Airbnb Market Analytics, Statistics and Data in Norderney, Lower Saxony, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Norderney? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Norderney:
How much do Airbnb hosts make on average per month in Norderney?
The short-term rental market in Norderney shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,613 per month
- Strong performing properties (top 25%) make $2,634 or more
- Best-in-class properties (top 10%) achieve $4,199+ monthly
- Entry-level properties (bottom 25%) typically earn around $849
Revenue Variations by Month
Occupancy Rates Throughout the Year in Norderney
The market in Norderney shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Norderney
Daily rates in Norderney vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $161 per night
- Strong performing properties (top 25%) secure $202 or more
- Best-in-class properties (top 10%) pull in $263+ per night
- Entry-level properties (bottom 25%) earn around $129
Daily Rate Variations by Month
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Seasonality patterns in Norderney
Peak Season (July, August, June)
- Revenue peaks at $2899.41 per month
- Occupancy rates reach 47.92%
- Daily rates average $196.58
Shoulder Season
- Revenue averages $2034.22 per month
- Occupancy maintains 34.53%
- Daily rates hold at $177.03
Low Season (February, December, January)
- Revenue drops to $948.00 per month
- Occupancy decreases to 19.92%
- Daily rates adjust to $155.54
Is it still profitable to do Airbnb in Norderney in 2025?
Yes! Norderney demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $2034 and The market's 196 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Norderney
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Norderney East Beach | The East Beach is renowned for its sandy shores and stunning views of the North Sea. It's a favorite spot for sunbathers and beachgoers, making it ideal for attracting tourists at any time of the year. | Norderney East Beach, Norderney Spa, Badehaus Norderney, Beach clubs, Water sports activities |
| Norderney Town Center | The town center of Norderney offers a mix of shopping, dining, and cultural experiences. Its convenient amenities and vibrant atmosphere make it a prime location for those seeking local experiences. | Norderney Lighthouse, Kurplatz, Shopping streets, Restaurants and cafes, Cultural events |
| West Beach | Popular for its wider sandy areas and breathtaking sunsets, West Beach attracts families and nature lovers. It’s a serene location ideal for relaxation and outdoor activities. | West Beach Promenade, Kitesurfing and windsurfing, Nature reserve, Beach dune area, Walking trails |
| Norderney South Dunes | Offering beautiful landscapes and secluded spots, the South Dunes are great for those wanting a nature retreat away from the hustle and bustle, attracting nature enthusiasts. | Dune landscapes, Bicycle trails, Bird watching, Scenic viewpoints, Quiet beaches |
| Theodolinden Park | A lovely park that serves as a green oasis in the city. It’s perfect for afternoon strolls and hosting community events, attracting families and locals alike. | Walking paths, Playgrounds, Picnic areas, Open-air events, Nature walks |
| Norderney Salt Marshes | Known for its unique ecosystem, these salt marshes offer visitors a chance to experience wildlife and nature. It's an attractive spot for eco-tourists and nature lovers. | Salt marsh hiking trails, Wildlife observation, Photography spots, Educational tours, Nature conservation areas |
| Historical Norderney | The historical part of Norderney showcases the island's rich history and culture. Tourists looking for cultural experiences will find this area fascinating. | Museum of Norderney, Historical architecture, Art galleries, Local craft shops, Guided historical tours |
| Wellness and Spa Areas | Norderney is known for its wellness and spa options, making it a top choice for visitors looking to unwind and rejuvenate. Ideal for wellness retreats and spa enthusiasts. | Spa&Wellness Center Norderney, Thermal baths, Massage therapy, Holistic health retreats, Yoga classes |
Do you need a license for Airbnb in Norderney?
We recommend checking directly with Norderney's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (2% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Norderney
Norderney Smart Seaside Suite
Entire Place • 2 bedrooms
Top deck penthouse apartment with lake view
Entire Place • 1 bedroom
LOFT E - Strandloft Zwei Norderney
Entire Place • 3 bedrooms
3-Raum Apartment-5
Entire Place • 2 bedrooms
3-Raum Apartment-4
Entire Place • 2 bedrooms
LOFT D - Strandloft Zwei Norderney
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Norderney
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simone | 25 | $527,322 | 106 | 3.00/5.0 |
| Heiko | 16 | $265,312 | 143 | 3.63/5.0 |
| Sascha | 17 | $201,138 | 128 | 4.05/5.0 |
| Logierhaus | 5 | $137,251 | 109 | 4.59/5.0 |
| Simone | 15 | $132,050 | 69 | 2.92/5.0 |
| Vermietagentur Visser Und Döri | 25 | $84,643 | 87 | 2.61/5.0 |
| Mirko | 1 | $81,878 | 128 | 4.95/5.0 |
| Sven | 1 | $79,188 | 96 | 4.84/5.0 |
| Jannes | 5 | $78,656 | 38 | 4.89/5.0 |
| Jasmin | 3 | $70,801 | 32 | 3.12/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Norderney
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98%), with apartment & condo and house properties comprising 100.0% of inventory
Room Capacity Distribution
Analysis of 196 properties in Norderney shows that 1 bedroom properties are most prevalent, making up 67.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 87.8% of all listings.
Key Insights
- Most common: 1 bedroom (67.9%)
- Least common: 3 bedrooms (3.1%)
- Market concentration: 87.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 196 properties in Norderney reveals that 2 guests properties dominate the market, representing 45.4% of all listings. The average property accommodates 3.2 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 83.2% of the market.
Key Insights
- Most common capacity: 2 guests (45.4% of market)
- Least common capacity: 8+ guests (0.5% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 83.2% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 196 properties in Norderney, the most common availability pattern is 271-366 days (66.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.2% of properties).
Key Insights
- Most common availability window: 271-366 days (66.8%)
- Most common booking duration: 31-90 days (33.2%)
- Properties with high availability (180+ days): 88.3%
- Properties with long-term bookings (180+ days): 12.8%
Minimum Stay Distributions
1 Night
13 listings
7.4% of total
2 Nights
30 listings
17% of total
3 Nights
33 listings
18.8% of total
4-6 Nights
48 listings
27.3% of total
7-29 Nights
11 listings
6.3% of total
30+ Nights
41 listings
23.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 24.4%
- Mid-length stays (4-6 nights) represent 27.3% of listings
- Monthly+ stays (23.3%) suggest a stable extended-stay market
- High market flexibility with 43.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
11 listings
8.3% of total
Refundable
10 listings
7.6% of total
Super Strict 30 Days
13 listings
9.8% of total
Non-refundable
4 listings
3% of total
Flexible
1 listings
0.8% of total
Moderate
9 listings
6.8% of total
Firm
34 listings
25.8% of total
Strict
50 listings
37.9% of total
Key Insights
- Strict is the preferred policy at 37.9% of listings
- Stricter policies (Firm & Strict) dominate at 63.7% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 0.8% of listings
Recommendations
- The market supports stricter policies, with 63.7% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 134 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 60 days
- Summer shows the longest average booking window at 125 days, while Winter has the shortest at 65 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 125 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Norderney
Below is the distribution of amenities across listings in Norderney:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.3% of total guests, indicating a dominant local market share.
- Primary international markets: Switzerland (1.8%) and Netherlands (1.2%)
- German is the top language at 43.4%, followed by English (41.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Hamburg and Münster markets
- Develop localized content for Switzerland and Netherlands
- Prioritize German and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Norderney. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Losser | 11 | $4,041 | $867.02 | 30% |
| Kropswolde | 20 | $2,946 | $179.58 | 49% |
| Kollumerpomp | 11 | $2,920 | $315.09 | 34% |
| Twello | 17 | $2,695 | $188.64 | 38% |
| Kampen (Sylt) | 15 | $2,582 | $554.03 | 27% |
| Tetenbüll | 27 | $2,480 | $236.44 | 35% |
| Eelderwolde | 12 | $2,453 | $148.29 | 61% |
| Holten | 27 | $2,374 | $198.77 | 43% |
| Wierum | 14 | $2,334 | $278.20 | 44% |
| Osterhever | 15 | $2,307 | $276.61 | 37% |
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