Airbnb Market Analytics, Statistics and Data in Hanover, Lower Saxony, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hanover? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hanover:
How much do Airbnb hosts make on average per month in Hanover?
The short-term rental market in Hanover shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,269 per month
- Strong performing properties (top 25%) make $2,229 or more
- Best-in-class properties (top 10%) achieve $3,814+ monthly
- Entry-level properties (bottom 25%) typically earn around $602
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hanover
The market in Hanover shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hanover
Daily rates in Hanover vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $96 per night
- Strong performing properties (top 25%) secure $173 or more
- Best-in-class properties (top 10%) pull in $302+ per night
- Entry-level properties (bottom 25%) earn around $62
Daily Rate Variations by Month
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Seasonality patterns in Hanover
Peak Season (May, October, April)
- Revenue peaks at $2367.94 per month
- Occupancy rates reach 49.51%
- Daily rates average $166.81
Shoulder Season
- Revenue averages $1795.40 per month
- Occupancy maintains 41.46%
- Daily rates hold at $146.43
Low Season (August, February, January)
- Revenue drops to $1228.96 per month
- Occupancy decreases to 32.99%
- Daily rates adjust to $134.93
Is it still profitable to do Airbnb in Hanover in 2025?
Yes! Hanover demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $1795 and As a mature market with 1225 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hanover
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Altstadt | Hanover's historic old town, charming with its medieval buildings and lively atmosphere. Ideal for tourists wanting to explore city heritage and culture, with many shops and eateries nearby. | Marktkirche, Historic Town Hall, Hannover Christmas Market, Old Market Square, Kreuzkirche |
| Mitte | The central district filled with shopping, dining, and cultural attractions. A bustling hub for visitors and business travelers alike, offering a taste of urban life. | Aegidienkirche, Sprengel Museum, Ernst-August-Galerie, ballroom at Pavillon, Maschsee lake |
| List | A trendy neighborhood known for its eclectic vibe, featuring unique shops, cafes, and parks. It appeals to younger travelers and those looking for a local experience. | List Fortress, Eilenriede Park, Kaiserstraße, Maschsee Beach, Cafés and boutiques |
| Hannover Zoo | One of Germany's most popular zoos, attracting families and nature lovers. Perfect for visitors who enjoy wildlife and family-friendly activities. | Hannover Zoo, Adventure Safari, Giraffe House, Elephant Terrace, Aquarium |
| Linden | An up-and-coming area known for its vibrant art scene and nightlife. It caters to young travelers and those interested in local culture and events. | Linden's Art and Culture, Local breweries, Street festivals, Concert venues, Market square |
| Maschsee | This area surrounds a beautiful artificial lake, ideal for leisure activities. A popular spot for tourists who enjoy outdoor activities, picnics, and waterfront views. | Maschsee Lake, Boating activities, Lakeside promenades, Water sports, Festivals and events |
| Bult | A quiet and residential area close to parks and the university, attracting families and scholars. Offers a relaxing atmosphere with easy access to amenities. | City Park, University of Hannover, Residential streets, Cafés, Local markets |
| Vahrenwald | A family-friendly area with parks and a community feel. Great for visitors looking for a more suburban environment with local charm and comforts. | Vahrenwald Community Center, Neighborhood parks, Shopping streets, Cafés, Local festivals |
Do you need a license for Airbnb in Hanover?
We recommend checking directly with Hanover's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hanover
City-Loft with rooftop terrace - 19 persons
Entire Place • 9 bedrooms
Stylish loft right in the centre, near the MAIN TRAIN STATION
Entire Place • 5 bedrooms
150qm - 5 rooms - free parking - city - MalliBase
Entire Place • 4 bedrooms
3min city | 95m² + balcony|elevator
Entire Place • 3 bedrooms
3 beds | 75m² | Central | View
Entire Place • 2 bedrooms
Elevator | Balcony | 75m² | Central
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Hanover
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jan | 7 | $530,387 | 313 | 4.77/5.0 |
| MalliBase Apartments | 9 | $525,591 | 193 | 4.85/5.0 |
| Anyroomdirect | 21 | $385,676 | 61 | 2.33/5.0 |
| Simon | 6 | $351,009 | 306 | 4.78/5.0 |
| English | 25 | $277,636 | 30 | 0.97/5.0 |
| Marcel | 7 | $240,367 | 137 | 4.78/5.0 |
| Maarten | 5 | $232,576 | 295 | 4.82/5.0 |
| Guido | 1 | $223,325 | 69 | 4.80/5.0 |
| IgorsDog | 12 | $197,356 | 140 | 4.97/5.0 |
| Lukas | 4 | $173,906 | 45 | 3.71/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hanover
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.4%), with apartment & condo and house properties comprising 96.7% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (3.2% combined)
Room Capacity Distribution
Analysis of 1,225 properties in Hanover shows that 1 bedroom properties are most prevalent, making up 43.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.4% of all listings.
Key Insights
- Most common: 1 bedroom (43.8%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 65.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,225 properties in Hanover reveals that 2 guests properties dominate the market, representing 28% of all listings. The average property accommodates 2.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 43.8% of the market.
Key Insights
- Most common capacity: 2 guests (28% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 43.8% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,225 properties in Hanover, the most common availability pattern is 271-366 days (54% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (26.6% of properties).
Key Insights
- Most common availability window: 271-366 days (54%)
- Most common booking duration: 31-90 days (26.6%)
- Properties with high availability (180+ days): 77.3%
- Properties with long-term bookings (180+ days): 23.8%
Minimum Stay Distributions
1 Night
361 listings
32.7% of total
2 Nights
321 listings
29.1% of total
3 Nights
126 listings
11.4% of total
4-6 Nights
162 listings
14.7% of total
7-29 Nights
82 listings
7.4% of total
30+ Nights
52 listings
4.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.8%
- Mid-length stays (4-6 nights) represent 14.7% of listings
- Monthly+ stays (4.7%) suggest a stable extended-stay market
- High market flexibility with 73.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.1% of total
Super Strict 30 Days
8 listings
0.8% of total
Flexible
283 listings
29.1% of total
Moderate
296 listings
30.4% of total
Firm
157 listings
16.1% of total
Strict
229 listings
23.5% of total
Key Insights
- Moderate is the preferred policy at 30.4% of listings
- The market shows a balanced distribution between guest-friendly (59.5%) and strict (39.6%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jun, May, averaging 69 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 44 days
- Spring shows the longest average booking window at 65 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 65 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Hanover
Below is the distribution of amenities across listings in Hanover:
Traveler Demographics
Key Insights
- Domestic travelers make up 63.8% of total guests, indicating a significant local market share.
- Primary international markets: United States (4.8%) and Netherlands (4.5%)
- English is the top language at 45.8%, followed by German (35%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for Berlin and Hanover markets
- Develop localized content for United States and Netherlands
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hanover. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Elend | 19 | $2,012 | $270.34 | 29% |
| Schwalefeld | 35 | $1,954 | $233.00 | 30% |
| Hamburg | 2,286 | $1,939 | $143.41 | 53% |
| Wingst | 14 | $1,932 | $139.13 | 42% |
| Herzberg | 23 | $1,911 | $170.35 | 45% |
| Hemmoor | 10 | $1,883 | $149.01 | 43% |
| Lembruch | 43 | $1,871 | $205.20 | 27% |
| Bömighausen | 17 | $1,840 | $147.43 | 40% |
| Uslar | 18 | $1,835 | $205.22 | 31% |
| Stelle | 21 | $1,791 | $127.70 | 50% |
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