luhe) is Moderate, used by 45.8% of listings.
  • The market strongly favors guest-friendly terms, with 83.3% of listings offering Flexible or Moderate policies. This suggests guests in Winsen (Luhe) may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 45.8% market standard in Winsen (Luhe).
  • Regularly review your cancellation policy against competitors and market demand shifts in Winsen (Luhe).

Winsen (Luhe) STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Winsen (Luhe)

  • The overall average booking lead time for vacation rentals in Winsen (Luhe) is 48 days.
  • Guests book furthest in advance for stays during May (average 101 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (65 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Winsen (Luhe).
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 65 days) to capture early planners.
  • Monitor your own booking lead times against these Winsen (Luhe) averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Winsen (Luhe) (2025)

Amenity Prevalence

Amenity Insights for Winsen (Luhe)

  • Popular amenities like TV, Smoke alarm, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Winsen (Luhe) to stay competitive.

Winsen (Luhe) Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Winsen (Luhe)

  • The typical guest profile for Airbnb in Winsen (Luhe) consists of primarily domestic travelers (74%), often arriving from nearby Hamburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
  • Domestic travelers account for 73.7% of guests.
  • Key international markets include Denmark (8.1%) and Poland (4%).
  • Top languages spoken are German (38.2%) followed by English (36.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Hamburg and Copenhagen.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Winsen (Luhe) Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Damshagen12$2,333$393.5135%
Wittenbeck13$2,056$215.4138%
Ærøskøbing32$1,927$165.5347%
Hamburg2,354$1,857$143.9552%
Lüchow14$1,797$113.7250%
Hemmoor10$1,736$149.4740%
Am Salzhaff46$1,735$211.7032%
Stelle21$1,717$133.6949%
Egernsund33$1,674$338.6436%
Ratzeburg14$1,644$117.0452%

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