Airbnb Market Analytics, Statistics and Data in Lüneburg, Lower Saxony, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lüneburg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lüneburg:
How much do Airbnb hosts make on average per month in Lüneburg?
The short-term rental market in Lüneburg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,327 per month
- Strong performing properties (top 25%) make $2,102 or more
- Best-in-class properties (top 10%) achieve $2,770+ monthly
- Entry-level properties (bottom 25%) typically earn around $751
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lüneburg
The market in Lüneburg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 59% occupancy rates
- Strong performing properties (top 25%) achieve 78% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lüneburg
Daily rates in Lüneburg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $75 per night
- Strong performing properties (top 25%) secure $109 or more
- Best-in-class properties (top 10%) pull in $144+ per night
- Entry-level properties (bottom 25%) earn around $51
Daily Rate Variations by Month
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Seasonality patterns in Lüneburg
Peak Season (August, October, September)
- Revenue peaks at $1810.07 per month
- Occupancy rates reach 64.25%
- Daily rates average $95.39
Shoulder Season
- Revenue averages $1558.53 per month
- Occupancy maintains 54.35%
- Daily rates hold at $87.22
Low Season (November, February, January)
- Revenue drops to $1038.32 per month
- Occupancy decreases to 37.62%
- Daily rates adjust to $80.82
Is it still profitable to do Airbnb in Lüneburg in 2025?
Yes! Lüneburg demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 54% and monthly revenue averaging $1559 and The market's 156 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lüneburg
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Old Town | Lüneburg's UNESCO World Heritage site featuring stunning medieval architecture, cobbled streets, and a vibrant atmosphere. Perfect for tourists looking to explore rich history and culture. | St. John's Church, Lüneburg Museum, Historic Market Square, Lüne Abbey, Salt Museum |
| Schmiedestraße | A lively street in the heart of Lüneburg lined with shops, restaurants, and cafes. Popular with both locals and tourists for dining and shopping experiences. | Shops and boutiques, Restaurants and cafes, Historic buildings, Events and local markets |
| Kurpark | A charming park area that offers a serene escape and leisure activities. Attracts visitors looking for relaxation and natural beauty in the city. | Kurpark Gardens, Walking paths, Open-air events, Spa facilities, Playground |
| Wilschenbruch | A residential area with close proximity to the city center, attractive for families and longer stays. Offers a mix of urban and suburban living. | Local parks, Schools, Shopping centers, Community events, Public transport access |
| Lüneburg Heath | Natural reserve area perfect for outdoor activities and nature lovers. Ideal for those looking to stay near scenic landscapes and hiking trails. | Hiking trails, Scenic viewpoints, Wildlife watching, Local flora and fauna, Cycling paths |
| Am Herzen | A cozy neighborhood known for its friendly atmosphere and local community. Appeals to visitors wanting an authentic local experience away from tourist crowds. | Local markets, Traditional pubs, Community parks, Cultural events, Artisan shops |
| Kranplatz | A picturesque square that serves as a hub for events and festivals. Great for guests who want to feel the pulse of city life in Lüneburg. | Community events, Festivals, Local restaurants, Art exhibitions, Historical sites |
| Rote Straße | An historic street renowned for its red buildings and unique charm. It attracts tourists who are eager to explore Lüneburg's artistic and cultural side. | Art galleries, Little shops, Cafes, Cultural experiences, Heritage tours |
Do you need a license for Airbnb in Lüneburg?
We recommend checking directly with Lüneburg's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lüneburg
150 sqm house (4 BR) including sauna, parking space
Entire Place • 3 bedrooms
StayHygge: Staying in the historic old town
Entire Place • 1 bedroom
Beautiful, central and quiet!
Entire Place • 2 bedrooms
Ferienwohnung Am Wasserturm
Entire Place • 1 bedroom
Cozy central townhouse
Entire Place • 3 bedrooms
Everything on the river in the middle of Lüneburg
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Lüneburg
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fabian | 9 | $127,174 | 282 | 4.05/5.0 |
| Susanne Und Arne | 4 | $97,955 | 295 | 4.88/5.0 |
| Clemens | 4 | $80,914 | 166 | 4.77/5.0 |
| Sebastian | 1 | $66,622 | 29 | 5.00/5.0 |
| Sören | 8 | $59,216 | 561 | 4.71/5.0 |
| Renate Biberach | 4 | $56,966 | 47 | 4.86/5.0 |
| Andreas & Judith | 2 | $52,982 | 261 | 4.75/5.0 |
| Anja | 1 | $52,600 | 60 | 4.97/5.0 |
| Résidence Fotoulaise | 7 | $52,445 | 151 | 4.61/5.0 |
| Arndt | 3 | $49,522 | 17 | 4.22/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lüneburg
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.2%), with apartment & condo and house properties comprising 90.4% of inventory
- Untapped potential in others segments (1.9% combined)
Room Capacity Distribution
Analysis of 156 properties in Lüneburg shows that 1 bedroom properties are most prevalent, making up 51.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.6% of all listings.
Key Insights
- Most common: 1 bedroom (51.3%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 68.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 156 properties in Lüneburg reveals that 2 guests properties dominate the market, representing 34.6% of all listings. The average property accommodates 2.5 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 51.9% of the market.
Key Insights
- Most common capacity: 2 guests (34.6% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 2.5 guests per property
- Market concentration: 51.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 156 properties in Lüneburg, the most common availability pattern is 91-180 days (28.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.5% of properties).
Key Insights
- Most common availability window: 91-180 days (28.2%)
- Most common booking duration: 181-270 days (29.5%)
- Properties with high availability (180+ days): 49.4%
- Properties with long-term bookings (180+ days): 52.6%
Minimum Stay Distributions
1 Night
42 listings
28% of total
2 Nights
67 listings
44.7% of total
3 Nights
19 listings
12.7% of total
4-6 Nights
9 listings
6% of total
7-29 Nights
6 listings
4% of total
30+ Nights
7 listings
4.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.7%
- Mid-length stays (4-6 nights) represent 6% of listings
- Monthly+ stays (4.7%) suggest a stable extended-stay market
- High market flexibility with 85.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
7 listings
4.8% of total
Flexible
29 listings
19.9% of total
Moderate
64 listings
43.8% of total
Firm
20 listings
13.7% of total
Strict
26 listings
17.8% of total
Key Insights
- Moderate is the preferred policy at 43.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.7% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 4.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 79 days
- Shortest booking windows are in Oct, Feb, Jan, averaging 50 days
- Spring shows the longest average booking window at 74 days, while Winter has the shortest at 51 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Lüneburg
Below is the distribution of amenities across listings in Lüneburg:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.8% of total guests, indicating a dominant local market share.
- Primary international markets: Denmark (2.1%) and United States (1.6%)
- English is the top language at 42.8%, followed by German (40.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Berlin and Hamburg markets
- Develop localized content for Denmark and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lüneburg. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Damshagen | 12 | $2,477 | $422.25 | 34% |
| Wittenbeck | 13 | $2,137 | $222.01 | 39% |
| Hamburg | 2,286 | $1,939 | $143.41 | 53% |
| Wingst | 14 | $1,932 | $139.13 | 42% |
| Lüchow | 14 | $1,907 | $115.62 | 50% |
| Hemmoor | 10 | $1,883 | $149.01 | 43% |
| Stelle | 21 | $1,791 | $127.70 | 50% |
| Ærøskøbing | 32 | $1,727 | $159.62 | 44% |
| Am Salzhaff | 47 | $1,719 | $218.45 | 32% |
| Ahrensburg | 28 | $1,707 | $98.52 | 61% |
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