Wilhelmshaven Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lower Saxony, Germany
Is Airbnb profitable in Wilhelmshaven in 2025? Explore comprehensive Airbnb analytics for Wilhelmshaven, Lower Saxony, Germany to uncover income potential. This 2025 STR market report for Wilhelmshaven, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 211 active listings.
Whether you're considering an Airbnb investment in Wilhelmshaven, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wilhelmshaven Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wilhelmshaven Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wilhelmshaven (2025)
Understanding the monthly revenue variations for Airbnb listings in Wilhelmshaven is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wilhelmshaven is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wilhelmshaven across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,602+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,781 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,116 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $519, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wilhelmshaven
Wilhelmshaven Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wilhelmshaven STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wilhelmshaven:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wilhelmshaven
Average Daily Rate (ADR) Airbnb Trends in Wilhelmshaven (2025)
Effective short term rental pricing strategy in Wilhelmshaven involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wilhelmshaven typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $157+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Wilhelmshaven
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Airbnb Seasonality Analysis & Trends in Wilhelmshaven (2025)
Peak Season (July, August, May)
- Revenue averages $1,756 per month
- Occupancy rates average 52.6%
- Daily rates average $101
Shoulder Season
- Revenue averages $1,329 per month
- Occupancy maintains around 39.7%
- Daily rates hold near $98
Low Season (January, February, March)
- Revenue drops to average $843 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $96
Seasonality Insights for Wilhelmshaven
- The Airbnb seasonality in Wilhelmshaven shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wilhelmshaven's highest earning potential, with monthly revenues capable of climbing to $1,785, occupancy reaching a high of 59.0%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $763, occupancy could drop to 26.4%, and ADRs may adjust down to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wilhelmshaven.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wilhelmshaven seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wilhelmshaven (2025)
Exploring the top neighborhoods for short-term rentals in Wilhelmshaven? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Wilhelmshaven, close to shops, restaurants, and cultural attractions. Ideal for visitors who want to explore the city and enjoy its conveniences. | Wilhelmshaven Navy Museum, Kunstmuseum Wilhelmshaven, Theater der Stadt Wilhelmshaven, Südstrand Beach |
| Südstrand | A popular beach area with a relaxed atmosphere, perfect for tourists seeking a seaside getaway. Features beautiful views and recreational activities. | Südstrand Beach, Marina Wilhelmshaven, Beach promenade, Water sports facilities |
| Wilhelmshaven Harbor | A historically significant area with maritime culture and attractions, perfect for visitors interested in naval history and waterfront experiences. | The Kaiser Wilhelm Bridge, Museum of Shipping and Maritime History, Harbor tours, Maritime festivals |
| Jadebusen | A picturesque natural area ideal for nature lovers and outdoor enthusiasts, offering unique coastal landscapes and opportunities for exploration. | Nationalpark Niedersächsisches Wattenmeer, Birdwatching spots, Hiking paths, Canoeing on the Jadebusen |
| Rüstringer Strasse | A central street with shopping and dining options, attracting both locals and tourists for everyday activities and experiences. | Local shops and boutiques, Restaurants, Cafés |
| Hooksiel | A charming coastal village nearby, perfect for family-friendly vacations and quiet getaways, featuring a beautiful beach and marina. | Hooksiel Beach, Watersports, Seaside promenade |
| Langendamm | A quieter residential area with easy access to nature and the coast, attractive for those seeking tranquility while still being close to attractions. | Parks and nature trails, Community events, Local dining options |
| Schweiburg | A more rural setting for travelers looking to experience the countryside and enjoy a peaceful retreat while being a short drive from the city. | Nature walks, Scenic views, Local farms and markets |
Understanding Airbnb License Requirements & STR Laws in Wilhelmshaven (2025)
While Wilhelmshaven, Lower Saxony, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wilhelmshaven to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Wilhelmshaven (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wilhelmshavenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Strand-Penthouse |128 qm| Maisonette | Parkplatz
Entire Place • 3 bedrooms
Beach apartment | Beach chair | Sea noise
Entire Place • 2 bedrooms
Femeer 01
Entire Place • 1 bedroom
Stylish urban oasis |116 sqm| Park view | Wassernah
Entire Place • 1 bedroom
Livora Old Town WHV: Stylish - Central - Sea
Entire Place • 2 bedrooms
2 Bdr | central | smart TV | 1000m train station
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wilhelmshaven (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wilhelmshaven based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Markus | 16 | $294,320 | 151 | 4.45/5.0 |
| Matthias | 3 | $149,784 | 63 | 5.00/5.0 |
| Michael | 11 | $119,088 | 312 | 4.35/5.0 |
| Dirk | 8 | $88,990 | 69 | 2.95/5.0 |
| Holidu | 3 | $74,371 | 19 | 1.43/5.0 |
| Dennis | 6 | $69,669 | 126 | 4.56/5.0 |
| Dennis | 4 | $67,973 | 533 | 4.92/5.0 |
| Silas | 3 | $62,521 | 335 | 4.74/5.0 |
| Annika | 4 | $42,510 | 50 | 4.50/5.0 |
| Stephan | 2 | $39,472 | 59 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wilhelmshaven.
Dive Deeper: Advanced Wilhelmshaven STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wilhelmshaven. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilhelmshaven Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wilhelmshaven
- The Wilhelmshaven Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.4% of the 211 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wilhelmshaven, Apartment/Condo properties are the most common (80.6%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 0.5%) offer potential for unique stay experiences.
Wilhelmshaven Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wilhelmshaven
- The dominant room capacity in Wilhelmshaven is 1 bedroom listings, making up 48.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.3% of the active Airbnb listings in Wilhelmshaven, indicating a high concentration in these sizes.
Wilhelmshaven Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wilhelmshaven
- The most common guest capacity trend in Wilhelmshaven vacation rentals is listings accommodating 4 guests (36.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Wilhelmshaven STR market, accounting for 58.8% of listings.
- 13.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wilhelmshaven.
- On average, properties in Wilhelmshaven are equipped to host 3.7 guests.
Wilhelmshaven Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wilhelmshaven
- The most common availability pattern in Wilhelmshaven falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wilhelmshaven (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wilhelmshaven Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
14.9% of total
2 Nights
56 listings
28.9% of total
3 Nights
34 listings
17.5% of total
4-6 Nights
33 listings
17% of total
7-29 Nights
8 listings
4.1% of total
30+ Nights
34 listings
17.5% of total
Key Insights
- The most prevalent minimum stay requirement in Wilhelmshaven is 2 Nights, adopted by 28.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.5%) caters to monthly stays (30+ nights) in Wilhelmshaven, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.9% of Wilhelmshaven hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wilhelmshaven.
Wilhelmshaven Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
1.7% of total
Flexible
42 listings
24.3% of total
Moderate
66 listings
38.2% of total
Firm
25 listings
14.5% of total
Strict
37 listings
21.4% of total
Cancellation Policy Insights for Wilhelmshaven
- The prevailing Airbnb cancellation policy trend in Wilhelmshaven is Moderate, used by 38.2% of listings.
- There's a relatively balanced mix between guest-friendly (62.5%) and stricter (35.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.2% market standard in Wilhelmshaven.
- Regularly review your cancellation policy against competitors and market demand shifts in Wilhelmshaven.
Wilhelmshaven STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wilhelmshaven
- The overall average booking lead time for vacation rentals in Wilhelmshaven is 42 days.
- Guests book furthest in advance for stays during May (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Wilhelmshaven.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Wilhelmshaven averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wilhelmshaven (2025)
Amenity Prevalence
Amenity Insights for Wilhelmshaven
- Essential amenities in Wilhelmshaven that guests expect include: Kitchen, TV, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Smoke alarm, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wilhelmshaven: Kitchen, TV, Heating, Wifi.
- Prioritize adding missing essentials: Kitchen, TV, Heating, Wifi.
- Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wilhelmshaven to stay competitive.
Wilhelmshaven Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wilhelmshaven
- The typical guest profile for Airbnb in Wilhelmshaven consists of primarily domestic travelers (88%), often arriving from nearby Hanover, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking German or English.
- Domestic travelers account for 88.2% of guests.
- Key international markets include Germany (88.2%) and Netherlands (2.6%).
- Top languages spoken are German (42.1%) followed by English (38.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hanover and Hamburg.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wilhelmshaven Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kampen (Sylt) | 13 | $2,629 | $491.38 | 25% |
| Tetenbüll | 24 | $2,337 | $250.64 | 35% |
| Osterhever | 15 | $2,023 | $263.43 | 36% |
| Hamburg | 2,354 | $1,857 | $143.95 | 52% |
| Hemmoor | 10 | $1,736 | $149.47 | 40% |
| Vlagtwedde | 37 | $1,677 | $323.58 | 31% |
| Egernsund | 33 | $1,674 | $338.64 | 36% |
| Wingst | 14 | $1,593 | $130.89 | 39% |
| Bad Fallingbostel | 15 | $1,584 | $136.28 | 44% |
| Nebel | 10 | $1,576 | $188.05 | 49% |