Airbnb Market Analytics, Statistics and Data in Laatzen, Lower Saxony, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Laatzen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Laatzen:
How much do Airbnb hosts make on average per month in Laatzen?
The short-term rental market in Laatzen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,178 per month
- Strong performing properties (top 25%) make $2,144 or more
- Best-in-class properties (top 10%) achieve $3,812+ monthly
- Entry-level properties (bottom 25%) typically earn around $602
Revenue Variations by Month
Occupancy Rates Throughout the Year in Laatzen
The market in Laatzen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Laatzen
Daily rates in Laatzen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $150 per night
- Strong performing properties (top 25%) secure $256 or more
- Best-in-class properties (top 10%) pull in $431+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
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Seasonality patterns in Laatzen
Peak Season (May, October, September)
- Revenue peaks at $2935.29 per month
- Occupancy rates reach 45.75%
- Daily rates average $236.44
Shoulder Season
- Revenue averages $1830.87 per month
- Occupancy maintains 34.27%
- Daily rates hold at $210.72
Low Season (February, January, July)
- Revenue drops to $1230.72 per month
- Occupancy decreases to 24.92%
- Daily rates adjust to $193.93
Is it still profitable to do Airbnb in Laatzen in 2025?
Yes! Laatzen demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and solid monthly revenue averaging $1831 and The market's 168 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Laatzen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Laatzen Center | Laatzen's central area offers easy access to local amenities and is close to public transport, making it attractive to both tourists and business travelers. It's a hub of activity with shopping centres and parks. | Leineaue Leetzow Park, Park der Sinne, Shopping Centre Leiziger Platz, Exhibition Centre Hannover, Sprintis Arena, Lake Maschsee |
| Rethen | Rethen is a charming suburb of Laatzen known for its residential feel and proximity to nature. It appeals to families and nature lovers who enjoy outdoor activities and quieter surroundings. | Rethen Park, Hannover-Wülfel naturist park, Hannover Golf Club, Walking trails, Local restaurants, Natural reserves |
| Ingeln-Oesselse | This area features a blend of countryside living and suburban convenience. It's popular among visitors seeking a peaceful retreat while being close to the city. | Nature trails, Community events, Local farms, Cafes and coffee shops, Outdoor recreational areas |
| Gleidingen | Gleidingen offers a mix of residential comfort and accessibility, with a community feel that attracts visitors looking for a home-like experience while being near Hannover. | Community park, Local markets, Nearby hiking trails, Cultural festivals, Family-friendly attractions |
| Hannover Messe | The Hannover Messe location is known for hosting major trade fairs, making it highly attractive for business travelers and exhibitors. It’s a key area during events. | Hannover Messe exhibition centre, Rusted Park, Local eateries, Public transport connections, Exhibition-related events |
| Hannover Zoo Area | Known for its famous zoo, this area draws in families and animal lovers. Being near a major attraction makes it a desirable locale for Airbnb hosting. | Hannover Zoo, Magic Park Verden, Lindenhof, Recreation areas nearby, Family entertainment options |
| Maschsee | Maschsee is popular for its lake and recreational activities. Visitors come to enjoy water sports, walking, and cycling, which makes it attractive for short-term rentals. | Maschsee lake, Water sports, Walking and cycling paths, Cafes along the lake, Events and festivals in summer |
| Theaterstraße | This area is close to theaters and cultural venues, ideal for those looking to immerse themselves in the arts scene. It attracts culture lovers and festival-goers. | Lower Saxony State Theatre, Cultural events, Local art galleries, Restaurants and cafes, Performing arts venues |
Do you need a license for Airbnb in Laatzen?
We recommend checking directly with Laatzen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Laatzen
Modern Historic half-timbered house Sauna und Kamin
Entire Place • 5 bedrooms
Apartment in Laatzen! contactless check-in
Entire Place • 4 bedrooms
Messehaus in Laatzen
Entire Place • 5 bedrooms
Cheerful house in Laatzen/ Messe/Hanover
Entire Place • 4 bedrooms
2.5 room apartment - Laatzen near Messe ID-20
Entire Place • 2 bedrooms
3 room Apartment Laatzen near Hannover Messe ID-26
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Laatzen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anyroomdirect | 19 | $303,040 | 42 | 2.24/5.0 |
| Viktor | 9 | $135,369 | 17 | 1.07/5.0 |
| Ann-Christin Und Nigel Mehlsen | 2 | $130,426 | 65 | 4.93/5.0 |
| Alex | 1 | $117,046 | 8 | 4.75/5.0 |
| Helena | 4 | $79,553 | 83 | 4.70/5.0 |
| Marcel | 4 | $73,962 | 36 | 4.72/5.0 |
| Eset | 1 | $64,602 | 4 | 5.00/5.0 |
| Nazan | 1 | $58,513 | 9 | 5.00/5.0 |
| Marcel | 3 | $53,161 | 16 | 3.18/5.0 |
| Tatjana | 7 | $43,219 | 12 | 0.64/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Laatzen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78%), with apartment & condo and house properties comprising 95.2% of inventory
- Untapped potential in boutique & hotels, others segments (4.8% combined)
Room Capacity Distribution
Analysis of 168 properties in Laatzen shows that 1 bedroom properties are most prevalent, making up 32.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.9% of all listings.
Key Insights
- Most common: 1 bedroom (32.7%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 61.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 168 properties in Laatzen reveals that 4 guests properties dominate the market, representing 22.6% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 41.1% of the market.
Key Insights
- Most common capacity: 4 guests (22.6% of market)
- Least common capacity: 1 guest (2.4% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 41.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 168 properties in Laatzen, the most common availability pattern is 271-366 days (67.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.5% of properties).
Key Insights
- Most common availability window: 271-366 days (67.9%)
- Most common booking duration: 31-90 days (34.5%)
- Properties with high availability (180+ days): 86.3%
- Properties with long-term bookings (180+ days): 14.9%
Minimum Stay Distributions
1 Night
39 listings
25.8% of total
2 Nights
30 listings
19.9% of total
3 Nights
19 listings
12.6% of total
4-6 Nights
60 listings
39.7% of total
7-29 Nights
2 listings
1.3% of total
30+ Nights
1 listings
0.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.7%
- Mid-length stays (4-6 nights) represent 39.7% of listings
- Monthly+ stays (0.7%) suggest a stable extended-stay market
- High market flexibility with 58.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.8% of total
Flexible
24 listings
19% of total
Moderate
18 listings
14.3% of total
Firm
21 listings
16.7% of total
Strict
62 listings
49.2% of total
Key Insights
- Strict is the preferred policy at 49.2% of listings
- Stricter policies (Firm & Strict) dominate at 65.9% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- The market supports stricter policies, with 65.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Nov, Sep, averaging 84 days
- Shortest booking windows are in Feb, Dec, Mar, averaging 46 days
- Spring shows the longest average booking window at 71 days, while Winter has the shortest at 51 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 71 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Mar when lead times are shortest
Popular Airbnb Amenities in Laatzen
Below is the distribution of amenities across listings in Laatzen:
Traveler Demographics
Key Insights
- Domestic travelers make up 70.5% of total guests, indicating a dominant local market share.
- Primary international markets: France (3.2%) and China (2.7%)
- English is the top language at 44%, followed by German (40.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Hamburg and Berlin markets
- Develop localized content for France and China
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Laatzen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Elend | 19 | $2,012 | $270.34 | 29% |
| Schwalefeld | 35 | $1,954 | $233.00 | 30% |
| Hamburg | 2,286 | $1,939 | $143.41 | 53% |
| Wingst | 14 | $1,932 | $139.13 | 42% |
| Herzberg | 23 | $1,911 | $170.35 | 45% |
| Hemmoor | 10 | $1,883 | $149.01 | 43% |
| Lembruch | 43 | $1,871 | $205.20 | 27% |
| Bömighausen | 17 | $1,840 | $147.43 | 40% |
| Uslar | 18 | $1,835 | $205.22 | 31% |
| Stelle | 21 | $1,791 | $127.70 | 50% |
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