Jade Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lower Saxony, Germany

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Jade in 2025? Explore comprehensive Airbnb analytics for Jade, Lower Saxony, Germany to uncover income potential. This 2025 STR market report for Jade, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.

Whether you're considering an Airbnb investment in Jade, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jade Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Jade Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$141
The average rental revenue earned for an occupied room per day in Jade.
Occupancy Rate(?)
34.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,938
Typical annual income for an Airbnb listing in Jade. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
51.4%
Strong growth (51.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Jade.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Jade.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
50
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Jade (2025)

Understanding the monthly revenue variations for Airbnb listings in Jade is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jade is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jade across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,368+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,060 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,132 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $530, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Jade

Jade Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Jade STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jade:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Jade

Average Daily Rate (ADR) Airbnb Trends in Jade (2025)

Effective short term rental pricing strategy in Jade involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jade typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
  • Typical properties (Median) charge around $114 per night.
  • Entry-level properties (Bottom 25%) earn around $88 per night.

Average Daily Rate (ADR) Trend by Month in Jade

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Airbnb Seasonality Analysis & Trends in Jade (2025)

Peak Season (August, July, October)
  • Revenue averages $2,102 per month
  • Occupancy rates average 46.3%
  • Daily rates average $138
Shoulder Season
  • Revenue averages $1,485 per month
  • Occupancy maintains around 30.8%
  • Daily rates hold near $135
Low Season (January, February, June)
  • Revenue drops to average $1,241 per month
  • Occupancy decreases to average 26.9%
  • Daily rates adjust to average $131

Seasonality Insights for Jade

  • The Airbnb seasonality in Jade shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Jade's highest earning potential, with monthly revenues capable of climbing to $2,414, occupancy reaching a high of 54.3%, and ADRs peaking at $140.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,127, occupancy could drop to 24.8%, and ADRs may adjust down to $124.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jade.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Jade seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Jade (2025)

Exploring the top neighborhoods for short-term rentals in Jade? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Jade
A quiet coastal town in Lower Saxony, popular for its natural beauty and proximity to the North Sea. Ideal for families and nature lovers looking for a relaxing getaway.
Jadebusen Beach, JadeWeser Port, Langeoog Island, Friedrichsschleuse, Nordsee-Stern, Fischereimuseum
Wilhelmshaven
A nearby naval base town with a busy harbor and marine activities. Great for visitors interested in maritime history and water sports.
German Naval Museum, Wilhelmshaven Harbor, Kaiser Wilhelm Bridge, Nordseebad Wilhelmshaven, Aquarium Wilhelmshaven
Oldenburg
A historic city with charming architecture and a vibrant cultural scene. Excellent for hosting business travelers and tourists interested in art and history.
Oldenburg Castle, State Museum for Art and Cultural History, Horst Janssen Museum, Botanischer Garten, Oldenburg's pedestrian zone
Cuxhaven
A seaside resort town famous for its Wadden Sea and beach activities. Attracts nature enthusiasts and families seeking beach vacations.
Cuxhaven Beach, Wadden Sea National Park, Sperrwerk Cuxhaven, Duhnen Beach, Kugelbake
Bremen
A larger city with a rich history and a strong cultural presence. Popular for both short stays and longer visits, with plenty of attractions a short drive from Jade.
Bremen Town Hall, Schnoorviertel, Bottcherstrasse, Universum Bremen, Osterdeich
Nordenham
A quaint town located near Jade, ideal for tourists looking for serene environments and easy access to both land and sea activities.
Nordenham Harbor, Eisenbahn- und Stadtmuseum, Ammerland, Schlachte, Nordsee Kayak
Butjadingen
A charming area known for its wellness offerings and spa facilities. Perfect for guests looking to relax and rejuvenate by the North Sea.
Butjadingen Beach, Küstenbad Butjadingen, Wattwanderungen, Waldhaus, Freibad Burhave
Kiel
A vibrant harbor city with a rich maritime history. Attracts tourists looking for city experiences with waterfront dining and activities.
Kiel Canal, Kiel Opera House, Schifffahrtsmuseum, Schleswig-Holstein Musikfestival, Kiellinie Promenade

Understanding Airbnb License Requirements & STR Laws in Jade (2025)

While Jade, Lower Saxony, Germany currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jade to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Jade (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Jadebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Landhaus Wattmuschel

Landhaus Wattmuschel

Entire Place • 5 bedrooms

$65,687
Revenue
64.2%
Occupancy
$266.08
Daily Rate
Holiday home for 10 guests with 185m² in Jade (179303)

Holiday home for 10 guests with 185m² in Jade (179303)

Entire Place • 4 bedrooms

$46,607
Revenue
48.0%
Occupancy
$395.52
Daily Rate
Dream thatched roof house (sauna, fireplace, up to 10 pers.)

Dream thatched roof house (sauna, fireplace, up to 10 pers.)

Entire Place • 5 bedrooms

$37,238
Revenue
44.9%
Occupancy
$245.38
Daily Rate
Ferienhaus für 8 Gäste mit 103m² in Jade (264745)

Ferienhaus für 8 Gäste mit 103m² in Jade (264745)

Entire Place • 2 bedrooms

$33,434
Revenue
39.5%
Occupancy
$289.07
Daily Rate
Farmhouse Sehestedt

Farmhouse Sehestedt

Entire Place • 3 bedrooms

$32,353
Revenue
82.8%
Occupancy
$166.29
Daily Rate
Günthers Wattstube

Günthers Wattstube

Entire Place • 1 bedroom

$23,934
Revenue
26.0%
Occupancy
$219.79
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Jade (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Jade based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lucas18$208,6561173.72/5.0
Pia4$109,6542924.90/5.0
Host #2524988084$68,92800.00/5.0
Buchungsservice SECRA Bookings1$46,60744.50/5.0
Host #4330027963$44,10910.00/5.0
Detlev1$37,238294.79/5.0
Heidi1$23,2341484.95/5.0
Hergen1$21,34195.00/5.0
Host #3222891671$18,83300.00/5.0
Niels1$17,635244.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jade.

Dive Deeper: Advanced Jade STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jade. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Jade Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Jade

  • The Jade Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96% of the 50 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Jade, House properties are the most common (66%), reflecting the local real estate landscape.
  • Houses represent a significant 66% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique (combined 2.0%) offer potential for unique stay experiences.

Jade Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Jade

  • The dominant room capacity in Jade is 2 bedrooms listings, making up 54% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 80.0% of the active Airbnb listings in Jade, indicating a high concentration in these sizes.

Jade Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Jade

  • The most common guest capacity trend in Jade vacation rentals is listings accommodating 4 guests (52%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Jade STR market, accounting for 68.0% of listings.
  • 32.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jade.
  • On average, properties in Jade are equipped to host 4.7 guests.

Jade Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Jade

  • The most common availability pattern in Jade falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Jade (40%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Jade Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.4%)

1 Night

10 listings

20.4% of total

2 Nights (18.4%)

2 Nights

9 listings

18.4% of total

3 Nights (10.2%)

3 Nights

5 listings

10.2% of total

4-6 Nights (28.6%)

4-6 Nights

14 listings

28.6% of total

7-29 Nights (4.1%)

7-29 Nights

2 listings

4.1% of total

30+ Nights (18.4%)

30+ Nights

9 listings

18.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Jade is 4-6 Nights, adopted by 28.6% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (18.4%) caters to monthly stays (30+ nights) in Jade, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 28.6% of Jade hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jade.

Jade Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (16.2%)

Super Strict 30 Days

6 listings

16.2% of total

Flexible (10.8%)

Flexible

4 listings

10.8% of total

Moderate (16.2%)

Moderate

6 listings

16.2% of total

Firm (24.3%)

Firm

9 listings

24.3% of total

Strict (32.4%)

Strict

12 listings

32.4% of total

Cancellation Policy Insights for Jade

  • The prevailing Airbnb cancellation policy trend in Jade is Strict, used by 32.4% of listings.
  • A majority (56.7%) of hosts in Jade utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 32.4% market standard in Jade.
  • With 32.4% using Strict terms, this is a viable option in Jade, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Jade.

Jade STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Jade

  • The overall average booking lead time for vacation rentals in Jade is 57 days.
  • Guests book furthest in advance for stays during May (average 104 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (80 days avg.) sees the longest lead times, while Fall (56 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Jade.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 80 days) to capture early planners.
  • Monitor your own booking lead times against these Jade averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Jade (2025)

Amenity Prevalence

Amenity Insights for Jade

  • Essential amenities in Jade that guests expect include: Free parking on premises, Heating, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Jade: Free parking on premises, Heating, Smoke alarm, Kitchen.
  • Prioritize adding missing essentials: Smoke alarm, Kitchen.
  • Consider adding popular differentiators like Coffee maker or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Jade to stay competitive.

Jade Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Jade

  • The typical guest profile for Airbnb in Jade consists of primarily domestic travelers (76%), often arriving from nearby Hamburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 75.5% of guests.
  • Key international markets include Germany (75.5%) and Netherlands (8.2%).
  • Top languages spoken are English (40.2%) followed by German (35.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Hamburg and Cologne.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Jade Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kampen (Sylt)13$2,629$491.3825%
Tetenbüll24$2,337$250.6435%
Osterhever15$2,023$263.4336%
Hamburg2,354$1,857$143.9552%
Hemmoor10$1,736$149.4740%
Vlagtwedde37$1,677$323.5831%
Egernsund33$1,674$338.6436%
Wingst14$1,593$130.8939%
Bad Fallingbostel15$1,584$136.2844%
Nebel10$1,576$188.0549%

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