Melle Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lower Saxony, Germany
Is Airbnb profitable in Melle in 2025? Explore comprehensive Airbnb analytics for Melle, Lower Saxony, Germany to uncover income potential. This 2025 STR market report for Melle, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Melle, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Melle Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Melle Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Melle (2025)
Understanding the monthly revenue variations for Airbnb listings in Melle is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Melle is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Melle across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,244+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,759 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $743 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $432, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Melle
Melle Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Melle STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Melle:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Melle
Average Daily Rate (ADR) Airbnb Trends in Melle (2025)
Effective short term rental pricing strategy in Melle involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Melle typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $289+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $92 or more.
- Typical properties (Median) charge around $67 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Melle
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Airbnb Seasonality Analysis & Trends in Melle (2025)
Peak Season (June, July, August)
- Revenue averages $2,554 per month
- Occupancy rates average 48.6%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,710 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $104
Low Season (January, February, November)
- Revenue drops to average $1,062 per month
- Occupancy decreases to average 36.9%
- Daily rates adjust to average $119
Seasonality Insights for Melle
- The Airbnb seasonality in Melle shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Melle's highest earning potential, with monthly revenues capable of climbing to $2,906, occupancy reaching a high of 49.5%, and ADRs peaking at $132.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $887, occupancy could drop to 29.7%, and ADRs may adjust down to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Melle.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Melle seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Melle (2025)
Exploring the top neighborhoods for short-term rentals in Melle? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Market Square | The heart of Melle, featuring traditional architecture and a vibrant atmosphere, ideal for visitors seeking a taste of local culture and cuisine. | Melle Town Hall, St. John's Church, Market Square events, Local shops and cafes, Melle Museum |
| Meller Heights | A scenic residential area with beautiful views and nearby parks, appealing to families and those looking for a relaxing retreat. | Meller Heights Park, Hiking trails, Family-friendly restaurants, Nearby lakes |
| Nixdorf Park | A central park area popular among locals for outdoor activities, ideal for guests who enjoy nature and recreation. | Walking trails, Picnic areas, Playgrounds, Gardens, Open-air events |
| Melle's Old Town | Charming historical district with a mix of local businesses and cultural landmarks, perfect for guests interested in history and local life. | Historic buildings, Cafes and restaurants, Art galleries, Local market events |
| Cultural Quarter | A hub for cultural activities and events, attracts arts enthusiasts and those looking for a vibrant community atmosphere. | Theater facilities, Exhibitions, Cultural festivals, Local artist studios |
| South Melle | Residential area with proximity to schools and parks, great for families or visitors looking for a quieter stay. | Parks and playgrounds, Schools, Local shops, Community events |
| Melle Sports Park | A location with sports facilities and events, attractive for sports enthusiasts and active visitors. | Football fields, Athletics track, Community sports events |
| Nordschleife Melle | A newer development area that is gaining popularity, ideal for those looking for modern amenities and access to local attractions. | Modern shopping centers, Dining options, Convenient transport links |
Understanding Airbnb License Requirements & STR Laws in Melle (2025)
While Melle, Lower Saxony, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Melle to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Melle (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mellebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Old Rentei"
Entire Place • 8 bedrooms
"Alte Wäscherei" am Gut Ostenwalde
Entire Place • 4 bedrooms
"Alte Rentei" - Castle view
Entire Place • 5 bedrooms
Barn apartment in nature
Entire Place • 2 bedrooms
"Alte Rentei" - Magnolie
Entire Place • 3 bedrooms
Fine 2-bedroom apartment in Melle | home2share
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Melle (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Melle based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| C. | 4 | $212,731 | 28 | 3.69/5.0 |
| Manuela | 4 | $31,075 | 39 | 2.46/5.0 |
| Peter | 1 | $28,904 | 22 | 4.91/5.0 |
| Johannes | 1 | $19,377 | 36 | 4.64/5.0 |
| Fabian | 1 | $14,224 | 32 | 5.00/5.0 |
| Edith | 1 | $10,359 | 210 | 4.94/5.0 |
| Ulrike | 2 | $9,735 | 415 | 4.92/5.0 |
| Thorsten | 1 | $9,426 | 22 | 5.00/5.0 |
| Anja | 1 | $5,573 | 115 | 4.87/5.0 |
| Nelly | 1 | $4,052 | 300 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Melle.
Dive Deeper: Advanced Melle STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Melle. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMelle Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Melle
- The Melle Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Melle, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
Melle Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Melle
- The dominant room capacity in Melle is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 45.0% of the active Airbnb listings in Melle, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Melle.
Melle Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Melle
- The most common guest capacity trend in Melle vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Melle STR market, accounting for 55.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Melle.
- On average, properties in Melle are equipped to host 4.2 guests.
Melle Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Melle
- The most common availability pattern in Melle falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Melle (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Melle Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
55% of total
2 Nights
7 listings
35% of total
3 Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Melle is 1 Night, adopted by 55% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Melle Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55% of Melle hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Melle.
Melle Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
50% of total
Moderate
4 listings
25% of total
Firm
4 listings
25% of total
Cancellation Policy Insights for Melle
- The prevailing Airbnb cancellation policy trend in Melle is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Melle may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Melle.
- Regularly review your cancellation policy against competitors and market demand shifts in Melle.
Melle STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Melle
- The overall average booking lead time for vacation rentals in Melle is 40 days.
- Guests book furthest in advance for stays during November (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (61 days avg.) sees the longest lead times, while Summer (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Melle.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Melle averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Melle (2025)
Amenity Prevalence
Amenity Insights for Melle
- Essential amenities in Melle that guests expect include: Heating, Free parking on premises, Dishes and silverware, Cooking basics, Bed linens, Wifi, Refrigerator, Kitchen, Hangers, Hair dryer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Melle: Heating, Free parking on premises, Dishes and silverware, Cooking basics, Bed linens, Wifi, Refrigerator, Kitchen, Hangers, Hair dryer.
- Prioritize adding missing essentials: Dishes and silverware, Cooking basics, Bed linens, Wifi, Refrigerator, Kitchen, Hangers, Hair dryer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Melle to stay competitive.
Melle Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Melle
- The typical guest profile for Airbnb in Melle consists of primarily domestic travelers (72%), often arriving from nearby Hamburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 71.8% of guests.
- Key international markets include Germany (71.8%) and Netherlands (12.2%).
- Top languages spoken are English (38.6%) followed by German (36.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Hamburg and Berlin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Melle Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Schwalefeld | 32 | $2,022 | $238.48 | 29% |
| Hamburg | 2,354 | $1,857 | $143.95 | 52% |
| Meimbressen | 15 | $1,836 | $157.15 | 31% |
| Bömighausen | 17 | $1,753 | $147.18 | 41% |
| Hemmoor | 10 | $1,736 | $149.47 | 40% |
| Medebach | 92 | $1,719 | $218.70 | 29% |
| Eslohe | 24 | $1,702 | $157.77 | 41% |
| Vlagtwedde | 37 | $1,677 | $323.58 | 31% |
| Elgershausen | 12 | $1,661 | $92.56 | 51% |
| Münster | 233 | $1,622 | $113.67 | 55% |