Airbnb Market Analytics, Statistics and Data in Wilhelmshaven, Lower Saxony, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wilhelmshaven? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wilhelmshaven:
How much do Airbnb hosts make on average per month in Wilhelmshaven?
The short-term rental market in Wilhelmshaven shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,161 per month
- Strong performing properties (top 25%) make $1,926 or more
- Best-in-class properties (top 10%) achieve $2,917+ monthly
- Entry-level properties (bottom 25%) typically earn around $534
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wilhelmshaven
The market in Wilhelmshaven shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wilhelmshaven
Daily rates in Wilhelmshaven vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $85 per night
- Strong performing properties (top 25%) secure $120 or more
- Best-in-class properties (top 10%) pull in $162+ per night
- Entry-level properties (bottom 25%) earn around $66
Daily Rate Variations by Month
Get Live Wilhelmshaven Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Wilhelmshaven
Peak Season (August, July, June)
- Revenue peaks at $1848.40 per month
- Occupancy rates reach 58.70%
- Daily rates average $106.85
Shoulder Season
- Revenue averages $1420.52 per month
- Occupancy maintains 41.13%
- Daily rates hold at $100.80
Low Season (February, December, January)
- Revenue drops to $787.55 per month
- Occupancy decreases to 26.25%
- Daily rates adjust to $93.43
Is it still profitable to do Airbnb in Wilhelmshaven in 2025?
Yes! Wilhelmshaven demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and monthly revenue averaging $1421 and With 221 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wilhelmshaven
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Beach District | Popular area known for its waterfront and beach access. Ideal for tourists looking to enjoy sunbathing and water activities. | Südstrand Beach, Nationalpark Niedersächsisches Wattenmeer, Wilhelmshaven Aquarium |
| City Center | The heart of Wilhelmshaven with shops, restaurants, and cultural sites. Perfect for guests wanting convenience and local experiences. | Wilhelmshaven Town Hall, Museums of Wilhelmshaven, Coastal Museum |
| Muschelpott | Charming residential area with parks and a family-friendly atmosphere. Attractive for visitors looking for a quiet stay close to nature. | Friedrich-Wilhelm Park, Maritimes Viertel, Museum für Naturkunde |
| Voslapp | Peaceful neighborhood offering a picturesque view of the harbor. Suitable for guests wanting a tranquil stay away from the hustle and bustle. | Harbor Walk, Lange Steg, Voslapp Lighthouse |
| Wilhelmshaven Harbor | Vibrant area with maritime charm, restaurants, and sailing activities. Great for guests interested in water sports and maritime history. | Marina, German Naval Museum, Bürger Park |
| Rüstringen | A historic district with traditional architecture and close proximity to local markets. Ideal for cultural enthusiasts. | Rüstringer Straße, St. Josef Church, Wilhelmshaven Market |
| Oberhausen | Residential area known for its quiet streets and green spaces. Suitable for families and long-term stays. | Schwarzer Weg Park, Local shops and cafés, Playgrounds |
| Bürger Park | Green space in the city that attracts families and outdoor enthusiasts, ideal for nature-loving guests. | Bürger Park Lake, Walking and biking paths, Play areas for children |
Do you need a license for Airbnb in Wilhelmshaven?
We recommend checking directly with Wilhelmshaven's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wilhelmshaven
Strand-Penthouse |128 qm| Maisonette | Parkplatz
Entire Place • 3 bedrooms
Beach apartment | Beach chair | Sea noise
Entire Place • 2 bedrooms
Femeer 01
Entire Place • 1 bedroom
2 Bdr | central | smart TV | 1000m train station
Entire Place • 2 bedrooms
Up to 6 people close to the center
Entire Place • 2 bedrooms
Up to 6 people close to the center
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Wilhelmshaven
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Markus | 16 | $335,929 | 151 | 4.45/5.0 |
| Matthias | 3 | $160,661 | 63 | 5.00/5.0 |
| Michael | 11 | $128,840 | 312 | 4.35/5.0 |
| Dirk | 8 | $94,326 | 69 | 2.95/5.0 |
| Holidu | 3 | $83,554 | 19 | 1.43/5.0 |
| Dennis | 7 | $79,765 | 127 | 3.91/5.0 |
| Dennis | 4 | $70,001 | 533 | 4.92/5.0 |
| Silas | 3 | $64,399 | 335 | 4.74/5.0 |
| Stephan | 2 | $46,669 | 59 | 4.99/5.0 |
| Buchungsservice SECRA Bookings | 6 | $45,453 | 7 | 0.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wilhelmshaven
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.2%), with apartment & condo and house properties comprising 94.6% of inventory
- Untapped potential in boutique & hotels segments (0.5% combined)
Room Capacity Distribution
Analysis of 221 properties in Wilhelmshaven shows that 1 bedroom properties are most prevalent, making up 47.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 83.7% of all listings.
Key Insights
- Most common: 1 bedroom (47.1%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 83.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 221 properties in Wilhelmshaven reveals that 4 guests properties dominate the market, representing 35.3% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 56.6% of the market.
Key Insights
- Most common capacity: 4 guests (35.3% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 56.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 221 properties in Wilhelmshaven, the most common availability pattern is 271-366 days (45.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.3% of properties).
Key Insights
- Most common availability window: 271-366 days (45.2%)
- Most common booking duration: 91-180 days (30.3%)
- Properties with high availability (180+ days): 75.6%
- Properties with long-term bookings (180+ days): 26.2%
Minimum Stay Distributions
1 Night
35 listings
18.3% of total
2 Nights
60 listings
31.4% of total
3 Nights
40 listings
20.9% of total
4-6 Nights
31 listings
16.2% of total
7-29 Nights
8 listings
4.2% of total
30+ Nights
17 listings
8.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.7%
- Mid-length stays (4-6 nights) represent 16.2% of listings
- Monthly+ stays (8.9%) suggest a stable extended-stay market
- High market flexibility with 70.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.5% of total
Super Strict 30 Days
5 listings
2.7% of total
Flexible
40 listings
22% of total
Moderate
68 listings
37.4% of total
Firm
25 listings
13.7% of total
Strict
43 listings
23.6% of total
Key Insights
- Moderate is the preferred policy at 37.4% of listings
- The market shows a balanced distribution between guest-friendly (59.4%) and strict (37.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 71 days
- Shortest booking windows are in Jan, Nov, Feb, averaging 39 days
- Summer shows the longest average booking window at 69 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 69 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Wilhelmshaven
Below is the distribution of amenities across listings in Wilhelmshaven:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.8% of total guests, indicating a dominant local market share.
- Primary international markets: Netherlands (2.7%) and Switzerland (1.3%)
- German is the top language at 45.9%, followed by English (42.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Hanover and Hamburg markets
- Develop localized content for Netherlands and Switzerland
- Prioritize German and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wilhelmshaven. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kampen (Sylt) | 15 | $2,582 | $554.03 | 27% |
| Tetenbüll | 27 | $2,480 | $236.44 | 35% |
| Osterhever | 15 | $2,307 | $276.61 | 37% |
| Hamburg | 2,286 | $1,939 | $143.41 | 53% |
| Wingst | 14 | $1,932 | $139.13 | 42% |
| Hemmoor | 10 | $1,883 | $149.01 | 43% |
| Lembruch | 43 | $1,871 | $205.20 | 27% |
| Poppenbüll | 13 | $1,769 | $143.45 | 38% |
| Mildstedt | 10 | $1,677 | $149.90 | 46% |
| Bad Fallingbostel | 14 | $1,674 | $126.55 | 48% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights