Airbnb Market Analytics, Statistics and Data in Esens, Lower Saxony, Germany
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Esens? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Esens:
How much do Airbnb hosts make on average per month in Esens?
The short-term rental market in Esens shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,110 per month
- Strong performing properties (top 25%) make $1,715 or more
- Best-in-class properties (top 10%) achieve $2,327+ monthly
- Entry-level properties (bottom 25%) typically earn around $657
Revenue Variations by Month
Occupancy Rates Throughout the Year in Esens
The market in Esens shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 38% or higher
- Best-in-class properties (top 10%) reach 59%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Esens
Daily rates in Esens vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $116 per night
- Strong performing properties (top 25%) secure $144 or more
- Best-in-class properties (top 10%) pull in $168+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Esens
Peak Season (May, June, August)
- Revenue peaks at $1856.67 per month
- Occupancy rates reach 39.76%
- Daily rates average $143.10
Shoulder Season
- Revenue averages $1279.66 per month
- Occupancy maintains 32.33%
- Daily rates hold at $121.22
Low Season (November, January, December)
- Revenue drops to $649.12 per month
- Occupancy decreases to 20.60%
- Daily rates adjust to $102.12
Is it still profitable to do Airbnb in Esens in 2025?
Yes! Esens demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $1280 and With 215 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Esens
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Esens Town Center | The heart of Esens featuring charming streets, local shops, and a vibrant atmosphere. Ideal for guests looking to explore local culture and amenities. | St. Nicolas Church, Esens Town Hall, local cafes, Esens weekly market, historic buildings |
| Bensersiel Beach | A beautiful coastal area perfect for families and beachgoers. Attracts visitors looking for relaxation by the North Sea with recreational activities and dining. | Bensersiel Beach, North Sea mudflats, playgrounds, fish restaurants, bike paths |
| Neuharlingersiel | Picturesque fishing village nearby, known for its scenic harbor and maritime heritage. Great for visitors wanting an authentic seaside experience. | Neuharlingersiel harbor, seafood restaurants, walking trails, fishing opportunities, historical museum |
| Dornumersiel | A quaint village offering a peaceful environment and proximity to nature. Perfect for guests wanting tranquility and outdoor activities like biking and hiking. | Hiking trails, Dornumersiel beach, natural reserves, local farms, community events |
| Café Lichtenstein | Popular café in Esens known for its cozy atmosphere and community vibe. Attracts visitors looking for a nice place to relax and socialize. | local pastries, outdoor seating, community events, art exhibitions, live music nights |
| Pilsum Lighthouse | Iconic lighthouse located a short drive away, a great spot for photography and relaxation. Ideal for guests interested in maritime history and stunning views. | Pilsum Lighthouse, walking paths, photo opportunities, guided tours, nearby beaches |
| Werdum | Charming village known for its well-preserved architecture and relaxing environment. Appeals to visitors wanting to explore the countryside and enjoy outdoor activities. | Werdum village center, nature walks, local farms, traditional festivals, historical sites |
| Hage | A nearby town with a friendly atmosphere and cultural offerings. Attracts visitors for its cultural events and close proximity to nature. | local markets, hiking trails, cultural centers, art galleries, historical landmarks |
Do you need a license for Airbnb in Esens?
We recommend checking directly with Esens's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Esens
Apartment in restored house from 1806 @ the sea 1
Entire Place • 2 bedrooms
Small cottage directly located at the North Sea
Entire Place • 2 bedrooms
Stylish bunk house "Fischreiter" in Esens.
Entire Place • 2 bedrooms
Apartment in the monument directly on the dike (Apt. 2)
Entire Place • 2 bedrooms
Cozy Apartment directly at the North Sea (3)
Entire Place • 2 bedrooms
Romantic family house in Esens,not far from the sea
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Esens
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 161584813 | 153 | $1,014,011 | 13 | 0.00/5.0 |
| Helge | 4 | $139,681 | 589 | 4.94/5.0 |
| Kai Uwe + Annette | 4 | $82,695 | 98 | 4.93/5.0 |
| Philipp | 2 | $48,937 | 41 | 4.92/5.0 |
| Marcel | 2 | $44,473 | 61 | 4.99/5.0 |
| Aletta | 2 | $36,905 | 110 | 4.96/5.0 |
| Verena | 1 | $33,698 | 19 | 5.00/5.0 |
| Friedel | 2 | $27,721 | 163 | 4.82/5.0 |
| Imke | 1 | $25,168 | 40 | 5.00/5.0 |
| 300924496 | 1 | $21,795 | 1 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Esens
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (100%), with apartment & condo and house properties comprising 99.1% of inventory
- Untapped potential in boutique & hotels, unique stays segments (1.0% combined)
Room Capacity Distribution
Analysis of 215 properties in Esens shows that 2 bedrooms properties are most prevalent, making up 54% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 87.0% of all listings.
Key Insights
- Most common: 2 bedrooms (54%)
- Least common: 4 bedrooms (0.5%)
- Market concentration: 87.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 215 properties in Esens reveals that 4 guests properties dominate the market, representing 47% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 75.8% of the market.
Key Insights
- Most common capacity: 4 guests (47% of market)
- Least common capacity: 8+ guests (0.5% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 75.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 215 properties in Esens, the most common availability pattern is 271-366 days (87.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (63.3% of properties).
Key Insights
- Most common availability window: 271-366 days (87.9%)
- Most common booking duration: 31-90 days (63.3%)
- Properties with high availability (180+ days): 94.4%
- Properties with long-term bookings (180+ days): 5.6%
Minimum Stay Distributions
1 Night
13 listings
6.4% of total
2 Nights
11 listings
5.4% of total
3 Nights
67 listings
32.8% of total
4-6 Nights
51 listings
25% of total
7-29 Nights
3 listings
1.5% of total
30+ Nights
59 listings
28.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 11.8%
- Mid-length stays (4-6 nights) represent 25% of listings
- Monthly+ stays (28.9%) suggest a stable extended-stay market
- High market flexibility with 44.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
5.7% of total
Flexible
9 listings
17% of total
Moderate
9 listings
17% of total
Firm
19 listings
35.8% of total
Strict
13 listings
24.5% of total
Key Insights
- Firm is the preferred policy at 35.8% of listings
- Stricter policies (Firm & Strict) dominate at 60.3% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 5.7% of listings
Recommendations
- The market supports stricter policies, with 60.3% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Jun, averaging 95 days
- Shortest booking windows are in Jan, Oct, Feb, averaging 67 days
- Summer shows the longest average booking window at 95 days, while Winter has the shortest at 68 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 95 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Esens
Every property in Esens comes standard with Smoke alarm, Kitchen, and TV. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95% of total guests, indicating a dominant local market share.
- Primary international markets: Switzerland (1.7%) and United States (0.8%)
- German is the top language at 45.8%, followed by English (43.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for Cologne and Berlin markets
- Develop localized content for Switzerland and United States
- Prioritize German and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Esens. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Losser | 11 | $4,041 | $867.02 | 30% |
| Kropswolde | 20 | $2,946 | $179.58 | 49% |
| Kollumerpomp | 11 | $2,920 | $315.09 | 34% |
| Twello | 17 | $2,695 | $188.64 | 38% |
| Kampen (Sylt) | 15 | $2,582 | $554.03 | 27% |
| Tetenbüll | 27 | $2,480 | $236.44 | 35% |
| Eelderwolde | 12 | $2,453 | $148.29 | 61% |
| Holten | 27 | $2,374 | $198.77 | 43% |
| Wierum | 14 | $2,334 | $278.20 | 44% |
| Osterhever | 15 | $2,307 | $276.61 | 37% |
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